Lubbock Matadors SC

Name

Lubbock Matadors SC

Legal name

Lubbock Matadors Soccer Club LLC

Website

https://lubbockmatadors.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubbock Matadors SC is a semi-professional men's soccer club in Lubbock, Texas, founded in 2021, competing in USL League Two (formerly NPSL), selling season tickets, merchandise, youth camps, and sponsorships to West Texas families, fans, and local businesses.

Ownership category

akta.pro rank

Product category

Professional Soccer Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional soccer
• Youth soccer development
• Sports merchandise
• Ticketing services
• Community sports entertainment

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season seats, and VIP packages sold directly to fans through HappsNow platform and at stadium box office
2. Merchandise Sales: Official merchandise including jerseys, apparel, accessories sold through team store and online shop. PUMA partnership provides official apparel and gear.
3. Sponsorships: Corporate sponsorship agreements with local and national brands including Pepsi, Gatorade, PUMA, Two Docs Brewing, and 50+ other partners
4. Youth Academy Programs: Revenue from youth soccer camps, academy tryouts, and development programs for ages 4-16

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Lubbock Matadors SC operates a semi-professional men's soccer franchise competing in the NPSL (transitioning to USL League Two for 2026), selling live match entertainment through season ticket packages and single-game tickets, official PUMA-branded merchandise, youth soccer camps and academy programs, and corporate sponsorship packages. The club stages home games at Plains Capital Park and Lubbock Cooper Pirates Stadium in Lubbock, Texas, and activates community, mascot, and broadcast partnerships to drive fan engagement and revenue.

Product overview

Lubbock Matadors SC is a semi-professional soccer club competing in the NPSL and USL League Two. The club offers a portfolio of products and services centered around live soccer entertainment and community engagement. Core offerings include professional match attendance through season ticket packages (Matador Package, Dust Coast Package, and President's Club VIP) and single-game tickets. The club operates youth development through summer camps and an open tryout program, plus a Youth Academy. The merchandise line includes official PUMA apparel, jerseys (Home, Away, Training, Community variants), and accessories sold through the official team store. Additional revenue streams include community partner sponsorships, mascot appearances by 'Notorious,' and media/content partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Semi-Professional Soccer Matches Semi-professional men's soccer competition in the NPSL (transitioning to USL League Two for 2026) featuring home and away games against regional and national opponents, sold as live match entertainment to local Lubbock and West Texas fans.
• Season Ticket Packages Annual subscription packages including Dust Coast Package ($99 Adult / $75 Youth), Matador Package ($150 Adult/Youth), and LoneStar Wealth Management President's Club VIP Package ($300), providing access to all home games, playoff access, PUMA jersey, merchandise discounts, and exclusive perks.
• Single Game Tickets Individual game tickets sold through the HappsNow platform for various home matches at Plains Capital Park, allowing walk-up and online fans to attend specific games.
• Open Tryouts Annual open tryouts at $50 per player offering the opportunity to make the semi-professional roster, including a free Matador Tryout T-shirt and two tickets to the home opener.
• Youth Summer Soccer Camp June/July soccer camp for ages 4-16 priced at $90, taught by Head Coach David Ormiston and players, including a free Matador T-shirt.
• Youth Academy Program Youth development program offering tryouts and training for age groups U6 through U19 at Berl Huffman Athletic Complex, providing a pathway to advanced soccer opportunities.
• Official Team Merchandise Official PUMA-branded merchandise including 2026 Home, Away, Training, and Community jerseys ($75 each), hoodies, t-shirts, headwear, accessories, scarves, flags, and limited edition items, sold through the physical team store and online shop.
• Community Partner Package Sponsorship package at $500 offering community engagement and marketing visibility benefits to local Lubbock and West Texas businesses.
• Notorious Mascot Appearances Booking service for the team's mascot Notorious (a bull) to appear at corporate, community, or personal events across Lubbock for promotional and entertainment purposes.
• LSA Partnership Program Strategic partnership with Lubbock Soccer Association providing complimentary season tickets to all LSA-registered children, with the mission of growing soccer in West Texas.

Quantifiable outcome

• 4,239 fans attended inaugural home opener
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

27 partnerships are on record, tiered core and minor.

• PUMAcoreStrategic or Co-development PartnerOfficial Apparel Partner; multi-year sponsorship providing official jerseys, apparel, and merchandise for team and fans; PUMA logo on team gear
• PepsicoreGTM or Marketing PartnerOfficial beverage sponsor; provides beverages at games and events
• GatoradecoreGTM or Marketing PartnerOfficial sports drink partner; brand featured on training jerseys
• WhataburgerminorGTM or Marketing PartnerTexas-based fast food chain; limited edition Whataburger x Matadors t-shirt collaboration
• Texas RoadhouseminorGTM or Marketing PartnerLocal Lubbock restaurant partner
• Gene Messer Auto GroupminorGTM or Marketing PartnerSeason ticket holders receive employee pricing on all new vehicles; automotive partner for staff and partner discounts
• Snap Fitness LubbockminorGTM or Marketing PartnerSeason ticket holders receive 10% off monthly fee, no dues for first month, zero dollar enrollment
• Cotton Court HotelminorGTM or Marketing PartnerSeason ticket holders receive 20% off room rates (excluding blackout dates/holidays)
• Quantum WellnessminorGTM or Marketing PartnerSeason ticket holders receive 50% off consult and exam on first visit
• Grease MonkeyminorGTM or Marketing PartnerSeason ticket holders receive 10% off oil changes and $5 off highest level car wash
• Signature StagminorGTM or Marketing PartnerSeason ticket holders receive 15% off
• ArmstrongminorGTM or Marketing PartnerSeason ticket holders receive 10% off any service
• Two Docs BrewingcoreGTM or Marketing PartnerSeason ticket holders receive $1 off pints (excluding happy hour); official jersey sponsor; hosts official kickoff party events
• River Smith'sminorGTM or Marketing PartnerSeason ticket holders receive FREE order of Hand-Breaded Onion Rings with any purchase
• Gainiac NutritionminorGTM or Marketing PartnerSeason ticket holders receive FREE shaker with purchase (while supplies last) and FREE InBody scan anytime
• Lubbock Soccer Association (LSA)coreStrategic or Co-development PartnerStrategic partnership to strengthen youth soccer development; every LSA-registered child receives complimentary season ticket to home games; mission to grow soccer in West Texas
• Covenant HealthcoreGTM or Marketing PartnerHealthcare partner; NICU Halloween Party events; community health initiatives
• Ronald McDonald House of the SouthwestminorGTM or Marketing Partner3-year community partnership; trunk or treat events and community support activities
• Buckner Family Hope Center LubbockminorGTM or Marketing Partner2-year community partnership; fall festival participation and candy distribution events
• KCBDcoreChannel Partner/ Reseller/ DistributorOfficial media partner; broadcasts home games on My Lubbock TV and KCBD Connected TV App
• LoneStar Wealth ManagementcoreGTM or Marketing PartnerPresenting sponsor of President's Club VIP Package; premium seating partner for exclusive game day experience
• Lubbock Christian UniversitycoreStrategic or Co-development PartnerFormal internship partnership; LCU coaches (Paul Gilbert, Yuriy Sadula) serve as Head Coach and Assistant Coach; provides coaching staff leadership
• Texas Tech UniversitycoreStrategic or Co-development PartnerFormal internship partnership with sports management program; Texas Tech Associate Head Coach Gibbs Keeton serves as Assistant Coach; recruits student interns for front office
• US Soccer FederationcoreGTM or Marketing PartnerLeague affiliation; featured in US Soccer story 'Matadors Fighting Strong: Lubbock's International Underdogs on a Run'
• The Joint ChiropracticminorGTM or Marketing PartnerOfficial Chiropractor for Lubbock Matadors SC
• Orangetheory FitnessminorGTM or Marketing PartnerOfficial Fitness Studio for Lubbock Matadors SC
• Howdy Homemade Ice CreamminorGTM or Marketing PartnerOfficial Ice Cream; fans choose official ice cream flavor

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• El Paso Locomotive FC: USL Championship club in El Paso, Texas — the closest established professional soccer team to Lubbock. Competes for the same regional Texas sports-entertainment dollars and serves as the realistic 'next step' comparable for a club aspiring upward.
• New Mexico United: USL Championship club where Matadors President Dustin McCorkle previously served as CRO. Comparable community-focused soccer brand in a similar small-to-mid Southwest market, but operating at the professional division above the Matadors' tier.
• FC Dallas: MLS club in North Texas where Managing Partner Michael Hitchcock previously served as President/GM. Provides a benchmark for what the Matadors ownership group's professional soccer experience translates into at the top tier, and the most logical MLS affiliation pathway.

Direct peers

• Des Moines Menace: Long-running USL League Two club from a similarly-sized midwestern market; competes at the same league tier and combines competitive play with youth development — directly comparable to the Matadors' NPSL-to-USL2 positioning.
• Fort Worth FC: NPSL club in Fort Worth, Texas that competes in the same Lonestar Conference and serves a comparable Texas community-entertainment role. Same league, overlapping regional market, similar team scale.
• Flint City Bucks: USL League Two club (formerly Michigan Bucks) with a strong youth academy and community-development model. Same league tier and similar emphasis on youth pathways, summer schedule, and small-market operations.
• Detroit City FC: Community-supported semi-pro/professional soccer club that progressed from NPSL to USL Championship on the strength of intense local fan engagement. Demonstrates the trajectory Lubbock Matadors aspires to and operates under a similar community-first model.
• West Texas FC: Conference rival of Lubbock Matadors in the NPSL Lonestar Conference; they competed directly in 2023 (El Dustico trophy) and 2024. Same tier, same league, same geographic footprint, making this the closest direct peer.
• Chattanooga FC: Community-owned semi-professional men's soccer club that climbed from NPSL to NISA and USL Independent Cup. Highly comparable model: community-first, small-market, fan-owned ethos, and recent upward mobility through the U.S. soccer pyramid.
• Little Rock Rangers: USL League Two club in Little Rock, Arkansas; competes at the league the Matadors are joining in 2026. Similar small-market, community-focused, semi-professional positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lubbockmatadors
• Facebookfacebook.com/LubbockMatadorsSC
• Instagraminstagram.com/lubbockmatadorssc
• LinkedInlinkedin.com/company/lubbock-matadors-sc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubbock Matadors SC