The Golf Network
The Golf Network is an Australian-founded golf promotion company that operates a four-platform ecosystem (Crazy Golf Deals, Golfer, Golfer Tour, Golf Market) connecting 1,500+ golf courses, 250,000+ monthly golfers, and 30+ brand partners across Australia and the UK, monetizing through deal commissions, event registrations, sponsorships, and memberships.
- Company typePrivate
- Founded2011
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Golf Network does
The Golf Network is an Australian-founded golf promotion company that operates a multi-platform digital ecosystem connecting golf courses, golfers, and non-golf brand partners. The company's four core platforms are Crazy Golf Deals (a green-fee deal marketplace with 200+ live offers), Golfer (a course directory with live tee-time booking across 1,500+ courses), Golfer Tour (a managed competitive event series running 100+ events annually with over $300,000 in prizes), and Golf Market (a peer-to-peer and retailer e-commerce marketplace with 4,000+ listings). The platforms are accessed through web properties and a mobile app (Golfer App), which integrates with Golf Australia's handicap system (Golf Connect / Golf ID) for score submission and digital marker attestation.
The company makes money through five streams: transaction commissions on Crazy Golf Deals vouchers, Golfer Tour event registration fees, brand partner sponsorship and on-course activation revenue, recurring Golfer Social Club membership subscriptions (Basic free, Standard $49/year, Handicap $99/year, Premium $179/year), and marketplace fees on Golf Market sales (10% on products, 30% on vouchers). Go-to-market is multi-sided: state-based sales teams across five Australian states plus a UK hub acquire golf club partners and brand sponsors, while demand is generated through owned SEO, social, and email channels reaching 250,000+ monthly golfers. The company is privately held, founder-operated by PGA Professionals, and operates across Australia (headquarters in North Sydney), the UK (600+ courses via Golf Network Ltd), and is pursuing US and global expansion.
The Golf Network firmographics
Firmographics- Name
- The Golf Network
- Legal name
- Crazy Golf Deals P/L T/A The Golf Network
- Website
- https://golfnetwork.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Golf Network is an Australian-founded golf promotion company that operates a four-platform ecosystem (Crazy Golf Deals, Golfer, Golfer Tour, Golf Market) connecting 1,500+ golf courses, 250,000+ monthly golfers, and 30+ brand partners across Australia and the UK, monetizing through deal commissions, event registrations, sponsorships, and memberships.
- Ownership category
- akta.pro rank
The Golf Network industry classification
Industry- Product category
- Golf Promotion Platform
- NAICS
- Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)
- SIC
- Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where The Golf Network is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
The Golf Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Green Fee Deal Commissions (Crazy Golf Deals): Golf courses pay to list exclusive green fee deals on the Crazy Golf Deals platform, generating commission revenue per voucher sold. The platform has been operating since 2011 with 200+ live deals.
- Golfer Tour Event Registrations: Golfers pay registration fees to participate in Golfer Tour events (100+ per year). Revenue from event fees plus ancillary spend on-course. Events also create sponsorship inventory.
- Brand Partner Sponsorships & Activations: Brand partners (automotive, hospitality, finance, sport, health, lifestyle) pay for sponsorship and co-branded activation across the Golf Network's 4 platforms, including on-course activations, content integration, digital placements, and events.
- Membership Subscriptions: The Golfer Social Club offers Standard ($49/year), Handicap ($99/year), and Premium ($179/year) memberships providing green fee credits, official Golf Australia handicaps, event discounts, prize draws, and travel vouchers.
- Golf Market Marketplace Fees: Listing on Golf Market is free; fees apply when items sell (30% + GST for vouchers, 10% + GST for standard products). 4,000+ products listed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Basic (Free) — Free account with access to core platform features and basic deal browsing. |
| Subscription | Annual | Standard — $49/year, includes $120 credit ($10/month), $10 birthday voucher, monthly prize draw entry. |
| Subscription | Annual | Handicap — $99/year, adds official Golf Australia handicap and up to 10 conforming social scorecards processed per year. |
| Subscription | Annual | Premium — $179/year, adds unlimited social scorecards, $50 travel voucher, and a free premium leather golf glove. |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels6 records
The Golf Network product offering
Product offeringCore offering
The Golf Network operates a multi-platform digital ecosystem connecting golf clubs, golfers, and non-golf brands. Its core offerings include Crazy Golf Deals (a green fee deal marketplace with 200+ live deals), Golfer (a tee time booking directory of 1,500+ courses), Golfer Tour (100+ annual competitive golf events), Golf Market (a peer-to-peer equipment marketplace with 4,000+ products), and the Golfer Social Club (a paid membership program providing official Golf Australia handicaps and platform credits).
Product overview
The Golf Network operates a platform-plus-modules architecture comprising four owned platforms: Crazy Golf Deals (discount green fee deals), Golfer (course directory and tee time bookings), Golfer Tour (competitive event management), and Golf Market (equipment marketplace). The ecosystem is tied together through the Golfer Social Club membership program offering official handicaps and platform credits, accessed via web properties and a mobile app. The company operates in Australia (headquarters) and the UK, with US and global expansion underway.
Differentiator
Problem solved
Functional benefit
Brands
- Crazy Golf Deals: Exclusive green fee deals at leading courses across Australia, since 2011. Features 150+ live deals.
- Golfer
- Golfer Tour
- Golf Market
Products and services
- Crazy Golf Deals Exclusive green fee deals platform offering discounted tee times at leading courses across Australia, with 200+ live deals at any time. Golfers purchase vouchers redeemable at partner courses.
- Golfer Australia's golf course directory with live tee time booking functionality, featuring 1,500+ courses, daily golf news, and exclusive course flyovers.
- Golfer Tour Weekly tournament events at leading courses nationwide where golfers meet and compete in 2-ball ambrose format, running 100+ events per year with over $300,000 in prizes annually, plus a National Final.
- Golf Market E-commerce marketplace enabling golfers to buy and sell golf equipment online, with 4,000+ products listed from multiple retailers and peer-to-peer sellers.
- Golfer App Mobile application providing GPS-enabled scoring, voucher/ticket redemption, conforming social score submission for handicap tracking, and access to 200+ live deals and Golfer Tour events. Available on iOS and Android.
- Golfer Social Club Annual membership program offering official Golf Australia handicaps, monthly platform credits, birthday vouchers, prize draws, and access to competitions. Includes Basic (free), Standard ($49/year), Handicap ($99/year), and Premium ($179/year) tiers.
- 2fore1 (UK) UK-based green fee deal platform operating 600+ courses across the United Kingdom as part of Golf Network's international expansion.
- Golf Deals Group (UK) UK-based golf deals platform operating 600+ courses in the UK as part of Golf Network's international operations.
- Golfer UK UK version of the golf course directory and tee time booking platform.
- Golf Market UK UK version of the golf equipment e-commerce marketplace.
Quantifiable outcome
- Over 150 bookings in a single day and consistently over 100 bookings daily at RACV Healesville Country Club following Crazy Golf Deals promotion.
- +2 more outcomes
Companies that use The Golf Network
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
The Golf Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
The Golf Network partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered minor and core.
- Club CarminorClub Car is featured as a partner logo on the Golf Network website, indicating a brand partnership or sponsorship arrangement to reach golfers.
- Australian Golf DigestminorAustralian Golf Digest is listed as a brand partner on the Golf Network website, indicating a content or promotional partnership.
- TakomocoreTakomo is a golf equipment brand that partnered with Golf Network for Golfer Tour events and activations. They have a Hosting Race Series partnership (Castle Hill Golfer Classic) and benefit from sales growth and social followers through the platform.
- Audi Centre SydneycoreAudi Centre Sydney is a flagship brand partner for Golfer Tour events, participating in on-course activations and partner visits (e.g., Bonnie Doon Golf Club event).
- VolleminorVolle is featured as a partner logo on the Golf Network website.
- Clutch & CocoreClutch & Co is a golf equipment startup that partnered with Golfer Tour for brand activation, driving substantial increases in both sales and brand awareness.
- VinarchyminorVinarchy is listed as a partner logo on the Golf Network website.
- Punters GolfminorPunters Golf participated as a sponsor/activator at the 2025 Golfer Tour Series Finale at Sanctuary Cove, featuring on-course activations alongside other brand partners.
- EZGO Golf CartsminorEZGO Golf Carts was an on-course activation sponsor at the 2025 Golfer Tour Series Finale at Sanctuary Cove.
- SeikominorSeiko is listed as a partner logo on the Golf Network website.
- Bennelong Energy ServicesminorBennelong Energy Services is listed as a partner logo on the Golf Network website.
- BetDeluxeminorBetDeluxe is listed as a partner logo on the Golf Network website.
- Body Plus PhysiominorBody Plus Physio is listed as a partner logo on the Golf Network website.
- DC PhysiominorDC Physio is listed as a partner logo on the Golf Network website.
- Hamilton MorellominorHamilton Morello is listed as a partner logo on the Golf Network website.
- LerraRoadminorLerraRoad is listed as a partner logo on the Golf Network website.
- NRLminorNRL (National Rugby League) is listed as a partner logo on the Golf Network website.
- On CourseminorOn Course is listed as a partner logo on the Golf Network website.
- PalmerbetminorPalmerbet is listed as a partner logo on the Golf Network website.
- Pickering Luxury GarageminorPickering Luxury Garage was an on-course activation sponsor at the 2025 Golfer Tour Series Finale at Sanctuary Cove.
- PuntersminorPunters is listed as a partner logo on the Golf Network website.
- rebelminorrebel (sports retailer) is listed as a partner logo on the Golf Network website.
- Sea Legs Brewing Co.minorSea Legs Brewing Co. was an on-course activation sponsor at the 2025 Golfer Tour Series Finale at Sanctuary Cove.
- SwyftxminorSwyftx is listed as a partner logo on the Golf Network website.
- TCE HireminorTCE Hire is listed as a partner logo on the Golf Network website.
- Mountain GoatminorMountain Goat is listed as a partner logo on the Golf Network website.
- LIVINminorLIVIN is listed as a partner logo on the Golf Network website.
- Mobile Golf CominorMobile Golf Co is listed as a partner logo on the Golf Network website.
- Snap FitnessminorSnap Fitness is listed as a partner logo on the Golf Network website.
- True ProteinminorTrue Protein is listed as a partner logo on the Golf Network website.
- GSC Tourer XminorGSC Tourer X is listed as a partner logo on the Golf Network website.
- Loan Market BreezeminorLoan Market Breeze is listed as a partner logo on the Golf Network website.
- Cauldron GinminorCauldron Gin was an on-course activation sponsor at the 2025 Golfer Tour Series Finale at Sanctuary Cove.
- East Coast Floor CoveringsminorEast Coast Floor Coverings was an on-course activation sponsor at the 2025 Golfer Tour Series Finale at Sanctuary Cove.
- IAGTOminorIAGTO (International Association of Golf Tour Operators) logo is displayed on the Golf Network About page, indicating a trade association membership or partnership in the golf tourism sector.
- Golf Courses (Featured Partners)coreGolf Network features 1,500+ golf courses across its platforms including RACV Healesville Country Club, Wollongong Golf Club, Bonville Golf Resort, Barnbougle Tasmania, Huntingdale Golf Club, The Metropolitan Golf Club, Moonah Links, The Cut, and many more. Courses receive featured placement and booking integrations in exchange for deal availability and event hosting.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
The Golf Network competitors and assessment
Company assessmentDirect peers
- Golfshake: UK-focused golf community and review platform that also surfaces deals and tracks handicaps. Comparable to The Golf Network's UK platforms (2fore1, Golfer UK) as a golfer community plus deals destination.
- 18Birdies: Golf scoring, GPS, and social app with built-in deals and round tracking. Comparable to the Golfer App in functionality and competes for the same engaged golfer attention on mobile.
- SwingU: Mobile-first golf GPS, scoring, and handicap platform with course database and stat-tracking. Closely overlaps with the Golfer App's scoring and handicap features and competes for the same golfer wallet.
- TeeOff.com: Online tee-time booking and discount green-fee marketplace owned by GolfNow/NBC Sports Next. Directly competes with Crazy Golf Deals and the Golfer Tee Times platform on the same core proposition: discounted tee times at partner courses.
- Supreme Golf: Aggregates discounted tee times and golf deals across thousands of US courses, with mobile booking and membership perks. Closely comparable to Crazy Golf Deals / Golfer on the deals-plus-membership monetization model.
- iseekgolf: Established Australian golf media platform providing course directory, news, and tee time information. Direct competitor in the Australian market for golfer attention and course marketing dollars.
Others
- MyGolfSpy: Independent golf media and product review platform with significant audience reach among engaged golfers. Adjacent competitor for golfer attention and brand sponsorship budgets targeting the same audience The Golf Network monetizes.
- Lightspeed Golf (Chronogolf): Cloud-based golf course management, point-of-sale, and tee sheet software used by many of the same golf clubs The Golf Network partners with. Adjacent ecosystem participant that powers the supply side of the golf industry.
Emerging players
- Arccos Golf: Shot-tracking and AI-powered golf analytics platform with a connected sensors and app ecosystem. Adjacent competitor that targets the same engaged golfer segment with premium software rather than deals and tee times.
Broad incumbents
- GolfNow: The largest online tee-time booking and deals platform in the world, owned by NBCUniversal's NBC Sports Next. GolfNow directly competes with the Golfer course directory and Crazy Golf Deals at scale across multiple geographies, with a much larger course inventory and marketing budget.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Golf Network social profiles
Digital presenceThe Golf Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Golf Network leadership team
Management profileNumber of profiles
Profiles13 records
The Golf Network subsidiaries and ownership
Company hierarchySubsidiaries8 records
The Golf Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Golf Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Golf Network
What does The Golf Network do?
The Golf Network operates a multi-platform digital ecosystem connecting golf clubs, golfers, and non-golf brands. Its core offerings include Crazy Golf Deals (a green fee deal marketplace with 200+ live deals), Golfer (a tee time booking directory of 1,500+ courses), Golfer Tour (100+ annual competitive golf events), Golf Market (a peer-to-peer equipment marketplace with 4,000+ products), and the Golfer Social Club (a paid membership program providing official Golf Australia handicaps and platform credits).
Is The Golf Network a public or private company?
The Golf Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Golf Network founded?
The Golf Network was founded in 2011. It employs 11 to 50 people.
Where is The Golf Network based?
The Golf Network is headquartered in North Sydney, Australia, in the Oceania region.
How does The Golf Network make money?
Five revenue lines are on record. Green Fee Deal Commissions (Crazy Golf Deals) is the primary driver. The others are golfer Tour Event Registrations, brand Partner Sponsorships & Activations, membership Subscriptions and golf Market Marketplace Fees.
Who are The Golf Network's main competitors?
Direct peers on record are Golfshake, 18Birdies, SwingU, TeeOff.com, Supreme Golf and iseekgolf. Others are MyGolfSpy and Lightspeed Golf (Chronogolf). Arccos Golf is listed as an emerging player. GolfNow is listed as a broad incumbent.
Does The Golf Network have an API?
No public API is recorded for The Golf Network.
What industry is The Golf Network in?
The Golf Network's product category is Golf Promotion Platform. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713910 and its SIC code is 7900.