AnswerForce

What AnswerForce does

AnswerForce, operated by AnywhereWorks, Inc. (dba AnswerForce) in the United States and Full Creative Limited in the United Kingdom, is a 24/7 live call answering and virtual receptionist service built around a distributed, home-based workforce of human receptionists. Founded in 2003 and headquartered in Tualatin, Oregon, the company serves service professionals — including HVAC, plumbing, electrical, restoration, roofing, and home-services businesses — as well as franchises, education and tutoring providers, IT managed service providers, real estate agents, legal, healthcare, and government offices. The core product is real-person call answering in the client's business name, with add-on modules for appointment scheduling, lead qualification, order taking, bilingual (English/Spanish) support, after-hours and emergency coverage, live website chat, and outbound follow-up.

The platform is cloud-based and supports VOIP, IVR, warm and cold call transfers, customisable scripts, dedicated business phone lines, and a web/mobile client portal (iOS and Android apps). It integrates natively with major field service management systems (ServiceTitan, Housecall Pro, Jobber, FieldPulse, Service Fusion, Workiz, Encircle), CRMs (HubSpot, Salesforce, Pipedrive, Zoho), marketing automation (Mailchimp, Constant Contact), helpdesk and PSA tools (Zendesk, Autotask), communications (Slack), and workflow automation (Zapier), with Setmore embedded as the native appointment-scheduling engine. Differentiators highlighted by the company include human-not-bot positioning, the "You Grow, We Plant" tree-planting program, and trade-association partnerships (NADCA, RIA, IFA).

AnswerForce monetises primarily through monthly subscription plans bundling per-minute answering capacity with usage-based overage charges, plus bespoke enterprise contracts. US pricing is quote-based and not publicly disclosed, while UK pricing is published online. The standard commercial structure is month-to-month with an initial 90-day minimum in the US and no minimum term in the UK; customers can upgrade or downgrade plans online. Go-to-market combines self-serve online signup (with a 14-day or 100-minute free trial) and inside-sales support for enterprise and custom-pricing inquiries, supported by SEO-driven vertical landing pages, content marketing, social channels, and a Trustpilot-anchored review presence. The company has been named to Forbes' Best Answering Service list in 2025.

Name

AnswerForce

Legal name

AnywhereWorks, Inc.

Website

https://answerforce.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AnswerForce operates a 24/7 live call answering and virtual receptionist service for service professionals, franchises, and small businesses in the US and UK, using a distributed human-receptionist workforce and integrations with major CRM and field-service platforms.

Ownership category

akta.pro rank

Product category

Virtual Receptionist & Call Answering Services

NAICS

Telephone Call Centers (56142), Telephone Answering Services (561421)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Virtual receptionist services
• Call answering service
• Live answering service
• Appointment scheduling service
• Lead capture services

Headquarters

HQ city

Tualatin

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Plans (per-minute bundles): Customers pay a fixed monthly fee for a bundle of minutes. Plans range from basic to enterprise, with different feature tiers (e.g., call transferring, live operator delivery). Overage charges apply for minutes exceeding the bundle. Billing is month-to-month with no minimum contract after an initial 90-day minimum period. Additional charges for toll-free numbers may apply.
2. Usage-based Overage Charges: When customers exceed their allotted monthly minutes, they are charged at the overage rate associated with their plan. Charges are calculated in whole-minute increments (rounding up partial minutes). Overage rate varies by plan.
3. Enterprise Custom Plans: Enterprise plan pricing is bespoke and tailored to the customer's specific requirements. Prices vary based on features and expected call volumes. These are sold through direct sales engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

AnswerForce provides 24/7 live call answering and virtual receptionist services staffed by real human receptionists working from distributed home offices. The service answers business calls in the client's business name, captures leads, schedules appointments, transfers calls, qualifies prospects, and provides bilingual English/Spanish support for service professionals and small businesses. Operations are delivered through a cloud-based platform integrated with CRM, field service management, and marketing automation tools.

Product overview

AnswerForce is a 24/7 live call answering and virtual receptionist service built for service professionals. The core offering is 24/7 Live Answering — real human receptionists (marketed as Virtual Receptionists and Call Center Solutions) who answer calls, book appointments, qualify leads, and take orders on behalf of businesses. This core service is supplemented by industry-specific solutions and a tech toolkit. The tech toolkit includes a Mobile App (iOS and Android), Business Phone Line, Video Meeting, and Team Messaging tools accessible through an Online Client Portal. The platform integrates with scheduling software (Setmore), CRM platforms (HubSpot, Salesforce, Pipedrive, Zoho CRM), field service management tools (ServiceTitan, Housecall Pro, Jobber, FieldPulse, Service Fusion, Workiz), marketing platforms (Mailchimp, Constant Contact), customer support tools (Zendesk), communication platforms (Slack), analytics (Google Analytics), workflow automation (Zapier), and PSA/ITSM systems (Autotask). AnswerForce is recognized as Forbes Best Answering Service 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Live Answering Real human receptionists answer business calls around the clock, capturing leads, taking messages, and providing personalized customer support in the business's name. Targeted at home and field service professionals, franchises, and small businesses that cannot afford to miss calls.
• Virtual Receptionist Distributed live receptionists working from home offices to support business calls 24/7, functioning as a virtual front desk for service businesses. Acts as the human-powered answering arm for clients.
• Call Center Solutions Flexible call center model providing access to a distributed team of receptionists for businesses requiring higher call volumes and scalability. Delivered through the same cloud platform with capacity scaling.
• After Hours Answering Extended coverage ensuring calls are answered outside of business hours, including nights, weekends, and holidays, with emergency call routing. Used by service professionals who handle after-hours emergencies.
• Bilingual Answering English and Spanish language support through bilingual receptionists, expanding customer reach for businesses serving Spanish-speaking clients.
• Appointment Scheduling Live receptionists book appointments directly into the business calendar using integrated scheduling software (Setmore), capturing estimates and work bookings on behalf of clients.
• Lead Qualification Receptionists screen and qualify incoming leads according to the business's criteria, ensuring only qualified prospects are forwarded. Delivered via text, email, or CRM integration.
• Order Taking Receptionists take customer orders by inputting information into the business's order website, asking up to five qualifying questions to facilitate the process.
• Live Chat

Quantifiable outcome

• Over 70% of people will not leave a voicemail when reaching a business — making human answering critical for capturing leads
• +2 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ServiceTitancoreTechnology or IntegrationServiceTitan integration allows call and chat data from AnswerForce to automatically sync with ServiceTitan's field service management platform, enabling seamless workflow automation for home and field service businesses.
• Housecall ProcoreTechnology or IntegrationHousecall Pro integration automatically creates customers or jobs in the Housecall Pro account for every call or message handled by AnswerForce. Customers can set up through Settings > Advanced Settings > Integrations in the app.
• JobbercoreTechnology or IntegrationJobber integration enables field service businesses to sync AnswerForce call data with Jobber's CRM and job management platform for streamlined operations.
• ZapiercoreTechnology or IntegrationZapier integration connects AnswerForce with thousands of other applications, enabling automated workflows. When a new message is received in AnswerForce, it can trigger actions in other apps. Setup is done through the Zapier platform using AnswerForce credentials.
• HubSpotcoreTechnology or IntegrationHubSpot integration automatically exports new contacts created in AnswerForce to the customer's HubSpot CRM account. This is a one-way sync from AnswerForce to HubSpot. Setup is done through the AnswerForce app under Manage > Integrations.
• SalesForcecoreTechnology or IntegrationSalesForce integration enables call and contact data from AnswerForce to flow into SalesForce CRM, helping businesses manage customer relationships and track lead interactions.
• ZendeskcoreTechnology or IntegrationZendesk integration automatically exports AnswerForce call and live chat messages into Zendesk's centralized helpdesk platform, enabling employees to better prioritize and follow up with customer tasks.
• AutotaskcoreTechnology or IntegrationAutotask integration enables AnswerForce to create tickets in Autotask for calls received. The integration supports field mapping, account lookup, and ticket creation workflows. Setup involves selecting Autotask from integrations, entering credentials, and configuring field mappings.
• SetmorecoreTechnology or IntegrationSetmore is the appointment-setting software integrated with AnswerForce. All AnswerForce customers receive premium Setmore benefits at no extra charge. Associates use Setmore to book appointments for customers, and it includes calendar sync, online booking page, and business calendar integration.
• NADCA (National Air Duct Cleaners Association)minorGTM or Marketing PartnerNADCA partnership provides AnswerForce with access to air duct cleaning industry professionals as potential customers.
• RIA (Restoration Industry Association)minorGTM or Marketing PartnerRIA partnership connects AnswerForce with restoration industry professionals needing specialized after-hours and emergency call answering services.
• IFA (International Franchise Association)minorGTM or Marketing PartnerIFA partnership positions AnswerForce as a preferred service provider for franchise businesses needing professional call answering across multiple locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moneypenny: Large UK-headquartered competitor offering outsourced telephone answering, live chat, and customer service with significant scale and broader international reach than AnswerForce.
• Abby Connect: Direct competitor offering virtual receptionist and answering services for small businesses and professional services firms. Comparable service model and target verticals (legal, real estate, home services).
• AnswerConnect: Direct competitor offering 24/7 live answering services, virtual receptionists, and call center outsourcing for SMBs and enterprises. Overlaps heavily on core product and customer segments.
• PATLive: Direct competitor providing live call answering, virtual receptionist, and customer service outsourcing. Comparable in service delivery model and SMB/vertical customer focus.
• Smith.ai: Direct competitor offering 24/7 live virtual receptionists, AI + human call answering, lead capture, and appointment scheduling for SMBs and service professionals. Closest direct peer in product, target customer, and pricing model.
• VoiceNation: Direct competitor offering 24/7 live answering, virtual receptionist, and order entry services for SMBs across verticals including home services and professional services.
• Ruby (Ruby Receptionist): Direct competitor providing virtual receptionist and live chat answering services for small businesses and professionals. Highly comparable in service model, target market, and SMB-centric positioning.
• ReceptionHQ: Direct competitor providing virtual receptionist and live call answering services, with strong presence in the UK market — overlapping with AnswerForce's UK operations.

Broad incumbents

• RingCentral: Large UCaaS/CCaaS incumbent offering cloud communications, contact center, and AI-powered receptionist capabilities. Adjacent product set targeting overlapping SMB customers with bundled communications solutions.
• Five9: Large public CCaaS incumbent providing cloud contact center software to enterprises. Broader portfolio and enterprise focus, but increasingly expanding into SMB segments where it could compete with AnswerForce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/answerforce
• YouTubeyoutube.com/channel/UCVk5yF3AVbsc5ccffxyssvQ
• Facebookfacebook.com/answerforce
• LinkedInlinkedin.com/company/answerforce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnswerForce