Eber
Eber is a Singapore-based B2B SaaS loyalty marketing platform serving multi-location enterprise brands across F&B, retail, hospitality, mobility, and eCommerce in Asia-Pacific, offering modular loyalty, CRM, messaging, and commerce functionality via subscription and transaction-fee pricing.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eber does
Eber is a Singapore-headquartered B2B SaaS company that operates a unified loyalty marketing platform for multi-location enterprise brands across Asia-Pacific, with active deployments in Singapore, Malaysia, Thailand, Hong Kong, and Indonesia. The platform is modular, comprising five core modules — Loyalty, Marketing, Messaging, Commerce, and Consumer CRM — supplemented by add-ons including Gift Cards, Lucky Wheel, Frontdesk, and WiFi Access Point, and connected to 80+ third-party POS, eCommerce, payment, and operations systems. Customers include enterprise chains such as Lalamove, Shake Shack, Nike stores operated by GMG, Kinokuniya, Putien, Secret Recipe, Mount Faber Leisure Group, and The Sukhothai Bangkok; the platform reports 5M+ consumer members and 500+ active counters, with ISO 27001, GDPR, AWS hosting, and Singapore Cyber Trust Mark certifications supporting enterprise procurement.
The company's revenue model combines platform subscription with transaction-based economics on gift cards and prepaid credit rails, plus paid membership management and enterprise implementation services. Customers are quoted rather than self-serve, consistent with mid-market and enterprise sales motion. Founder and CEO Edward Au leads the company, which has scaled to 11-50 employees with functional coverage across Growth, Sales (including a dedicated Head of Sales for Hong Kong), Partnership, Customer Success, and Engineering. The platform uses applied machine learning for recommendations, predictive analytics, retention intelligence, and campaign automation, and integrates with AI-powered vendor partners including MOBI and Zeoniq. No external funding round has been disclosed, and the company has not announced acquisitions or exits.
Eber firmographics
Firmographics- Name
- Eber
- Legal name
- Eber Pte Ltd
- Website
- https://eber.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eber is a Singapore-based B2B SaaS loyalty marketing platform serving multi-location enterprise brands across F&B, retail, hospitality, mobility, and eCommerce in Asia-Pacific, offering modular loyalty, CRM, messaging, and commerce functionality via subscription and transaction-fee pricing.
- Ownership category
- akta.pro rank
Eber industry classification
Industry- Product category
- Customer Loyalty & Marketing Software
- NAICS
- Software Publishers (5132), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where Eber is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Eber business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription / SaaS: Recurring subscription fees for access to loyalty platform with modules for loyalty, marketing, messaging, commerce, and CRM. Pricing likely tiered by features, member volume, and number of outlets based on enterprise-focused positioning.
- Paid Membership Management: Platform enables businesses to create and sell paid membership tiers with exclusive benefits and recurring revenue. Eber takes platform fee or transaction fee for membership billing.
- Gift Card Processing: Digital gift card sales with cash value transactions. Platform tracks redemptions and may take transaction fees or monthly platform fees.
- Prepaid Credit / Stored Value: Customers top up digital credit within brand ecosystem. Platform manages funds and transactions with potential fees per transaction.
- Enterprise Implementation: Custom enterprise deployments with dedicated support, onboarding, and potentially white-label or embedded solutions for large chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing with custom packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Eber product offering
Product offeringCore offering
Eber sells a cloud-based, modular loyalty marketing SaaS platform that enables multi-location businesses to launch and operate points-based loyalty programs, multi-tier memberships, gift cards, prepaid credit, email/SMS campaigns, gamified promotions and a consumer CRM — all under one unified system with app-free customer engagement and 80+ POS, ecommerce, payments and marketing integrations.
Product overview
Eber is a unified loyalty marketing platform with a modular, platform-plus-modules architecture. The core platform comprises five interconnected modules: Loyalty (points system, membership tiers, rewards), Marketing (gamification, referral, feedback), Messaging (email/SMS campaigns, automation), Commerce (gift cards, vouchers, paid memberships, stored credit), and Consumer CRM (customer profiles, portal, analytics). Additional add-on modules include Frontdesk (staff counter app), Lucky Wheel (gamification campaigns), Gift Cards (digital gifting with wallet integration), and WiFi (customer acquisition via hotspot). The platform integrates with 80+ third-party tools across POS, ecommerce, payments, marketing automation, and reservation systems. Enterprise tier supports 5M+ members with ISO 27001 certification and AWS infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Frontdesk: Staff-facing app for physical counters used to enroll members, manage prepaid credits, and redeem rewards at the point of sale.
- Eber Games
- Eber WiFi
Products and services
- Loyalty Module Loyalty module featuring points system, multi-level membership tiers, rewards redemption, purchase submission capability and Reward Mall, designed to drive repeat purchases and customer lifetime value for multi-location brands in restaurant, retail, hotel and eCommerce verticals.
- Marketing Module Marketing module featuring gamification (spin-the-wheel, scratch cards, lucky draws), referral programs, NPS feedback surveys (Listen), smart forms and branded landing pages (Pages) for consumer engagement and campaign execution.
- Messaging Module Email and SMS messaging module with drag-and-drop email builder, campaign automation, Campaign Bot for automated customer journeys and push notifications for retention communication.
- Commerce Module Commerce module covering gift cards, packages and vouchers, paid memberships and stored credit (Credit) functionality, allowing brands to unlock new revenue streams while driving loyalty.
- Consumer CRM Module Customer relationship management module with 360-degree customer profiles, branded customer portal, insights and analytics dashboard providing a full picture of each customer's purchases, engagement and loyalty activity.
- Frontdesk Staff-facing browser-based counter app that lets front-line staff enroll walk-in customers, top up prepaid credit and redeem rewards at the point of sale, without requiring POS integration. Currently deployed across 500+ counters in 6+ industries.
- Lucky Wheel Gamification turn-key campaign tool featuring spin-the-wheel, scratch cards and lucky draw mechanics, used for customer acquisition, activation and seasonal flash event promotions.
- Gift Cards Digital gift card and e-voucher product enabling bulk purchase, sharing via URL or QR code, promo codes and wallet integration (Apple Wallet, Google Wallet), with support for Visa, Mastercard and local e-wallets.
- Eber WiFi Integrated plug-and-play WiFi solution that captures guest data and drives loyalty sign-ups through branded splash pages and smart loyalty engagement triggers at physical venues.
- Enterprise Platform Scalable loyalty and marketing platform edition for enterprise organizations supporting more than 5 million members, with enterprise-grade security, customizable branding and seamless API integrations across multi-property and multi-region deployments.
Quantifiable outcome
- Plain Vanilla attracted over 6,000 new members in 6 months after launching loyalty program with Eber
- +6 more outcomes
Companies that use Eber
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles3 records
Eber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability6 records
Feature10 records
Eber partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, featured and standard.
- KlaviyocoreMarketing personalization and email marketing automation platform integration. Eber loyalty data integrates with Klaviyo's customer engagement tools for coordinated campaigns.
- ShopifycoreE-commerce platform integration enabling seamless loyalty program deployment for Shopify merchants. Plugin integrates into checkout process for instant discount application and reward balance updates.
- DotdigitalfeaturedMarketing personalization platform for campaigns across every channel. Integration enables coordinated loyalty and marketing automation.
- Eats365featuredCloud-based POS system for restaurant operations. Integration allows loyalty data sync with POS transactions.
- OddlefeaturedComplete O2O (online-to-offline) solution built for restaurants. Integration connects online ordering with loyalty programs.
- WATIfeaturedWhatsApp Business API platform for marketing, sales, service, and support. Integration enables WhatsApp-based loyalty communications.
- InlinefeaturedBooking and guest management system for restaurants. Integration connects reservation data with loyalty profiles.
- SevenroomsfeaturedReservation and guest experience platform for hospitality. Integration enables loyalty data sync with reservation systems.
- DeliverectfeaturedEnd-to-end digital ordering solutions for QSR and delivery. Integration connects delivery orders with loyalty program.
- CleverTapfeaturedAll-in-one customer engagement platform. Integration enables coordinated loyalty and customer engagement campaigns.
- EmarsysfeaturedMarketing automation platform with enterprise focus. Integration connects Eber loyalty data with Emarsys campaigns.
- OpenCartstandardE-commerce platform integration for online store loyalty programs.
- PrestaShopstandardE-commerce platform integration for PrestaShop merchants enabling loyalty program deployment.
- ShopBasestandardCross-border commerce platform integration for loyalty program support.
- AppPOSstandardCustomized software POS solutions integration for loyalty data sync.
- Adaptis (iPay88)standardPayment solution integration (formerly iPay88) for seamless transaction processing.
- CXPaystandardePayment solutions integration for transaction processing within loyalty programs.
- CybersourcestandardEnterprise payment management platform integration for secure transaction processing.
- HitpaystandardPayment gateway integration for seamless gift card and transaction processing.
- BistrochatstandardReservation and ticketing solution for hospitality businesses with loyalty integration.
- MOBIstandardHospitality online ordering and data-driven AI integration for loyalty programs.
- ZeoniqfeaturedAI-powered POS solutions for F&B, retail, and service businesses with loyalty data sync.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Eber competitors and assessment
Company assessmentDirect peers
- Antavo: Enterprise loyalty cloud platform serving global fashion, retail, and FMCG brands with API-first architecture. Closest direct peer to Eber's enterprise tier, competing for large multi-country chains needing modular loyalty, CRM, and campaign automation.
- Smile.io: Loyalty and rewards platform built natively for Shopify, WooCommerce, and BigCommerce merchants. Competes head-to-head with Eber's ecommerce loyalty module on points, VIP tiers, and referral programs targeting online-first retail and lifestyle brands.
- Thanx: Digital loyalty and customer engagement platform focused on multi-unit restaurants and convenience stores. Comparable to Eber's restaurant segment offering points, tiered rewards, and POS-integrated member acquisition.
- Yotpo: Global loyalty, reviews, and SMS marketing platform primarily serving Shopify and DTC ecommerce brands. Directly competes with Eber on loyalty engine, member tiers, and email/SMS messaging for the same mid-market retail and ecommerce customer segment.
- Punchh: Restaurant and restaurant-chain loyalty platform with deep POS integrations in the US. Direct competitor to Eber in the restaurant vertical, sharing customers like cafe/QSR chains and offering comparable AI-driven personalized offers.
- Talon.One: Promotion engine and loyalty platform with developer-first API, serving enterprise retail and ecommerce globally. Comparable to Eber's API Platform and modular architecture for customers needing highly customizable loyalty rules.
- LoyaltyLion: Loyalty and engagement platform for Shopify and ecommerce merchants offering points, tiers, and referrals. Direct competitor to Eber for mid-market ecommerce customers, especially brands selling through Shopify integration.
Regional players
- Kangaroo Rewards: Loyalty and marketing automation platform targeting multi-unit retail and restaurant chains in APAC and Latin America. Comparable regional peer competing for the same mid-market chain segment Eber serves across restaurant and retail verticals.
- Capillary Technologies: India-headquartered omnichannel loyalty and CRM platform serving retail, FMCG, and consumer brands across APAC and Middle East. Regional comparable to Eber given shared APAC enterprise customer focus and similar loyalty-plus-CRM module offering.
Broad incumbents
- Klaviyo: Email and SMS marketing platform with growing loyalty and reviews capabilities, dominant in Shopify ecosystem. Already an integration partner but a broad incumbent whose expanding scope could subsume Eber's messaging and personalization functionality over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Eber social profiles
Digital presenceEber compliance and trust
Trust signalCompliance4 records
Eber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eber leadership team
Management profileNumber of profiles
Profiles6 records
Eber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eber
What does Eber do?
Eber sells a cloud-based, modular loyalty marketing SaaS platform that enables multi-location businesses to launch and operate points-based loyalty programs, multi-tier memberships, gift cards, prepaid credit, email/SMS campaigns, gamified promotions and a consumer CRM — all under one unified system with app-free customer engagement and 80+ POS, ecommerce, payments and marketing integrations.
Is Eber a public or private company?
Eber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eber founded?
Eber was founded in 2021. It employs 11 to 50 people.
Where is Eber based?
Eber is headquartered in Singapore, Singapore, in the Asia region.
How does Eber make money?
Five revenue lines are on record. Platform Subscription / SaaS are the primary driver. The others are paid Membership Management, gift Card Processing, prepaid Credit / Stored Value and enterprise Implementation.
Who are Eber's main competitors?
Direct peers on record are Antavo, Smile.io, Thanx, Yotpo, Punchh, Talon.One and LoyaltyLion. Regional players are Kangaroo Rewards and Capillary Technologies. Klaviyo is listed as a broad incumbent.
Does Eber have an API?
Yes. Eber offers a REST API for seamless integration with third-party systems. The API enables secure data flow between Eber's loyalty platform and external tools including POS, ecommerce, payments, delivery, and reservation systems. Features include real-time member data synchronization, transaction tracking, and loyalty program management. Developer documentation is at developer.eber.co/docs.
What industry is Eber in?
Eber's product category is Customer Loyalty & Marketing Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 5132 and its SIC code is 7372.