Digital Awesome
Digital Awesome is a private US software firm, founded in 2014, that builds custom native iOS and Android mobile apps exclusively for cannabis dispensaries and product brands, powered by its proprietary DispensaryMate platform with integrated POS, loyalty, push, and delivery features.
- Company typePrivate
- Founded2014
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Digital Awesome does
Digital Awesome is a private US-based software development company founded in 2014 that builds native iOS and Android mobile applications exclusively for the cannabis industry. Its core product is the Dispensary Mobile App, a fully branded, custom-built application that combines real-time POS menu sync, push notification marketing, gamified loyalty, in-app ordering, and delivery management into a single platform targeted at cannabis dispensaries. In 2024 the company extended the platform upstream with a Brand Mobile App product line giving cannabis product brands a direct-to-consumer channel with loyalty, geotargeted push, store/product locator, and Budtender Hub features. Both products are powered by the proprietary DispensaryMate platform, which emphasizes modular integration with 15+ cannabis technology providers (POS, loyalty, payments, delivery, analytics) and a native (non-webview) architecture that the company cites as enabling 60–90 day launch timelines, 97% push notification opt-in rates versus a 68% eCommerce benchmark, and claimed 80–90% cost savings versus custom or traditional development approaches.
The company sells primarily through annual contracts for custom app development plus recurring platform licensing and 24/7 maintenance, with a dedicated Customer Success Manager included. Go-to-market is sales-led with a content and SEO foundation, an on-site ROI calculator for self-service lead qualification, and 15-minute demo calls targeting mid-market and enterprise cannabis operators. A formal channel partner program refers deals via cannabis-specialized marketing agencies (PufCreativ, Tact Firm, Cannabis Creative Group, ESBE, MJ Stack, and others) with upfront referral commissions, and co-marketing relationships with technology providers such as Alpine IQ (described as the "4th mobile app path"), Treez, Jane Technologies, Headset, Dutchie, Meadow, and Springbig. The firm reports being used by 500+ cannabis operators across the US and Canada, operates from Spokane, Washington (HQ) and Palmdale, California, and remains a small, founder-owned organization with no disclosed institutional funding.
Digital Awesome firmographics
Firmographics- Name
- Digital Awesome
- Legal name
- Digital Awesome
- Website
- https://digitalawesomeapps.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital Awesome is a private US software firm, founded in 2014, that builds custom native iOS and Android mobile apps exclusively for cannabis dispensaries and product brands, powered by its proprietary DispensaryMate platform with integrated POS, loyalty, push, and delivery features.
- Ownership category
- akta.pro rank
Digital Awesome industry classification
Industry- Product category
- Cannabis Mobile App Development / Vertical SaaS
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)
Keywords
Where Digital Awesome is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Digital Awesome business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile App Development Services: Digital Awesome generates revenue through developing custom native mobile apps for cannabis dispensaries and brands. The company offers annual agreements for app development and ongoing maintenance. Development timelines are typically 60-90 days from kickoff to App Store and Google Play launch. Revenue is derived from app development fees with pricing based on customization scope and feature requirements.
- Platform Licensing and Maintenance: Ongoing platform licensing and maintenance fees for apps built on the DispensaryMate platform, including 24/7 app maintenance, continuous updates, and proactive monitoring. The company provides dedicated Customer Success Manager services for reports and campaign optimization as part of the recurring service model.
- Partner Referral Commissions: The company operates an affiliate and partner referral program where agencies, consultants, and software providers earn upfront cash commissions for referring qualified dispensary clients to Digital Awesome's mobile app services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom App Development - Annual Contract |
| Subscription | Annual | Ongoing Platform Maintenance |
| Other | Pay-as-you-go | Partner Referral Commission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Digital Awesome product offering
Product offeringCore offering
Digital Awesome develops custom native iOS and Android cannabis mobile applications for dispensaries and brands on its proprietary DispensaryMate platform. Each app bundles real-time menu sync, loyalty/rewards, push notifications, delivery management and analytics, and integrates with the client's existing POS, e-commerce, loyalty, payment and delivery systems. The company delivers these apps under annual agreements with typical launch timelines of 60–90 days, and provides ongoing platform maintenance and customer success services.
Product overview
Digital Awesome is a cannabis mobile app development company offering two primary product lines: the Dispensary Mobile App and the Brand Mobile App. Both are custom-built native iOS and Android applications that are fully branded and designed for each client. The Dispensary Mobile App unifies menus, loyalty/rewards, push notifications, delivery management, and analytics into a single platform for dispensary retailers. The Brand Mobile App provides product brands with a direct-to-consumer owned channel featuring loyalty campaigns, geotargeted notifications, store/product locator, Budtender Hub, and analytics. Both products share a modular architecture, integrate with the client's existing POS, e-commerce, loyalty, payment, and delivery systems, and are powered by a proprietary platform. The company also operates DispensaryMate as an underlying technology framework referenced in client materials.
Differentiator
Problem solved
Functional benefit
Brands
- DispensaryMate: The proprietary mobile app platform powered by Digital Awesome, enabling custom cannabis dispensary apps with loyalty, ecommerce, and delivery features.
Products and services
- Dispensary Mobile App A custom native iOS and Android cannabis mobile app for licensed dispensary retailers that combines real-time menus, loyalty/rewards, push notifications, ordering and delivery management into a single branded platform, designed to drive customer retention, repeat purchases and higher average order values for single-store and multi-location dispensaries.
- Brand Mobile App A branded native cannabis mobile app for cannabis product brands and multi-state operators that provides a direct, owned channel to consumers, including loyalty campaigns, geotargeted push notifications, store and product locator, Budtender Hub and advanced analytics, to build brand awareness and drive retail sell-through independent of dispensary platforms.
Quantifiable outcome
- 48% higher average order value through app versus in-store purchases
- +8 more outcomes
Companies that use Digital Awesome
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Digital Awesome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability2 records
Feature10 records
Digital Awesome partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Alpine IQcoreAlpine IQ is a leading provider of loyalty, data, and customer engagement solutions for the cannabis industry powering segmentation, messaging, digital menus, ecommerce, and advanced analytics. Now officially integrated with Digital Awesome and recognized as the 4th mobile app path, AIQ clients can upgrade to a highly customized native mobile app without changing the backend they trust.
- TreezcoreTreez is the leading enterprise cloud commerce platform providing POS software, retail analytics, cashless payments, and integrated partner solutions to high-volume retail operators in major cannabis state markets.
- Jane TechnologiescoreJane Technologies is an e-commerce solution for the cannabis industry offering sales, content, and analytics resources used by over 2,500 dispensaries and brands. Also offers Jane Roots headless eCommerce solution built on Jane's superior APIs.
- DutchiecoreDutchie is a leading cannabis e-commerce platform integrated with Digital Awesome for menu, ordering, and checkout functionality.
- MeadowcoreMeadow is a POS and e-commerce solution integrated with Digital Awesome for dispensary inventory, ordering, and operations management.
- FlowhubcoreFlowhub is a cannabis POS platform integrated with Digital Awesome for real-time inventory sync and point-of-sale operations.
- SpringbigcoreSpringbig is a rewards and loyalty platform for the cannabis industry integrated with Digital Awesome for points, rewards, and customer engagement features.
- HeadsetcoreHeadset connects the cannabis ecosystem through data, turning real-time transaction and e-commerce data into competitive advantage for brands and retailers. Integrated for analytics and market intelligence.
- AeropaycoreAeropay is a cannabis-compliant payment processor integrated with Digital Awesome for secure in-app payment processing.
- OnfleetcoreOnfleet is a leading last-mile delivery management platform empowering businesses to streamline operations with user-friendly approach, robust analytics, and seamless integrations.
- POSaBITcorePOSaBIT is a cannabis payment solution integrated with Digital Awesome for compliant payment processing at dispensaries.
- CanpaycoreCanpay is a cannabis-compliant payment app integrated with Digital Awesome for secure, legal payment processing.
- PufCreativcorePufCreativ is an award-winning, community-focused cannabis marketing agency helping brands drive recognition, traffic, and sales for over 6 years. Offers branding, social media management, SEO, website development, and graphic design. Partner referring dispensary clients to Digital Awesome.
- Tact FirmcoreTact Firm is a Cannabis Retail Retention agency known for data obsession and measurable results in generating new revenue for stores through strengthening retention. Actively refers dispensary clients to Digital Awesome.
- Cannabis Creative GroupcoreCannabis Creative Group is an award-winning full-service marketing agency specializing in the cannabis and CBD industry with headquarters in Boston and Chicago. Offers website design, SEO, social media, email and SMS marketing, packaging design, branding.
- MJ StackminorMJ Stack is a canna tech consulting service provider helping cultivators and retailers secure the right tech solutions. Simplifies vendor evaluation across cultivation, compliance, POS, payments, CRM, loyalty, and marketing channels.
- DeeprootsminorDeeproots is a digital marketing agency with expertise in SEO and SEM for the cannabis industry, alongside content marketing. Committed to increasing visibility and driving sales for dispensaries.
- Range MarketingminorRange Marketing is a digital marketing firm based in Buffalo, New York specializing in Web Design and SEO services for cannabis and home service industries. Has developed proprietary technologies leveraging over a decade of data.
- CannaPlannerminorCannaPlanner is a marketing agency specializing in the cannabis industry dedicated to helping businesses create compelling branding, brand narratives, striking visuals, and robust digital presence.
- ESBEminorESBE is a loyalty and retention marketing firm specializing in the cannabis industry with insights from working with dispensaries across 14 states. Creates and implements bespoke loyalty programs typically realizing 20-50X ROI after optimization.
- Crossfire Business SolutionsminorCrossfire Business Solutions is a strategic consulting firm specializing in retail optimization, business strategy, and operational efficiency. Expertise in inventory management, automation, workforce optimization, and retention strategies.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Digital Awesome competitors and assessment
Company assessmentBroad incumbents
- Dutchie: Dutchie is a venture-backed cannabis e-commerce and payments incumbent with menu, ordering, checkout and an emerging mobile app surface. It is broader in scope than Digital Awesome but competes for the same dispensary mobile-ordering/loyalty budget.
- Treez: Treez is an enterprise cannabis POS and retail analytics platform that provides menu, ordering and branded mobile capabilities to high-volume operators. It overlaps with Digital Awesome's dispensary app in the enterprise segment where both target multi-state operators.
- Weedmaps: Weedmaps is a broad cannabis marketplace and consumer app with significant engagement reach. While not a direct dispensary app vendor, it competes for the same consumer attention and dispensary marketing budgets that Digital Awesome's apps target.
- Flowhub: Flowhub is a cannabis POS platform with mobile inventory and ordering features used by dispensaries. Its mobile surface area overlaps with Digital Awesome's in-app ordering and loyalty components.
- Meadow: Meadow is a cannabis POS and e-commerce provider with mobile-friendly ordering and patient/customer engagement features. While broader than Digital Awesome, it competes for dispensary spend on digital engagement tools.
Direct peers
- Springbig: Springbig is a leading cannabis loyalty and CRM platform with branded mobile app and push notification capabilities that directly overlap Digital Awesome's dispensary app and loyalty feature set. Both compete for the same dispensary wallet on engagement/retention spend.
- Jane Technologies: Jane Technologies is a cannabis e-commerce and content platform used by 2,500+ dispensaries and brands. Its mobile ordering experience and Jane Roots headless commerce offering compete with Digital Awesome's branded native apps on dispensary-owned customer engagement.
- Alpine IQ: Alpine IQ provides cannabis loyalty, data, messaging and digital menu/e-commerce tools with mobile app capabilities. Despite being a listed integration partner of Digital Awesome, it offers overlapping app/loyalty functionality and competes for the same engagement budget at dispensaries.
Emerging players
- Baker Technologies: Baker (formerly Baker Technologies) provides cannabis CRM, loyalty and patient engagement tools including mobile functionality. It is a smaller, more specialized player serving similar dispensary retention use cases as Digital Awesome.
- Tymber: Tymber is an emerging cannabis e-commerce and loyalty platform offering branded mobile experiences for dispensaries. Its scope and customer profile overlap with Digital Awesome's mid-market dispensary segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Digital Awesome social profiles
Digital presenceDigital Awesome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Awesome leadership team
Management profileNumber of profiles
Digital Awesome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Awesome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Awesome
What does Digital Awesome do?
Digital Awesome develops custom native iOS and Android cannabis mobile applications for dispensaries and brands on its proprietary DispensaryMate platform. Each app bundles real-time menu sync, loyalty/rewards, push notifications, delivery management and analytics, and integrates with the client's existing POS, e-commerce, loyalty, payment and delivery systems. The company delivers these apps under annual agreements with typical launch timelines of 60–90 days, and provides ongoing platform maintenance and customer success services.
Is Digital Awesome a public or private company?
Digital Awesome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Awesome founded?
Digital Awesome was founded in 2014. It employs 11 to 50 people.
Where is Digital Awesome based?
Digital Awesome is headquartered in Spokane, United States, in the North America region.
How does Digital Awesome make money?
Three revenue lines are on record. Mobile App Development Services are the primary driver. The others are platform Licensing and Maintenance and partner Referral Commissions.
Who are Digital Awesome's main competitors?
Broad incumbents on record are Dutchie, Treez, Weedmaps, Flowhub and Meadow. Direct peers are Springbig, Jane Technologies and Alpine IQ. Emerging players are Baker Technologies and Tymber.
Does Digital Awesome have an API?
No public API is recorded for Digital Awesome.
What industry is Digital Awesome in?
Digital Awesome's product category is Cannabis Mobile App Development / Vertical SaaS. Its primary akta.pro industry code is CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics). Its NAICS code is 513210 and its SIC code is 7372.