Bluecore
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Bluecore firmographics
Firmographics- Name
- Bluecore
- Legal name
- Bluecore, Inc.
- Website
- https://bluecore.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Bluecore industry classification
Industry- Product category
- Retail Marketing Technology / Customer Data Platform
- NAICS
- Software Publishers (5132), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Bluecore is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bluecore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscription: Recurring subscription revenue from enterprise retailers for access to the Bluecore platform including CDP, predictive models, channel modules (email, mobile, site, paid media), Marketing Agent, and alby AI Shopping Assistant. Sold under Master Services Agreements and Statements of Work.
- Professional Services: Tiered services revenue from customer success management, onboarding/enablement, content and creative services, end-to-end campaign configuration, dedicated project management, and quality assurance. Optional enhanced services operate as in-house digital agency capabilities.
- Managed Services: Fully managed partnership offering where Bluecore runs end-to-end campaign execution, optimization, and platform management on behalf of the retailer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise SaaS subscription with tiered support and optional managed services |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Bluecore product offering
Product offeringCore offering
Bluecore sells a unified retail marketing platform that combines a customer data platform (CDP) with experience orchestration, unifying shopper identity, behavioral, and product catalog data into a single retail data fabric. The platform powers AI-driven 1:1 personalized campaigns across email, SMS, site, mobile app, and paid media for enterprise retailers, supported by 20+ retail-trained predictive models, a proprietary Transparent ID Network processing 10 billion daily shopper events, the Marketing Agent agentic AI system, and the alby conversational AI shopping assistant. Revenue is generated through enterprise SaaS subscriptions and tiered professional/managed services.
Product overview
Bluecore offers a unified retail marketing platform combining a Customer Data Platform and Experience Orchestration in one product. The core Bluecore Platform unifies shopper identity, behavioral, and product signals and orchestrates 1:1 campaigns across four product modules — Email and Mobile, Site, Paid Media and Social, and the newer Marketing Agent (an agentic AI analyst-and-operator add-on built into BluecoreAI). The acquired alby AI Shopping Assistant adds conversational AI across site, email, mobile app, and SMS. Pre-packaged solutions (Identify and Convert, Execute 1:1 Campaigns, Increase Repeat Purchases) layer on top, supported by Services and Success, Bluecore Explore training, and community programs (Coffee & Commerce, Jam Sesh). The proprietary Transparent ID Network underlies identification across the stack.
Differentiator
Problem solved
Functional benefit
Brands
- Marketing Agent: Retail-focused agentic AI system launched in February 2026, built into BluecoreAI, acting as an analyst and operator for retail marketing teams.
- alby
- Transparent ID Network
- Customer Movement
- Customer Movement Assessment
Products and services
- Bluecore Retail Marketing Platform
Quantifiable outcome
- 59% 2-year retention rate for Bluecore retailers (vs. 22% industry average)
- +10 more outcomes
Companies that use Bluecore
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Bluecore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration64 records
AI capability11 records
Feature8 records
Bluecore partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered flagship — parent company after acquisition, strategic — flagship id network partner, flagship — acquired product integrated into platform, major — flagship identification partner, core cdp integration partner, core paid media integration partner, core ecommerce platform partner, core data warehouse integration partner, core cloud infrastructure and marketplace partner, major paid media integration partner, core paid social integration, core paid media integration, analytics integration, paid social integration, paid media integration, esp integration, data infrastructure integration, sms / messaging integration, cdp integration, identity resolution integration, identity integration, loyalty/reviews integration, content integration, sms integration, mobile messaging integration, sms infrastructure partner, service provider / data processor, implementation / agency partner, consulting partner and agency / data partner.
- Insider Oneflagship — parent company after acquisitionAcquired Bluecore in May 2026 to expand Insider One's US presence in AI marketing and support its planned IPO. Deal structured as cash and equity; Bluecore retains unicorn status with valuation exceeding $1B. Combines Insider One's agentic customer engagement platform with Bluecore's Transparent ID Network (10B daily shopper events) for autonomous, end-to-end customer engagement.
- dentsustrategic — flagship id network partnerStrategic deepening of the Transparent ID Network through integration with dentsu's identity graph, delivering 20-50% lift in ID rates while maintaining Bluecore's privacy-first design for enterprise retailers.
- albyflagship — acquired product integrated into platformBluecore acquired AI Shopping Assistant alby (referenced in the DXL press release); alby's conversational AI is now offered across site, email, mobile app, and SMS experiences and is credited with a 46% conversion rate lift during 2025 BFCM.
- Merkle / 4Citemajor — flagship identification partnerTrusted name in ID resolution; integration with Merkle/4Cite boosted ID rates by 150%+, campaign sends by 30%, and revenue by 34% for joint customers.
- Amperitycore cdp integration partnerBi-directional CDP sync that augments Amperity profiles with Bluecore's 1:1 predictions (product and category affinity) for higher-performing segmentation across systems.
- Criteocore paid media integration partnerAutomated delivery of Bluecore predictive audience data to Criteo for acquisition and retargeting campaigns; demonstrated 37% RoAS lift, 30% YoY revenue increase, and 36% conversion rate lift.
- Shopifycore ecommerce platform partnerEcommerce platform integration in Bluecore's ecosystem.
- Salesforce Commerce Cloudcore ecommerce platform partnerEcommerce platform integration in Bluecore's ecosystem.
- Adobe Commercecore ecommerce platform partnerEcommerce platform integration in Bluecore's ecosystem.
- BigCommercecore ecommerce platform partnerEcommerce platform integration in Bluecore's ecosystem.
- Snowflakecore data warehouse integration partnerData warehouse integration allowing Bluecore to extend intelligence into retailers' existing data clouds.
- Google Cloudcore cloud infrastructure and marketplace partnerGoogle Cloud Platform hosting and marketplace distribution; recognized as 2019 Google Cloud Partner of the Year.
- Facebook / Metamajor paid media integration partnerAudience sync powering Hammacher Schlemmer and other retailers' Facebook/Instagram campaigns via Bluecore predictive intelligence.
- Instagramcore paid social integrationPaid social integration in Bluecore's ecosystem.
- Google Adscore paid media integrationPaid media integration in Bluecore's ecosystem.
- Google Analyticsanalytics integrationAnalytics integration in Bluecore's ecosystem.
- Pinterestpaid social integrationPaid social integration in Bluecore's ecosystem.
- TikTokpaid social integrationPaid social integration in Bluecore's ecosystem.
- The Trade Deskpaid media integrationPaid media integration in Bluecore's ecosystem.
- Brazeesp integrationESP integration in Bluecore's ecosystem.
- Listrakesp integrationESP integration in Bluecore's ecosystem.
- SendGrid (Twilio)esp integrationESP integration in Bluecore's ecosystem.
- Twilio Segmentdata infrastructure integrationCustomer data platform integration in Bluecore's ecosystem.
- Twiliosms / messaging integrationSMS/messaging integration in Bluecore's ecosystem.
- mParticlecdp integrationCDP integration in Bluecore's ecosystem.
- ActionIQcdp integrationCDP integration in Bluecore's ecosystem.
- LiveRampidentity resolution integrationIdentity resolution integration in Bluecore's ecosystem.
- Neustaridentity integrationIdentity resolution integration in Bluecore's ecosystem.
- Yotpoloyalty/reviews integrationLoyalty/reviews integration in Bluecore's ecosystem.
- Bazaarvoicecontent integrationRatings/reviews content integration in Bluecore's ecosystem.
- Attentivesms integrationSMS marketing integration in Bluecore's ecosystem.
- Airshipmobile messaging integrationMobile messaging integration in Bluecore's ecosystem.
- Sinchsms infrastructure partnerThird-party SMS messaging infrastructure provider used by Bluecore and its clients.
- JustUnoservice provider / data processorListed as a Bluecore service provider/data processor in the privacy policy.
- ExaVaultservice provider / data processorListed as a Bluecore service provider/data processor in the privacy policy.
- DEGimplementation / agency partnerAgency / systems integrator partner in Bluecore's ecosystem.
- BCG (Boston Consulting Group)consulting partnerAgency / consulting partner in Bluecore's ecosystem.
- Epsilonagency / data partnerAgency / data partner in Bluecore's ecosystem.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Bluecore competitors and assessment
Company assessmentDirect peers
- Amperity: Amperity is an AI-powered customer data platform with strong retail vertical penetration; it competes with Bluecore's CDP and identity resolution layer for enterprise retail and consumer brands.
- Iterable: Iterable is a cross-channel customer engagement platform with email, SMS, push, and in-app messaging; it competes with Bluecore's Email and Mobile module for ecommerce and retail customer engagement use cases.
- Klaviyo: Klaviyo is a B2B SaaS customer engagement and personalization platform focused on ecommerce and retail brands; it directly competes with Bluecore's email, SMS, and onsite personalization modules for the same mid-market and enterprise retail customer base.
- Listrak: Listrak is a retail-focused cross-channel marketing platform offering email, SMS, and personalization; it is a direct peer competing for the same retail brand customers and overlapping heavily with Bluecore's Email and Mobile module.
- Sailthru: Sailthru (part of CM Group) is a retail-specialized personalization and email platform; it directly competes with Bluecore's 1:1 email and personalized messaging capabilities for retail and ecommerce brands.
- Bloomreach: Bloomreach is a retail-focused digital experience and CDP platform combining search, merchandising, and personalization; it directly competes with Bluecore's CDP plus Email, Site, and Search modules for enterprise retailers.
- ActionIQ: ActionIQ is an enterprise CDP purpose-built for marketing teams; it competes with Bluecore's CDP and audience orchestration capabilities for large retail and consumer brand customers.
- Dynamic Yield: Dynamic Yield (a Mastercard company) is an AI-powered personalization platform offering product recommendations, onsite personalization, and testing; it competes directly with Bluecore's Site module and predictive recommendation capabilities.
- Monetate: Monetate (a Kibo company) is a personalization platform focused on retail and ecommerce onsite personalization, A/B testing, and product recommendations; it is a direct competitor in the same enterprise retail personalization niche.
Broad incumbents
- Braze: Braze is a public, broader customer engagement platform covering email, mobile, SMS, and in-app messaging across multiple verticals; it overlaps with Bluecore in email/SMS for retail but is not retail-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bluecore social profiles
Digital presenceBluecore compliance and trust
Trust signalCompliance6 records
Bluecore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluecore leadership team
Management profileNumber of profiles
Profiles10 records
Bluecore subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bluecore funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluecore M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluecore
What does Bluecore do?
Bluecore sells a unified retail marketing platform that combines a customer data platform (CDP) with experience orchestration, unifying shopper identity, behavioral, and product catalog data into a single retail data fabric. The platform powers AI-driven 1:1 personalized campaigns across email, SMS, site, mobile app, and paid media for enterprise retailers, supported by 20+ retail-trained predictive models, a proprietary Transparent ID Network processing 10 billion daily shopper events, the Marketing Agent agentic AI system, and the alby conversational AI shopping assistant. Revenue is generated through enterprise SaaS subscriptions and tiered professional/managed services.
Is Bluecore a public or private company?
Bluecore is a private company. It is classified as corporate owned and is currently acquired.
When was Bluecore founded?
Bluecore was founded in 2013. It employs 251 to 500 people.
Where is Bluecore based?
Bluecore is headquartered in New York, United States, in the North America region.
How does Bluecore make money?
Three revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are professional Services and managed Services.
Who are Bluecore's main competitors?
Direct peers on record are Amperity, Iterable, Klaviyo, Listrak, Sailthru, Bloomreach, ActionIQ, Dynamic Yield and Monetate. Braze is listed as a broad incumbent.
Does Bluecore have an API?
No public API is recorded for Bluecore.
What industry is Bluecore in?
Bluecore's product category is Retail Marketing Technology / Customer Data Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 5132 and its SIC code is 7311.