What Pixelmon does

Pixelmon is a decentralized Web3 gaming IP company that builds a player-owned monster universe spanning games, anime, and digital collectibles. Founded in 2022 and legally domiciled in Singapore via Pixelation Labs Pte. Ltd. (registered at 601 Macpherson Road, #05-01, Singapore 368242), the company was acquired in September 2022 by Web3 venture studio LiquidX (now MON Co.) after a controversial initial NFT mint. The company's core technology is a blockchain-based NFT ecosystem originally built on Ethereum, now extending across Base and Mantle, anchored by the $MON utility token that powers staking, governance, rewards, and cross-product economic flows. Giulio Xiloyannis, co-founder of LiquidX, serves as CEO following the acquisition.

The product portfolio is multi-pronged: turn-based mobile RPGs (Warden's Ascent on iOS/Android with 200+ monsters, Hunting Grounds planned for 2025), a PC dungeon crawler with rogue-like elements (Warriors of Nova Thera in pre-alpha testing), casual games (PixelPals on Mantle with $120K+ Season 0 prize pool, Kevin the Adventurer on Base achieving 36K unique players), a 12-episode anime series in production, the $MON token listed across seven exchanges (Gate.io, Bybit, KuCoin, MEXC, HTX, BVOX, Uniswap), and the MON Protocol publisher platform with launchpools and mission mechanics. The company also operates a Pixelmon Hub platform for NFT holder engagement and a Pixelpaw Labs hardware line.

Revenue derives from multiple streams: NFT minting (genesis collection of 7,750 NFTs plus evolution stages E2/E3), NFT commercial-use royalties (5% to staked holders plus 5% to Pixelation Labs on revenue exceeding $10,000 USD/year per holder), $MON token trading economics, game-related in-game purchases and prize pools, and MON Protocol launchpad participation fees. The go-to-market motion is community-led, leveraging Discord, Twitter/X, ambassador programs, content marketing via blog, and IRL presence at Gamescom, Token2049, NFT Paris, ETH Denver, and Taipei Game Night. The company has 100+ strategic partnerships across the Web3 gaming ecosystem and a reported 2.5M+ community members and 100,000+ NFT holders.

Name

Pixelmon

Legal name

Pixelation Labs Pte. Ltd

Website

https://pixelmon.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Pixelmon is a Web3 gaming IP company that builds a player-owned monster universe spanning blockchain-based games, NFT collectibles, and an anime series. It targets Web3 gamers and NFT collectors with $MON token-powered staking, multi-game ecosystem, and community-driven ownership across Ethereum, Base, and Mantle.

Ownership category

akta.pro rank

Product category

Blockchain Gaming

NAICS

Doll, Toy, and Game Manufacturing (33993), Amusement Arcades (71312)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Blockchain Game Studios & Game Development (FSAPAGAC)

akta.pro secondary industries

Web3 Game Publishing & Distribution Platforms (FSAPAGAA), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), NFT Minting & Creation Tooling (no-code/low-code, batch minting, generative drops) (FSAPAFAA)

Keywords

• Web3 gaming ip
• Blockchain monster nfts
• Play-and-own gaming
• Nft collectibles ecosystem
• Decentralized gaming token

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Sales: Primary revenue from minting and trading Pixelmon NFTs, including genesis collections and evolution stages (E2, E3)
2. Token Generation and Trading: $MON token generation event (TGE), trading fees, and token sales across multiple exchanges including Gate.io, Bybit, KuCoin, MEXC, HTX, and Uniswap
3. NFT Royalties: Royalty collection from NFT commercial monetization: 5% to staked NFT holders and 5% to Pixelation Labs on revenue exceeding $10,000 USD/year
4. Game Revenue: Revenue from gaming products including in-game purchases, competitive prize pools ($120,000+ USD for PixelPals Season 0), and premium game features
5. MON Protocol Ecosystem: MON Ventures investment fund revenue sharing, launchpad participation fees, and ecosystem partnerships monetization

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Pixelmon develops and operates a Web3 gaming IP franchise centered on collectible monster NFTs, multi-platform games (mobile RPGs Warden's Ascent and Hunting Grounds, PC dungeon crawler Warriors of Nova Thera, casual games PixelPals and Kevin the Adventurer), the $MON utility token, and a 12-episode anime series. Players can collect, evolve, and battle 100+ monster species across titles, with NFT holders earning staking rewards and royalty distributions from commercial IP use.

Product overview

Pixelmon is a multi-product entertainment IP combining blockchain technology with gaming and anime. The ecosystem is anchored by the core NFT collection of 7,750 monster characters (Gen 1), supported by the $MON token for staking and rewards. Key games include the turn-based RPGs Warden\u2019s Ascent (mobile) and Hunting Grounds (mobile), plus the dungeon crawler Warriors of Nova Thera (PC). Casual gaming is served through PixelPals and Kevin the Adventurer, while MON Protocol serves as the publisher infrastructure enabling token launches and ecosystem partnerships. The portfolio is unified through shared IP (100+ monsters across a shared universe), cross-product staking mechanics (Party Quest, Trainer Adventures), and a planned 12-episode anime expanding the lore.

Differentiator

Problem solved

Functional benefit

Products and services

• Pixelmon NFT Collectibles Digital collectible NFTs representing Pixelmon monster characters and trainers with personal property rights. Features evolution mechanics (E1, E2, E3), staking capabilities, and royalty systems for commercial use. Sold primarily to Web3 gamers and NFT collectors.
• Warden's Ascent A turn-based RPG adventure for iOS and Android where players hatch, evolve, and battle with over 200 unique Monsters through epic campaigns and challenging trials.
• Warriors of Nova Thera A dungeon crawler with rogue-like elements for PC featuring hack-and-slash Musou attack elements and strategic combat, set in the Pixelmon universe.
• Pixelmon: Hunting Grounds A turn-based RPG for mobile where players battle through campaign mode, collect and level 100+ Pixelmon, and compete in real-time PVP, PVE Boss Hunts, Elemental Lairs, and Ultimate Boss Mode.
• PixelPals A casual game combining pet and land management with card dueling, built on 0xMantle. Features $MON farming through land management and competitive gameplay with prize pools exceeding $120,000.
• Kevin the Adventurer Pixelmon's first casual game distributed on BuildOnBase, featuring the Kevin the Pixelmon character.
• $MON Token The utility token powering the Pixelmon universe, enabling staking, rewards, governance participation, and access to ecosystem features. Available for trading on Gate.io, Bybit, KuCoin, MEXC, HTX, BVOX, and Uniswap.
• MON Protocol Pixelmon's chosen publisher platform offering token generation, staking, mission platforms, and launchpools for Web3 gaming ecosystem partnerships. Partnered with 14+ strategic collaborators including UNAGI, Wanderers, Everreach Labs, Mana Games, and others.
• Pixelmon Hub A premium platform experience for NFT holders to showcase their collection and engage with web3 product lines, featuring the Collector Hub functionality.
• Pixelmon Anime A 12-episode anime series for Season One, currently in development, expanding the Pixelmon IP into animated media.

Quantifiable outcome

• 23,000 ETH (~$70 million) raised in initial Dutch auction mint
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

60 partnerships are on record, tiered core and minor.

• AethircoreStrategic or Co-development PartnerWeb3 gaming infrastructure partner providing GPU compute resources for cloud gaming; featured in MON Protocol launchpools
• hemiminorStrategic or Co-development PartnerStrategic Web3 gaming partnership within the Pixelmon ecosystem
• xocietyminorStrategic or Co-development PartnerWeb3 gaming collaboration within the Pixelmon partner network
• Delabs GamesminorStrategic or Co-development PartnerWeb3 gaming partnership within the Pixelmon ecosystem
• KGENOvertakeminorStrategic or Co-development PartnerWeb3 gaming partnership within the Pixelmon ecosystem
• Rekt CoinminorStrategic or Co-development PartnerWeb3 gaming partnership within the Pixelmon ecosystem
• Tokyo GamesminorStrategic or Co-development PartnerGaming industry partnership within the Pixelmon ecosystem
• CoinbasecoreStrategic or Co-development PartnerSummer Kevin collaboration minting 24,000 NFT editions; MON Protocol networking events co-hosted in Singapore
• HLV_XYZminorStrategic or Co-development PartnerPremier Web3 advisory partnership announced November 2023
• BuildOnBasecoreStrategic or Co-development PartnerKevin the Adventurer launched on BuildOnBase, achieving 36,000 unique players
• BloodloopminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Avarik SagaminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• ZentryminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Elixir GamesminorStrategic or Co-development PartnerWeb3 gaming platform partnership within MON Protocol ecosystem
• PixelverseminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem; featured in launchpools
• DogamiminorStrategic or Co-development PartnerWeb3 pet gaming project partnership within MON Protocol ecosystem
• MemelandminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol launchpools
• Cross the AgesminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol launchpools
• QorpominorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol launchpools
• Sekai GloryminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol launchpools
• Block LordsminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Nyan HeroesminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Gam3s.GGminorStrategic or Co-development PartnerWeb3 gaming discovery platform partnership within MON Protocol ecosystem
• OverworldminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Legends of VenariminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• RivalzminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Super ChampsminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• OvertakeminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• LootexminorStrategic or Co-development PartnerHosted Taipei Game Night where Arena game demo was showcased
• UNAGIminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• WanderersminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Everreach LabsminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Mana GamesminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• AvalonminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Aether GamesminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• MobyminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• KokodiminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• RedactedminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Intella XminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• MetalcoreminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• DARKTIMESminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• ZTXminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• HybridminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Planet AtmosminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• The Machines GameminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Astra NovaminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• SMOK3minorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Create Layer!minorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• QiIbeeminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Focus TreeminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Lazy GamesminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• The GateminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• SparkballminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• CityVerse TycoonminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• IntercellarminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• TriaminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• StIxminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• Hello MonsterminorStrategic or Co-development PartnerWeb3 gaming project partnership within MON Protocol ecosystem
• 0xMantlecoreTechnology or IntegrationBlockchain platform where Pixelpals game is developed, providing infrastructure for the casual gaming ecosystem
• Mon Co. (formerly LiquidX)coreOthersWeb3 venture studio that acquired Pixelmon in September 2022; led by Giulio Xiloyannis; now operating as MON Co. with strategic leadership and funding

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Axie Infinity (Sky Mavis): The original monster-collecting Web3 game built on Ronin, with NFTs representing playable creatures and a token (AXS/SLP) powering play-to-earn economics. Most directly comparable to Pixelmon in genre, audience, and token-driven business model.
• Illuvium: Open-world Web3 RPG with collectible creature NFTs, an ILV governance token, and staking mechanics. Shares Pixelmon's monster-collection, RPG, and staking-rewards DNA.
• The Sandbox: Web3 voxel-based metaverse with NFT land and assets, an ecosystem of branded experiences, and a SAND token. Comparable as a multi-product Web3 IP and asset marketplace with similar ecosystem-partnership strategy.
• Gala Games: Web3 gaming network running multiple titles (Spider Tanks, Mirandus, Town Star) under a shared GALA token economy. Mirrors Pixelmon's strategy of running several games inside one tokenized ecosystem.
• Big Time Studios: Multiplayer action RPG with NFT-based cosmetic items and a TIME token. Comparable as a Web3-native game studio monetizing through NFTs and tokens with a similar community-led GTM motion.
• Mythical Games: Web3 gaming platform behind NFL Rivals and Nitro Nation, with a Mythos Chain and marketplace for in-game NFT assets. Comparable as a multi-title Web3 publisher with consumer-brand partnerships.

Broad incumbents

• Immutable: Web3 gaming infrastructure (Immutable zkEVM, Immutable X) and ecosystem investor powering titles like Gods Unchained and Illuvium. Comparable as the broader platform layer that Pixelmon's MON Protocol competes against.
• Animoca Brands: Largest Web3 gaming conglomerate, investor in 100+ projects including Axie Infinity, The Sandbox, and Pixelmon itself. Comparable as both a peer ecosystem player and a strategic investor with overlapping portfolio.

Emerging players

• Nyan Heroes: Web3 hero shooter with NFT cosmetic assets. Already a MON Protocol launchpool partner; competes for the same Web3-native gamer audience and partnership slots within Pixelmon's network.
• Memeland (9GAG): Web3-native IP and NFT collection company from 9GAG, with companion games and token launches. Comparable as a community-led, IP-first Web3 venture that monetizes via NFT drops and ecosystem tokens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Pixelmon
• YouTubeyoutube.com/@novathera
• Facebookfacebook.com/officialpixelmon
• LinkedInlinkedin.com/company/pixelmon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixelmon