What DataProfit does

DataProfit is a cloud-based business intelligence and analytics platform purpose-built for the hospitality and retail industries, headquartered in Amsterdam, Netherlands. The company connects to 30+ third-party systems including point-of-sale, workforce management, reservations, inventory, accounting, and payment platforms (e.g., unTill, Lightspeed, Booq, Nostradamus, Exact, Adyen, Mews, OpenTable), consolidating siloed operational data into a single dashboard. Its core product suite comprises a centralized real-time dashboard, an AI Assistant that lets non-technical operators query business data in natural language, POS Usage Analytics for transaction monitoring and suspicious-activity detection, and a Data Prognosis module that applies machine learning to forecast revenue, staffing, and inventory needs. Custom integrations are delivered within two weeks at no extra cost, and the platform is GDPR/CCPA compliant with 99.9% uptime for enterprise customers.

DataProfit addresses a primarily Dutch/Benelux customer base spanning restaurants, hotels, bars, quick service restaurants, catering operators, and retail businesses, with named customers including Burger King, Loetje, Happy Italie, Foodhallen Amsterdam, La Bastille, Pesca, and Restaurant Company Europe. The company reports processing €5B+ in cumulative transactions and 300M+ transactions in 2024, with 500+ businesses on its enterprise platform. The product is sold on a per-location, per-month subscription with three published tiers: Small Business (€79/location/month), Medium Business (€199/location/month), and Enterprise (from €299/location/month, with API access, dedicated Service Manager, and roadmap priority).

The go-to-market is hybrid: a product-led self-serve motion via a public demo dashboard (demo.dataprofit.com) and one-week plug-and-play setup targets SMBs, while a consultative enterprise field-sales motion with dedicated account managers and 24/7 support targets multi-location hospitality groups. With firmographic headcount reported at 1-10 employees and no disclosed external funding, DataProfit appears to be a bootstrapped, founder-led business that has grown primarily through reinvested cash flow over its five-plus years of operation.

Name

DataProfit

Legal name

DataProfit

Website

https://dataprofit.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

DataProfit is an Amsterdam-based cloud business intelligence platform that integrates 30+ hospitality and retail systems (POS, HR, reservations, payments, accounting) into a single AI-enabled dashboard, serving restaurants, hotels, bars, QSRs, caterers, and retailers on a per-location subscription.

Ownership category

akta.pro rank

Product category

Hospitality Business Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Hospitality business intelligence
• Restaurant analytics software
• POS data integration
• Retail data analytics
• Hotel F&B intelligence

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Small Business: Monthly subscription at €79 per location per month, includes 2 data sources, max 5 locations, standard dashboard, data update within 1 hour, email support with 24-hour response time.
2. Subscription - Medium Business: Monthly subscription at €199 per location per month, includes 4 data sources, max 10 locations, extended dashboard, custom reports, data update within 30 minutes, 8-hour response time, max 3 feature requests.
3. Subscription - Enterprise: Custom pricing from €299 per location per month, unlimited data sources, unlimited locations and users, extended dashboard with API access, near real-time data, 24/7 phone & email support, 2-hour response time, feature requests included, roadmap priority, dedicated Service Manager.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

DataProfit is a cloud-based business intelligence platform for the hospitality and retail industry that integrates data from 30+ systems (POS, HR, reservations, inventory, accounting, payments) into a centralized dashboard. It provides AI-powered natural language querying, POS usage analytics with suspicious activity detection, and machine-learning-based forecasting of revenue, staffing, and inventory. The platform is sold via tiered subscription (per location per month) targeting small, medium, and enterprise hospitality operators.

Product overview

DataProfit is a unified business intelligence platform for the hospitality and retail industry that integrates data from multiple sources into a centralized dashboard with AI-powered insights. The platform architecture consists of a core dashboard product combined with specialized AI capabilities including an AI Assistant (natural language querying), POS Usage Analytics (transaction monitoring and fraud detection), and Data Prognosis (predictive forecasting). The product suite offers industry-specific solutions for Restaurants, Bars, Hotels, Quick Service, Catering, and Retail sectors, with distinct tiers for Small Business (Local), Medium, and Enterprise customers. The platform connects to 30+ third-party systems including POS, HR, reservations, inventory, accounting, and payment solutions, and provides an API-first architecture with custom integration development within 2 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• DataProfit Dashboard Centralized business intelligence dashboard that integrates data from all connected systems and visualizes KPIs, sales metrics, and operational performance in real-time. For hospitality and retail operators.
• AI Assistant
• POS Usage Analytics
• Data Prognosis (Forecasting)
• Restaurant Analytics
• Bar Analytics & Drink Intelligence
• Hotel Analytics & F&B Intelligence
• Quick Service Restaurant Analytics
• Catering Analytics & Event Intelligence
• Retail Analytics
• Enterprise Business Intelligence
• Local Business Intelligence

Quantifiable outcome

• 7-10% drink cost reduction in bar operations
• +21 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability7 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core.

• unTillcoreTechnology or IntegrationunTill provides flexible, powerful POS solutions with 25+ years of experience and 8,000+ customers worldwide. DataProfit transforms unTill transaction data into actionable insights for revenue optimization, staff performance, and operational streamlining across all locations.
• LightspeedcoreTechnology or IntegrationLightspeed is a unified commerce platform driving 165,000+ locations worldwide with solutions for retail, restaurants, and golf. DataProfit transforms Lightspeed data into strategic insights revealing cross-channel customer behavior and inventory optimization opportunities.
• BooqcoreTechnology or IntegrationBooq is the POS system of Dish, part of their comprehensive digital platform trusted by 350,000+ restaurants. DataProfit transforms Booq transaction data into insights revealing sales patterns and customer preferences.
• Mplus KassacoreTechnology or IntegrationMplus Kassa is a complete POS solution for hospitality businesses. DataProfit connects with Mplus to transform transaction data into strategic insights revealing sales patterns, customer behavior, and revenue opportunities.
• BorkcoreTechnology or IntegrationBork is a hospitality automation specialist for 40+ years with 1,250+ businesses using their integrated solutions including POS, Kitchen Connect, Bork Pay, and Datalab analytics. DataProfit enhances Bork's Datalab by connecting it with other systems for deeper insights.
• NostradamuscoreTechnology or IntegrationNostradamus is an AI-driven workforce management platform optimizing staff planning and productivity. DataProfit combines Nostradamus workforce data with sales and operational metrics to reveal the true impact of staffing decisions on profitability.
• ZenchefcoreTechnology or IntegrationZenchef is an all-in-one restaurant management solution centralizing operations from reservations to payments. DataProfit transforms Zenchef data into insights revealing booking patterns and table management impact on revenue.
• OpenTablecoreTechnology or IntegrationOpenTable is the world's leading restaurant reservation platform. DataProfit integrates OpenTable data with POS and other systems to reveal the complete guest journey from booking to bill.
• HorekocoreTechnology or IntegrationHoreko offers practical hospitality software with Kitchen Manager for recipe management and Employee Manager for staff planning, used by 1,500+ hospitality businesses. DataProfit combines Horeko data with sales metrics to reveal true dish profitability.
• ApicbasecoreTechnology or IntegrationApicbase is a back-of-house operating system for restaurants and catering. DataProfit transforms Apicbase operational data into strategic insights revealing dish profitability and waste reduction opportunities.
• ExactcoreTechnology or IntegrationExact is a market leader in business software for SMB with 675,000+ companies using their integrated accounting, ERP, and financial management solutions. DataProfit connects Exact financial data with operational metrics.
• TwinfieldcoreTechnology or IntegrationTwinfield, part of Wolters Kluwer, is a cloud accounting solution with 500+ integrations. DataProfit connects Twinfield accounting data with operational metrics to reveal profitability drivers.
• AFAScoreTechnology or IntegrationAFAS offers a unified software platform serving 14,000+ organizations with integrated ERP, CRM, HRM, payroll, and financial management. DataProfit connects AFAS data with hospitality-specific metrics.
• YukicoreTechnology or IntegrationYuki is an accounting platform automating bookkeeping and enabling real-time collaboration. DataProfit connects Yuki accounting data with operational metrics from POS, inventory, and HR systems.
• ThuisbezorgdcoreTechnology or IntegrationThuisbezorgd is the Netherlands' leading delivery platform connecting thousands of restaurants with customers. DataProfit integrates Thuisbezorgd data with other systems to reveal complete delivery performance and customer preferences.
• Uber EatscoreTechnology or IntegrationUber Eats is a global delivery platform active in thousands of cities worldwide. DataProfit integrates Uber Eats data with other systems for a complete picture of delivery economics.
• ShijicoreTechnology or IntegrationShiji Group offers a comprehensive hospitality technology ecosystem trusted by major hotel groups like Mandarin Oriental and Marriott. DataProfit integrates Shiji systems data to reveal cross-platform insights.
• MewscoreTechnology or IntegrationMews is a cloud-native property management system serving 12,500+ accommodations worldwide. DataProfit enhances Mews data by connecting it with other revenue streams to reveal total guest value.
• AmadeuscoreTechnology or IntegrationAmadeus is a global travel technology platform driving the travel and hospitality industry. DataProfit integrates Amadeus data to provide insights into booking patterns, channel performance, and market demand trends.
• AdyencoreTechnology or IntegrationAdyen is a financial technology platform serving global enterprises like Uber, eBay, and Spotify with end-to-end payments. DataProfit enhances Adyen's insights by connecting payment data with operational metrics.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Harri: Harri is a workforce, talent, and operational analytics platform purpose-built for hospitality. Like DataProfit, it sells into multi-location restaurant and hotel groups with cross-system BI and forecasting.
• SpotOn: SpotOn is a restaurant and retail POS + analytics + payments platform for SMB and multi-location operators. It competes with DataProfit in hospitality BI, particularly where payments, POS, and insights are bundled.
• Square (Block): Square offers POS, payments, and native analytics for SMB restaurants and retailers. Like DataProfit, it integrates payments with operational BI for hospitality, though at a more horizontal, less hospitality-specialized level.
• TouchBistro: TouchBistro is a restaurant POS with built-in reporting and analytics aimed at SMB and mid-market restaurants. It is a comparable SMB-led, hospitality-focused BI/POS product and competes for the same hospitality customers.
• MarginEdge: MarginEdge is a restaurant invoice and inventory management platform with strong cost/P&L analytics. It targets the same restaurant operator pain points (food cost, waste, profitability) DataProfit addresses.
• Toast: Toast is a leading restaurant POS + management platform offering built-in analytics, payroll, and operations tools. Toast and DataProfit both target multi-location restaurant chains with integrated BI and operational insights, competing for the same customer budget.
• Fourth: Fourth is a hospitality-specific operations platform (workforce, inventory, BI) used by enterprise restaurant and hotel chains. It is a direct comparable in vertical depth, hospitality-only focus, and enterprise account motion.
• Restaurant365: Restaurant365 is a cloud-based restaurant accounting, inventory, and operations platform with strong BI/reporting. It targets the same multi-location restaurant operators as DataProfit with a back-office + analytics bundle.
• Crunchtime: Crunchtime provides restaurant operations software including inventory, food cost, scheduling, and analytics for enterprise hospitality groups. It overlaps DataProfit on operational BI and forecasting for multi-unit restaurants.
• Lightspeed Commerce: Lightspeed is a unified commerce platform powering 165,000+ restaurants, retailers, and hotels. Like DataProfit, it provides POS + analytics for hospitality and retail, but it is far larger, vertically integrated with its own POS, and competes directly for the same customer wallet share across Benelux.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/dataprofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataProfit