Edda

What Edda does

Edda Analytics AS is an Oslo-based, privately held SaaS company founded in 2024 that sells an AI-driven business intelligence platform to restaurants, cafes, bars, pizza shops, and adjacent shift-based service operators such as wellness and spa chains, primarily in Norway. The platform ingests data from the customer's existing systems (point-of-sale, accounting, payroll and workforce management, inventory, delivery, booking, and e-commerce) through 400+ pre-built connectors and an open API, then unifies that data into real-time dashboards and weekly reports accessible from floor staff through to executive leadership.

The product suite is delivered as a set of modules on a single platform: Sales Insights, Staffing Optimization, Live Results Dashboard, Weekly Report, Customer Understanding, Price Alerts, and Team Accessibility. AI capabilities are applied to demand and sales forecasting, AI-recommended and, in the most advanced deployments, fully automated shift scheduling, supplier invoice anomaly detection, and profit-per-delivery optimization. Squeeze Massasje's transition to autonomous AI-generated shift lists across 29 locations in April 2024 illustrates the most advanced usage. Data is stored encrypted in Google Cloud within the EU, and the company holds itself out as GDPR-compliant.

Edda monetizes through quote-based SaaS subscriptions governed by Master Service Agreements (MSAs) including Data Processing Agreements and SLAs, with no public pricing and no freemium tier. Its go-to-market is sales-led: prospective customers request demos via prominent 'Book demo' CTAs on edda.ai, and the sales team converts them inside mid-market and SMB hospitality operators. The company operates with a 13-person team (with a 14th role open), led by CEO Sebastian Flaen and CTO Franz Von Der Lippe, alongside a Head of Business Intelligence and a Senior AI Engineer, and reports 300-400+ paying business customers across Norway (figures vary between the Norwegian and English versions of its site). Distribution is direct via the website only; no reseller or marketplace channel is disclosed.

Name

Edda

Legal name

Edda Analytics AS

Website

https://edda.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Edda Analytics AS is an Oslo-based SaaS company providing AI-driven business intelligence and predictive analytics to restaurant and hospitality operators, unifying data from 400+ POS, accounting, staffing, and delivery integrations into real-time decision dashboards and automated staffing tools.

Ownership category

akta.pro rank

Product category

Restaurant Business Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)

Keywords

• Restaurant business intelligence
• Hospitality analytics software
• Restaurant data integration
• Predictive staffing analytics
• Hospitality SaaS platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Edda operates as a SaaS platform providing Business Intelligence and analytics services to restaurant and hospitality businesses. The platform is accessed via subscription, with commercial terms, SLA, and Data Processing Agreement (DPA) governed by a Master Service Agreement (MSA) between Edda Analytics AS and the customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Edda provides a cloud-based Business Intelligence SaaS platform for the restaurant and hospitality industry. It aggregates data from POS, payroll, inventory, accounting, booking, and delivery systems through 400+ pre-built integrations and delivers AI-powered real-time analytics, predictive demand forecasting, automated staffing recommendations, and invoice anomaly detection to multi-location operators.

Product overview

Edda is a unified Business Intelligence platform designed for the hospitality and service industry. The core Edda Platform aggregates data from all business systems (POS, payroll, inventory, and accounting) through 400+ integrations, providing real-time insights and AI-powered recommendations. The platform consists of multiple modules including Sales Insights for detailed sales analysis, Staffing Optimization for AI-driven scheduling recommendations, Weekly Report for automated reporting, Live Results Dashboard for real-time KPI monitoring, Customer Understanding for behavior analysis, Price Alerts for supplier invoice control, and Team Accessibility for organization-wide data access. The modules work together as an integrated suite, with all data flowing into a centralized dashboard that serves the entire organization from floor staff to executives.

Differentiator

Problem solved

Functional benefit

Products and services

• Edda Platform

Quantifiable outcome

• Restaurants save 30,000-40,000 NOK per month through price alerts and invoice control identifying supplier billing errors
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration49 records

AI capability5 records

Feature7 records

Partnerships

25 partnerships are on record, tiered core and minor.

• 24SevenOfficecoreTechnology or Integration24SevenOffice is a cloud-based accounting system providing seamless integration between accounting, sales, and operations for better financial control and profitability. Edda integrates with 24SevenOffice to provide real-time financial insights combined with operational data.
• TripletexcoreTechnology or IntegrationTripletex is a cloud-based accounting and finance system that simplifies invoicing, payroll, reporting, and budgeting for businesses. Edda integration provides real-time cost insights and automated invoice handling for improved profitability.
• XerocoreTechnology or IntegrationXero is a world-leading cloud-based accounting system designed for small and medium businesses. Integration with Edda provides automated bookkeeping of daily sales and real-time labor cost visibility.
• VismacoreTechnology or IntegrationVisma offers market-leading ERP and accounting systems including Visma eAccounting and Visma.net. Edda integration provides advanced profitability reporting per department or location with scalable financial management.
• WoltcoreTechnology or IntegrationWolt is a leading food delivery platform connecting restaurants with customers for takeaway and home delivery. Edda integration provides real-time profitability analysis and AI-driven demand forecasting for Wolt orders, helping optimize staffing and menu pricing.
• Uber EatscoreTechnology or IntegrationUber Eats is a global food delivery platform helping restaurants reach customers everywhere. Edda integration provides control over delivery economics by analyzing profitability per delivery and optimizing menus based on sales data.
• FoodoracoreTechnology or IntegrationFoodora is a food delivery platform operating across multiple countries. Edda integration optimizes commission costs and maximizes profitability on delivery orders by analyzing pricing and operational data.
• ShopifycoreTechnology or IntegrationShopify is one of the world's most popular e-commerce platforms. Edda integration provides data-driven product profitability and integrated inventory management for restaurants selling products online, including food, gift cards, and merchandise.
• PlandaycoreTechnology or IntegrationPlanday is a leading workforce management solution for shift-based businesses. Edda integration optimizes labor costs and improves team well-being with smart scheduling based on AI analysis of historical sales data and weather forecasts.
• QuinyxcoreTechnology or IntegrationQuinyx is a leading workforce management platform for shift-based industries. Edda integration provides automated staffing planning using historical sales data and weather forecasts to predict guest traffic and suggest optimal staffing levels.
• PlandaycoreTechnology or IntegrationPlanday is a leading scheduling solution helping businesses manage shifts, time tracking, and employee communication. Edda's integration with Planday enables AI-driven shift planning recommendations based on expected visitor numbers and creating shift lists automatically.
• LightspeedcoreTechnology or IntegrationLightspeed is a cloud-based POS and commerce platform for retail and hospitality. Edda integration provides deeper insights into sales trends and customer behavior for increased profitability.
• TevaliscoreTechnology or IntegrationTevalis delivers market-leading EPOS solutions for the hospitality industry with focus on innovation and reliability. Edda integration provides detailed sales analysis at product level, real-time inventory management, and customer insights.
• Meta MarketingminorGTM or Marketing PartnerMeta Marketing includes advertising tools from Facebook, Instagram, and Messenger. Edda integration enables AI-optimized ads with automatic ROI reporting and targeting, connecting marketing campaigns to operational impact on bookings and staffing.
• SnapchatminorGTM or Marketing PartnerSnapchat is a visual messaging platform popular with younger demographics. Edda integration enables tracking campaign performance and ROI across marketing channels.
• TidsbankencoreTechnology or IntegrationTidsbanken is a cloud-based time tracking, shift planning, and payroll control system. Edda integration provides full control over payroll and work hours with automated optimization of shift schedules based on POS data, weather forecasts, and historical sales.
• SameSystemcoreTechnology or IntegrationSameSystem is a leading Workforce Management solution for retail and hospitality. Edda integration streamlines staff scheduling and reduces administration through AI-driven automation that predicts guest traffic and suggests optimal staffing.
• PowerOfficecoreTechnology or IntegrationPowerOffice is a cloud-based accounting and finance system known for its ease of use and seamless automation. Edda integration automates accounting and provides better control over cash flow and labor costs.
• XledgercoreTechnology or IntegrationXledger is a cloud-based accounting system providing full financial control with automated bookkeeping, invoicing, and reporting. Edda integration saves time and optimizes profitability with real-time data and automated financial management.
• ShopboxcoreTechnology or IntegrationShopbox is an award-winning Point-of-Sale and payment solution used by over 2,200 restaurants and shops. Edda integration automates staff scheduling and optimizes margins with real-time analytics through centralized data management.
• RestolutioncoreTechnology or IntegrationRestolution is an established POS provider for the hospitality industry across the Nordic region. Edda integration provides real-time profitability insights and reduced food waste with smarter inventory management.
• PCKcoreTechnology or IntegrationPCK is a Norwegian POS system provider for restaurants, stores, and food service establishments. PCKasse is a flexible, user-friendly POS solution. Edda integration cuts food waste and boosts profitability with AI forecasts and real-time data.
• OrderXcoreTechnology or IntegrationOrderX is a modern cloud-based POS system for restaurants, bars, and venues. Edda integration provides predictive sales analytics and real-time control over labor costs through centralized data management.
• OpenPOScoreTechnology or IntegrationOpenPOS is a leading POS and payment solutions provider in the Nordics, developed for restaurants, bars, and hospitality venues. Edda integration provides centralized data management and seamless integration for smarter decisions.
• MunucoreTechnology or IntegrationMunu is an advanced cloud-based POS solution for restaurants, cafes, and bars. Edda integration automates reporting and shift planning for reduced labor costs through real-time sales analysis.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Zenchef: Zenchef is a European restaurant marketing, reservation and customer-data platform with analytics on guest behavior and table optimization. It is a regional incumbent addressing similar European restaurant operators with overlapping reservation, demand and customer insights functionality.

Broad incumbents

• Lightspeed Restaurant: Lightspeed is a global POS and commerce platform for retail and hospitality that ships its own analytics, reporting and integrations layer. It is both a key integration partner for Edda and a potential broad incumbent competitor bundling native BI.
• Toast: Toast is a US-leading all-in-one restaurant platform combining POS, payments, payroll/team management and analytics. It represents the broad-incumbent end of the same restaurant BI + ops category Edda targets, with significantly more scale and capital.
• Square for Restaurants: Square for Restaurants (Block) is an all-in-one POS, payments, payroll and analytics suite for hospitality operators. It represents the broad-incumbent competitive threat of a payments-led platform expanding into the same BI and labor analytics layer Edda monetizes.
• TouchBistro: TouchBistro is an iPad-based POS and restaurant management platform with built-in reporting and integrations to accounting and reservation systems. It overlaps with Edda's restaurant front-of-house-to-back-office data aggregation story for SMB hospitality operators.

Direct peers

• Restaurant365: Restaurant365 is a cloud-based restaurant ERP and BI platform that unifies POS, accounting, inventory, payroll and scheduling data into a single back-office system. It is the closest direct analogue to Edda's value proposition of consolidating fragmented hospitality data with predictive analytics and operational reporting.
• MarketMan: MarketMan is a restaurant inventory, purchasing and supplier-management platform that gives operators cost-control visibility. It competes with Edda's Price Alerts and invoice-control capabilities that drive the NOK 30-40K/month savings case studies.
• 7shifts: 7shifts is an employee scheduling, workforce management and restaurant operations platform with predictive forecasting and labor-cost analytics. It directly mirrors Edda's AI-powered Staffing Optimization module for shift-based hospitality businesses.
• Crunchtime: Crunchtime provides restaurant operations, inventory, food cost and labor management software used by multi-unit restaurant chains. It competes head-on with Edda's staffing optimization, demand forecasting and invoice/cost-control modules for chain operators.

Others

• Planday: Planday is a shift-planning and workforce management platform for hospitality and retail, and a core Edda integration partner. It is comparable as an adjacent platform in the same Nordic hospitality stack where Edda's AI-driven staffing module competes for ownership of the scheduling workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eddaai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edda