Selzy
Selzy is a Cyprus-based SaaS company that provides an AI-assisted email marketing and multi-channel marketing platform, including SMS, chatbots, and landing pages, primarily for small and midsize businesses globally via a self-serve product-led growth model.
- Company typePrivate
- Founded2021
- HeadquartersPaphos, Cyprus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Selzy does
Selzy is a privately held, horizontally positioned email marketing and multi-channel marketing SaaS platform operated by ECOMZ HOLDING LIMITED, a Cyprus-registered company founded in 2021. The core product is a browser-based email marketing platform featuring a drag-and-drop email builder, 1,000+ responsive templates, marketing automation workflows, audience segmentation across 70+ criteria, A/B testing, real-time analytics with clickmap, and an integrated email verifier. The platform is augmented with AI-powered features, including a GPT-backed email writing assistant, an AI email generator for headlines and CTAs, and an AI image generator, alongside omnichannel extensions that cover bulk SMS, transactional SMS, RCS business messaging, Telegram chatbot building, and a no-code landing page builder. The platform also operates UniOne, a separate sub-brand providing developer-focused SMTP relay and Web API delivery capable of up to 60 million emails per hour.
The company sells primarily through a product-led growth model with a free tier (1,000 emails per month to 100 contacts), a 14-day trial of paid features, and no credit card required for signup. Paid plans start at $7/month for unlimited emails or unlimited contacts, with tiered Lite, Standard, and Enterprise options and custom pricing for 500k+ contacts. Additional revenue streams include chatbot subscriptions, pay-as-you-go email verification, an email marketing agency service, and UniOne SMTP subscriptions starting at $4/month. The platform is sold globally via self-serve web and mobile signup, with localized support for US, Ukraine, Kazakhstan, and Brazil, and supports 25+ native integrations including Shopify, WooCommerce, Salesforce, HubSpot, Zapier, and Meta.
Customers span SMBs, mid-market, and select enterprise accounts across hospitality (Rixos Hotels), gaming (Favbet), advertising (Adsterra), financial services (AIFC), HR (WorkInPulse), retail, nonprofit, and startup segments. Selzy claims 50,000+ active customers, 1+ billion emails delivered per month, a 99.8% delivery rate, a 4.8/5 rating across 488 website reviews, and ISO 27001, GDPR, and SOC2 Type 2-aligned data center compliance. The company appears bootstrapped with no disclosed institutional funding, ownership structure, or executive bench beyond the founder CEO and CTO/Head of BD of UniOne.
Selzy firmographics
Firmographics- Name
- Selzy
- Legal name
- ECOMZ HOLDING LIMITED
- Website
- https://selzy.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selzy is a Cyprus-based SaaS company that provides an AI-assisted email marketing and multi-channel marketing platform, including SMS, chatbots, and landing pages, primarily for small and midsize businesses globally via a self-serve product-led growth model.
- Ownership category
- akta.pro rank
Selzy industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- SEO/SEM & Performance Marketing Tools (BPAMALAM)
Keywords
Where Selzy is headquartered
LocationHeadquarters
- HQ city
- Paphos
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Selzy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription - Email Marketing Platform: Monthly or annual subscription plans for email marketing platform access with tiered pricing based on contact limits or email volume. Free tier available with 1,000 emails/100 contacts per month. Paid plans start at $7/month for unlimited emails or unlimited contacts.
- Subscription - Chatbot Builder: Monthly subscription for chatbot builder features starting from $7/month for 1,000 subscribers, with 14-day free trial.
- Pay-as-you-go - Email Verifier: Pay-as-you-go pricing for email list verification on-demand.
- Professional Services - Campaign Management: Full-service email marketing agency with expert team to set up, monitor, and optimize email campaigns.
- UniOne - SMTP Relay Service: Developer-focused SMTP relay service with free tier (6,000 emails/month for first 4 months), paid plans starting at $4/month, dedicated IPs at $40/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Up to 1,000 emails & 100 contacts per month |
| Subscription | Annual | Lite - Complete email marketing toolkit |
| Subscription | Annual | Standard - Best deal with all core features |
| Subscription | Multi-year contract | Enterprise - For 500k+ contacts with dedicated support |
| Subscription | Monthly | UniOne SMTP Relay - Developer-focused email delivery |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Selzy product offering
Product offeringCore offering
Selzy provides a cloud-based email marketing and omnichannel marketing platform that lets businesses design, send, and analyze email campaigns using a drag-and-drop builder, AI-assisted copywriting and image generation, marketing automation, segmentation, and bulk SMS/RCS messaging. It also offers UniOne, a separate developer-focused SMTP relay and Web API for high-volume transactional and bulk email delivery.
Product overview
Selzy is an all-in-one email and omnichannel marketing platform with a modular architecture. The core Selzy Email Marketing Platform serves as the central product, supplemented by AI-powered tools (AI Email Builder, AI Email Assistant, AI Email Generator, AI Image Generator for Emails), campaign management features (Bulk Email Service, Email Marketing Automation, A/B Testing, Segmentation, Personalization, Email Analytics), communication channels (Bulk SMS Service, Transactional SMS, RCS Business Messaging), and supporting tools (Chatbot Builder, Subscription Forms, Pop-Ups Forms, Email Verifier, Landing Page Builder, Email Marketing Dashboard, Selzy Academy). UniOne is a separate SMTP relay service under the Selzy brand targeting developers. The platform offers over 1,000 email templates and integrates with major CRM, e-commerce, and CMS platforms. Free tier includes 1,000 emails/month to 100 contacts with paid plans starting at $7/month.
Differentiator
Problem solved
Functional benefit
Brands
- UniOne: SMTP relay service built by the Selzy team, designed for developers and high-volume transactional email sending via SMTP or Web API.
Products and services
- Selzy Email Marketing Platform All-in-one email marketing platform for building, sending, and managing email campaigns with a drag-and-drop builder, AI-assisted content generation, automation, segmentation, A/B testing, analytics, and bulk SMS/RCS communication. Targets SMBs, marketers, agencies, and e-commerce brands with a free tier (1,000 emails/month to 100 contacts) and paid plans from $7/month.
- UniOne SMTP Relay Service Developer-focused SMTP relay and Web API service for high-volume transactional and bulk email delivery, supporting up to 60 million emails/hour via Web API with white-label support, real-time analytics, and GDPR compliance. Sold separately from the Selzy platform at unione.io.
- Email Marketing Agency Services Full-service email marketing agency where Selzy's expert team sets up, monitors, and refines email campaigns on behalf of customers seeking managed execution.
- Email Deliverability Services Specialized services to ensure customer email messages reach the inbox, leveraging Selzy's deliverability infrastructure and best practices.
Quantifiable outcome
- 26% better open rate with personalized emails (Forbes)
- +3 more outcomes
Companies that use Selzy
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Selzy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability6 records
Feature11 records
Selzy partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- ZapiercoreNEW INTEGRATION: Selzy + Zapier integration enables connecting Selzy with 5,000+ apps through Zapier's automation platform, allowing users to create workflows connecting email marketing with CRM, e-commerce, and other business tools.
- Google SheetscoreNative integration allowing users to sync contact data between Google Sheets and Selzy for seamless data management.
- ShopifycoreE-commerce integration enabling Shopify store owners to sync products, customers, and order data for automated email campaigns including abandoned cart recovery.
- WooCommercecoreWordPress/WooCommerce plugin integration for e-commerce email marketing automation, sync of products and customers.
- SalesforcecoreCRM integration enabling contact synchronization and bidirectional data flow between Salesforce and Selzy.
- HubSpotcoreCRM integration with HubSpot for new contacts transfer and contact updates synchronization.
- PipedrivecoreCRM integration with Pipedrive for contact and deal data synchronization.
- ZendeskcoreCustomer support platform integration for unified customer communication management.
- ZohocoreCRM integration with Zoho for contact management and email marketing synchronization.
- FacebookcoreFacebook integration including lead transfer to Facebook Ads Manager and social media connectivity.
- AirtablecoreIntegration with Airtable for syncing contact and data management between platforms.
- KommocoreCRM integration with Kommo featuring multiple triggers: new contact transfer, deal status updates, and contact removal from lists.
- WebflowcoreCMS integration with Webflow for website builders to connect email marketing.
- WordPresscoreCMS plugin integration for WordPress websites to enable email signup forms and campaign management.
- WixcoreWebsite builder integration with Wix for seamless email marketing connectivity.
- Bitrix24coreCRM integration with Bitrix24 for contact and deal management synchronization.
- SquarespacecoreWebsite builder integration with Squarespace for email marketing connectivity.
- Monday.comcoreCRM/sales platform integration with Monday.com for contact management and workflow automation.
- FreshdeskcoreCustomer support platform integration with Freshdesk for unified customer communication.
- FreshsalescoreCRM integration with Freshsales for contact and sales data synchronization.
- StripecorePayment processing integration via Stripe for secure payment processing on the Selzy platform.
- Amazon AWScoreCloud infrastructure hosting via AWS for data centers ensuring scalable and reliable service delivery.
- CloudflarecoreBot management and CDN services via Cloudflare for website security and performance optimization.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Selzy competitors and assessment
Company assessmentDirect peers
- Mailchimp: Mailchimp is the category-leading email marketing and automation platform for SMBs and mid-market, offering a comparable drag-and-drop builder, automation, AI assist, and integrations. It is Selzy's most direct competitor in the freemium SMB email marketing segment.
- Constant Contact: Constant Contact is a long-standing SMB email marketing and event marketing platform with automation, surveys, and social posting. Its SMB focus, ease-of-use positioning, and bundled marketing tools make it a direct competitor to Selzy.
- Klaviyo: Klaviyo is a data-driven email and SMS platform focused on e-commerce brands, with deep Shopify/WooCommerce integrations and segmentation. Selzy's e-commerce segment (Shopify/WooCommerce integrations, abandoned-cart automation) places it in direct competition with Klaviyo.
- MailerLite: MailerLite is an email marketing platform built around ease-of-use, a drag-and-drop editor, automation, and landing pages for SMBs and creators. It is one of the most direct SMB-focused competitors to Selzy on UX and price.
- ActiveCampaign: ActiveCampaign combines email marketing, automation, and CRM with deep segmentation and behavioral triggers for SMB and mid-market. It competes with Selzy in the automation-first segment and represents the more advanced end of SMB email platforms.
- ConvertKit: ConvertKit (now Kit) is an email-first creator marketing platform with automation, landing pages, and commerce tools for individual creators and SMBs. It overlaps with Selzy in serving SMB marketers who need a simple, automation-led email workflow.
- Brevo (formerly Sendinblue): Brevo is a multi-channel marketing platform combining email, SMS, and chat for SMBs with AI-assisted content and automation. Its bundling of email + SMS in a single platform directly mirrors Selzy's email-plus-SMS-plus-chatbot strategy.
- GetResponse: GetResponse is an SMB-focused email marketing platform with automation, landing pages, webinars, and a built-in CRM. It targets the same horizontal SMB customer as Selzy and competes on similar bundled marketing capabilities.
Broad incumbents
- HubSpot Marketing Hub: HubSpot offers a broad CRM-bundled marketing suite including email marketing, automation, landing pages, and analytics for SMB through enterprise. As a much larger incumbent, it competes with Selzy where SMB buyers seek an all-in-one growth platform rather than a point email tool.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise-grade, multi-channel marketing platform spanning email, SMS, push, and journey orchestration. It anchors the upper end of the category that Selzy aspires to reach with its 500k+ contact enterprise tier, providing a benchmark for enterprise features and pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Selzy social profiles
Digital presenceSelzy compliance and trust
Trust signalCompliance4 records
Selzy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selzy leadership team
Management profileNumber of profiles
Profiles3 records
Selzy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selzy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selzy
What does Selzy do?
Selzy provides a cloud-based email marketing and omnichannel marketing platform that lets businesses design, send, and analyze email campaigns using a drag-and-drop builder, AI-assisted copywriting and image generation, marketing automation, segmentation, and bulk SMS/RCS messaging. It also offers UniOne, a separate developer-focused SMTP relay and Web API for high-volume transactional and bulk email delivery.
Is Selzy a public or private company?
Selzy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selzy founded?
Selzy was founded in 2021. It employs 11 to 50 people.
Where is Selzy based?
Selzy is headquartered in Paphos, Cyprus, in the Europe region.
How does Selzy make money?
Five revenue lines are on record. Subscription - Email Marketing Platform is the primary driver. The others are subscription - Chatbot Builder, pay-as-you-go - Email Verifier, professional Services - Campaign Management and uniOne - SMTP Relay Service.
Who are Selzy's main competitors?
Direct peers on record are Mailchimp, Constant Contact, Klaviyo, MailerLite, ActiveCampaign, ConvertKit, Brevo (formerly Sendinblue) and GetResponse. Broad incumbents are HubSpot Marketing Hub and Salesforce Marketing Cloud.
Does Selzy have an API?
Yes. Selzy offers a REST API for email marketing integration. API methods include: event tracking API, statistics methods (getMessage, getCampaigns, listMessages), contact list methods (getContact, isContactInLists, updateList), message creation and sending methods (getSenderDomainList, updateOptInEmail, updateEmailMessage), working with additional fields and tags (getContactFieldValues, updateField, getTags), and template methods (updateEmailTemplate, listTemplates, getTemplates). Also includes Event Notification System (Webhooks) for real-time event notifications. Available for bulk email sending via dedicated API endpoint. Developer documentation is at selzy.com/en/support/category/api.
What industry is Selzy in?
Selzy's product category is Email Marketing Software. Its primary akta.pro industry code is BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 54187 and its SIC code is 7310.