ZAP POST
ZAP~POST is a London-based SaaS platform that automates personalised direct mail (postcards and letters), integrating with Klaviyo, Dotdigital, Bloomreach, HubSpot, Ometria, and Shopify to trigger physical mail from real-time customer events for e-commerce and retail brands.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ZAP POST does
ZAP~POST, the trading name of ARC X-Media Limited, is a London-based programmatic direct mail automation platform founded in 2020. The company's core product is a self-serve SaaS application that enables businesses to design, personalise, and dispatch physical postcards and letters, with printing and postage handled by ZAP~POST. The platform differentiates through deep native integrations with major marketing automation and e-commerce systems — including Klaviyo, Dotdigital, Bloomreach, HubSpot, Ometria, and Shopify — that allow direct mail to be triggered by real-time customer events such as abandoned carts, lapsed activity, and lifecycle milestones, closing the historical gap between physical mail and digital marketing workflows. Supporting modules include a no-code designer, a QR code widget with UTM tracking for offline-to-online attribution, and UK Postcode Address File (PAF) validation combined with deceased and gone-away suppression for deliverability.
The business operates a product-led go-to-market model with a 48p-per-piece Pay-As-You-Go entry point, a one-month trial, and monthly or annual membership tiers with volume-based discounts; enterprise prospects are supported through 1:1 demos and integration-led sales. Customers span e-commerce, fashion, skincare, food and beverage, travel, and building supplies, with named logos including Hotel Chocolat, Superdry, Karen Millen, Only Curls, BAM, SPOKE, Face the Future, Manuka Doctor, CafePod, and World Travel Holdings. The company is privately held, founder-led (Co-Founder Andrew Curran), bootstrapped with no disclosed funding, GDPR-compliant, FSC-certified for paper sourcing, and operates from 11-50 employees across its London headquarters and a Corby data protection contact address.
ZAP POST firmographics
Firmographics- Name
- ZAP POST
- Legal name
- ARC X-MEDIA LIMITED
- Website
- https://zappost.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZAP~POST is a London-based SaaS platform that automates personalised direct mail (postcards and letters), integrating with Klaviyo, Dotdigital, Bloomreach, HubSpot, Ometria, and Shopify to trigger physical mail from real-time customer events for e-commerce and retail brands.
- Ownership category
- akta.pro rank
Where ZAP POST is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ZAP POST business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Mail Campaign Fees: Members pay charges based on their chosen Membership Plan (PAYG, Trial, Monthly, or Annual). Pricing is volume-dependent with more Zaps equalling bigger discounts. Fees cover design, printing, and posting services. PAYG accounts remain active for up to 12 months without membership fees.
- Postage and Fulfillment: The company handles printing and posting of direct mail pieces. Revenue is generated per piece sent, with pricing varying by volume and plan type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay As You Go (PAYG) - No membership required, ad hoc use of the service |
| Freemium | Pay-as-you-go | Trial - One-month complimentary use of the service |
| Subscription | Monthly | Monthly Membership - Auto-renewing monthly subscription |
| Subscription | Annual | Annual Membership - Auto-renewing annual subscription with volume discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
ZAP POST product offering
Product offeringCore offering
ZAP~POST is a programmatic direct mail automation SaaS platform that lets businesses design, personalise, and send automated postcards and letters triggered by real-time customer events from integrated marketing automation, CDP, and e-commerce tools. The company handles end-to-end fulfilment including printing, PAF-validated addressing, and postal delivery, with measurable QR-code-based attribution tying offline mail to online conversions.
Product overview
ZAP~POST is an automated direct mail platform that enables businesses to send personalized postcards and letters triggered by real-time customer events. The core offering consists of the ZAP~POST Platform (SaaS application for campaign creation and management) with integrated modules including the ZAP Designer (no-code design tool with templates), QR Code Widget (for tracking and analytics), Data Connection Management (for syncing customer data from integrated platforms), and PAF Address Verification (for data quality). The platform integrates with major marketing automation and CRM systems (Klaviyo, Dotdigital, Bloomreach, HubSpot, Shopify, Ometria, Braze, Adestra, Force24, Zapier, Patchworks) to enable automated direct mail triggers based on customer lifecycle events. An API product extends programmatic access for custom integrations. ZAP Academy provides educational resources, and the platform is complemented by the Documentation Hub for technical users.
Differentiator
Problem solved
Functional benefit
Products and services
- ZAP~POST Platform Automated direct mail SaaS platform that enables businesses to design, personalise, and send triggered postcards and letters, with end-to-end print and postal fulfilment handled by ZAP~POST. Targeted at e-commerce, retail, and marketing teams that want to add direct mail as an automated channel.
- ZAP App (Web Application)
Quantifiable outcome
- Conversion rates of 10%+ reported by brands using the platform
- +7 more outcomes
Companies that use ZAP POST
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
ZAP POST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature5 records
ZAP POST partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- KlaviyocoreNative two-way integration with Klaviyo's customer data platform. Enables automatic profile sync, address correction, and event tracking. Supports automated direct mail triggers based on Klaviyo flows and segments. Allows data ingestion from Klaviyo lists and segments with configurable polling frequency (1 hour to 24 hours). Featured prominently in multiple customer case studies.
- DotdigitalcoreNative integration featured on Dotdigital's Integration Hub. Enables data collection from Dotdigital lists and segments, custom field mapping to ZAP campaigns, and address updates back to Dotdigital contacts. Supports automated direct mail as part of Dotdigital customer journeys. Joint marketing and case study development with multiple shared customers.
- BloomreachcoreIntegration with Bloomreach Engagement Cloud enabling automated direct mail triggers based on customer behavior data. Featured in Bloomreach documentation and partner directory. Multiple shared customers including Superdry using the integration for abandoned basket campaigns.
- HubSpotcoreIntegration with HubSpot marketing automation platform enabling direct mail automation within HubSpot workflows. Provides data connectivity for campaign targeting and execution.
- OmetriacoreNative integration with Ometria's customer data platform. Enables precise customer segmentation and personalised direct mail campaigns. Featured in Hotel Chocolat case study achieving 1:31 ROAS and 8% conversion rates.
- ShopifycoreIntegration with Shopify e-commerce platform enabling direct mail triggers based on Shopify customer and order data. Supports automated campaigns for e-commerce use cases including abandoned cart recovery and customer reactivation.
- ZapiersecondaryZapier integration enabling no-code connections between ZAP~POST and thousands of other applications. Allows technical users to create automated workflows without direct API integration.
- Force24secondaryIntegration with Force24 marketing automation platform for direct mail campaign automation and customer data connectivity.
- AdestrasecondaryIntegration with Adestra email marketing platform enabling direct mail as part of multi-channel marketing workflows.
- BrazesecondaryIntegration with Braze customer engagement platform enabling direct mail automation within customer journey workflows.
- PatchworkssecondaryIntegration with Patchworks integration platform enabling connectivity between ZAP~POST and e-commerce/retail systems.
- Sweet AnalyticssecondaryPartnership with Sweet Analytics for advanced audience segmentation. Featured in Boho Betty case study achieving 4x ROAS and 25% conversion rate increase through precise customer persona development.
- Retain.mesecondaryPartnership for SMARTSlip in-parcel marketing personalisation solution. Only Curls uses combined SMARTSlip and ZAP~POST for comprehensive customer engagement.
- VeritreesecondarySustainability partnership for tree planting. Part of ZAP~POST's ESG commitments to environmental responsibility. Details available in Academy sustainability section.
Scale indicators17 records
Recent moves4 records
Expansion highlights6 records
ZAP POST competitors and assessment
Company assessmentDirect peers
- Modern Postcard: Modern Postcard is a US-based direct mail and postcard printing service with variable data printing and list services for marketing campaigns. It is comparable to ZAP POST in target customer (marketers running direct mail campaigns) but with a more traditional printing-services model.
- Click2Mail: Click2Mail is an online service for sending direct mail including postcards, letters, and every door direct mail with API access and marketing automation integrations. It competes with ZAP POST in self-service direct mail, though with more of a traditional transactional focus than automated triggers.
- Reachdesk: Reachdesk provides direct mail and gifting automation for B2B revenue teams, integrating with Salesforce, HubSpot, Outreach, and Salesloft. It is a direct competitor in automated direct mail, though its focus is more B2B sales use cases versus ZAP POST's e-commerce skew.
- Taradel: Taradel provides direct mail marketing services and Every Door Direct Mail platforms, including print, mailing, and tracking solutions. It overlaps with ZAP POST in providing measurable direct mail services to small and mid-sized businesses, though with less automation focus.
- LettrLabs: LettrLabs provides automated handwritten direct mail for marketers, integrating with CRMs and marketing platforms to send personalized letters. It is comparable to ZAP POST in trigger-based, integration-led direct mail, though focused on handwritten letters rather than postcards.
- Inkit: Inkit offers an API and integration platform for automated direct mail, including postcards and letters triggered by customer events. It is a direct competitor in the programmatic direct mail category, serving enterprise customers with similar developer-led integration capabilities.
- Postalytics: Postalytics is a US direct mail automation platform that integrates with HubSpot, Salesforce, and marketing automation tools to send triggered postcards and letters. It competes directly with ZAP POST in the trigger-based, integration-centric direct mail automation category.
- Lob: Lob is a US-based direct mail automation platform enabling businesses to send postcards, letters, and checks via API and integrations with marketing platforms like Salesforce, HubSpot, and Marketo. It is the closest direct competitor to ZAP POST in programmatic direct mail, with comparable integration-led GTM.
Broad incumbents
- HubSpot: HubSpot is a broad marketing automation and CRM platform that ZAP POST integrates with. HubSpot could internalize direct mail as a native channel feature, making it both a critical partner and a potential competitor. Its scale dwarfs ZAP POST but its direct mail offering remains nascent.
- Klaviyo: Klaviyo is a leading e-commerce-focused customer data and marketing automation platform with which ZAP POST has a flagship two-way integration. Klaviyo could plausibly build native direct mail capabilities, positioning it as both ZAP POST's most important distribution channel and a potential future competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ZAP POST social profiles
Digital presenceZAP POST compliance and trust
Trust signalCompliance2 records
ZAP POST financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZAP POST leadership team
Management profileNumber of profiles
Profiles1 record
ZAP POST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZAP POST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZAP POST
What does ZAP POST do?
ZAP~POST is a programmatic direct mail automation SaaS platform that lets businesses design, personalise, and send automated postcards and letters triggered by real-time customer events from integrated marketing automation, CDP, and e-commerce tools. The company handles end-to-end fulfilment including printing, PAF-validated addressing, and postal delivery, with measurable QR-code-based attribution tying offline mail to online conversions.
Is ZAP POST a public or private company?
ZAP POST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZAP POST founded?
ZAP POST was founded in 2020. It employs 11 to 50 people.
Where is ZAP POST based?
ZAP POST is headquartered in London, United Kingdom, in the Europe region.
How does ZAP POST make money?
Two revenue lines are on record. Direct Mail Campaign Fees are the primary driver. The others are postage and Fulfillment.
Who are ZAP POST's main competitors?
Direct peers on record are Modern Postcard, Click2Mail, Reachdesk, Taradel, LettrLabs, Inkit, Postalytics and Lob. Broad incumbents are HubSpot and Klaviyo.
Does ZAP POST have an API?
Yes. ZAP~POST offers a public API for programmatic access to their direct mail automation platform. The API documentation is available at https://apidocumentation.zappost.com/. The platform supports API integration for sending direct mail campaigns, managing recipient data, and tracking campaign events. Integration endpoints allow connecting customer data from external platforms to trigger automated direct mail sends. Developer documentation is at apidocumentation.zappost.com.