Avina

What Avina does

Avina (legally Mesh Labs, Inc., incorporated in New York, USA) is an AI software company that has built an AI-powered go-to-market platform for B2B sales teams. The product continuously monitors a customer's full target addressable market for buying intent — across first-party CRM data, third-party data providers, and the public web — and uses AI agents to surface in-market accounts, score them against an ideal customer profile, enrich contacts, and trigger automated outbound workflows. The platform is sold under the trade name Avina and serves "hundreds" of B2B sales teams, with named customers including Ramp, Capchase, Nitrogen, Galileo, ShipAngel, Ingenious.build, Zocks, Altrio, and Quiltt.

The platform is built around three core AI agents: an AI Signals Agent that accepts plain-language descriptions of desired buying behavior and produces custom signals scanning first-party, third-party, and web data for events such as feature launches, pivots, and tech stack changes; a Qualification Agent that assigns A–F ICP Fit grades and applies freeform qualification criteria to filter noise; and an Outbound Agent that drafts personalized multi-step outreach and routes it through the customer's existing sales engagement tool (Outreach, Salesloft, Apollo, etc.). Supporting modules include an X-Ray Pixel that fuses RB2B, Vector, and Clearbit for contact-level anonymous-visitor identification with behavioral detail (pages read, clicks, session screenshots); waterfall contact enrichment cascading across multiple data providers; an AI account-scoring engine that blends recency, frequency, ICP grade, and engagement into a dynamic intent score; and a rep-facing Signals Inbox that delivers a prioritized daily queue with AI-drafted emails and meeting briefs. The platform uses OpenAI, Anthropic, and Perplexity for AI/ML capabilities, AWS (us-east-1) for hosting, Planetscale and MongoDB for data, and Fivetran for ingestion pipelines.

Avina operates a product-led growth motion with self-serve onboarding (a 7-day free trial with no credit card required and a 30-minute setup), and an enterprise tier with custom pricing, SSO, and dedicated support. The starting subscription price is $149 per month with no annual commitment; the enterprise tier is quote-based. Avina integrates natively with Salesforce and HubSpot (with bi-directional sync attaching full signal history to records), Slack (real-time high-intent alerts), and a wide roster of sales engagement, data pipeline, and AI infrastructure partners. The company has raised $3.2 million in a November 2024 seed round led by nvp capital and RRE Ventures with participation from Y Combinator; SOC 2 compliance is in progress through a partnership with Vanta.

Name

Avina

Legal name

Mesh Labs, Inc.

Website

https://avina.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Avina builds an AI-powered go-to-market platform that helps B2B sales teams detect buying signals, prioritize and enrich in-market accounts, and automate personalized outreach through three core AI agents (Signals, Qualification, and Outbound).

Ownership category

akta.pro rank

Product category

AI Sales Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI sales intelligence
• Buying signal detection
• B2B sales automation
• Account scoring software
• Website visitor identification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Avina operates as a subscription-based SaaS platform. Pricing starts at $149 per month with a 7-day free trial and no annual commitment required. The platform offers AI-powered signal intelligence for B2B sales teams with automated workflows and CRM integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Avina is an AI agent platform that uses buying signals to help B2B sales teams find, prioritize, and automate outreach to prospects that are actually in-market. Its AI Signals Agent continuously scans first-party, third-party, and web data to surface buying signals, while the Qualification Agent applies ICP Fit scoring and the Outbound Agent drafts personalized sequences. Pricing starts at $149 per month with a 7-day free trial and self-serve onboarding under 30 minutes.

Product overview

Avina is a unified AI-powered go-to-market platform with a platform-plus-modules architecture. The core Avina Platform integrates an AI Signals Agent, a Qualification Agent, and an Outbound Agent to continuously scan first-party, third-party, and web data for buying signals, score accounts with AI, enrich contacts via waterfall enrichment, and automate outreach. The product suite is organized around signal detection (Web Visit Signal, X-Ray Pixel, Custom AI Signals, New Hire Signal, Job Posting Signals, Champion Movement Signal, Ad Engagement Signal, Re-engagement Signal, Social & News Signals, Outbound Engagement Signal), automation (Sequences, Contact Lists, Company Lists, CRM Labels, Webhooks), and record-level analytics (ICP & Fit Scoring, Accounts, Contacts, Engagement). Reps access prioritized accounts via the Signals Inbox, and a Web SDK enables website visitor identification. Integrations cover Salesforce, HubSpot, Slack, Outreach, and other CRM and sales engagement tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Avina Platform An AI-powered go-to-market SaaS platform for B2B sales teams that finds, prioritizes, and automates outreach to in-market prospects by monitoring buying signals across first-party, third-party, and web data, scoring accounts with AI, enriching contacts via waterfall enrichment, and triggering automated workflows. Subscribed via monthly plans starting at $149/month.
• AI Signals Agent An AI agent within the Avina platform that continuously scans first-party, third-party, and web data to surface buying signals, allowing users to describe desired buying behavior in plain language so the agent builds a custom signal to detect that behavior across the web, CRM, job boards, news, and SEC filings.
• Qualification Agent An AI agent within the Avina platform that evaluates every detected signal against the Ideal Customer Profile, assigns ICP Fit letter grades (A-F), and uses AI to assess freeform qualification criteria so only high-quality leads are routed to sales reps.
• Outbound Agent An AI agent within the Avina platform that drafts personalized multi-step email outreach using signal context and meeting briefs, and automatically enrolls prospects into sequences in connected sales engagement tools when buying signals fire.
• X-Ray Pixel A web visitor identification technology that combines multiple identification providers (RB2B, Vector, Clearbit) into a single pixel using device fingerprinting, reverse IP lookup, cookie stitching, and first-party form data to identify anonymous page views and connect them to real people and accounts, with deep behavioral detail including pages read, clicks, and session context.
• Web SDK A JavaScript-based Web SDK that customers install on their websites to implement the X-Ray Pixel for visitor identification and behavioral tracking as part of the Avina platform's standard under-30-minute setup process.

Quantifiable outcome

• Setup time: Under 30 minutes
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability11 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAvina uses AWS (us-east-1, Northern Virginia) for data hosting including customer and organization account information, end-user data from integrations including Salesforce, Hubspot, Outreach, LinkedIn Ads, Google Analytics, and customer databases.
• PlanetscalecoreTechnology or IntegrationAvina uses Planetscale for data hosting of customer and organization account information including names, email addresses, and phone numbers.
• MongoDBcoreTechnology or IntegrationAvina uses MongoDB for data hosting of customer and organization account information.
• FivetrancoreTechnology or IntegrationAvina uses Fivetran for data integration pipelines including customer and organization account information from Salesforce, Hubspot, Outreach, LinkedIn Ads, Google Analytics, and customer databases.
• SlackcoreTechnology or IntegrationAvina integrates with Slack for customer support communications and real-time alerts to sales reps when high-priority accounts show buying intent.
• AnthropiccoreTechnology or IntegrationAvina uses Anthropic for AI/ML capabilities, processing transformed data on customer and organization account information including marketing and sales touchpoints, call transcripts, and web interactions.
• OpenAIcoreTechnology or IntegrationAvina uses OpenAI for AI/ML capabilities, processing transformed data on customer and organization account information including marketing and sales touchpoints, call transcripts, and web interactions.
• RB2BcoreTechnology or IntegrationRB2B is part of Avina's X-Ray Pixel for website visitor identification, combining multiple identification providers into a single pixel.
• VectorcoreTechnology or IntegrationVector is part of Avina's X-Ray Pixel for contact-level web visitor identification and enrichment.
• ClearbitcoreTechnology or IntegrationClearbit is part of Avina's X-Ray Pixel for anonymous visitor identification and automatic enrichment with contact data.
• SalesforcecoreTechnology or IntegrationSalesforce is a native integration partner. Avina pushes discovered accounts and enriched contacts into Salesforce as custom objects, attaches signal history to records, and triggers native CRM workflows with bi-directional sync.
• HubSpotcoreTechnology or IntegrationHubSpot is a native integration partner. Avina pushes enriched contacts and signals into HubSpot as activity notes, triggering workflows with bi-directional sync.
• OutreachcoreTechnology or IntegrationOutreach is a native integration for sales engagement. Avina can enroll prospects into multi-step sequences in Outreach when buying signals fire.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Apollo.io: Apollo is a broad B2B sales intelligence and engagement platform combining a contact database, intent data, and email sequencing. While Avina integrates with Apollo, Apollo also offers overlapping capabilities in lead identification and enrichment at significantly larger scale.
• 6sense: 6sense is an enterprise account-based marketing platform that uses intent data and AI to identify in-market accounts. It operates in the same buying-signal category as Avina but serves larger enterprise customers with broader ABM and orchestration workflows.
• Bombora: Bombora is a leading B2B intent data provider that aggregates company-level research signals across a publisher cooperative. While Bombora focuses on intent data rather than full signal orchestration, it is a foundational supplier of the signal data that Avina and similar platforms build on.
• ZoomInfo: ZoomInfo is the dominant B2B contact data and intent platform serving enterprise sales and marketing organizations. Its Buying Intent and WebSights products directly overlap with Avina's signal intelligence, though at much higher price points and broader scale.

Direct peers

• Common Room: Common Room aggregates buying signals from community, product, and web channels to identify in-market prospects for sales and marketing teams. Avina explicitly compares against Common Room on its pricing and feature pages, and the two target overlapping RevOps and ABM personas.
• Unify: Unify is an AI-powered signal platform that helps sales teams identify and act on buyer intent across multiple channels. Avina explicitly references Unify in its comparison pages, and the two serve similar ICPs in the GTM motion space.
• Clay: Clay is a data enrichment and outbound platform that lets sales teams build personalized outreach using AI and 50+ data providers. It is Avina's most directly comparable competitor — both target B2B sales teams with AI-driven prospecting workflows and Clay is explicitly named in Avina's comparison pages.
• Koala: Koala is a buyer intelligence platform that identifies website visitors and surfaces intent signals to sales teams. Avina's web visitor identification and ICP scoring overlap directly with Koala's core offering, and Koala is named in Avina's competitor comparison set.
• UserGems: UserGems is a pipeline generation platform that tracks champion movements and contacts at target accounts. Both Avina and UserGems emphasize signal-based outreach — Avina's Champion Movement Signal overlaps directly with UserGems' core offering.
• Warmly: Warmly is an AI-powered warm outbound platform offering TAM Agent and Inbound Agent products for B2B revenue teams. Avina directly competes with Warmly's signal intelligence and visitor identification capabilities, and uses Warmly's pricing as a benchmark in its competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avina