Kredim

What Kredim does

Kredim is the consumer-facing brand of TURK Finansman A.Ş., a BDDK-regulated Turkish finance company (Law No. 6361) that launched in 2021 to deliver a 'Şimdi Al, Sonra Öde' (Buy Now, Pay Later) digital shopping-credit model in Turkey. The product serves two segments: individual consumers, who receive an instant, multi-sector credit limit (up to 250,000 TL per user, minimum basket 500 TL) after NFC-and-facial-recognition identity verification, and merchants/enterprises, who integrate Kredim as an alternative payment method at checkout via the 'İşim İçin' (Business) channel and through a separate Kredim Business supplier-financing and commercial-credit product. Repayment options include 30-day deferred, pay-on-payday, credit-card-limit-preserving, and installments up to 36 months, with optional credit-protection insurance underwritten by Koru Sigorta.

The technology stack is conventional full-stack fintech: .NET Core backend, React web, Android (Android Studio) and iOS (Swift) clients, SignalR/WebSocket for real-time updates, NGINX web server, SQL Server and MongoDB data stores, Docker/Kubernetes containerization, and security/monitoring tooling (OWASP, Nessus, SonarQube, Grafana, PRTG). Payment integration spans Fime, Mastercard, Visa, Troy and Turkey's FAST instant-payment rail. The differentiated technical elements are the 'Akıllı Skorlama' (intelligent credit scoring) engine and the 'Çoklu Limit' (multi-limit) feature, which assigns sector-specific limits across e-commerce, tourism, fashion, home decor, education, office supplies and health/insurance so spending in one sector does not consume limits in another. No public or partner-facing API is disclosed.

Kredim's monetization is multi-pronged: interest on consumer installment loans (5.25% base plus 15% KKDF and 15% BSMV), tiered per-transaction campaign participation fees (199-899 TL), a 12 TL (+15% BSMV) credit-card repayment processing fee, merchant fees/revenue share, insurance distribution commissions, and commercial credit income from the Kredim Business segment. GTM is hybrid: product-led growth via the Kredim mobile app (iOS/Android) and website for consumers, complemented by sales-led merchant acquisition for the B2B2C partner network (70+ brands including Trendyol, n11, DeFacto, Teknosa, E-Bebek, Bellona, Boyner, Avis, ETS Tur and others) and direct enterprise sales for Kredim Business. Marketing runs through SEO/content (blog.kredim.com.tr), partner co-marketing, app-store distribution, and 7/24 phone/email support. The company is privately held, headquartered in Üsküdar, Istanbul, has 51-100 employees, and discloses no public revenue, GMV, or funding data.

Name

Kredim

Legal name

TURK Finansman A.Ş.

Website

https://kredim.com.tr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Kredim is a BDDK-regulated Turkish BNPL (Buy Now, Pay Later) platform operated by TURK Finansman A.Ş., serving individual consumers with instant multi-sector credit limits and 70+ partner merchants (including Trendyol, n11, DeFacto, Teknosa, E-Bebek, Bellona) with a checkout payment-method integration and a separate B2B commercial-credit product.

Ownership category

akta.pro rank

Product category

Buy Now Pay Later (BNPL) Services

NAICS

Sales Financing (52222), Nondepository Credit Intermediation (5222)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

In-Store / In-Person BNPL (POS) (FSAKACAB), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN), BNPL Merchant Enablement (Plugins, Gateways, Reconciliation) (FSAGAIAF)

Keywords

• Buy now pay later
• Consumer financing
• Installment lending
• Merchant credit solutions
• Digital shopping credit

Headquarters

HQ city

Üsküdar

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Consumer Installment / Shopping Credit Interest: Kredim earns interest income on consumer installment loans. The standard contractual interest rate is 5.25% (excluding KKDF and BSMV taxes, which add 15% each). Interest rates may vary by merchant/partner and specific campaign. The 30-day deferred payment option also charges interest per the merchant-specific rate.
2. Campaign Participation Fee (Kampanya Katılım Bedeli): A flat campaign participation fee of 199 TL is applied per transaction. Additional tiers apply for higher credit limits: 299 TL (30,001–40,000 TL), 399 TL (40,001–50,000 TL), 499 TL (50,001–60,000 TL), 599 TL (60,001–70,000 TL), 699 TL (70,001–80,000 TL), 799 TL (80,001–90,000 TL), 899 TL (90,001–100,000 TL).
3. Credit/ Bank Card Repayment Processing Fee: A 12 TL processing fee (plus 15% BSMV) is charged when customers repay via credit or debit card. FAST repayments are free of charge.
4. Merchant / Partner Fees: Merchants (Üye İşyerleri) integrate Kredim as an alternative payment method, paying a fee or revenue share to Kredim for access to the BNPL infrastructure, instant payment collection, and new customer acquisition. Kredim highlights that merchants receive payment immediately while customers pay over time.
5. Insurance Product Distribution: Optional shopping insurance ('Sigorta Güvenceli Kredim') is offered at checkout, underwritten by Koru Sigorta A.Ş. and distributed via TR Turuncu Sigorta Aracılık Hizmetleri A.Ş. Kredim earns commission on insurance premiums.
6. Kredim Business - Supplier Financing & Commercial Credit: Business segment revenue from supplier financing and installment commercial credit provided to enterprise clients, with industry sector classification spanning agriculture through financial services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kredim is a digital Buy Now, Pay Later (BNPL) platform operated by TURK Finansman A.Ş. that provides consumers with a multi-sector shopping credit limit, assigned instantly through a proprietary intelligent scoring system, repayable via 30-day deferred, salary-aligned, or installment plans up to 36 months at 70+ partner brands. It also operates Kredim Business, a separate supplier-financing and installment commercial-credit product for merchants, supported by a mobile app (iOS/Android), web platform, QR-code in-store payments, and integrations with Mastercard, Visa, Troy, and the FAST instant-payment system.

Product overview

Kredim is a unified BNPL (Buy Now, Pay Later) platform operated by TURK Finansman A.Ş., consisting of two primary offerings: (1) Kredim — the core consumer BNPL product offering multi-sector credit limits, intelligent scoring, and flexible repayment options (30-day deferred, salary-aligned, and installment plans up to 36 months), and (2) Kredim Business — a merchant-facing supplier financing and commercial credit solution that lets businesses offer BNPL at checkout. A demo shopping store is also available for new users to try the experience.

Differentiator

Problem solved

Functional benefit

Brands

• Kredim Business: Supplier financing and installment commercial credit solutions for businesses, part of the Kredim platform's B2B offerings.

Products and services

• Kredim (Consumer BNPL) Digital Buy Now, Pay Later (BNPL) platform for individual Turkish consumers, offering a multi-sector credit limit assigned through Kredim's proprietary intelligent scoring system and usable at 70+ partner brands online and via QR code in physical stores. Repayment options include 30-day deferred, salary-aligned "Maaşında Öde", credit-card-limit-preserving payments, and installments up to 36 months.
• Kredim Business Merchant-facing product providing supplier financing and installment-based commercial credit to businesses across all industry sectors. Enables merchants to receive immediate payment while offering their customers flexible BNPL repayment options, expanding the merchant's customer base to include users without traditional banking access.
• Sigorta Güvenceli Kredim (Insurance-Protected Credit) Optional shopping insurance add-on distributed at checkout, underwritten by Koru Sigorta A.Ş. via TR Turuncu Sigorta Aracılık Hizmetleri A.Ş., covering involuntary unemployment and personal accident (death/disability) up to the outstanding credit balance. Kredim earns commission on insurance premiums.

Quantifiable outcome

• Merchants using Kredim experience a 20% increase in sales
• +3 more outcomes

Named customers31 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

57 partnerships are on record, tiered core, minor and major.

• VisacoreTechnology or IntegrationKredim's payment infrastructure integrates with Visa for card-based repayments. Listed as a production technology alongside Mastercard and Troy.
• TroycoreTechnology or IntegrationTroy is Turkey's domestic card scheme operated by the Card Payment Systems (Kartlı Ödeme Sistemleri). Kredim integrates Troy as a production payment technology alongside international networks.
• Koru Sigorta A.Ş.minorOthersInsurance underwriter for Kredim's optional 'Sigorta Güvenceli Kredim' (Insurance Protected Credit) product. Covers involuntary unemployment and personal accident (death/disability) up to the outstanding credit balance. Insurance is distributed in collaboration with TR Turuncu Sigorta Aracılık Hizmetleri A.Ş.
• TR Turuncu Sigorta Aracılık Hizmetleri A.Ş.minorOthersInsurance agency partner distributing the 'Sigorta Güvenceli Kredim' product on behalf of Koru Sigorta A.Ş. Kredim, TR Turuncu Sigorta, and Koru Sigorta operate in a three-party collaboration to offer credit protection insurance.
• TURK Finansal Teknoloji A.Ş.coreTechnology or IntegrationTechnology infrastructure provider for Kredim. According to the privacy policy, personal data is shared with TURK Finansal Teknoloji A.Ş. for the purpose of obtaining external services necessary for the company's activities, limited strictly to that purpose.
• FimecoreTechnology or IntegrationFime is listed as a production technology used by Kredim. Fime provides payment terminal and card acceptance certification, testing, and security services for payment ecosystems — critical for a BNPL platform handling card transactions.
• DeFactomajorChannel Partner/ Reseller/ DistributorMajor Turkish fashion retailer offering Kredim BNPL at checkout. One of the flagship partner brands featured prominently on Kredim's homepage and campaigns page.
• n11.commajorChannel Partner/ Reseller/ DistributorLeading Turkish e-commerce marketplace where Kredim is available as an installment payment option at checkout. Featured on Kredim's homepage and campaigns.
• BoynermajorChannel Partner/ Reseller/ DistributorEstablished Turkish fashion and lifestyle department store chain with both online and physical store presence. Listed as a Kredim partner brand.
• TeknosamajorChannel Partner/ Reseller/ DistributorTurkey's largest consumer electronics retailer with extensive e-commerce and physical store network. A major partner brand for Kredim, appearing across multiple pages.
• E-BebekmajorChannel Partner/ Reseller/ DistributorLeading Turkish baby products retailer operating both online and offline. Partner brand listed across Kredim's homepage, shopping, and multi-limit pages.
• TrendyolmajorChannel Partner/ Reseller/ DistributorTurkey's dominant e-commerce marketplace. Listed among Kredim's partner brands on the official partner brands page.
• KotonmajorChannel Partner/ Reseller/ DistributorPopular Turkish fashion brand with wide retail presence. Kredim installments of up to 6 months available. Featured in active campaigns.
• MAC Cosmetics TurkeyminorChannel Partner/ Reseller/ DistributorPremium cosmetics brand operating in Turkey. Kredim installments up to 6 months available. Featured in the active campaigns section.
• BellonamajorChannel Partner/ Reseller/ DistributorLarge Turkish furniture and home goods retailer with extensive physical and online store network. Partner brand listed on the official partners page.
• KiğılımajorChannel Partner/ Reseller/ DistributorProminent Turkish men's fashion brand. Partner listed across the partner brands page and featured in the 'İşim için' page merchant logos.
• Lizay PırlantaminorChannel Partner/ Reseller/ DistributorTurkish jewelry retailer. Listed on the partner brands page and the shopping page.
• ETS TurminorChannel Partner/ Reseller/ DistributorMajor Turkish travel agency. Listed among partner brands and featured on the shopping page.
• Otelz.comminorChannel Partner/ Reseller/ DistributorTurkish hotel booking platform. Listed on Kredim's partner brands page and shopping page, enabling travel purchases on BNPL terms.
• BonvagonminorChannel Partner/ Reseller/ DistributorOnline furniture and home decoration marketplace. Partner brand listed on the shopping page and partners page.
• ModanisaminorChannel Partner/ Reseller/ DistributorLeading Turkish modest fashion e-commerce platform. Partner listed on the partner brands page.
• Saat ve SaatminorChannel Partner/ Reseller/ DistributorMajor Turkish watch and jewelry retailer with extensive store network. Partner brand listed on Kredim's homepage.
• SuwenminorChannel Partner/ Reseller/ DistributorTurkish lingerie and sleepwear brand. Partner listed on both the homepage and partner brands page.
• AltınyıldızminorChannel Partner/ Reseller/ DistributorClassic Turkish fashion brand. Partner brand featured on Kredim's homepage.
• Brooks Brothers TurkeyminorChannel Partner/ Reseller/ DistributorInternational menswear brand operating in Turkey. Listed on the partner brands page.
• Jolly TurminorChannel Partner/ Reseller/ DistributorTurkish travel agency. Featured on the 'İşim için' page merchant logos.
• OtokoçminorChannel Partner/ Reseller/ DistributorTurkish automotive sales and rental company. Featured on the 'İşim için' page merchant logos.
• GoldmasterminorChannel Partner/ Reseller/ DistributorHome electronics brand. Listed among partner brands on the shopping page.
• RobotistanminorChannel Partner/ Reseller/ DistributorElectronics and hobbyist robotics e-commerce platform. Listed on the partner brands page.
• KaracaminorChannel Partner/ Reseller/ DistributorTurkish home textiles and kitchenware brand. Listed on the partner brands page.
• EvideaminorChannel Partner/ Reseller/ DistributorHome decoration retailer. Listed on the partner brands page.
• İstikbalminorChannel Partner/ Reseller/ DistributorMajor Turkish furniture brand. Listed on the partner brands page.
• AlfemominorChannel Partner/ Reseller/ DistributorTurkish furniture brand. Listed on the partner brands and shopping pages.
• LufianminorChannel Partner/ Reseller/ DistributorTurkish fashion retail brand. Listed on the 'Nasıl Çalışır' and shopping pages as a Kredim partner.
• WeltewminorChannel Partner/ Reseller/ DistributorTurkish furniture and home brand. Listed on the partner brands page.
• Melsa HomeminorChannel Partner/ Reseller/ DistributorHome decoration brand. Listed on the partner brands and shopping pages.
• HotiçminorChannel Partner/ Reseller/ DistributorTurkish shoe and accessory brand. Listed on the partner brands and shopping pages.
• HumeminorChannel Partner/ Reseller/ Distributor
• Madame CocominorChannel Partner/ Reseller/ DistributorHome and lifestyle brand. Listed on the partner brands page.
• CiceksepetiminorChannel Partner/ Reseller/ DistributorMajor Turkish online flower and gift delivery platform. Listed on the partner brands page.
• MigrosminorChannel Partner/ Reseller/ DistributorMajor Turkish supermarket chain. Listed on the partner brands page.
• İpek MobilyaminorChannel Partner/ Reseller/ DistributorTurkish furniture brand. Listed on the partner brands page.
• İstikbalminorChannel Partner/ Reseller/ DistributorMajor Turkish furniture brand. Listed on the partner brands page.
• NurusminorChannel Partner/ Reseller/ DistributorTurkish office furniture brand. Listed on the partner brands page.
• Mondi HomeminorChannel Partner/ Reseller/ DistributorTurkish home textiles brand. Listed on the partner brands page.
• TaçminorChannel Partner/ Reseller/ DistributorHome textiles brand. Listed on the partner brands page.
• LinensminorChannel Partner/ Reseller/ DistributorHome textiles retailer. Listed on the partner brands page.
• Camp ScoutlandminorChannel Partner/ Reseller/ DistributorCamping and outdoor gear retailer. Listed on the shopping page.
• ArmineminorChannel Partner/ Reseller/ DistributorTurkish fashion brand. Listed on the partner brands page.
• PopilerominorChannel Partner/ Reseller/ DistributorFashion brand. Listed on the partner brands page.
• Adore MobilyaminorChannel Partner/ Reseller/ DistributorFurniture brand. Listed on the partner brands page.
• Almila MobilyaminorChannel Partner/ Reseller/ DistributorFurniture brand. Listed on the partner brands page.
• Aydem PerakendeminorChannel Partner/ Reseller/ DistributorEnergy retail brand. Listed on the partner brands page.
• GedizminorChannel Partner/ Reseller/ DistributorBrand listed on the partner brands page.
• CaploonbaminorChannel Partner/ Reseller/ DistributorHome decoration brand. Listed on the partner brands page.
• ServisletminorChannel Partner/ Reseller/ DistributorElectronics repair and service platform. Listed on the partner brands page.
• AvanzminorChannel Partner/ Reseller/ DistributorTurkish e-commerce platform. Listed on the partner brands page.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atome: Asia-Pacific BNPL platform operating across Singapore, Indonesia, Malaysia, Hong Kong, Vietnam, and the Philippines. Comparable model targeting underbanked/credit-card-limited consumers via merchant checkout integrations, with similar verticals (fashion, beauty, electronics, home).
• Tabby: Middle East BNPL platform offering pay-in-4 and installments integrated at merchant checkout across fashion, electronics, and home. Closest emerging-market peer to Kredim — same product, similar merchant-integration model, comparable regulatory environment, and analogous merchant economics (sales lift, cart approval lift).
• Tamara: Saudi Arabia-headquartered BNPL platform serving merchants and consumers across MENA. Closely comparable to Kredim in serving underbanked/credit-constrained consumers, integrating at checkout with major regional retailers, and offering pay-later and installment options.

Regional players

• Papara: Turkey's leading digital wallet and fintech super-app offering payments, prepaid cards, and increasingly credit/BNPL-style products. Comparable Turkish fintech scale and regulatory environment; potential competitor for both consumer credit and merchant payment integration.
• Paycell (Turkcell): Mobile operator-backed Turkish payment platform offering digital wallet, card, and installment payment products. Comparable Turkish regulatory and consumer base; potential distribution competitor given Turkcell's mobile subscriber reach.
• Param: Turkish fintech offering digital payments, POS, and consumer credit solutions to merchants. Comparable Turkish market footprint and merchant-side value proposition; competes for similar merchant integration slots at e-commerce and retail checkout.
• Hepsiburada: Turkey's #2 e-commerce marketplace offering its own installment payment options at checkout (Hepsipay). Operates in Kredim's home market with overlapping merchant verticals, and represents both a competitor (in marketplace BNPL) and a partnership opportunity for Kredim.

Broad incumbents

• Affirm: US BNPL platform offering pay-later and longer-term installment financing (up to 36 months) at checkout — directly mirroring Kredim's 30-day deferred, salary-aligned, and up-to-36-month installment options. Comparable merchant-side value proposition and revenue model (merchant fees + consumer interest).
• Afterpay (Block): Pioneer merchant-integrated BNPL platform acquired by Block. Directly comparable product (pay-in-4 at checkout) and target verticals (fashion, beauty, electronics, home) overlap substantially with Kredim's merchant mix.
• Klarna: Global BNPL leader offering pay-in-4, installments, and financing at online checkout. Directly comparable business model to Kredim's core installment BNPL, though at vastly greater scale and with a broader product suite spanning 26 countries.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Kredimcomtr
• LinkedInlinkedin.com/company/kredimcomtr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kredim