Leadfeeder

What Leadfeeder does

Leadfeeder, operating as a product brand of Dealfront Group GmbH, is a B2B go-to-market platform that identifies anonymous website visitors and converts them into qualified sales leads. Its core capability is IP-to-company matching backed by a global database of 60M+ companies and 400M+ verified contacts, enabling it to identify up to 45% of companies visiting a customer's website and surface buying intent signals. The platform is organized around four modules — Web Visitors, Target (prospect list building), Campaigns (B2B display advertising), and Lists (CRM-embedded lead prioritization) — augmented by AI-powered features including Leadfeeder AI (lead scoring), ICP Insights (ICP-based segmentation), and Workflows (no-code automation). Leadfeeder's technology stack integrates natively with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Google Ads, Mailchimp, Gong, Slack, and Zapier, and is supplemented by an IP Enrich API for OEM and developer use. The company was founded in Helsinki in 2012, merged with German firm Echobot in 2022 under private equity sponsor Great Hill Partners in a €180M transaction to form Dealfront, and rebranded back to Leadfeeder in 2026.

Name

Leadfeeder

Legal name

Dealfront Group GmbH

Website

https://leadfeeder.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Leadfeeder is a Helsinki-based B2B sales intelligence platform that identifies anonymous website visitors via IP-to-company matching, drawing on a database of 60M+ companies and 400M+ contacts to help marketing and sales teams prioritize and convert inbound demand.

Ownership category

akta.pro rank

Product category

B2B Sales Intelligence Software

NAICS

Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Website visitor identification
• B2B lead generation
• Sales intelligence platform
• IP-to-company matching
• Account intelligence software

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Leadfeeder Core): Primary revenue stream from subscription plans for website visitor identification and lead generation. Plans are priced annually with tiers offering different feature sets and data access levels.
2. Target & CRM Account Intelligence (Plus/Pro Licenses): Additional licensing revenue from Plus licenses (348 EUR/year) for CRM-embedded account intelligence and Pro licenses for full Target solution access including custom searches and dynamic segments.
3. Platform Plan Modules: Revenue from the broader Dealfront/Leadfeeder platform including Target, Connect, Promote, and Datacare modules with custom pricing for enterprise deployments.
4. API Credits (IP Enrich API): Consumption-based revenue from API matches beyond included quotas, with additional API Matches purchasable at published per-match rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Leadfeeder is a B2B sales intelligence platform that identifies anonymous website visitors using IP-to-company matching technology, then combines this with a global B2B company and contact database (60M companies and 400M+ verified contacts) to help marketing and sales teams convert website traffic into qualified leads. The platform's core modules cover website visitor identification, prospect list building, B2B display advertising, and CRM-synced lead prioritization, with AI-driven lead scoring, ICP matching, and no-code workflow automation layered on top.

Product overview

Leadfeeder is a unified B2B go-to-market platform centered on website visitor identification, combining IP-to-company matching technology with a global B2B company and contact database (60M companies, 400M+ verified contacts) to help marketing and sales teams identify anonymous website visitors and convert them into qualified leads. The core platform consists of four integrated modules: Web Visitors (website visitor identification), Target (prospect list building from a global database), Campaigns (B2B display advertising), and Lists (lead prioritization and CRM sync). Additional AI-powered capabilities include Leadfeeder AI (lead prioritization and qualification), ICP Insights (AI-driven ICP matching and segmentation), and Workflows (no-code automation). The platform integrates with major CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics 365), analytics tools (Google Analytics, Looker Studio, Segment, Hotjar, Microsoft Clarity), and marketing platforms (Mailchimp, ActiveCampaign, Google Ads, LinkedIn Ads). The company operates as Dealfront Group GmbH under the Leadfeeder brand following its 2026 rebrand from Dealfront, which itself was formed through the 2022 merger of Echobot and Leadfeeder backed by Great Hill Partners.

Differentiator

Problem solved

Functional benefit

Brands

• Leadfeeder Free: A basic free version of Leadfeeder with limited functionality showing the last 7 days worth of leads only.
• Leadfeeder AI
• Web Visitors
• Target
• Campaigns
• Lists
• Workflows
• ICP Insights
• Browser Extension
• Connect
• Datacare

Products and services

• Leadfeeder Web Visitors Core website visitor identification module that reveals which companies visit a customer's website using IP-to-company matching. Identifies up to 45% of website traffic companies and uncovers real buying intent from visitor behavior. Built for B2B marketing and sales teams.
• Leadfeeder Target Prospect list building module that enables users to define their ICP and build campaign audiences using 100+ advanced filters and AI enrichment from a global B2B company and contact database covering 60M companies and 400M contacts.
• Leadfeeder Campaigns B2B display advertising module that enables users to target specific companies matching their ICP with display ads, driving up to 3x more ICP companies to their website.
• Leadfeeder Lists Lead prioritization and management module that enriches company and contact data and syncs qualified leads directly to CRM systems, enabling sales teams to act on best-fit accounts.
• Leadfeeder AI AI-powered lead prioritization and qualification feature that uses artificial intelligence to score, rank, and generate actionable insights for leads, enabling faster and more efficient lead qualification.
• Leadfeeder Workflows No-code automation workflow builder that enables marketing and sales teams to create automated sequences and trigger-based actions (lead routing, alerts, follow-ups) without coding, running continuously.
• ICP Insights AI-driven feature that instantly identifies and segments website visitors matching a user's ideal customer profile, using behavioral analysis to surface which anonymous visitors represent the best-fit prospects.
• Leadfeeder Browser Extension Browser extension that provides access to company and contact data directly on any website, enabling sales and marketing teams to look up B2B data without leaving their current workflow.
• Leadfeeder CRM Account Intelligence Embedded CRM intelligence feature that delivers real-time verified company and contact data directly within CRM records, enabling sales teams to see company insights, buying signals, and website activity without leaving their CRM.
• Leadfeeder IP Enrich API API service that enriches IP addresses with company information (company name, industry, website, employee count, revenue, location, social links, logo URL, confidence score) for both IPv4 and IPv6 addresses.
• Leadfeeder IP Ranges API API feature for identifying companies associated with IP address ranges rather than individual IPs, enabling identification of companies with remote or distributed workforces.

Quantifiable outcome

• Identify up to 45% of companies from website traffic
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability7 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationNative CRM integration allowing Leadfeeder to sync company and contact data, automate workflows, and enrich Salesforce records with website intent signals and buyer behavior data.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot CRM enabling seamless data synchronization and lead enrichment for HubSpot users.
• PipedrivecoreTechnology or IntegrationNative CRM integration with Pipedrive for sales teams to access Leadfeeder data directly within their sales workflow.
• Microsoft Dynamics 365coreTechnology or IntegrationNative integration with Microsoft Dynamics 365 CRM for enterprise customers using Microsoft's ecosystem.
• ZohocoreTechnology or IntegrationNative integration with Zoho CRM expanding reach to Zoho's customer base.
• Google AdscoreTechnology or IntegrationIntegration to attribute website visits to Google Ad campaigns and track which keywords brought companies to the website.
• MailchimpsupportingTechnology or IntegrationIntegration allowing users to see email subscriber activity on their website, attribute visits to Mailchimp campaigns, and identify contacts who clicked through from email marketing.
• GongsupportingTechnology or IntegrationIntegration connecting Leadfeeder data with Gong's revenue intelligence platform for enhanced sales insights.
• SlacksupportingTechnology or IntegrationIntegration for automatic lead alerts and notifications to be sent directly to sales team Slack channels for faster follow-up.
• ZapiersupportingTechnology or IntegrationIntegration enabling Leadfeeder to connect with thousands of applications through Zapier's automation platform.
• IntercomsupportingTechnology or IntegrationIntegration for customer support chat functionality on the Leadfeeder website and product.
• SuperOfficesupportingTechnology or IntegrationSuperOffice integrated the Dealfront/Leadfeeder app into their CRM App Store, allowing SuperOffice customers to access Leadfeeder data directly within their CRM.
• Partnerstack (Agency Partner Program)supportingChannel Partner/ Reseller/ DistributorAgency partner program enabling marketing and sales agencies to scale client results and earn recurring revenue through the Leadfeeder platform.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ZoomInfo: ZoomInfo is the largest B2B data and sales intelligence platform globally, offering company and contact data plus intent signals and visitor identification (through its acquisition of Clickagy and other tools). It directly competes with Leadfeeder's Target database and Web Visitors modules but at significantly larger scale and with broader US coverage.

Direct peers

• 6sense: 6sense is a leading account-based marketing (ABM) platform with AI-driven intent data and predictive analytics for identifying in-market accounts. It overlaps directly with Leadfeeder's ICP Insights, AI scoring, and Campaigns capabilities, competing for the same B2B marketing budget but with deeper US-centric intent graph.
• Clearbit: Clearbit provides B2B data enrichment, lead routing, and visitor identification through its Reveal product, serving similar mid-market and SMB customers. Now part of HubSpot, it competes head-to-head with Leadfeeder's Web Visitors and Target modules for marketing and sales teams.
• Demandbase: Demandbase is an ABM and account intelligence platform that offers visitor identification, intent data, and advertising. It directly overlaps with Leadfeeder's Web Visitors, Campaigns, and ICP Insights capabilities, typically targeting mid-market and enterprise B2B companies.
• Cognism: Cognism is a European B2B sales intelligence platform with GDPR-compliant contact data and intent signals. It competes directly with Leadfeeder in Europe with similar GDPR-native positioning, particularly overlapping with the Target module and CRM-embedded account intelligence.
• Apollo.io: Apollo.io combines a large B2B contact database with sales engagement and intent signals at a lower price point. It directly competes with Leadfeeder's Target and CRM Account Intelligence offerings for sales-led teams, particularly in the SMB and mid-market segments.
• Albacross: Albacross is a European website visitor identification and lead generation platform with GDPR-native positioning, headquartered in the Nordics. It competes directly with Leadfeeder's Web Visitors module, particularly in Nordic and German-speaking markets.
• LeadIQ: LeadIQ is a B2B prospecting platform focused on contact capture, data enrichment, and sales workflow automation. It overlaps with Leadfeeder's Target module and CRM Account Intelligence, particularly for sales-led teams building prospect lists.
• SalesIntel: SalesIntel is a B2B contact data and intent platform with human-verified contacts and technographic data. It competes with Leadfeeder's Target and Web Visitors offerings for mid-market sales and marketing teams, with overlapping CRM integration capabilities.

Emerging players

• Visitor Queue: Visitor Queue is an SMB-focused website visitor identification tool that identifies companies visiting a website and reveals decision-maker contacts. It targets the same lower end of the market as Leadfeeder's entry tier but with a simpler feature set and lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Leadfeeder
• Facebookfacebook.com/Leadfeeder
• LinkedInlinkedin.com/company/leadfeeder

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadfeeder