PKFARE
PKFARE is a B2B travel technology company founded in 2014 that aggregates 600+ airlines and 650,000+ hotels through a unified API platform, distributing content to 2,000+ OTAs, TMCs, tour operators, and travel platforms across 100+ countries. It operates within the DerbySoft group following its 2024 acquisition.
- Company typePrivate
- Founded2014
- HeadquartersShenzhen, China
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What PKFARE does
PKFARE is a B2B travel technology company founded in 2014 in Shenzhen, China, that operates a global marketplace aggregating air ticket and hotel accommodation content for distribution to travel industry buyers. The platform unifies fragmented global supply — connecting to 600+ airlines (400+ full-service carriers and 200+ low-cost carriers) via the four major GDSs (Amadeus, Sabre, Travelport, TravelSky), NDC direct airline APIs, LCC content, and China-domestic sources, alongside 650,000+ hotel properties sourced from direct contracts, bed banks, regional wholesalers, and DMCs — and distributes this content to 2,000+ active B2B clients including OTAs, TMCs, tour operators, hotel groups, and new-platform entrants across 100+ countries via standardized APIs (open.pkfare.com) and a B2B portal (sign.pkfare.com).
The core technology combines big data, machine learning, and AI for a multi-supplier bidding mechanism that selects lowest fares across 100+ points of sale, AI-powered hotel and room-level mapping orchestration achieving 97%/80% matching accuracy, an ML-driven supplier distribution algorithm that controls look-to-book ratio, and OpenAI-integrated post-ticketing automation that parses unstructured airline rules text (90%+ accuracy) to automate refund and exchange processing across nearly 300 airlines. The platform achieves millisecond-level API response times with 95-97% pricing/booking success rates and offers ancillary distribution and predictive 90-day pricing forecasts to partners.
PKFARE operates a transaction-based B2B marketplace revenue model, generating take-rate/margins on each flight ticket and hotel booking distributed through its platform and APIs, with custom per-partner pricing. The company was acquired by DerbySoft in April 2024 and now operates within the DerbySoft hotel technology group, with 280+ employees across 14 global offices as of June 2024.
PKFARE firmographics
Firmographics- Name
- PKFARE
- Legal name
- Shenzhen KungFu International Travel Agency Co., Ltd. (深圳功夫国际旅行社有限公司)
- Website
- https://pkfare.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- PKFARE is a B2B travel technology company founded in 2014 that aggregates 600+ airlines and 650,000+ hotels through a unified API platform, distributing content to 2,000+ OTAs, TMCs, tour operators, and travel platforms across 100+ countries. It operates within the DerbySoft group following its 2024 acquisition.
- Ownership category
- akta.pro rank
PKFARE industry classification
Industry- Product category
- B2B Travel Marketplace
- NAICS
- Tour Operators (561520), Travel Arrangement and Reservation Services (5615)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation) (THAKAJAI)
- akta.pro secondary industry
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
Keywords
Where PKFARE is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices17 records
Markets served
PKFARE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction-based B2B marketplace commissions: PKFARE operates a B2B travel marketplace connecting global suppliers (airlines, hotels, bed banks, wholesalers, DMCs) with downstream buyers (OTAs, TMCs, travel agencies, tour operators, new platforms). Revenue is generated through transaction fees/margins on each flight ticket and hotel booking distributed via the platform and APIs.
- Hotel technology services & solutions: Following the 2024 acquisition by DerbySoft, PKFARE benefits from being part of DerbySoft's hotel distribution, inventory management, digital marketing, and corporate travel services portfolio. DerbySoft processes data for 227,000+ hotels globally and 18M+ hotel room nights per month, indicating PKFARE participates in adjacent managed services revenue.
- API access and integration services: PKFARE monetizes standardized API access for flight and hotel content, with end-to-end automation covering search, pricing, booking, ticketing, ancillary services, and post-sales support. Buyers can register via B2B portal or use API for direct integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing negotiated per partner |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
PKFARE product offering
Product offeringCore offering
PKFARE operates a B2B travel aggregation and distribution marketplace that sources flight inventory from 600+ airlines (via Amadeus, Sabre, Travelport, TravelSky GDS plus NDC, LCC, and direct airline APIs) and hotel inventory from 650,000+ properties (via direct contracts, bed banks, wholesalers, and DMCs), then distributes the unified content through standardized Flight and Hotel APIs and a B2B booking portal to 2,000+ active clients including OTAs, TMCs, travel agencies, and tour operators across 100+ countries.
Product overview
PKFARE operates a unified B2B travel marketplace platform composed of two core product lines — the PKFARE Flight API/Platform and the PKFARE Hotel API — complemented by the PKFARE B2B Portal (sign.pkfare.com) and the PKFARE Developer API Portal (open.pkfare.com), with additional API modules including the Post-Ticketing Automation API and Airline Ancillary API. The core marketplace aggregates global supply from 600+ airlines (via Amadeus, Sabre, Travelport, TravelSky GDS, plus LCC, NDC, China contents, and direct airline API) and 650,000+ hotels (via direct-contracted hotels, bed banks, regional wholesalers, and DMCs), then distributes the unified content to 2,000+ active B2B clients including OTAs, TMCs, tour operators, and corporate travel platforms. The Ancillary API and Post-Ticketing Automation API serve as add-on modules that extend the flight platform with ancillary distribution and automated refund/exchange processing respectively. Following DerbySoft's 2024 acquisition, PKFARE is positioned within DerbySoft's broader hotel technology ecosystem, with DerbySoft's flight technology solutions further enhancing PKFARE's service capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- PKFARE Flight API
- PKFARE Hotel API
- PKFARE Flight Booking Platform (B2B Portal)
- PKFARE Post-Ticketing Automation API
- PKFARE Airline Ancillary API
Quantifiable outcome
- Hotelbeds: 70%+ YoY volume growth in H1 2023
- +9 more outcomes
Companies that use PKFARE
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles6 records
PKFARE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability10 records
Feature8 records
PKFARE partnerships and signals
Strategic signalPartnerships
58 partnerships are on record, tiered flagship, core and minor.
- DerbySoft (德比软件)flagshipDerbySoft acquired PKFARE on April 11, 2024, becoming the parent company. DerbySoft is a global leading hotel technology company with ~500 employees across Dallas, Shanghai, Beijing, London, Tokyo, Barcelona, serving partners in 197 countries. DerbySoft processes data for 227,000+ hotels globally and 18M+ room nights per month, connecting global top-10 hotel groups, third-party CRS, OTAs, meta-search engines, wholesalers and travel agencies. The acquisition brings powerful synergies for PKFARE to expand its global network, market coverage, and service delivery capability. DerbySoft also operates 'Flight Technology Solutions' that enhances PKFARE's airline technology offerings.
- Umetrip (航旅纵横)flagshipStrategic partnership announced February 5, 2024. PKFARE serves as technology partner, core overseas hotel supplier, and supplier connection platform for Umetrip's overseas hotel booking business. Umetrip is China's leading aviation information service app with 100M+ users. The partnership enabled Umetrip to one-stop access ~650,000 global hotels and accelerated its overseas hotel booking launch significantly.
- Seera GroupcoreCooperation agreement signed during ATM 2023 to jointly develop Middle East and Africa flight and hotel business. Seera Group is Saudi Arabia's largest travel group.
- AirpazcoreOTA partner since March 2023. PKFARE provided content for nearly 1,500 origin/destination countries. 53% average monthly content sales growth; expanded Airpaz into US, Japan, India markets; US domestic content sales doubled Q1 to Q2 2024. Wesley, Airpaz Chief Partnership Officer: 'I would rate PKFARE's technology 5 out of 5. We've never had any serious issues or bugs.'
- Iberia (Iberian Airlines)coreNDC partner; PKFARE won the Iberia NDC API Best Application Award at IATA Hackathon 2019 in Madrid. PKFARE's NDC implementation utilized Iberia's branded fares and ancillary products (seats, baggage, special services for guide dogs, wheelchairs).
- TravelSky (中国航信)coreStrategic technology partner and key GDS provider. TravelSky (China Travelsky Technology Limited) provides China domestic flight content and GDS distribution capability for PKFARE's platform. In 2022, PKFARE entered strategic cooperation with China Travelsky (1E). Per Skift: 'companies like TravelSky can access branded airline and hotel wholesale inventory' through PKFARE.
- TravelportcoreMajor global GDS integration partner. Travelport provides GDS content including flight inventory and pricing data that PKFARE aggregates for its B2B marketplace across 100+ countries.
- SabrecoreMajor global GDS integration partner. Sabre provides flight GDS content and NDC content for PKFARE's B2B travel platform. Per Skift: 'companies like TravelSky, Sabre' can access branded airline and hotel wholesale inventory through PKFARE.
- AmadeuscoreMajor global GDS integration partner. Brian Chien, Amadeus GM China, endorsed: 'PKFARE is a team in the pursuit of high technology... Their global distribution and sales network can literally help clients to expand their business coverage and raise business volume.'
- ExpediacoreMajor distribution partner. Xiaobin Li, GM of Expedia Greater China: 'Thanks to PKFARE's global network, we can distribute our products to various countries all over the world. That has raised our efficiency for content promotion and helped expand our business.' Expedia appears as a key partner in PKFARE's partner ecosystem for both flight and hotel products.
- Kiwi.comcoreOTA partner. Martin Ratolistka, Chief Data & Automation Officer of Kiwi.com endorsed: 'PKFARE is the next leader in airline industry... thanks to its fast aggregation of very competitive contents worldwide.'
- American AirlinescoreNDC partner. Maxine Peng, GM of American Airlines China: 'PKFARE is very professional with global vision. They provide us with good service and keep the same technical standard as any global IT companies.' American Airlines NDC partnership established to distribute content via PKFARE's network.
- FinnAircoreNDC partner since 2018. Per Skift: 'FinnAir, for example, already uses the 200-employees company to distribute its fares to Asian agencies.' PKFARE is one of China's largest NDC integrators.
- EmiratesflagshipStrategic partnership established 2018. Emirates NDC product launched early 2019, strengthening PKFARE's ticket distribution capability in the Middle East. Emirates is one of PKFARE's largest airline partners.
- HotelbedsflagshipMajor hotel supplier and distribution partner since 2017. Hotelbeds covers 300K+ hotels and 5M room types in 150 source markets. Partnership enabled Hotelbeds to expand into PKFARE's network of 100+ countries and 2,000+ downstream channels. In 2023 H1, joint sales volume grew 70%+ YoY, outpacing industry average. PKFARE's AI mapping achieved 97% hotel matching and 80% room-level matching for Hotelbeds. Chun-Yi Lai, Regional Wholesale Manager of Hotelbeds Greater China: 'PKFARE possesses advanced systems and technical expertise, which is one of their core strengths we value most.'
- H.I.S.coreTour operator partner. Nakazawa Jun from H.I.S. Global Business Development Division endorsed PKFARE: 'PKFARE system is ideal for the travel agents or the consolidators who have various business area. With PKFARE, a user based in Europe can easily find an attractive rate even if seeking for the trans-pacific routes.'
- Trip.comcoreMajor OTA partner. Trip.com is one of the key partners in PKFARE's flight and hotel ecosystem.
- AgodacoreHotel partner. Agoda awarded PKFARE 'Outstanding Partner 2023' and 'Outstanding Partner 2024'.
- Fliggy (飞猪)coreOTA partner. Fliggy awarded PKFARE 'Best Partner 2024'.
- KlookminorListed as partner in PKFARE's ecosystem.
- AirAsiacoreAirAsia MOVE partnership since September 2023. AirAsia MOVE's sales grew 20-30% via PKFARE's pricing advantage; PKFARE supplies 50%+ of ticket sales in Southeast Asia; in peak periods, PKFARE supplied ~60% of AirAsia MOVE tickets; 95% booking success rate achieved in 2024.
- StayforlongcoreLong-stay travel OTA partner. PKFARE provides Stayforlong with 650K+ global hotel inventory, dynamic pricing, FIT, opaque, package, early bird, last-minute, and long-stay discounts. Achieved 90%+ price availability and 95%+ hotel matching, 100% booking automation via API. Luis Osorio Solé, CEO: 'PKFARE's innovative solutions and commitment to excellence make them an indispensable partner.'
- Chroma HospitalitycorePhilippines-based hotel & F&B management group partner. PKFARE delivers 90-day forward-looking pricing forecasts, real-time price monitoring, 100% hotel/room matching. 98% of PKFARE bookings for Chroma come from outside Southeast Asia, with 40%+ from Europe. Sunish P. Sadasivan, VP Ecommerce & Revenue Management: 'PKFARE is the future of distribution.'
- BelGroup HospitalitycoreThai hotel management company operating 20+ hotels in Vietnam (Hoi An, Da Nang, Nha Trang, Phan Thiet). 94.5% of PKFARE bookings from outside Southeast Asia (~30% from Europe). PKFARE connected BelGroup to B2B channels via its 600+ airline resource network.
- HotelBedsflagshipListed as core hotel supplier partner in PKFARE's hotel ecosystem alongside direct-contracted hotels, bed banks, regional wholesalers, and DMCs.
- WebBedscoreListed as key bed bank supplier partner in PKFARE's hotel ecosystem.
- TBO.comcoreListed as key hotel partner in PKFARE's hotel ecosystem alongside Zentrumhub, Juniper, Hotels Track, TravelgateX, and others.
- TravelgateXcoreTechnology integration partner; PKFARE and TravelgateX partnered in July 2023 to optimize hotel connections and expand global network.
- JunipercoreTechnology integration partner; Juniper Group is part of Constellation Software. DerbySoft Group completed acquisition of Juniper Group in June 2026, indicating broader DerbySoft/Constellation ecosystem alignment.
- ZentrumhubcoreListed as technology connection partner for hotels, part of PKFARE's hotel ecosystem integrations.
- Shangri-LacoreDirect-contracted hotel supplier partner in PKFARE's hotel distribution ecosystem.
- AccorcoreDirect-contracted hotel supplier partner in PKFARE's hotel distribution ecosystem.
- Best WesterncoreDirect-contracted hotel supplier partner in PKFARE's hotel distribution ecosystem.
- Rakuten Travel XchangecoreListed as partner in PKFARE's hotel ecosystem.
- CleartripcoreListed as OTA partner in PKFARE's flight distribution ecosystem.
- CheapOairminorListed as OTA partner in PKFARE's flight distribution ecosystem.
- PricelinecoreListed as major OTA partner in PKFARE's flight distribution ecosystem.
- TravelokacoreListed as OTA partner in PKFARE's flight distribution ecosystem (Southeast Asia focus).
- AlmatarminorListed as OTA partner in PKFARE's flight distribution ecosystem (Middle East focus).
- MyholidaysminorListed as OTA partner in PKFARE's flight distribution ecosystem.
- RehlatminorListed as OTA partner in PKFARE's flight distribution ecosystem (Middle East focus).
- Qunar.com (去哪儿)coreMajor Chinese OTA partner; awarded PKFARE 'Quality Partner 2023'.
- LY.com (同程艺龙)coreListed as major Chinese OTA partner; awarded PKFARE 'Quality International Air Ticket Partner 2018'.
- InterparkcoreListed as tour operator / OTA partner (Korean market focus).
- YB TourminorListed as tour operator partner in PKFARE's flight distribution ecosystem.
- Mode TourminorListed as tour operator partner (Korean market).
- Hana TourcoreListed as major tour operator partner (Korean market).
- TidesquareminorListed as tour operator partner in PKFARE's flight distribution ecosystem.
- RobinhoodminorListed as 'new platform' partner in PKFARE's flight distribution ecosystem.
- China MobilecoreListed as 'new platform' partner in PKFARE's flight distribution ecosystem, representing cross-industry expansion into telecom.
- EaseMyTripcoreListed as partner in PKFARE's hotel ecosystem (Indian OTA market).
- Emerging Travel GroupcoreListed as tour operator partner in PKFARE's hotel ecosystem.
- TraveltinominorListed as tour operator partner in PKFARE's hotel ecosystem.
- SmyroomsminorListed as hotel partner (bed bank) in PKFARE's hotel ecosystem.
- JTBcoreListed as major tour operator partner (Japanese market) in PKFARE's hotel ecosystem.
- NTAminorListed as tour operator partner in PKFARE's hotel ecosystem.
- YalagominorListed as hotel partner in PKFARE's hotel ecosystem.
- Meituan (美团)coreStrategic partner; awarded PKFARE 'Quality Hotel Partner 2023' and 'Quality Hotel Partner 2024'.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
PKFARE competitors and assessment
Company assessmentOthers
- DerbySoft: DerbySoft is PKFARE's parent company following the April 2024 acquisition and a global hotel technology leader processing 18M+ room nights/month across 227,000+ hotels. As parent, DerbySoft is the closest ecosystem peer and complementary infrastructure provider, now operating PKFARE as its flight + B2B distribution arm alongside the DerbySoft hotel business.
Broad incumbents
- Hotelbeds: Hotelbeds is the world's largest bed bank, distributing 300,000+ hotels in 150 source markets to 70,000+ B2B buyers. While also a flagship PKFARE partner, Hotelbeds operates a competing downstream distribution network of travel agents that overlaps with PKFARE's 2,000+ buyer base, making it a partial competitor and major supply-side ally.
- Travelport: Travelport (now part of TPConnects / rebrand) is one of the four major global GDS systems. Like Amadeus and Sabre, Travelport is both a PKFARE supplier (GDS feed integrated into PKFARE's marketplace) and a broad incumbent competitor in flight distribution and travel agency technology.
- WebBeds: WebBeds is a major global bed bank and B2B hotel distributor, part of Webjet Group, operating across multiple regional brands. It is both a listed PKFARE partner and a competitor in selling aggregated hotel inventory to travel agency buyers in overlapping geographies.
- Sabre: Sabre is a major global GDS and travel technology provider serving airlines, hotels, and agencies. Sabre is both a core PKFARE supplier/integrator and a broad incumbent competitor in flight distribution, NDC, and corporate travel booking — overlapping with PKFARE's B2B airline and hotel aggregation business.
- Amadeus: Amadeus is one of the four major global GDS systems serving airlines, hotels, OTAs, and TMCs. Although a core PKFARE supplier (GDS feed), Amadeus also operates direct distribution, NDC, and corporate booking tools that overlap with PKFARE's flight + hotel aggregation offering for enterprise B2B buyers.
Direct peers
- TravelgateX: TravelgateX is a Spain-based B2B hotel connectivity marketplace that integrates 1,000+ hotel suppliers with hundreds of buyers via standardized APIs. PKFARE and TravelgateX compete in the same hotel aggregation space, both offering mapping, rate integrity, and API distribution — they are even cross-partners, illustrating direct overlap.
- SiteMinder: SiteMinder is an Australia-headquartered hotel commerce platform that aggregates demand from 400+ channels and connects 100,000+ hotels globally. SiteMinder competes with PKFARE's hotel aggregation/distribution offering, particularly on the supplier-side channel manager and buyer-side demand aggregation functionalities.
- TBO.com: TBO.com is a global B2B travel distribution platform connecting hotels, airlines, and DMC supply with travel agents across 100+ countries. Both PKFARE and TBO.com aggregate hotel and flight content for downstream travel agency buyers with similar multi-supplier bidding and rate parity models.
- Duffel: Duffel is a UK-based B2B flight booking API platform serving OTAs, TMCs, and travel agents. Both PKFARE and Duffel offer flight aggregation APIs to downstream B2B buyers, compete for similar developer-led OTA customers, and share a focus on modern NDC/API-first distribution rather than legacy GDS screen-based workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PKFARE social profiles
Digital presencePKFARE compliance and trust
Trust signalCompliance9 records
PKFARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PKFARE leadership team
Management profileNumber of profiles
Profiles2 records
PKFARE subsidiaries and ownership
Company hierarchySubsidiaries6 records
PKFARE funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PKFARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PKFARE
What does PKFARE do?
PKFARE operates a B2B travel aggregation and distribution marketplace that sources flight inventory from 600+ airlines (via Amadeus, Sabre, Travelport, TravelSky GDS plus NDC, LCC, and direct airline APIs) and hotel inventory from 650,000+ properties (via direct contracts, bed banks, wholesalers, and DMCs), then distributes the unified content through standardized Flight and Hotel APIs and a B2B booking portal to 2,000+ active clients including OTAs, TMCs, travel agencies, and tour operators across 100+ countries.
Is PKFARE a public or private company?
PKFARE is a private company. It is classified as corporate owned and is currently acquired.
When was PKFARE founded?
PKFARE was founded in 2014. It employs 251 to 500 people.
Where is PKFARE based?
PKFARE is headquartered in Shenzhen, China, in the Asia region.
How does PKFARE make money?
Three revenue lines are on record. Transaction-based B2B marketplace commissions are the primary driver. The others are hotel technology services & solutions and API access and integration services.
Who are PKFARE's main competitors?
DerbySoft is listed as an others. Broad incumbents are Hotelbeds, Travelport, WebBeds, Sabre and Amadeus. Direct peers are TravelgateX, SiteMinder, TBO.com and Duffel.
Does PKFARE have an API?
Yes. PKFARE provides Flight API and Hotel API for B2B travel partners (OTAs, TMCs, travel agents, tour operators). The Flight API supports global distribution via integration with Amadeus, Sabre, Travelport, and TravelSky GDS, plus direct airline API/NDC connections across 600+ airlines (400+ full-service and 200+ low-cost). Features include end-to-end automation across search, booking, ticketing, and post-ticketing services; ancillary booking support; multi-currency; automated cancellation/refund/exchange APIs; air change notifications; multi-supplier bidding mechanism for lowest fares; and dynamic pricing. The Hotel API accesses 650,000+ hotel properties sourced from direct-contracted hotels, bed banks, regional wholesalers, and DMCs, supporting AI-powered mapping at hotel and room-type levels, real-time pricing validation, end-to-end automation from search to cancellation, and rate integrity safeguards. Additional offerings include post-ticketing automation API covering nearly 300 airlines (refund/exchange auto-review and pricing) and an ancillary sales API. Developer portal is publicly accessible at open.pkfare.com. Developer documentation is at open.pkfare.com.
What industry is PKFARE in?
PKFARE's product category is B2B Travel Marketplace. Its primary akta.pro industry code is THAKAJAI, Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation), with a secondary code of THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks. Its NAICS code is 561520 and its SIC code is 4731.