WILDGOOSE EVENTS LIMITED

What WILDGOOSE EVENTS LIMITED does

Wildgoose Events Limited is a UK-based private company, founded in 2004 by Jonny Edser and headquartered in Bovingdon, England, that operates Wildgoose Studio — a cloud-based SaaS platform for creating and delivering interactive team activities used in team building, training, onboarding, and orientation. The platform consists of two primary surfaces: MAKE by Wildgoose, a web-based drag-and-drop activity builder where users select templates, configure branding, write or generate tasks (quizzes, photo and video challenges, GPS tasks, feedback prompts), and publish activities; and Mobile Adventures, a participant-facing iOS and Android application through which players join activities via game codes, complete tasks, capture media, and view real-time leaderboards. The platform supports indoor, outdoor, remote, and hybrid activity formats, durations from roughly 15 minutes to multi-week programs, GPS-based location challenges, gamification mechanics (points, badges, leaderboards), and white-label branding. An AI Content Assistant is announced as 'coming soon' for automated activity authoring. The data is stored in the UK and EU and the company is GDPR-compliant.

The company monetises through tiered subscriptions. Direct users can adopt a Free tier, a Pro tier at $99-199/month, or a custom-priced Enterprise tier. Delivery partners — professional team-building and events companies — subscribe to LITE (£300/month + £22/team) or PLUS (£550/month + £11/team) hybrid base-plus-usage tiers, or to a PRO tier at £10,500/year that grants regional exclusivity. Its go-to-market combines a self-service product-led growth entry point, a global channel network of 30+ licensed platform partners across 30+ countries and 6 continents, and direct enterprise sales led personally by the Founder. Together with its partners, Wildgoose reports delivering approximately 5,500 activities for 200,000+ participants annually, with documented enterprise use cases across telecommunications (KCOM), education (Newham College, Loughborough University, Staffordshire University Students' Union, Hult Ashridge), training (Calex UK), and nonprofit fundraising (Youth Talk, which raised over £8,000 from a single event).

Name

WILDGOOSE EVENTS LIMITED

Legal name

Wildgoose Events Limited

Website

https://studio.wearewildgoose.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Wildgoose Events Limited is a UK-based SaaS company that operates Wildgoose Studio, a platform for creating and delivering interactive team building, training, onboarding, and orientation activities via a web app and the Mobile Adventures iOS/Android app, serving enterprise customers and a global network of 30+ delivery partners.

Ownership category

akta.pro rank

Product category

Team Engagement Software

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

Keywords

• Team engagement software
• Interactive activity platform
• Gamified learning platform
• Employee onboarding software
• GPS team building

Headquarters

HQ city

Bovingdon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform Subscriptions: Wildgoose Studio generates revenue primarily through tiered SaaS subscriptions. The platform offers multiple subscription tiers: Free (limited features), Pro (£300/month for individuals/small teams), and Enterprise (custom pricing with unlimited seats). For partners/delivery organizations, there are LITE (£300/month + £22/team usage fees), PLUS (£550/month + £11/team usage fees), and PRO (£10,500/year for regional exclusivity) tiers. All tiers are subscription-based with recurring monthly or annual billing.
2. Usage-Based Team Fees: Partner-tier subscriptions (LITE and PLUS) include per-team usage fees. LITE tier charges £22 per team, while PLUS tier charges £11 per team. These fees apply when actual team activities are delivered using the platform, creating a usage-based revenue component on top of base subscriptions.
3. Platform Licensing: Wildgoose licenses its software platform to partners globally. The licence agreement details terms for licensees using the Software for internal team activities. Partners include regional exclusivity options (PRO tier at £10,500/year) and cannot redistribute or monetize the software with third parties without written consent.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wildgoose Events Limited develops and licenses Wildgoose Studio (also branded MAKE by Wildgoose), a cloud-based SaaS platform that lets organizations create and deliver interactive team activities for team building, training, onboarding, and orientation. The platform combines a web-based activity builder (MAKE), a cross-platform mobile participant app (Mobile Adventures), GPS-enabled location tracking, and gamification elements (points, badges, leaderboards). It supports indoor, outdoor, remote, and hybrid activity formats ranging from 15-minute icebreakers to multi-week programs.

Product overview

Wildgoose Events Limited operates Wildgoose Studio (also branded as MAKE by Wildgoose), a platform for creating and delivering engaging team activities. The product portfolio consists of Wildgoose Studio (the web-based creation platform), the Mobile Adventures app (iOS/Android) for participants to play activities, and pre-built Activity Templates at Basic, Premium, and Custom tiers. An AI Content Assistant (coming soon) assists with content generation. The platform supports indoor, outdoor, hybrid, and remote activities with features including GPS tracking, photo/video challenges, trivia, leaderboards, and feedback collection.

Differentiator

Problem solved

Functional benefit

Brands

• MAKE by Wildgoose: An online platform and AI-driven tool that enables users to create engaging team building, training, onboarding and orientation activities using tried-and-tested templates.

Products and services

• Wildgoose Studio (MAKE by Wildgoose) Cloud-based SaaS platform (web app at app.make.wearewildgoose.com) for creating and delivering interactive team activities for team building, training, onboarding, and orientation. Users select templates, add branding/colours, create tasks (questions, photo/video challenges, feedback), and publish activities for participants to access via the Mobile Adventures app. Sold via Free, Pro, and Enterprise subscription tiers.
• Mobile Adventures App Cross-platform mobile application (iOS/Android) downloaded by participants to access and play team activities. Participants enter a game code, complete quizzes, GPS challenges, photo/video submissions, and feedback tasks, and view leaderboards and progress. Distributed via Apple App Store and Google Play Store as a free download.
• Wildgoose Partner Network Licensing Tiered platform-licence offering for professional team-building delivery companies and event agencies who use Wildgoose Studio to deliver activities to their own clients. Includes LITE (£300/month + £22/team), PLUS (£550/month + £11/team), and PRO (£10,500/year with regional exclusivity) tiers with usage-based fees.

Quantifiable outcome

• Wildgoose reports 98% customer satisfaction rate
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

33 partnerships are on record, tiered core.

• ACF EventscoreChannel Partner/ Reseller/ DistributorUK-based team building partner using Wildgoose Studio to deliver activities to their clients. Listed on Wildgoose's trusted partners page.
• Elevate Events & IncentivescoreChannel Partner/ Reseller/ DistributorUK-based events and incentives company delivering team building activities through Wildgoose Studio.
• GOTO EventscoreChannel Partner/ Reseller/ DistributorUK-based event management company using Wildgoose platform for team activities.
• KDM EventscoreChannel Partner/ Reseller/ DistributorUK-based events company leveraging Wildgoose Studio for team building solutions.
• Maximillion EventscoreChannel Partner/ Reseller/ DistributorUK-based events company using Wildgoose platform for activity delivery.
• Progressive ResourcescoreChannel Partner/ Reseller/ DistributorUK-based team building resource company delivering Wildgoose-powered activities.
• Team TacticscoreChannel Partner/ Reseller/ DistributorUK-based team building specialist using Wildgoose Studio for activity delivery.
• Atlanta ChallengecoreChannel Partner/ Reseller/ DistributorUSA (Atlanta) based team building company using Wildgoose platform for delivery.
• Corporate Event InteractivecoreChannel Partner/ Reseller/ DistributorUSA (Chicago) based interactive events company delivering Wildgoose-powered team activities.
• Wildly DifferentcoreChannel Partner/ Reseller/ DistributorUSA (Florida) based team building company using Wildgoose Studio.
• Total Team BuildingcoreChannel Partner/ Reseller/ DistributorAustralia-based team building company delivering Wildgoose activities in the Australian market.
• Retter EventscoreChannel Partner/ Reseller/ DistributorAustria-based events company using Wildgoose platform for team activities in the Austrian market.
• The Good Time CompanycoreChannel Partner/ Reseller/ DistributorBelgium-based events company delivering Wildgoose-powered team building activities.
• Ecco La LunacoreChannel Partner/ Reseller/ DistributorBelgium-based events company partner using Wildgoose Studio.
• Slixer EntertainmentcoreChannel Partner/ Reseller/ DistributorCanada-based entertainment and events company delivering Wildgoose team activities.
• Conundrum AdventurescoreChannel Partner/ Reseller/ DistributorCanada-based adventure activities company using Wildgoose platform.
• TurnaroundcoreChannel Partner/ Reseller/ DistributorDubai-based team building company delivering Wildgoose activities in the Middle East market.
• Xpert Marketing & EventscoreChannel Partner/ Reseller/ DistributorGermany-based marketing and events company using Wildgoose Studio for team building.
• Hall of GamescoreChannel Partner/ Reseller/ DistributorHong Kong-based games and activities company delivering Wildgoose-powered events.
• TAB ConsultingcoreChannel Partner/ Reseller/ DistributorIndia-based team bonding company using Wildgoose platform for corporate activities.
• Dynamic EventscoreChannel Partner/ Reseller/ DistributorIreland-based events company delivering Wildgoose team building activities.
• Teambuilding ExperiencecoreChannel Partner/ Reseller/ DistributorItaly-based team building company using Wildgoose Studio for activity delivery.
• Smallworld ExperiencecoreChannel Partner/ Reseller/ DistributorMacau-based experiential activities company delivering Wildgoose-powered team events.
• Game EventscoreChannel Partner/ Reseller/ DistributorNetherlands-based events company using Wildgoose platform for team activities.
• The Events GroupscoreChannel Partner/ Reseller/ DistributorNew Zealand-based events company delivering Wildgoose team building activities.
• Team DynamicscoreChannel Partner/ Reseller/ DistributorPortugal-based team building company using Wildgoose Studio.
• Asian DetourscoreChannel Partner/ Reseller/ DistributorSingapore-based adventure company delivering Wildgoose activities.
• The Ventures GroupscoreChannel Partner/ Reseller/ DistributorSouth Africa-based events company using Wildgoose platform.
• Clownfish EventscoreChannel Partner/ Reseller/ DistributorSouth Africa-based events company delivering Wildgoose-powered team activities.
• Happy SpidercoreChannel Partner/ Reseller/ DistributorSweden-based events company using Wildgoose Studio for team building.
• City GamescoreChannel Partner/ Reseller/ DistributorSwitzerland-based games company delivering Wildgoose activities in the Swiss market.
• 12 DegreescoreChannel Partner/ Reseller/ DistributorUK-based events company partner using Wildgoose Studio.
• Connected EventscoreChannel Partner/ Reseller/ DistributorUSA-based events company delivering Wildgoose team building activities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slido: Slido is an audience interaction and Q&A platform acquired by Cisco, used in corporate town halls, meetings, and large events — competing with Wildgoose's enterprise internal communications use case via interactive polling and Q&A, but without the mobile outdoor/GPS activity component.
• Kahoot!: Kahoot! is a gamified learning and engagement platform used extensively for corporate training, onboarding, and team building — competing with Wildgoose Studio on the same L&D/HR buyer with a similar interactive, game-based delivery model, though focused more on quiz-based formats than location-based activities.
• Mentimeter: Mentimeter is an interactive presentation and audience engagement platform used in corporate meetings, trainings, and events — overlapping with Wildgoose's training/onboarding/communications use cases for enterprise internal engagement, though delivery is presentation-centric rather than mobile-app-based.
• Actionbound: Actionbound is a platform for creating interactive scavenger hunts, GPS-based games, and team activities for both consumer and B2B audiences — closely matching Wildgoose's GPS-enabled outdoor activity format and use cases including team building and educational programs.
• Goosechase: Goosechase is a scavenger hunt and team building platform that lets organizations create GPS-based interactive experiences via a mobile app — directly overlapping with Wildgoose's Mobile Adventures platform in target customers (HR, L&D, team building providers) and core mechanic (GPS challenges, photo/video tasks, leaderboards).
• Scavify: Scavify is a scavenger hunt app platform used for team building, onboarding, and corporate events — directly comparable to Wildgoose's photo/video challenge, GPS, and leaderboard mechanics for HR and team engagement buyers.

Broad incumbents

• Workday: Workday is a major enterprise HR and learning management platform with onboarding and learning modules — competing at the enterprise tier for HR/learning budgets that Wildgoose's Enterprise tier targets, though as part of a comprehensive suite rather than a focused team activity platform.
• BambooHR: BambooHR is an established HR software platform that includes onboarding workflows — addressing the same HR buyer that Wildgoose targets for onboarding/orientation use cases, but as part of a broader HRIS suite rather than a focused engagement platform.

Emerging players

• Spinify: Spinify is an employee engagement and recognition platform with gamification mechanics (leaderboards, badges, rewards) — overlapping with Wildgoose's gamified engagement and internal communications use cases for the same enterprise HR buyer.
• Quizizz: Quizizz is a gamified learning platform that has expanded from education into corporate training and engagement use cases — partial overlap with Wildgoose's training/L&D segment via interactive learning activities, though primarily quiz-driven rather than location-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILDGOOSE EVENTS LIMITED