Visit Oman
Visit Oman is the IATA-accredited, government-backed B2B digital travel booking gateway of the Sultanate of Oman, operating under OMRAN Group to connect global travel trade partners and tourists with Omani tourism providers through its platform and 30+ international distribution partnerships.
- Company typePrivate
- Founded2021
- HeadquartersMuscat, Seeb, Oman
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Visit Oman does
Visit Oman (legal name: National Travel Operator SPC) is a privately held, government-backed B2B digital travel booking gateway for the Sultanate of Oman, founded in 2021 and operating as a wholly-owned subsidiary of OMRAN Group, the national tourism development company. The company is IATA-accredited and serves as the designated National Travel Operator, connecting international travel trade partners and tourists with Omani tourism providers (hotels, tour operators, activity providers, dining venues, and transport services). The platform aggregates 60+ airlines, 100+ accommodations, and 200+ curated tours, and supports accommodation, flights, tours, transfers, dining, and MICE bookings with multi-currency settlement in OMR and USD.
The platform is built on Odoo eCommerce infrastructure integrated with Sabre's global travel technology APIs, supporting features such as dynamic packaging, multi-account access for travel consultants, dynamic currency conversion, and advance booking allocations. Beyond its direct B2B portal (visitoman.om), Visit Oman has built a dense distribution network of 30+ partnerships with global OTAs (Expedia Group, Trip.com, Klook, TBO.com, Headout, Civitatis, Destinia), regional travel platforms (Almosafer, Cozmo Travel, Platinumlist), payment and loyalty networks (Mastercard, Omantel's Makaseb, Loylogic), and short-stay rental technology (Hospiria/UnderTheDoormat).
The business model is a marketplace commission structure, with Visit Oman earning transaction fees on bookings facilitated across its platform and partner channels. Pricing is dynamic and set by individual service providers, with Visit Oman adopting their booking and cancellation policies. The go-to-market motion combines direct B2B portal access, distribution through international OTAs, active participation in major travel trade shows (ITB Berlin, WTM London, Fitur, ATM Dubai, COMEX), and co-marketing campaigns with global partners. Customer segments span global travel trade partners, international tourists, and Omani tourism SMEs. The company is headquartered in Muscat, Oman, with 86 employees as of the latest data.
Visit Oman firmographics
Firmographics- Name
- Visit Oman
- Legal name
- National Travel Operator SPC
- Website
- https://visitoman.om
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visit Oman is the IATA-accredited, government-backed B2B digital travel booking gateway of the Sultanate of Oman, operating under OMRAN Group to connect global travel trade partners and tourists with Omani tourism providers through its platform and 30+ international distribution partnerships.
- Ownership category
- akta.pro rank
Visit Oman industry classification
Industry- Product category
- Online Travel Booking Platform
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where Visit Oman is headquartered
LocationHeadquarters
- HQ city
- Muscat, Seeb
- HQ country
- Oman
- HQ region
- Middle East
Offices1 record
Markets served
Visit Oman business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Travel Booking Commissions: Platform facilitates bookings for flights, accommodation, tours, and transfers, generating revenue through transaction fees and commissions from tourism service providers
- B2B Distribution Services: Provides digital distribution services for Omani tourism providers (hotels, tour operators, activity providers) to global travel trade partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic pricing based on service provider offerings |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels6 records
Visit Oman product offering
Product offeringCore offering
Visit Oman is a digitally native B2B travel booking gateway of the Sultanate of Oman, IATA-accredited, that connects global travel trade partners and tourists with local Omani tourism providers. The platform facilitates bookings for flights, accommodation, tours, transfers, MICE services, and dining experiences, with dynamic packaging capabilities enabling travel agencies to create customized packages. It aggregates 60+ airlines, 100+ accommodations, and 200+ curated tours from local suppliers.
Product overview
Visit Oman is a digitally native B2B travel booking gateway for the Sultanate of Oman, accredited by IATA. The core product is the B2B Booking Portal featuring dynamic packaging capabilities that allows travel agencies to purchase and customize packages combining accommodation, flights, tours, activities, transfers, and dining experiences. The platform integrates over 60 airlines, 100+ hotels, and 200+ curated tours. Supporting modules include Trade Partner Registration, Tourism Provider Registration, and Short Stay Rentals Registration portals. The platform operates in OMR and USD currencies and supports advance and short-term bookings. It is powered by Odoo technology and includes a shopping cart checkout system.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Oman B2B Booking Portal The main digital booking gateway connecting global travel trade partners with Omani tourism providers. Enables purchase of accommodation, flights, tours, activities, dining experiences, and transfers with dynamic packaging capabilities. Built on Odoo technology with IATA accreditation.
- Accommodation Booking Access to 100+ accommodation offerings across all categories including boutique hotels, luxury resorts, serviced apartments, and glamping properties, with true Omani hospitality.
- Flights Booking
- Tours and Activities
- Transfers
- MICE Services Meetings, Incentives, Conferences, and Events (MICE) tourism services and booking support for organizing events in Oman.
- Dining Experiences
Quantifiable outcome
- Hotel bookings from UAE increased 432% in Jan-Oct 2022 vs 2021
- +2 more outcomes
Companies that use Visit Oman
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Visit Oman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature4 records
Visit Oman partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered strategic and core.
- TBO HolidaysstrategicPartnership announced at ATM Dubai 2025 to expand B2B travel trade reach in Middle East and India.
- Global Travel & Tourism Resilience CouncilstrategicSustainability dialogue partnership at ITB Berlin, with Visit Oman MD Shabib Al Maamari serving as MENA representative.
- Expedia GroupcorePartnership signed at ITB Berlin 2025 to integrate local tours and activities onto Expedia Group's platform using API technology, targeting US, UK and Middle Eastern travelers.
- Expedia Group Media SolutionscoreDigital marketing campaign targeting international travelers, connecting local tourism providers to the right audience.
- PassporterstrategicOmnichannel framework partnership announced at Fitur 2025 with influencer campaign in Spain, France, and Germany.
- CivitatisstrategicDigital campaign at Fitur 2025 showcasing unique Omani experiences with nearly 50 tours and activities.
- DestiniastrategicNetflix-powered marketing campaign targeting Spanish-speaking audiences with Oman tourism content.
- DestiniastrategicStrategic partnership to expand European tourist access to Oman, operating in 92 countries with 32 language support.
- PassporterstrategicStrategic partnership announced at WTM London to boost traveler engagement with interactive itineraries and influencer marketing campaign.
- DidaTravelstrategicMoU signed at ITB Berlin to expand into Chinese travel market with digital distribution of Visit Oman's content.
- TBO.comcorePartnership with B2B travel platform covering 100+ countries with 147,000+ travel agents, enabling Omani SME access to global distribution.
- HeadoutstrategicPartnership announced at ITB Berlin to serve Headout's 23 million travelers in 175+ cities with Omani tourism offerings.
- UnderTheDoormat GroupstrategicFirst-of-its-kind partnership to open short-term rental market in Oman using Hospiria technology, connecting ITCs and SMEs to global short-term rental platforms.
- Attraction World Group (AWG)strategicPartnership signed at WTM London to digitize and diversify Omani tourism offerings, leveraging AWG's distribution network.
- PlatinumliststrategicOfficial ticketing partner for Oman attractions, enhancing inbound tourism from UAE and beyond.
- PrioticketstrategicTechnical integration for selling and managing tourism experiences through global booking platforms and OTAs.
- Omantel (عمانتل)strategicLoyalty program partnership integrating Visit Oman offerings with Omantel's 'Makaseb' loyalty points for redemption.
- LoylogicstrategicPartnership to launch Points as a Service (PaaS) loyalty program for travel trade partners, integrated with ASP Online Software's Top Seller platform.
- ASP Online SoftwarestrategicProvider of Top Seller platform integrated with Visit Oman's booking system for loyalty and reward program.
- Cozmo TravelstrategicMoU signed at ATM 2023 to develop strategic initiatives for increasing tourist arrivals from GCC countries.
- MastercardstrategicMoU signed at ITB Berlin to promote Oman to Mastercard cardholders globally using Priceless platform and data analytics capabilities.
- AlmosaferstrategicPartnership to promote Oman tourism to Saudi Arabia, UAE, and Kuwait markets with integrated marketing campaign for 2023.
- SalamAircorePartnership with Oman's first low-cost airline to provide more flight options and holiday packages to Oman via the VisitOman platform.
- Sabre CorporationcoreStrategic technology partnership providing Visit Oman access to Sabre's global travel technology solutions and APIs for intelligent booking services.
- Trip.com GroupcoreStrategic partnership announced at ITB Berlin 2025 to drive growth in Chinese and APAC markets. Visit Oman's offerings will be integrated into Trip.com Group's global platform supporting 24 languages and 35 currencies.
- CivitatiscorePartnership providing guided tours and activities in English, Spanish, Portuguese, Italian, and French, with over 85,000 activities across 160 countries.
- KlookcoreOTA partner for distributing Omani tourism offerings to global travelers.
- Oman Air HolidayscoreAirline holiday packages partner for Oman tourism.
- HotelbedscoreGlobal bed bank and accommodation distribution partner.
- OMRAN GroupcoreVisit Oman is operated by OMRAN Group, the national tourism development company of Oman, providing government-level support and strategic alignment.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Visit Oman competitors and assessment
Company assessmentBroad incumbents
- Viator: Tripadvisor-owned global marketplace for tours, activities, and attractions. Comparable core offering as a broad activities distributor; functions as an established incumbent in the same category.
Direct peers
- Klook: Asia-Pacific leading tours, activities, and travel services booking platform. Functions as both a Visit Oman OTA partner and a directly comparable activities/distribution marketplace targeting global travelers.
- Headout: Mobile-first marketplace for tours, attractions, and experiences across 175+ cities serving 23M+ travelers. Direct peer for activities distribution and a Visit Oman partner.
- Destinia: Spain-headquartered OTA operating in 92 countries with 32-language support. Comparable B2B/B2C distribution model targeting European source markets for Oman-bound tourism.
- Civitatis: Global tours-and-activities marketplace with 85,000+ activities across 160 countries. Direct integration partner of Visit Oman and directly comparable as a destination-experiences booking gateway for travel trade partners.
- TBO.com: B2B travel distribution platform serving 147,000+ travel agents in 100+ countries. Direct comparable on B2B trade-side booking model and a current Visit Oman distribution partner.
- Hotelbeds: Global bed bank and accommodation distribution platform connecting hotels with travel trade partners. Direct comparable on B2B distribution infrastructure for Omani hotels.
- GetYourGuide: Global tours-and-activities marketplace connecting travelers with local experiences. Closest direct competitor in the destination-experiences booking model that Visit Oman operates.
Regional players
- Almosafer: Saudi Arabia-based omnichannel travel platform focused on GCC outbound travel. Directly comparable in regional feeder-market strategy; current Visit Oman partner for Saudi/UAE/Kuwait demand.
- Cozmo Travel: GCC-based travel agency with strong corporate and leisure travel distribution across the Middle East. Regional comparable for GCC feeder-market tourist arrivals into Oman.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Oman social profiles
Digital presenceVisit Oman compliance and trust
Trust signalCompliance1 record
Visit Oman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Oman leadership team
Management profileNumber of profiles
Profiles1 record
Visit Oman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Oman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Oman
What does Visit Oman do?
Visit Oman is a digitally native B2B travel booking gateway of the Sultanate of Oman, IATA-accredited, that connects global travel trade partners and tourists with local Omani tourism providers. The platform facilitates bookings for flights, accommodation, tours, transfers, MICE services, and dining experiences, with dynamic packaging capabilities enabling travel agencies to create customized packages. It aggregates 60+ airlines, 100+ accommodations, and 200+ curated tours from local suppliers.
Is Visit Oman a public or private company?
Visit Oman is a private company. It is classified as corporate owned and is currently operating.
When was Visit Oman founded?
Visit Oman was founded in 2021. It employs 51 to 100 people.
Where is Visit Oman based?
Visit Oman is headquartered in Muscat, Seeb, Oman, in the Middle East region.
How does Visit Oman make money?
Two revenue lines are on record. Travel Booking Commissions are the primary driver. The others are B2B Distribution Services.
Who are Visit Oman's main competitors?
Viator is listed as a broad incumbent. Direct peers are Klook, Headout, Destinia, Civitatis, TBO.com, Hotelbeds and GetYourGuide. Regional players are Almosafer and Cozmo Travel.
Does Visit Oman have an API?
Yes. Visit Oman connects with third-party platforms via API technology. The platform integrates local tourism providers onto partner platforms (e.g., Expedia Group) using API technology, enabling digital distribution of tours and activities. The Sabre partnership includes use of the Sabre API for travel services. Developer documentation is at Not specified.
What industry is Visit Oman in?
Visit Oman's product category is Online Travel Booking Platform. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALAFAF, Tours, Activities & Experiences Booking Marketplaces. Its NAICS code is 561510 and its SIC code is 4700.