Integritas

What Integritas does

Integritas Group, LLC is a privately-held technology advisory and brokerage firm founded in 2015 and headquartered in Pittsford, New York, with a secondary office in Nashville, Tennessee. The company operates in two integrated practices: (1) a vendor-agnostic advisory arm acting as a broker across 40+ technology partners spanning UCaaS, CCaaS, connectivity, cloud, and cybersecurity (including Microsoft, RingCentral, Zoom, Genesys, Webex, Rackspace, and Zayo), serving mid-market organizations with 50–2,500 employees; and (2) Integritas Labs, launched in 2024, which builds and sells Auralinq, a multi-tenant governed-execution SaaS platform deployed on Google Cloud. Auralinq operates above existing customer systems (CRM, ERP, email, spreadsheets, meetings, contact center) rather than replacing them, using frontier AI models, Execution Blueprints, confidence-based routing, and human-authorized actions to convert scattered signals into audited decisions and completed work. The platform is sold in three subscription tiers — Bronze (Foundation), Silver (Orchestration with cross-system write-backs), and Gold (Selective Autonomy with AI agents) — on multi-year contracts, with add-ons for HIPAA/SOC 2 compliance packs, industry-specific blueprint libraries, custom integrations, AI agent development, shop-floor displays, and on-site workshops.

The business model combines affiliate/referral commission revenue from technology partners on advisory-sourced contracts with recurring subscription revenue from Auralinq engagements. Go-to-market is founder-led: clients enter through a free discovery call with a founder, followed by scoping proposals with fixed scope and fixed pricing, and either a Brokerage engagement or a 30-day Labs sprint. The company is owned and operated by five founders — Paul Miller (Managing Partner), Eric Johnson (Managing Partner), Scott Telle (Head of Engineering / Auralinq CTO), Dave Chambers (Head of Platform & Infrastructure), and Rick Miller (Head of Operations) — with no disclosed external institutional investment. Documented outcomes include ~$150,000 connectivity savings over 36 months for a regional physical therapy partnership, ~25% total technology spend reduction for a statewide nonprofit, and ~90% reduction in physical desk phones for a 35-location engineering firm migrated to Microsoft Teams Phone.

Name

Integritas

Legal name

Integritas Group, LLC

Website

https://integritas-tec.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Integritas Group is a vendor-agnostic technology advisory and brokerage firm serving 50–2,500 employee mid-market organizations across 40+ technology partners in UCaaS, CCaaS, connectivity, cloud, and cybersecurity. Its Integritas Labs division sells Auralinq, a multi-tenant SaaS governed-execution platform on Google Cloud that turns signals from existing CRM, ERP, and communication systems into audited, human-authorized actions.

Ownership category

akta.pro rank

Product category

IT Consulting & Managed Technology Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), ERP Implementation & Systems Integration Services (BPAEAGAA), Cloud Application Modernization & Refactoring (BPAEACAC)

Keywords

• Technology advisory brokerage
• Unified communications solutions
• Cloud consulting services
• Managed cybersecurity sourcing
• Governed execution software

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Technology Advisory & Brokerage: Revenue comes from technology partners on contracts sourced for clients. Integritas acts as a vendor-agnostic broker, evaluating solutions across dozens of providers and earning referral/placement fees from partners when clients implement technology solutions. No direct cost to clients for advisory time.
2. Auralinq Software (Integritas Labs): Tiered subscription model (Bronze, Silver, Gold) with add-ons. Pricing is scoped to customer environment and signals — fixed scope and fixed pricing before work starts. Add-ons include compliance packs, industry-specific blueprint libraries, custom integrations, AI agent development, equipment dashboards, and on-site workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Integritas provides vendor-agnostic technology advisory and brokerage, sourcing best-fit solutions across cloud, voice, network, security, and contact-center categories from 40+ technology partners. Through Integritas Labs it builds and sells Auralinq, a multi-tenant SaaS governed execution platform deployed on Google Cloud that connects existing CRM, ERP, email, spreadsheets, meetings, and contact-center systems and converts scattered signals into audited, human-authorized actions via Execution Blueprints offered in Bronze, Silver, and Gold tiers.

Product overview

Integritas operates two distinct practices: the advisory arm (Integritas Group) providing vendor-agnostic technology brokerage across 40+ partners, and Integritas Labs which builds Auralinq — a governed execution SaaS platform. Auralinq connects to existing business systems (CRM, ERP, email, spreadsheets, contact center) and transforms scattered signals into audited decisions through Execution Blueprints. The Auralinq platform is offered in three tiers: Bronze (Foundation — signal capture, Command Center, up to 3 Blueprints), Silver (Orchestration — cross-system write-backs, up to 10 Blueprints), and Gold (Selective Autonomy — unlimited Blueprints, AI agents). Add-ons include Compliance & Audit Pack (HIPAA/SOC 2), Industry Blueprint Libraries (Manufacturing, Healthcare, Pro Services), Custom Integration Build, AI Agent Development, Equipment Display Boards, and On-Site Enablement. The advisory arm complements with Consulting, Digital Transformation, UCaaS, Connectivity, CCaaS, Cybersecurity, Teams Voice, and Cloud services.

Differentiator

Problem solved

Functional benefit

Brands

• Integritas Labs: The build arm of Integritas Group that turns data into governed software and AI tools in weeks, not quarters. Creates the Auralinq platform.
• Auralinq

Products and services

• Integritas Advisory Services Technology advisory and brokerage practice providing vendor-agnostic guidance across cloud, cybersecurity, communications, and digital transformation for mid-market organizations in the 50-2,500 employee range.
• Cloud & IT Management Consulting Cloud migration consulting, cost analysis framework, and ongoing IT project management. Covers SASE, cloud vs. on-prem cost analysis, and IT management roadmaps.
• Unified Communications (UCaaS) Sourcing Cloud-based UCaaS solutions replacing traditional PBX with integrations across Microsoft Teams, RingCentral, Zoom, 8x8, Dialpad, Nextiva, Vonage, and Webex.
• Contact Center (CCaaS) Sourcing Enterprise cloud contact center evaluation and implementation across Genesys, Five9, and Zoom Contact Center for modern customer engagement.
• Cybersecurity Sourcing Security posture assessment, vulnerability scanning, managed SIEM, and risk mitigation services across cybersecurity partner portfolio.
• Microsoft Teams Voice Deployment Voice capabilities added to Microsoft Teams environments across Calling Plans, Operator Connect, or Direct Routing models for unified collaboration.
• Connectivity Sourcing IT connectivity and carrier services sourced across Crown Castle, Granite, INAP, Masergy, Netrio, and Zayo for network performance optimization.
• Digital Transformation Roadmaps AI tooling, workflow automation, and modernization roadmaps scoped to real business workflows.
• Auralinq Governed Execution Platform Governed execution SaaS platform that operates above existing CRM, ERP, email, spreadsheets, meetings, and contact-center systems, transforming scattered signals into audited decisions and completed actions through Execution Blueprints and a Command Center interface.

Quantifiable outcome

• ~$150,000 saved over 36 months on connectivity alone
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature6 records

Partnerships

23 partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationStrategic technology partner for cloud, productivity, and Teams Voice implementations. Microsoft Teams is listed among 40+ technology partners. Integritas helps organizations add enterprise voice capabilities to Microsoft Teams environments.
• RingCentralcoreTechnology or IntegrationUCaaS platform partner for cloud communications. RingCentral is one of the 40+ technology partners Integritas evaluates and implements for clients.
• ZoomcoreTechnology or IntegrationUCaaS and CCaaS platform partner. One case study involved a national restaurant franchise with 1,000+ locations on Zoom Phone and Zoom Contact Center.
• 8x8supportingTechnology or IntegrationUCaaS platform partner listed among the 40+ technology partners for voice and communications solutions.
• Crown CastlesupportingTechnology or IntegrationConnectivity and network infrastructure partner for carrier services and optimal network performance.
• DialpadsupportingTechnology or IntegrationUCaaS platform partner for cloud-based communications listed among 40+ technology partners.
• GenesyscoreTechnology or IntegrationCCaaS platform partner for enterprise cloud contact center evaluation and implementation. Integritas conducted objective head-to-head evaluation of Genesys vs. Five9 for a national hotel brand.
• GranitesupportingTechnology or IntegrationConnectivity services partner for IT solutions and carrier services listed among 40+ technology partners.
• GreenPagessupportingTechnology or IntegrationTechnology partner for cloud and IT management solutions.
• INAPsupportingTechnology or IntegrationInfrastructure and connectivity partner for optimized collaboration and network performance.
• IntelePeersupportingTechnology or IntegrationCommunications and voice partner for UCaaS and communications solutions.
• MasergysupportingTechnology or IntegrationSD-WAN and network services partner listed among 40+ technology partners.
• NetriosupportingTechnology or IntegrationTechnology partner for IT solutions and managed services.
• NextivasupportingTechnology or IntegrationUCaaS platform partner for business communications and voice solutions.
• RackspacesupportingTechnology or IntegrationCloud services partner for cloud migration consulting and management.
• VonagesupportingTechnology or IntegrationUCaaS platform partner for cloud communications listed among technology partners.
• WebexsupportingTechnology or IntegrationUCaaS and collaboration platform partner for enterprise communications.
• ZayosupportingTechnology or IntegrationConnectivity and network infrastructure partner for carrier services.
• Microsoft TeamscoreTechnology or IntegrationPlatform partner for Microsoft Teams Voice deployments. Integritas guides organizations through Teams Phone migration and implementation across Calling Plans, Operator Connect, or Direct Routing models.
• Google CloudcoreTechnology or IntegrationCloud infrastructure provider for Auralinq multi-tenant SaaS deployment. Currently deployed on hardened Google Cloud infrastructure with per-tenant isolation.
• Bill.comsupportingTechnology or IntegrationFinancial operations integration in Auralinq case study. Bill.com API integration surfaces invoice status and outstanding balances per client in HR consulting platform.
• SharePoint / OneDrivesupportingTechnology or IntegrationDocument hub integration in Auralinq case study. Connects to existing SharePoint/OneDrive without migration required - files stay in their original locations.
• SyteLine ERPsupportingTechnology or IntegrationERP integration in Auralinq trade-show production case study. Pulls live project context from existing SyteLine ERP system for AI strategy engine.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AppSmart: Technology marketplace and advisory sourcing telecom, cloud, and security for SMB/mid-market buyers. Closely aligned with Integritas on white-glove, vendor-agnostic procurement positioning.
• Intelisys (a ScanSource company): Technology services distributor / master agent for UCaaS, CCaaS, cloud, and connectivity under ScanSource. Nearly identical channel-economics model to Integritas's advisory arm, with a more mature partner program.
• Telarus: Largest US master agent / technology services broker sourcing UCaaS, CCaaS, connectivity, cloud, and security across a broad carrier and vendor ecosystem. Closest direct comparable to Integritas's vendor-agnostic advisory brokerage model.
• Bridgepointe Technologies: Technology advisory firm for mid-market organizations, focused on UCaaS, CCaaS, connectivity, and cloud sourcing. Same 'trusted advisor / vendor-agnostic' positioning for the same buyer profile (50-2,500 employee firms).
• Sandler Partners: Master agent and technology solutions advisor focused on UCaaS, CCaaS, cybersecurity, and managed services. Competes head-to-head for the same mid-market technology advisor RFPs.
• Jenne: Value-added distributor and technology advisor for UCaaS/CCaaS/IT services with channel partner agents. Comparable dual distribution-and-advisory posture but at distributor scale.

Emerging players

• Workato: Integration and automation platform (iBPMS/iPaaS) with governed workflow and AI agent capabilities. Closely comparable architecture to Auralinq's Execution Blueprint and cross-system write-back engine.
• Glean: Enterprise AI search and agent platform that connects to existing business systems (CRM, ERP, docs) with permissioning and audit. Adjacent to Auralinq's governed-execution thesis - same 'AI over your existing stack' positioning.
• Moveworks: AI assistant/agent platform for service operations across enterprise systems (HR, IT, CRM). Compares to Auralinq's Gold-tier selective-autonomous agents and command-center routing.

Broad incumbents

• ConvergeOne: Large enterprise IT solutions provider for UCaaS, CCaaS, cloud, and managed services. Overlaps with Integritas's advisory and implementation scope but at much larger enterprise scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integritas