Primetric
Primetric is a cloud-based Professional Services Automation platform that unifies resource planning, project portfolio management, project accounting, time tracking, and BI for IT services and software development companies. It serves mid-market and enterprise professional services firms across Europe, Australia, and North America, and was acquired by BigTime in August 2023.
- Company typePrivate
- Founded2016
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Primetric does
Primetric is a cloud-based Professional Services Automation (PSA) platform built specifically for IT services and software development companies. The product unifies six modules: Resource Planning (Gantt-style scheduling with availability heatmaps and drag-and-drop allocation), Resource and Skills Management (skill matrices, contract history, blind CV generation, leave tracking), Project Portfolio Management (Time and Material, Fixed Price, and Non-billable projects with tentative pipelines), Project Accounting (multi-currency budgets, overhead allocation, profitability forecasting), Timesheets and Time Tracking (predictive timesheets, start/stop timer, PDF/XLSX/CSV export), and Business Intelligence (customizable dashboards covering bench time, project progress, and finances). A defining architectural choice is the connection of people workload data with financial data in a single source of truth, supported by an open API and native integrations with Jira (Cloud and Server), Tempo, Harvest, Clockify, Hubstaff, BambooHR, HiBob, Calamari, Teamwork, and Redmine.
The business model is subscription SaaS with two quote-based tiers: a Standard Plan (full platform access, all manager features, integrations, 10 hours of onboarding with dedicated consultant) and an Enterprise Plan (custom NDA, SLA, and DPA agreements, custom onboarding and workshops, dedicated consultant with video support, and optional on-premises deployment via a private server). Pricing is custom and quote-based, with a paid implementation phase and monthly billing. Go-to-market is enterprise field sales supported by multi-channel outreach (video calls, phone, WhatsApp, LiveChat, email), with a parallel presence on the Atlassian Marketplace and a content-led marketing engine anchored by the European Profitability and Utilization Report. The platform is GDPR-, SOC 2 Type 1-, SOC 2 Type 2- (via continuous penetration testing), and PCI-DSS-compliant.
Primetric was founded in 2016 in Wroclaw, Poland (Primetric Sp. z o.o.) by former operators of a 100+ employee software development company, developed after more than 1,000 interviews with software development firms, and serves customers across Europe (Poland, UK, Germany, France, Sweden, Netherlands, Switzerland, Czechia, Croatia, Austria, Slovakia, Lithuania), Oceania (Australia), and North America (USA). The company has 11-50 employees, ~12,000 users across 12 countries, and a 95% multi-year client retention rate. In August 2023, Primetric was acquired by BigTime to combine resource planning with quote-to-cash on a unified financial logic for small and medium professional services businesses.
Primetric firmographics
Firmographics- Name
- Primetric
- Legal name
- Primetric Sp. z o.o.
- Website
- https://primetric.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Primetric is a cloud-based Professional Services Automation platform that unifies resource planning, project portfolio management, project accounting, time tracking, and BI for IT services and software development companies. It serves mid-market and enterprise professional services firms across Europe, Australia, and North America, and was acquired by BigTime in August 2023.
- Ownership category
- akta.pro rank
Where Primetric is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Primetric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Standard Plan: Full platform access with all features for managers and integrations included, 10h onboarding with dedicated consultant
- SaaS Subscription - Enterprise Plan: Custom NDA, SLA, DPA agreements, custom onboarding & workshops, dedicated consultant with video support, on-premises implementation available (private server)
- Professional Services: Custom feature requests and integration development, implementation services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan for operational excellence |
| Subscription | Monthly | Enterprise Plan for demanding companies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Primetric product offering
Product offeringCore offering
Primetric is a cloud-based Professional Services Automation (PSA) platform built specifically for IT service companies and software development firms. It combines resource planning, project portfolio management, time tracking, project accounting, skills management, and business intelligence into a single platform that connects people workload with financial data for profitability forecasting and utilization optimization.
Product overview
Primetric is a unified Professional Services Automation (PSA) platform designed for IT service companies, consisting of six integrated modules: Resource Planning (for scheduling specialists to projects using availability, skills, and cost rates), Resource & Skills Management (for tracking employee skills, contracts, and generating blind CVs), Project Portfolio Management (for planning and tracking Time & Material, Fixed Price, and Non-billable projects), Project Accounting (for budgeting and profitability forecasting with multi-currency support), Timesheets & Time Tracking (with predictive timesheets and multiple export formats), and Business Intelligence (for generating customizable reports on bench time, project progress, and finances). The platform connects people workload with financial data, serving as a single source of truth for professional services firms to forecast profitability and optimize utilization. Primetric offers two pricing tiers: Standard (full platform access with 10h onboarding) and Enterprise (custom agreements and dedicated consultant). In August 2023, Primetric was acquired by BigTime to expand their combined PSA offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Resource Planning Plan team members workload to projects based on their availability, skills, cost rates, and income rates using Gantt-style views, availability heatmaps, and a drag-and-drop scheduler.
- Resource & Skills Management Manage employees' skills, check contract history, generate blind CVs, and manage time-offs using a tech and soft skills matrix and language proficiency tracking.
- Project Portfolio Management Plan, track, and optimize projects with support for Time & Material, Fixed Price, and Non-billable projects, including tentative project pipelines for planning.
- Project Accounting Create budgets and forecast project profitability with division of people's work and overheads, supporting multiple currencies (USD, EUR, PLN) and various billing models.
- Timesheets & Time Tracking Track team members' work with predictive timesheets, start-stop time tracker, and built-in calendar view. Export timesheets to PDF, XLSX, or CSV formats.
- Business Intelligence Generate customizable reports and forecasts about bench time, project progress, finances, and more with dynamic dashboards.
Quantifiable outcome
- Reduces weekly planning time from 15 hours to 30 seconds (HSD case study)
- +6 more outcomes
Companies that use Primetric
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Primetric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
Primetric partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Jira CloudcoreNative integration allows syncing work logs and comparing plans to actuals. Enables time tracking data to flow smoothly into Primetric by person, project, and date.
- Jira ServercoreIntegration for Jira Server 7.0+ enables work log syncing and plan vs actual comparisons for enterprise deployments.
- Tempo TimesheetscoreNative integration syncs work logs and compares plans to actuals for teams using Tempo for time tracking.
- HarvestcoreIntegration allows syncing work logs and comparing plans to actuals for Harvest users.
- ClockifycoreTime tracking integration syncs work logs and compares plans to actuals.
- BambooHRcoreHR integration syncs time-offs, public holidays, and forecasts people availability.
- CalamaricoreLeave management integration syncs time-offs and forecasts developers' availability.
- HiBobcoreHRIS integration syncs time-offs, public holidays and better forecasts people availability.
- HubstaffcoreTime tracking integration syncs work logs and compares plans to actuals.
- TeamworkcoreProject management integration syncs work logs and compares plans to actuals.
- RedminecoreProject management integration syncs work logs and compares plans to actuals.
- AWS (Amazon Web Services)coreCloud infrastructure provider. Servers located in Europe, Asia, and North America using AWS.
- Open APIcoreCustom open API allows unlimited integrations with external systems without limitations.
- BigTimeflagshipPrimetric has been acquired by BigTime. Combined offering provides resource planning to quote-to-cash on one financial logic for professional services businesses.
- One Tree PlantedminorEnvironmental partnership - Primetric is a partner of One Tree Planted for sustainability initiatives.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Primetric competitors and assessment
Company assessmentDirect peers
- Scoro: Scoro provides an end-to-end work management platform for professional services that combines projects, resource planning, time tracking, billing, and reporting. It targets creative agencies, consultancies, and IT services firms with very similar use cases to Primetric.
- Kantata: Kantata (formerly Mavenlink + Kimble) is a leading PSA cloud platform for professional services organizations, with resource management, project accounting, and analytics. It targets mid-market and enterprise services firms with the same resource-and-financial-planning proposition as Primetric.
- BigTime: BigTime acquired Primetric in August 2023 and now offers a combined quote-to-cash + resource planning PSA platform. They directly overlap on time tracking, billing, and resource management for professional services firms and are the most directly comparable competitor and parent.
- Productive.io: Productive is a PSA platform purpose-built for agencies and software development firms, offering resource scheduling, project budgeting, time tracking, and profitability forecasting. It is one of the closest direct competitors to Primetric in the IT services / agency vertical.
- Projector PSA: Projector PSA is a professional services automation suite for agencies and consultancies covering resource management, project accounting, and utilization reporting. It competes head-to-head with Primetric for mid-market IT and creative services buyers.
- Replicon: Replicon offers cloud-based time tracking, project management, and PSA software, with Polaris PSA aimed at services organizations needing utilization, project costing, and resource planning comparable to Primetric's core modules.
Emerging players
- Forecast: Forecast is an AI-powered PSA and resource management platform for project-based businesses, including IT services. It is a relevant emerging competitor bringing automation and AI-driven scheduling that Primetric will increasingly face in deals.
- Birdview PSA: Birdview PSA offers resource and project portfolio management for professional services firms, with time tracking, capacity planning, and financial reporting. It targets similar mid-market services buyers and competes for similar deals to Primetric.
Broad incumbents
- Certinia (formerly FinancialForce): Certinia (formerly FinancialForce) is a Salesforce-native PSA and ERP platform for professional services firms. It competes with Primetric at the upper end of the mid-market and among large enterprises with broader ERP-grade functionality.
- NetSuite OpenAir: NetSuite OpenAir is a PSA solution from Oracle NetSuite covering project management, resource management, and project accounting. It targets larger professional services organizations as part of the broader NetSuite ERP suite, competing with Primetric for enterprise deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Primetric social profiles
Digital presencePrimetric compliance and trust
Trust signalCompliance4 records
Primetric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primetric leadership team
Management profileNumber of profiles
Profiles3 records
Primetric funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primetric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primetric
What does Primetric do?
Primetric is a cloud-based Professional Services Automation (PSA) platform built specifically for IT service companies and software development firms. It combines resource planning, project portfolio management, time tracking, project accounting, skills management, and business intelligence into a single platform that connects people workload with financial data for profitability forecasting and utilization optimization.
Is Primetric a public or private company?
Primetric is a private company. It is classified as corporate owned and is currently acquired.
When was Primetric founded?
Primetric was founded in 2016. It employs 11 to 50 people.
Where is Primetric based?
Primetric is headquartered in Wroclaw, Poland, in the Europe region.
How does Primetric make money?
Three revenue lines are on record. SaaS Subscription - Standard Plan is the primary driver. The others are saaS Subscription - Enterprise Plan and professional Services.
Who are Primetric's main competitors?
Direct peers on record are Scoro, Kantata, BigTime, Productive.io, Projector PSA and Replicon. Emerging players are Forecast and Birdview PSA. Broad incumbents are Certinia (formerly FinancialForce) and NetSuite OpenAir.
Does Primetric have an API?
Yes. Open API lets you integrate with Primetric without any limitations. Available at developer.primetric.com. Developer documentation is at developer.primetric.com.