Eco Smart Home Pros

What Eco Smart Home Pros does

Eco Smart Home Pros is a Michigan-based smart home and building technology integrator, founded in 2013 by Steven Donley Sr. and rebranded from Donley Computer Services around 2019-2020. The company designs, sells, and installs integrated systems covering lighting, climate, security, audio/video, networking, motorized shades, and energy management for residential homeowners, commercial properties, restaurants, and new construction builders across West Michigan and the Upper Peninsula from offices in Muskegon and Marquette. It operates as an authorized dealer for premium third-party platforms including Sonos, Lutron, IC Realtime, Savant, Alarm.com, Neat, Vibe, and others, with the value proposition centered on professional programming and interoperability rather than proprietary technology.

The business generates revenue through three primary streams: one-time product sales bundled with professional installation services, ongoing membership support plans that provide remote troubleshooting, firmware updates, and expansion planning, and selectively through ITEX and Trade Network barter arrangements. Pricing is project-based, with individual installations ranging from roughly $2,000 for basic outdoor audio to 6-figure full-home automation projects, and the company claims quoting accuracy within 2% of original estimates. Go-to-market is sales-led via design consultations, video chat appointments, and a builder partner program that targets technology specification during the new construction phase. The team comprises five members, including the founder (CEO/President), his son (COO), a Director of Growth & Media, a Technology Specialist, and a Project Manager, with four of five either Northern Michigan University students or alumni. The company is privately held, founder-owned, has no institutional funding, and reports no publicly disclosed financials.

Name

Eco Smart Home Pros

Legal name

Eco Smart Home Pros

Website

https://ecosmarthomepros.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Eco Smart Home Pros is a Michigan-based smart home and building technology integrator that designs, installs, and supports integrated automation systems for residential homeowners, commercial properties, builders, and restaurants across West Michigan and the Upper Peninsula, operating as an authorized dealer for premium brands like Lutron, Sonos, and Savant.

Ownership category

akta.pro rank

Product category

Smart Home and Building Automation Integration Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640), Household Audio & Video Equipment (3651)

akta.pro primary industry

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Smart Home Installation, Setup & Protection Plans Retail (CRAIAMAO)

Keywords

• Smart home integration
• Home automation services
• Commercial audio video
• Security system installation
• Structured networking solutions

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Product Sales and Installation: Direct sales of smart home devices, security systems, audio/video equipment, displays, networking hardware, and related technology products. Revenue generated through one-time product purchases combined with professional installation services. The company serves as an authorized dealer for multiple brands including Sonos, Lutron, IC Realtime, and others.
2. Professional Installation Services: Revenue from design, installation, and programming services for smart home and commercial technology systems. Includes new construction pre-wiring, retrofit installations, and system configuration.
3. Membership Support Plans: Ongoing support plans offering system updates, remote troubleshooting, service visits, and expansion planning for existing clients. Provides recurring revenue relationship with customers.
4. Barter/Trade Services: Barter arrangements through ITEX and Trade Network partnerships, allowing clients who are members of these networks to pay for services using trade credits instead of cash.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eco Smart Home Pros designs, sells, and professionally installs integrated smart home and commercial building automation systems across Michigan. The company serves as an authorized dealer for premium brands (Sonos, Lutron, IC Realtime, Savant, Alarm.com, Neat, Vibe) and combines product sales with professional design, installation, and programming services. Offerings span lighting control, climate, security, audio/video distribution, networking, smart shades, voice control, and outdoor systems for residential and commercial customers in West Michigan and the Upper Peninsula.

Product overview

Eco Smart Home Pros is a smart building technology integrator offering professionally designed and installed systems for residential, commercial, and industrial spaces across Michigan. The company provides a comprehensive portfolio of services centered around smart home automation, including audio systems, home theater, energy management, security and video, networking, lighting control, smart shades, displays, and voice assistants. The company specializes in integration and installation of third-party platforms including Savant, Alarm.com, Lutron, Sonos, Ring, IC Realtime, Nest, ecobee, and Toast POS. Specialized offerings include outdoor lighting and audio, smart whiteboard solutions (Neat devices and Vibe boards), restaurant technology, and hybrid workplace solutions. The company operates on a service-plus-products model, providing both installation services and ongoing membership support plans, with products sourced from authorized dealer partnerships. Founded in 2013, the company has over 30 years of technology experience and serves West Michigan and the Upper Peninsula from offices in Muskegon and Marquette.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation Professionally designed and integrated smart home systems that automate lighting, climate, security, entertainment, and energy management across residential and commercial spaces, integrating multiple subsystems under a single unified control platform.
• Audio Systems Whole-home distributed audio, home theater audio, and commercial audio installations integrated with automation platforms, using authorized brands including Sonos and Ambisonic Systems.
• Home Theater Custom home theater design and installation including projectors, screens, surround sound, and dedicated media rooms.
• Energy Management Smart thermostats, energy monitoring, solar integration, and automated HVAC control for energy efficiency and cost savings across homes and businesses.
• Security and Video Video doorbells, security cameras, door access controls, alarm systems, and self-monitoring solutions powered by Alarm.com for residential and commercial properties.
• Networking and WiFi Enterprise-grade wireless networks, structured wiring, network design, and connectivity solutions including Starlink integration, cell boosters, and DSL backup for residential and commercial clients.
• Lighting Control Smart lighting system design and installation using Lutron (Caseta, RadioRA, HomeWorks), Colorbeam, and other partners for residential and commercial applications with scheduling and automation.
• Smart Shades Motorized window shades and blinds integrated with lighting and climate control for automated sun management.
• Displays and Televisions Indoor and outdoor TVs, digital signage, and commercial displays including weather-resistant options for hospitality and retail environments.
• Voice Assistants Integration of Amazon Alexa, Google Assistant, and Apple Siri for voice-controlled home automation across supported devices.
• Heating and Cooling Smart thermostat installation and integration with Savant, Google Nest, ecobee, and Alarm.com for automated climate control in homes and businesses.
• Outdoor Lighting and Audio Weather-resistant landscape lighting and outdoor audio systems for patios, pools, and outdoor living spaces using WAC Lighting and ProLuxe by American Lighting products, integrated with smart home control.
• Smart Whiteboard Solutions Workplace collaboration solutions including authorized Neat video conferencing devices and Vibe Smart Whiteboards designed for Microsoft Teams, Zoom, Google Meet, Webex, GoTo Meeting, and Skype for Business environments.
• Restaurant Technology Complete restaurant technology stack including Toast POS, DISH TV, commercial WiFi via Ubiquiti, digital displays, audio systems, and InvisQi hidden wireless charging.
• Membership Support Plans Recurring membership support offering ongoing maintenance, remote troubleshooting, firmware updates, service visits, and expansion planning for installed smart home and commercial systems.
• Design Services Professional technology design and planning for new construction and retrofit projects, including pre-wiring consultation, equipment location planning, and scalable infrastructure design.
• DISH TV and Fiber Internet Satellite television and fiber internet services through a DISH partnership, integrated with smart home technology systems for residential and commercial connectivity.
• Hybrid Workplace Solutions Technology solutions for remote and in-office collaboration including smart displays, video conferencing, and networking designed for hybrid workplace environments.
• Vibe Board S1 55" 55-inch smart whiteboard with infrared touch, Intel i5 processor, VibeOS operating system, Google Play Store and Vibe Store support, designed for huddle rooms with 8-10 simultaneous meeting attendees. Price: $3,299.
• Vibe Board 75" 75-inch smart whiteboard with projective capacitive multi-touch, Intel Core i5 processor, Chrome Web Store access, built-in screen recorder, enterprise-grade security, and support for 64-128 simultaneous meeting attendees. Price: $6,999.
• Neat Bar Compact all-in-one meeting room device for Microsoft Teams and Zoom video conferencing.
• Neat Bar Pro Enhanced meeting room device for larger meeting spaces with Microsoft Teams and Zoom support.
• Neat Pad Touch screen device used as a controller or scheduler for meeting spaces.
• Neat Board 65-inch multi-touch LED screen all-in-one collaboration device.
• Neat Frame Personal meeting device for small spaces, home offices, and one-on-one collaboration.

Quantifiable outcome

• Smart thermostat can save 10-12% on heating bills and 15% on cooling bills (Google Nest study), averaging $131-$145 per year in savings
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• CEDIAcoreTechnology or IntegrationCEDIA (Custom Electronic Design & Installation Association) membership. Company attends CEDIA events and maintains industry certifications through this organization.
• ITEX and Trade NetworkminorChannel Partner/ Reseller/ DistributorBarter network partners allowing clients who are members to pay for smart home services using trade/barter credits instead of cash.
• Lake Superior Community Partnership (LSCP)minorGTM or Marketing PartnerMarquette-based community organization partnership supporting local business growth and innovation in the Upper Peninsula.
• The Boreal CollectiveminorGTM or Marketing PartnerRegional business organization partnership in the Upper Peninsula.
• Muskegon Lakeshore Chamber of Commerce (MLCC)minorGTM or Marketing PartnerLocal chamber membership supporting business networking in Muskegon and West Michigan region.
• Lakeshore Home Builders AssociationcoreChannel Partner/ Reseller/ DistributorBuilder partner program collaboration for new construction smart home installations.
• NAHB (National Association of Home Builders)minorGTM or Marketing PartnerNational builder association membership providing industry resources and networking.
• Innovate MarquetteminorGTM or Marketing PartnerInnovation and entrepreneurship organization in Marquette supporting regional tech business growth.
• UpbuildersminorChannel Partner/ Reseller/ DistributorUpper Peninsula home builders association partnership for smart home integration services.
• DISH NetworkcoreTechnology or IntegrationDISH partnership offering satellite television and fiber internet services to residential and commercial clients. Integrates DISH TV and internet with smart home technology systems.
• NeatcoreTechnology or IntegrationAuthorized dealer for Neat video devices designed for Microsoft Teams and Zoom meeting spaces. Products include Neat Bar, Neat Bar Pro, Neat Pad, Neat Board, and Neat Frame.
• VibecoreTechnology or IntegrationAuthorized dealer for Vibe smart whiteboards. Offers Vibe Board S1 55" and Vibe Board 75" for video conferencing, collaboration, and smart meeting spaces.
• SonoscoreTechnology or IntegrationAuthorized dealer for Sonos audio products. Exclusive access to Sonos smart speaker and audio systems for whole-home audio solutions.
• LutroncoreTechnology or IntegrationAuthorized dealer for Lutron lighting control systems, including the gold standard in lighting control technology. Provides exclusive products, pricing, and support.
• IC RealtimecoreTechnology or IntegrationSecurity camera manufacturer with 10-year warranty on products. Professional-grade cameras for residential and commercial security systems.
• DoorbirdcoreTechnology or IntegrationVideo doorbell manufacturer providing smart doorbell solutions with remote viewing and communication capabilities.
• RingcoreTechnology or IntegrationSmart doorbell and security camera manufacturer offering affordable, user-friendly products with smartphone alerts.
• Ubiquiti (Unifi Protect)coreTechnology or IntegrationUnifi Protect video surveillance systems with subscription-free local storage and powerful surveillance features.
• Alarm.comcoreTechnology or IntegrationSelf-monitoring security platform powering the company's security systems. Provides mobile app control, alerts, camera feeds, and home automation integration.
• SavantcoreTechnology or IntegrationAuthorized Savant dealer offering smart thermostats and whole-home automation systems that integrate with energy management.
• Google NestcoreTechnology or IntegrationSmart thermostat provider offering adaptive temperature control and remote access capabilities.
• ecobeecoreTechnology or IntegrationSmart thermostat manufacturer with built-in Alexa voice control and room sensors for precise comfort management.
• Mulder ElectricminorStrategic or Co-development PartnerMichigan solar partner for integrating solar power solutions with smart home energy management systems.
• Agathon SolarminorStrategic or Co-development PartnerMichigan solar partner collaborating on energy-efficient smart home solutions combining solar and automation technology.
• ToastcoreTechnology or IntegrationRestaurant point of sale (POS) partner offering complete restaurant technology including front of house, back of house, digital ordering, and guest engagement platforms.
• Ubiquiti NetworkscoreTechnology or IntegrationCommercial WiFi and networking solutions providing enterprise-grade connectivity for restaurants and businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• HelloTech: On-demand technology installation service for smart home devices, networking, and home theater across multiple US markets. Comparable as a competing professional installation model with a technology-forward delivery approach, though it focuses on single-device installs versus ESHP's whole-home integrations.

Direct peers

• Savant Systems: Premium smart home automation platform provider serving high-end residential and commercial projects via an authorized integrator network. ESHP is a Savant authorized dealer, so they share both product category overlap and integrator-channel operating model with peers in the Savant network.
• Control4: Smart home automation platform and integrator network serving residential and commercial customers with integrated lighting, climate, security, and entertainment control. Directly comparable product category and integrator-led delivery model that ESHP also operates within via Savant and Lutron partnerships.

Broad incumbents

• ADT: Large incumbent security and smart home provider with professionally installed systems and recurring monitoring services. Comparable in residential security + automation focus, recurring revenue model (membership support plans analog), and authorized dealer distribution structure, though at substantially larger scale.
• Best Buy (Magnolia): National consumer electronics retailer with Magnolia premium installation services for home theater, smart home, and networking. Represents both an indirect channel alternative and a competing professional installer serving residential customers in overlapping markets.
• Geek Squad (Best Buy): National in-home technology installation and support service from Best Buy. Comparable as a competing mass-market installer for smart home, networking, and home theater products, though serving lower-complexity installs than ESHP.
• Crestron Electronics: Established manufacturer of integrated automation and control systems for residential and commercial buildings. Operates through a dealer/integrator network — comparable as both a competing platform and as a peer integrator ecosystem member addressing the same professional installation channel.
• Vivint Smart Home: National smart home installer and security provider offering professionally installed integrated systems. Operates at vastly larger scale than ESHP but addresses the same residential customer need for professionally integrated smart home and security solutions.

Regional players

• LaMarco Systems: Regional smart home and commercial AV integrator serving West Michigan. Direct head-to-head regional competitor offering comparable Lutron, Control4, and integrated smart home services in overlapping geographic territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EcoSmartHomePros
• LinkedInlinkedin.com/company/ecosmarthomepros
• Instagraminstagram.com/ecosmarthomepros
• Xx.com/EcoSmartHomePro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Smart Home Pros