What Vrnation does

VRNation is a nonprofit professional trade association serving the U.S. vacation rental and short-term rental industry. Built on the legacy of the North West Vacation Rental Professionals (NWVRP), it has scaled from a Pacific Northwest regional body into a nationwide organization headquartered in Bend, Oregon, with a 1-10 person core team. Its members include vacation rental managers (VRMs), rental-by-owner operators (RBOs), consultants, vendors, and property owners, structured into tiered membership plans ranging from $99-$199 annually for RBOs to $499-$3,999 for property managers, plus a $199 consultant tier and inquiry-based enterprise pricing for operators managing 5,000+ properties.

The organization's core offerings are anchored by an annual conference (Denver in April 2026, Austin in April 2027 with 600+ expected attendees and 40+ speakers), a regional roadshow series across Dallas, Park City, Traverse City, and Ocean City, the VRNation Pro Academy education platform, and a vacation rental directory marketplace (book.vrnation.com) covering all 50 U.S. states that enables direct booking between travelers and member property managers. The technology layer is a web-based membership portal and directory, augmented by webinars, a podcast, a blog, and a newsletter. Revenue is generated through membership dues, event registration, and a multi-tier corporate sponsorship program (Diamond, Platinum, Gold) featuring 40+ partners including Airbnb, Marriott Homes & Villas, Trip.com, Guesty, Hostaway, PriceLabs, and Besty.AI.

VRNation's strategic positioning is explicitly advocacy-driven: it promotes professionalism, transparency, and ethical practices in the short-term rental industry, and positions its directory as a lower-fee alternative to incumbent OTAs for direct traveler-to-manager bookings. As a nonprofit, any surplus is reinvested into member services, education, and advocacy rather than distributed to owners.

Name

Vrnation

Legal name

VRNation

Website

https://vrnation.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

VRNation is a nonprofit nationwide trade association for U.S. vacation rental managers, rental-by-owner operators, and vendors, offering tiered membership, an annual conference, regional roadshows, an education platform (Pro Academy), and a 50-state directory marketplace for direct property bookings.

Ownership category

akta.pro rank

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees structured by member type and portfolio size. RBO (Rent-by-Owner) tiers range from $99-$199/year for 1-5 properties. Property Manager (VRMC) tiers range from $499-$3,999/year based on number of properties managed. Consultant members pay $199/year. Enterprise tier (5,000+ properties) requires inquiry for pricing.
2. Event Registration Fees: Revenue from annual conference registration including general admission and VIP add-on packages. Early bird pricing available. Sponsorship and exhibitor opportunities provide additional event-related revenue.
3. Sponsorship Revenue: Corporate sponsors at various tiers (Diamond, Platinum, Gold) sponsor the annual conference and roadshow events in exchange for brand visibility and access to property manager decision-makers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

VRNation is a nonprofit professional association that delivers tiered membership subscriptions, an annual conference, regional roadshows, an online Pro Academy education platform, advocacy, and a national directory marketplace that lists professionally managed vacation rental properties. Memberships are priced by member type (Rent-by-Owner, Property Manager/VRMC, Consultant, Enterprise) and portfolio size, and the organization reinvests dues back into education, networking events, vendor discounts, and industry advocacy.

Product overview

VRNation is a nonprofit professional association and marketplace for the vacation rental industry, led entirely by vacation rental managers. The organization offers a portfolio of programs and services including the Annual Conference (flagship 3-day event featuring education, networking, and industry exhibitions), the Roadshow Series (regional one-day events with market-specific education), the Pro Academy (education platform with certifications), and a Vacation Rental Directory marketplace for professionally managed properties. Members access these services through tiered membership plans ranging from Rent-By-Owner plans ($99-$199/year) to Property Manager plans ($499-$3,999/year based on property count), plus Enterprise-level options for large property management companies. The organization reinvests membership dues back into member tools, education, and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• VRNation Membership Program Tiered annual membership offering access to the VRNation community, education, networking, advocacy, vendor discounts, and directory listing privileges for vacation rental professionals (VRMs), self-managing property owners (RBOs), boutique consultants, and large property management enterprises.
• VRNation Annual Conference Flagship three-day annual industry conference delivering immersive education, networking, and exploration of the short-term rental industry's future, featuring keynote speakers, educational tracks, Tech Talks Live, a Solutions Showcase, signature events such as Housekeeping Olympics, plus VIP add-on packages and sponsorship tiers (Diamond, Platinum, Gold).
• VRNation Roadshow Series Series of regional one-day events delivering market-specific insights, hands-on education, certifications, safety training, and peer networking to vacation rental professionals in local markets across the U.S.
• VRNation Pro Academy Online education platform delivering industry-specific courses, certification tracks, and professional development programs for vacation rental managers and property owners, taught by VRNation Pro Academy instructors.
• VRNation Vacation Rental Directory National directory marketplace that lists professionally managed vacation rental properties across all 50 U.S. states, connecting travelers directly with member property managers for booking — positioning itself as an alternative to large Online Travel Agencies (OTAs).

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

43 partnerships are on record, tiered diamond sponsor, gold sponsor and platinum sponsor.

• BookingsClouddiamond sponsorGTM or Marketing PartnerDiamond-level sponsor of VRNation 2026 Annual Conference. Provides booking technology solutions for vacation rental managers.
• Inhabitdiamond sponsorGTM or Marketing PartnerDiamond-level sponsor of VRNation 2026 Annual Conference. Real estate and property services platform.
• RealTech VRgold sponsorGTM or Marketing PartnerGold-level sponsor providing website and marketing technology solutions for vacation rental professionals.
• Wandergold sponsorGTM or Marketing PartnerGold-level sponsor. Vacation rental technology platform.
• Clearviewplatinum sponsorGTM or Marketing PartnerPlatinum-level sponsor. Property management and vacation rental services.
• Guestyplatinum sponsorTechnology or IntegrationPlatinum-level sponsor. Property management software provider for vacation rentals and short-term rentals.
• Hostawayplatinum sponsorTechnology or IntegrationPlatinum-level sponsor. Vacation rental software platform providing channel management and booking solutions.
• PriceLabsplatinum sponsorTechnology or IntegrationPlatinum-level sponsor. Dynamic pricing and revenue management solution for vacation rentals.
• Raincatchergold sponsorGTM or Marketing PartnerGold-level sponsor. Marketing and growth solutions for property managers.
• TRACKgold sponsorTechnology or IntegrationGold-level sponsor. Hospitality management and operations software.
• Airbnbgold sponsorChannel Partner/ Reseller/ DistributorGold-level sponsor. Leading online platform for vacation rentals and short-term stays.
• Angel Hostgold sponsorGTM or Marketing PartnerGold-level sponsor. Property management services and technology.
• Besty.AIgold sponsorTechnology or IntegrationGold-level sponsor. AI-powered solutions for vacation rental management.
• Breezewaygold sponsorTechnology or IntegrationGold-level sponsor. Property operations and guest experience platform for short-term rentals.
• C2G Advisorsgold sponsorImplementation/ SI/ Consulting PartnerGold-level sponsor. Consulting and advisory services for vacation rental operators.
• Direct Booking Toolsgold sponsorTechnology or IntegrationGold-level sponsor. Tools helping property managers capture direct bookings.
• Extenteamgold sponsorGTM or Marketing PartnerGold-level sponsor. Virtual assistant and business support services.
• Grand Welcomegold sponsorGTM or Marketing PartnerGold-level sponsor. Vacation rental management company and services.
• iCoastal Netgold sponsorGTM or Marketing PartnerGold-level sponsor. Coastal vacation rental marketing services.
• Key Data Dashboardgold sponsorTechnology or IntegrationGold-level sponsor. Market data and performance analytics for vacation rentals.
• LaSohgold sponsorTechnology or IntegrationGold-level sponsor. Technology solutions for vacation rental operations.
• LevelSet VRMgold sponsorGTM or Marketing PartnerGold-level sponsor. Vacation rental management services.
• Marriott Homes & Villasgold sponsorChannel Partner/ Reseller/ DistributorGold-level sponsor. Marriott's vacation rental program for luxury properties.
• Localbirdgold sponsorTechnology or IntegrationGold-level sponsor. Property management and channel distribution technology.
• OwnerRezgold sponsorTechnology or IntegrationGold-level sponsor. Vacation rental software and booking management system.
• PetScreeninggold sponsorTechnology or IntegrationGold-level sponsor. Pet risk assessment and screening services for vacation rentals.
• Proper Insurancegold sponsorGTM or Marketing PartnerGold-level sponsor. Insurance coverage designed specifically for vacation rental properties.
• PointCentralgold sponsorTechnology or IntegrationGold-level sponsor. Smart home and property automation technology.
• Red Sky Insurancegold sponsorGTM or Marketing PartnerGold-level sponsor. Insurance solutions for vacation rental properties.
• GoRoamgold sponsorGTM or Marketing PartnerGold-level sponsor. Vacation rental connectivity and WiFi solutions.
• RueBaRuegold sponsorTechnology or IntegrationGold-level sponsor. Guest communication and operations platform.
• Safelygold sponsorTechnology or IntegrationGold-level sponsor. Travel protection and insurance products.
• Savvygold sponsorGTM or Marketing PartnerGold-level sponsor. Financial and payment solutions for vacation rentals.
• SendSquaredgold sponsorTechnology or IntegrationGold-level sponsor. Email marketing and guest communication platform.
• SiliconTravelgold sponsorGTM or Marketing PartnerGold-level sponsor. Technology solutions for vacation rentals.
• SkyRungold sponsorChannel Partner/ Reseller/ DistributorGold-level sponsor. Vacation rental management franchise network.
• Sojogold sponsorGTM or Marketing PartnerGold-level sponsor. Hospitality staffing and workforce solutions.
• SuiteOpgold sponsorTechnology or IntegrationGold-level sponsor. Operations management platform for vacation rentals.
• TopKeygold sponsorTechnology or IntegrationGold-level sponsor. Revenue management and pricing optimization.
• Trip.comgold sponsorChannel Partner/ Reseller/ DistributorGold-level sponsor. Global online travel agency platform.
• VRM Advocategold sponsorGTM or Marketing PartnerGold-level sponsor. Advocacy and regulatory compliance resources.
• Wheelhousegold sponsorTechnology or IntegrationGold-level sponsor. Revenue management and analytics platform.
• Wister Insurancegold sponsorGTM or Marketing PartnerGold-level sponsor. Insurance coverage for vacation rental properties.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• US Travel Association: U.S. Travel Association is the national umbrella organization for the U.S. travel industry. It is comparable as a parallel association structure focused on advocacy, research, and industry events for travel and accommodation stakeholders.
• American Hotel & Lodging Association (AHLA): AHLA is the broader lodging industry's principal trade association, representing hotels and accommodation providers. It is comparable as a parallel membership organization serving lodging professionals with advocacy, education, and events.
• American Resort Development Association (ARDA): ARDA is the trade association representing the vacation ownership and resort development industry. It is comparable as a membership organization providing advocacy, education, and events to operators in adjacent vacation accommodation sectors.
• National Apartment Association (NAA): NAA is a U.S. trade association for the rental housing industry, including residential property managers. It is comparable as a parallel association model with tiered membership, education, advocacy, and an annual conference serving property management professionals.
• Asian American Hotel Owners Association (AAHOA): AAHOA is a large U.S. lodging trade association focused on hotel owners. It is comparable as a membership-based association providing advocacy, education, networking, and events for accommodation industry operators.

Others

• Guesty: Guesty is a leading vacation rental property management software platform and a Platinum sponsor of VRNation. It is comparable as a major vendor in the VRNation ecosystem whose products are widely used by VRNation's core member base.
• Airbnb: Airbnb is the dominant OTA and a Gold sponsor of VRNation's conference. It is comparable as a critical ecosystem participant and indirect distribution counterparty whose commission model is the explicit commercial problem VRNation positions against.
• Vrbo (Expedia Group): Vrbo is a major U.S. short-term rental OTA owned by Expedia Group. It is comparable as a marketplace stakeholder whose commission structure shapes the industry economics VRNation's advocacy and directory directly address.

Direct peers

• Professional Association of Innkeepers International (PAII): PAII (now part of the AHLA Foundation) is a membership association for bed-and-breakfast and small lodging operators. It is comparable as a parallel small-operator-focused lodging association with education, advocacy, and events.
• Vacation Rental Managers Association (VRMA): VRMA is the largest U.S. trade association for vacation rental professionals, offering education, certification, advocacy, and an annual conference. It is the most direct competitor to VRNation in the same professional association category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vrnationstr
• LinkedInlinkedin.com/company/vrnationstr
• Instagraminstagram.com/vrnationstr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrnation