ConnectStuff

What ConnectStuff does

Connect Stuff B.V. is a privately held Dutch integration and automation services firm founded in 2020 and headquartered in Haarlem, Netherlands. The company builds custom integrations, AI workflows, and process automations for enterprise and mid-market organizations that have outgrown standard software, with a stated client base of more than 50 organizations spanning SaaS, government, healthcare, education, finance, retail, and logistics. All delivery is anchored on Flowmage, a proprietary low-code integration platform with 100+ pre-built connectors across HR, finance, identity, communication, government, and SaaS systems, supporting REST, SOAP, GraphQL, webhooks, database, and custom JavaScript/TypeScript logic. A secondary product, Converz, is an AI meeting assistant for automatic transcription and action-point generation.

The business operates three delivery models: fully managed services where Connect Stuff designs, builds, and maintains integrations, co-delivery joint engagements with client teams, and self-service Flowmage licensing for organizations that want to build their own flows. Revenue streams combine managed-service fees (fixed price or time and material), Flowmage platform subscriptions, AI and automation implementation projects, IT consultancy, and custom web application development using Next.js, React, TypeScript, and Supabase/PostgreSQL. Pricing is not publicly disclosed and all sales are initiated via direct demo or contact requests.

The company's positioning is centered on EU data sovereignty: 100% Netherlands-hosted infrastructure, GDPR/AVG by design, ISO 27001-grade security practices, and no data transfer outside the EEA. This positions Connect Stuff against US hyperscalers for regulated Dutch and EU buyers in healthcare, government, finance, and education. The team consists of 12 named technical experts plus commercial and marketing staff, and the company has no disclosed external funding, operating as a bootstrapped, founder-owned B.V.

Name

ConnectStuff

Legal name

Connect Stuff B.V.

Website

https://connectstuff.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Connect Stuff is a Dutch integration and automation services firm that builds custom integrations, AI workflows, and process automations on its proprietary Flowmage low-code platform for 50+ enterprise and mid-market organizations across regulated EU sectors, with 100% Netherlands-hosted infrastructure.

Ownership category

akta.pro rank

Product category

Enterprise Integration Platform

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)

akta.pro secondary industries

API-Led Integration Middleware (Integration Gateways) (HDAEACAL), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Enterprise integration platform
• Low-code automation
• API integration services
• AI workflow automation
• Managed integration services

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Integration & Automation Services: Connect Stuff designs, builds, tests, and maintains integration and automation solutions as an ongoing managed service. Pricing offered as fixed price or time & material. Includes monitoring, maintenance, SLA, and automatic adaptation when source APIs change — no extra invoice for API changes.
2. Flowmage Platform Licensing: Flowmage available as a licensed platform for clients who want to self-manage flows using the visual editor. Offered as managed cloud or self-hosted deployment. Revenue from platform subscriptions/licences.
3. AI & Automation Implementation: Practical AI applications built as part of flows using Flowmage's LLM step capability. AI use cases include document processing, intelligent routing, data enrichment, anomaly detection, multilingual communication. Typically built as part of managed integration projects or as standalone AI engagements.
4. Co-Delivery & Knowledge Transfer Engagements: Joint building model where Connect Stuff team works alongside client team, transferring Flowmage knowledge. Knowledge transfer is built into the engagement. Flexible sprint-based participation.
5. IT Consultancy: Strategic IT advisory engagements: IT architecture & integration strategy, process & automation strategy, AI strategy, vendor selection, security & compliance reviews, and technical coaching. Charged separately as advisory engagements, potentially leading to build engagements.
6. Custom Web Applications & Portals: Custom web application and portal development built on Flowmage. Tech stack: Next.js, React, TypeScript, Tailwind CSS, Flowmage, Supabase/PostgreSQL, Vercel. Offered as build-and-deliver or ongoing managed service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Connect Stuff builds and operates Flowmage, a proprietary low-code integration and automation platform that connects enterprise software systems, transforms data, and orchestrates business processes using 100+ pre-built connectors. The company delivers integration solutions, AI workflows, IT consultancy, and custom web applications as managed services, co-delivery engagements, or self-serve platform licensing to Dutch and broader European organizations requiring EU-hosted, GDPR-compliant integrations. A secondary product, Converz, provides AI-powered meeting transcription and summarization.

Product overview

Connect Stuff operates a platform-plus-services portfolio built around Flowmage, its proprietary enterprise low-code integration platform. The core product is Flowmage, which provides the technical backbone for all 100+ integrations, AI workflows, and automations delivered to clients, and is also available for self-service use. Complementing Flowmage is Converz, an AI meeting assistant for automatic transcription and summarization. Services include managed integrations (100+ connectors), AI & automation, IT consultancy, and custom web application development — all powered by Flowmage and available in managed or self-hosted deployment on Dutch infrastructure. The portfolio is unified by Flowmage's EU-hosted, GDPR-compliant architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Flowmage: Low-code integration and automation platform built and maintained by Connect Stuff, powering all integrations, AI workflows and automations for clients, available as managed service or self-hosted.
• Converz

Products and services

• Flowmage Enterprise low-code integration and automation platform built and managed by Connect Stuff. Connects software systems, automates business processes, transforms data, and orchestrates logic between applications using a visual flow editor with 100+ pre-built connectors, custom JavaScript/TypeScript code support, multi-tenant architecture, versioning, change management, and full audit trails. Available as managed cloud or self-hosted on Dutch infrastructure.
• Converz AI meeting assistant that automatically transcribes meetings and generates summaries and action points, eliminating manual note-taking. Offered as a standalone product accessible at converz.app.
• Integrations & Connections Service Managed integration service delivering 100+ pre-built connectors and custom integrations between ERP, HR, CRM, finance, communication, government, and SaaS systems, powered by Flowmage. Includes monitoring, maintenance, and SLA-backed uptime as an ongoing managed service with automatic adaptation when source APIs change.
• AI & Automation Service AI and automation services that embed LLM steps into Flowmage workflows for document processing, intelligent routing, multilingual communication, data enrichment, and anomaly detection. Fully EU-hosted and GDPR-compliant with full audit trails on every AI call (input data, prompt, model, output, timestamp, and user).
• IT Consultancy Strategic IT advisory engagements delivered by the same engineers who build on Flowmage. Covers IT architecture and integration strategy, process and automation strategy, AI strategy, vendor selection, security and compliance reviews, and technical coaching.
• Web Applications & Portals Custom web applications and portals built on Flowmage using Next.js, React, TypeScript, Tailwind CSS, Supabase/PostgreSQL, and Vercel. Applications connect directly to source systems via Flowmage with no data copies. Includes candidate portals, customer portals, dashboards, internal tools, employee portals, and monitoring dashboards. Offered as build-and-deliver or ongoing managed service.

Quantifiable outcome

• Automated offboarding: accounts blocked in Entra ID within minutes of departure registration
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration56 records

AI capability8 records

Feature6 records

Partnerships

23 partnerships are on record, tiered core.

• Microsoft (Entra ID / Azure AD)coreTechnology or IntegrationFlowmage integrates natively with Microsoft Entra ID (Azure AD) for identity lifecycle automation. Supports SCIM 2.0 provisioning, Microsoft Graph API, OAuth 2.0, and SAML. Used for automated onboarding/offboarding, role-based access control, and licence provisioning. One of the most strategically featured integrations.
• AFAS Software (Profit)coreTechnology or IntegrationFlowmage offers a pre-built connector for AFAS Profit ERP and HR software. Supports REST API, SOAP API, GetConnectors, and UpdateConnectors. Common use cases: employee synchronisation, leave/absence management, salary data connections, hours and expense processing.
• Exact OnlinecoreTechnology or IntegrationFlowmage integrates with Exact Online cloud accounting software via REST API with OAuth 2.0, webhooks, real-time synchronisation, batch processing, and automatic retry logic. Common use cases: automatic invoice booking, project and hours linking, financial report generation.
• SAP SuccessFactorscoreTechnology or IntegrationFlowmage integrates with SAP SuccessFactors enterprise HRM suite via OData and SOAP API. Supports real-time synchronisation, OAuth 2.0, batch processing, and automatic retry. Use cases: employee lifecycle, recruitment, performance management.
• PersoniocoreTechnology or IntegrationFlowmage integrates with Personio all-in-one HR software via REST API. Use cases: employee data synchronisation, recruitment pipeline connections, leave management automation.
• NmbrscoreTechnology or IntegrationFlowmage integrates with Nmbrs HR and payroll software via SOAP API, webhooks, real-time synchronisation, OAuth 2.0, batch processing, and automatic retry. Use cases: payroll administration connections, leave management.
• SalesforcecoreTechnology or IntegrationFlowmage integrates with Salesforce CRM platform via REST API, SOAP API, Bulk API, Streaming API, real-time synchronisation, OAuth 2.0, batch processing, and automatic retry. Use cases: leads synchronisation, opportunity management.
• TwinfieldcoreTechnology or IntegrationFlowmage integrates with Twinfield online accounting via SOAP API and REST API. Supports real-time synchronisation, OAuth 2.0, batch processing, and automatic retry. Common use case: bank transaction processing.
• OktacoreTechnology or IntegrationFlowmage integrates with Okta identity and access management platform via REST API, SCIM, OAuth 2.0, SAML. Use cases: SSO integration, user management, API security.
• Microsoft TeamscoreTechnology or IntegrationFlowmage integrates with Microsoft Teams collaboration platform via Microsoft Graph API, Bot Framework, webhooks, real-time synchronisation, OAuth 2.0, batch processing, and automatic retry. Use cases: meeting scheduling, notifications.
• SlackcoreTechnology or IntegrationFlowmage integrates with Slack team collaboration platform via Slack Web API, Events API, webhooks, OAuth 2.0, real-time synchronisation, batch processing, and automatic retry. Use cases: automated notifications, bot building.
• StripecoreTechnology or IntegrationFlowmage integrates with Stripe online payment processing via REST API, webhooks, Stripe Connect API, real-time synchronisation, OAuth 2.0, batch processing, and automatic retry. Use cases: payment processing, subscription management, invoice generation.
• BullhorncoreTechnology or IntegrationFlowmage integrates with Bullhorn ATS and CRM for recruitment. Use cases: candidate data synchronisation to HR systems, vacancy publishing, timesheet-to-invoice connections.
• HubSpotcoreTechnology or IntegrationFlowmage integrates with HubSpot marketing and CRM platform. Use cases: contacts synchronisation, deal management, email campaign connections.
• OTYScoreTechnology or IntegrationFlowmage integrates with OTYS ATS and recruitment CRM. Use cases: candidate data synchronisation, vacancy publishing, placements linked to HR systems.
• RecruiteecoreTechnology or IntegrationFlowmage integrates with Recruitee recruitment and ATS platform via REST API. Use cases: vacancy synchronisation, candidate management, hiring workflow automation.
• JiracoreTechnology or IntegrationFlowmage integrates with Jira issue tracking and project management via REST API, webhooks, OAuth 2.0, real-time synchronisation, batch processing, and automatic retry. Use cases: issue synchronisation, workflow automation, report generation.
• Loket.nlcoreTechnology or IntegrationFlowmage integrates with Loket.nl HR and payroll software for SMB via REST API, CSV import/export, real-time synchronisation, OAuth 2.0, batch processing, and automatic retry. Use cases: payroll automation, leave and absence connections.
• HiBobcoreTechnology or IntegrationFlowmage integrates with HiBob HR platform via REST API. Featured in identity lifecycle automation page as an HR system that triggers employee onboarding flows.
• WorkdaycoreTechnology or IntegrationFlowmage integrates with Workday via REST/SOAP API. Listed among supported HR systems for identity lifecycle automation (onboarding/offboarding flows).
• TOPdeskcoreTechnology or IntegrationFlowmage integrates with TOPdesk ITSM and service desk software. Listed among supported systems for identity lifecycle and IT service management integrations.
• MagentocoreTechnology or IntegrationFlowmage integrates with Magento e-commerce platform via REST API and GraphQL, with OAuth 2.0, real-time synchronisation, batch processing, and automatic retry. Use cases: product data connections.
• Oracle CloudcoreTechnology or IntegrationFlowmage integrates with Oracle Cloud enterprise cloud and ERP platform via REST API and SOAP API, with OAuth 2.0, real-time synchronisation, batch processing, and automatic retry. Use cases: ERP integrations, finance and HR connections.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Boomi: Long-established enterprise iPaaS owned by OpenText, offering broad integration, API management and workflow automation. A scaled incumbent against which Connect Stuff competes via EU hosting and specialisation.
• MuleSoft: Salesforce-owned enterprise integration platform and API management suite. The category-defining incumbent in iPaaS for large enterprises, increasingly adding EU data residency features that compete with Connect Stuff's positioning.
• Zapier: Consumer/SMB-friendly automation platform with thousands of connectors. Broader scope but adjacent category — competes for the same 'connect systems' mindset at the lower end of the market.

Direct peers

• Celigo: iPaaS platform heavily focused on integration apps for ERP/CRM (NetSuite, Salesforce, etc.) with pre-built flows. Comparable to Connect Stuff's app-stack approach in HR, finance and CRM.
• Jitterbit: Integration platform combining API integration, EDI and low-code app development. Mid-market and enterprise focus similar to Connect Stuff's connector-led strategy.
• Workato: Enterprise iPaaS / low-code integration and workflow automation platform targeting mid-market and enterprise buyers. Closest category peer to Flowmage, with comparable connector library, visual flow builder and managed-services partner ecosystem.
• Make (formerly Integromat): Visual integration and automation platform with hundreds of connectors targeting both SMB and enterprise use cases. Closest direct comparison on the visual low-code flow editor mechanics.
• Nintex: Low-code process automation and workflow platform with integration capabilities, targeting enterprise document/process automation. Comparable on automation depth and managed-services partner model.
• Tray.io: Low-code integration and automation platform (Tray.ai) serving enterprise integration and workflow use cases with a visual builder and broad connector set, competing head-on with Flowmage's positioning.

Emerging players

• n8n: Open-source, self-hostable workflow automation platform with a visual node builder. Represents the open-source, EU-self-hostable axis of competition against Flowmage's self-hosted offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/connectstuffnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConnectStuff