Fashalot

Name

Fashalot

Legal name

Fashalot

Website

https://fashalot.com

Company type

Private

Founded year

2014

Headcount range

11–50 employees

Short description

Fashalot is an India-based mobile marketing platform that connects offline fashion stores with shoppers, driving in-store footfalls through an interconnected loyalty network. Founded in 2014 in New Delhi, it serves small-to-mid fashion retailers seeking digital consumer engagement.

Ownership category

akta.pro rank

Product category

Mobile Marketing Platform

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Fashion retail platform
• Mobile marketing platform
• Loyalty marketing
• Offline retail footfall
• Shopper engagement

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Transaction-based reward redemption: Revenue is generated through transaction fees when users redeem reward points at merchant checkout. The platform acts as an intermediary between issuers (who provide the points) and merchants (who accept points as payment).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fashalot is a mobile marketing platform that connects offline fashion stores with shoppers to drive in-store footfalls through an interconnected loyalty network. The platform enables fashion retailers to acquire and engage shoppers, encouraging store visits via mobile-driven discovery and cross-store loyalty incentives.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashalot Mobile Marketing Platform

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core.

• Supercoin (Flipkart)coreTechnology or IntegrationSupercoin is a reward points program associated with Flipkart. As a reward partner on the TwidPay platform, Supercoin points can be aggregated and redeemed at participating merchants within the TwidPay network.
• ZillioncoreTechnology or IntegrationZillion serves as a reward partner on the TwidPay platform, enabling its loyalty points to be tracked in the unified reward hub and redeemed at TwidPay merchant partners.
• FlashcoreTechnology or IntegrationFlash is listed as a reward partner, integrating its loyalty points program with the TwidPay rewards aggregation platform.
• GoSatscoreTechnology or IntegrationGoSats Bitcoin rewards platform integrates with TwidPay, allowing users to aggregate and redeem their cryptocurrency-based rewards through the platform.
• IndusInd BankcoreTechnology or IntegrationIndusInd Bank's credit card and debit card reward points integrate with TwidPay, enabling customers to track and redeem their banking rewards through the platform.
• Yes BankcoreTechnology or IntegrationYes Bank's loyalty and reward points programs are connected to the TwidPay aggregation platform, allowing users to manage their bank rewards alongside other loyalty programs.
• Times InternetcoreTechnology or IntegrationTimes Internet's rewards program (associated with Times Prime) integrates with TwidPay as a reward partner.
• SBI (State Bank of India)coreTechnology or IntegrationSBI's credit card and banking reward points are integrated with the TwidPay platform, enabling State Bank reward point holders to use their points at TwidPay merchant partners.
• Ixigo FlightscoreTechnology or IntegrationIxigo Flights accepts TwidPay reward points as a payment method for flight bookings, both online and accessible through the TwidPay platform integration.
• RedbuscoreTechnology or IntegrationRedbus is a merchant partner that accepts TwidPay reward points as payment for bus ticket bookings through the TwidPay integration.
• ITC HotelscoreTechnology or IntegrationITC Hotels accepts TwidPay reward points as payment at checkout, providing users a way to redeem points for hotel stays and services.
• MakeMyTripcoreTechnology or IntegrationMakeMyTrip travel platform integrates with TwidPay, allowing users to redeem reward points for flights, hotels, and travel bookings.
• My JiocoreTechnology or IntegrationMy Jio app integrates with TwidPay, enabling Jio users to use their rewards and points through the TwidPay platform.
• SwiggycoreTechnology or IntegrationSwiggy food delivery platform accepts TwidPay reward points as payment for food orders, both online and through integration.
• MyntracoreTechnology or IntegrationMyntra fashion e-commerce platform integrates with TwidPay, allowing users to pay for clothing and accessories using reward points.
• BookMyShowcoreTechnology or IntegrationBookMyShow entertainment ticketing platform accepts TwidPay reward points for movie tickets, events, and bookings.
• Times PrimecoreTechnology or IntegrationTimes Prime subscription service integrates with TwidPay, enabling subscribers to use reward points for membership payments.

Scale indicators2 records

Broad incumbents

• Yotpo: Global e-commerce loyalty, reviews, and SMS marketing platform serving consumer brands. Comparable as a broad loyalty platform for retail, but oriented to online DTC rather than offline fashion stores.
• Square Loyalty (Block): POS-integrated loyalty solution from Block for small and mid-sized merchants. Comparable as a horizontal loyalty offering tied to in-store payments, but bundled into a much broader commerce and payments suite.
• Smile.io: Loyalty program platform widely adopted by e-commerce brands globally. Comparable on the loyalty mechanics layer but focused on online Shopify-ecosystem merchants rather than offline fashion stores in India.

Direct peers

• Capillary Technologies: India-based omnichannel loyalty and customer engagement platform for retail and consumer brands. Directly comparable as it serves the same offline fashion and retail merchants with loyalty and marketing tooling, and is also a known investor in Fashalot.
• Nearbuy (Near): India-based deals and loyalty platform focused on driving offline retail footfall across categories including fashion, food, and lifestyle. Closely aligned on the model of monetizing footfall for offline merchants.
• Magicpin: Indian platform that connects offline retailers (including fashion) with nearby shoppers through discovery, offers, and loyalty. Highly comparable in connecting offline stores to shoppers to drive footfall in India.

Emerging players

• Loyalytics: Customer loyalty analytics and engagement platform serving retail and consumer brands. Comparable on loyalty analytics and insights for offline retail, though typically deployed as an analytics layer rather than a footfall-marketing platform.
• Wigzo: India-focused marketing automation and customer engagement platform for retail and e-commerce brands. Comparable on the marketing-stack layer for retail but with broader category coverage than a fashion-only platform.
• Plottr: India-based customer engagement and retention platform for consumer apps and retail. Comparable on retention and lifecycle marketing for retail-adjacent digital consumers in India.

Regional players

• Eagle Eye Solutions: UK-headquartered loyalty and promotion platform for grocery and retail. Comparable on the loyalty infrastructure for offline retail, but serves primarily UK and European markets rather than India.

Market position

Customer concentration

• Xx.com/fashalot
• Facebookfacebook.com/fashalot
• LinkedInlinkedin.com/company/fashalot-digital-llp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashalot