Repcor
Repcor is a privately held manufacturer's representative agency that provides sales, warehousing, and customer service for 70+ plumbing, HVAC, fire protection, waterworks, irrigation, and industrial manufacturers across California, Nevada, and Hawaii, serving wholesale distributors and trade professionals.
- Company typePrivate
- Founded1973
- HeadquartersRancho Cordova, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Repcor does
Repcor is a privately held manufacturer's representative agency founded in 1973 (rebranded under the Repcor name in 1994) that provides outsourced sales, project management, showroom support, customer service, and warehousing for manufacturers of plumbing, HVAC, fire protection, waterworks, irrigation, industrial, and luxury products. The company is headquartered in Rancho Cordova, California, operates a secondary office in Hayward, and runs a central warehouse out of Sacramento that supports 1-2 day delivery across California and Nevada. Repcor's coverage spans California, Nevada, and Hawaii, with account managers living in their territories and dedicated engineering and luxury-market specialists engaging specifiers (engineers, architects, builders, designers) beyond the wholesaler and contractor level.
The firm represents 70+ manufacturer principals — including TOTO, Geberit, Panasonic, Toro, Watts, Oatey, Navien, Viessmann, and Ames — earning commission-based revenue on sales routed through wholesale distributors to contractors and trade professionals. Repcor is led by President Jim Good and is structured as a family company with no disclosed institutional ownership, no funding rounds, and no public listing. In May 2026, Repcor announced the acquisition of Gentile & Associates to expand its market presence, signaling a consolidation phase after fifty years of organic growth. Repcor does not develop proprietary technology products; its competitive differentiation is built on territory relationships, multi-vertical coverage, and logistics infrastructure.
Repcor firmographics
Firmographics- Name
- Repcor
- Legal name
- Repcor
- Website
- https://repcor1.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Repcor is a privately held manufacturer's representative agency that provides sales, warehousing, and customer service for 70+ plumbing, HVAC, fire protection, waterworks, irrigation, and industrial manufacturers across California, Nevada, and Hawaii, serving wholesale distributors and trade professionals.
- Ownership category
- akta.pro rank
Repcor industry classification
Industry- Product category
- Manufacturer's Representative Services
- akta.pro primary industry
- Construction Management (Agency/Owner’s Rep) (IMAFAAAC)
- akta.pro secondary industry
- Sewer Line Replacement & Repiping (HSAOABAG)
Keywords
Where Repcor is headquartered
LocationHeadquarters
- HQ city
- Rancho Cordova
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Repcor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Commission-based Sales Representation: Repcor generates revenue as a manufacturer's representative through commissions on sales of plumbing, HVAC, fire protection, waterworks, and irrigation products to wholesale distributors and contractors in California, Nevada, and Hawaii.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Repcor product offering
Product offeringCore offering
Repcor is a manufacturer's representative agency that sells and supports plumbing, HVAC, fire protection, waterworks, and turf irrigation products from multiple manufacturers to wholesale distributors and trade professionals in California, Nevada, and Hawaii. The company provides wholesale distribution sales, project management, showroom support, customer service, and warehousing from its Sacramento-area facility to support the manufacturers it represents.
Product overview
Repcor is a manufacturer's representative agency that does not manufacture its own products. Instead, the company represents multiple manufacturers across the plumbing, HVAC, fire protection, waterworks, and irrigation industries. Repcor provides wholesale distribution sales, project management, showroom support, customer service, and warehousing services to support the manufacturers they represent. Their business model focuses on market representation and sales support rather than product development. The company covers California, Nevada, and Hawaii territories and has warehouse facilities in Sacramento (Rancho Cordova) and Hayward, California. They service the wholesale distribution trade and work with contractors, engineers, architects, builders, and designers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Distribution Sales Representation Sales representation services that connect manufacturers of plumbing, HVAC, fire protection, waterworks, and irrigation products with wholesale distributors and trade professionals across California, Nevada, and Hawaii. Account managers based in their respective territories drive product specifications and sales.
- Project Management Project management support offered to manufacturers and customers to coordinate product specifications, project requirements, and delivery timing for plumbing, HVAC, fire protection, waterworks, and irrigation projects.
- Showroom Support Showroom support services for trade professionals and customers to view and select products represented by Repcor from multiple manufacturers in the plumbing and luxury categories.
- Warehousing and Distribution Warehousing services from the expanded Sacramento (Rancho Cordova) facility providing one to two days delivery to almost any point in California and Nevada, supporting manufacturers' product availability and easing purchasing for wholesalers and contractors.
- Customer Service Customer service support for the manufacturers Repcor represents and the wholesale distributors and trade professionals purchasing their products, with account managers who know their local markets.
Companies that use Repcor
Customer profileSegments2 records
Ideal customer profiles2 records
Repcor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Repcor partnerships and signals
Strategic signalPartnerships
76 partnerships are on record, tiered core and minor.
- Gentile & AssociatescoreRepcor announced the acquisition of Gentile & Associates, with the acquisition beginning May 1st of 2026. This acquisition expands Repcor's market presence and capabilities.
- AERMECminorHVAC equipment manufacturer represented by Repcor in their product portfolio.
- AEROFOAMminorFoam products manufacturer represented by Repcor.
- AIRDEKOminorAir distribution products manufacturer represented by Repcor.
- AMERICHminorPlumbing products manufacturer represented by Repcor.
- AMESminorFire and waterworks products manufacturer (Watts brand) represented by Repcor.
- AQUA AEROminorWater treatment products manufacturer represented by Repcor.
- BARILminorPlumbing products manufacturer represented by Repcor.
- BASCOminorShower door manufacturer represented by Repcor.
- BLUCHERminorCommercial drainage products manufacturer represented by Repcor.
- BRADLEYminorCommercial washroom and safety products manufacturer represented by Repcor.
- C & S AIRminorAir products manufacturer represented by Repcor.
- CENTROTHERMminorHVAC products manufacturer represented by Repcor.
- CHERNEminorPipeline products manufacturer (Oatey brand) represented by Repcor.
- CORONAminorHand tools manufacturer represented by Repcor for irrigation products.
- CREATIVE SENSOR TECHNOLOGYminorSensor technology products manufacturer represented by Repcor.
- CRESLINE-WESTminorPlastic pipe and tubing manufacturer represented by Repcor.
- CRETEXminorSealing products manufacturer represented by Repcor.
- DEARBORNminorPlumbing products manufacturer represented by Repcor.
- DORMONTminorGas connector products manufacturer represented by Repcor.
- EA GRAYminorIrrigation and waterworks products manufacturer represented by Repcor.
- EPIC PLASTICSminorPlastic products manufacturer represented by Repcor.
- ERA PVCminorPVC products manufacturer represented by Repcor.
- EZ FLOminorInjection systems manufacturer represented by Repcor.
- FEBCOminorBackflow prevention products manufacturer (Watts brand) represented by Repcor.
- FERNCOminorDrainage and cast iron products manufacturer represented by Repcor.
- FLUIDMASTERminorPlumbing fittings and valves manufacturer represented by Repcor.
- FRANKE / KINDREDminorKitchen and lavatory products manufacturer represented by Repcor.
- GEBERITminorBathroom plumbing systems manufacturer represented by Repcor.
- GREEN DRAINminorDrain products manufacturer represented by Repcor.
- H-TECminorHVAC products manufacturer represented by Repcor.
- HARVEYminorPlumbing products manufacturer represented by Repcor.
- HERCULESminorPlumbing products manufacturer (Oatey brand) represented by Repcor.
- IRRITROLminorIrrigation products manufacturer represented by Repcor.
- JETTAminorPlumbing products manufacturer represented by Repcor.
- JORGERminorPlumbing products manufacturer represented by Repcor.
- LEAK DEFENSEminorLeak detection products manufacturer represented by Repcor.
- LEEMCOminorIrrigation products manufacturer represented by Repcor.
- MASTER GARDNERminorGardening products manufacturer represented by Repcor.
- MEGATITEminorPipeline products manufacturer represented by Repcor.
- METCRAFTminorPlumbing products manufacturer represented by Repcor.
- MILWAUKEE TOOLSminorTools manufacturer represented by Repcor for fire protection and waterworks.
- MIRO INDUSTRIESminorRooftop pipe supports manufacturer represented by Repcor.
- MORDEN NATIONALminorDuctless split systems manufacturer represented by Repcor.
- MUELLER STEAM SPECIALTYminorSteam specialty products manufacturer (Watts brand) represented by Repcor.
- NAVIENminorHVAC and water heating products manufacturer represented by Repcor.
- NIRONminorPipe products manufacturer represented by Repcor.
- OASISminorWater cooler products manufacturer represented by Repcor.
- OATEYminorPlumbing products manufacturer represented by Repcor.
- ORIONminorFencing products manufacturer represented by Repcor.
- PAIGEminorWater works products manufacturer represented by Repcor.
- PANASONICminorHVAC products including mini splits and air conditioning manufacturer represented by Repcor.
- POWERSminorHVAC controls products manufacturer (Watts brand) represented by Repcor.
- PRECISION PUMPING SYSTEMSminorPumping systems manufacturer represented by Repcor.
- PROFLEXminorHVAC pipe insulation products manufacturer represented by Repcor.
- PTIminorPipe insulation products manufacturer represented by Repcor.
- QUICKDRAINminorShower drainage products manufacturer (Oatey brand) represented by Repcor.
- RACK-STRAPminorPipe support products manufacturer represented by Repcor.
- REHAUminorPolymer solutions products manufacturer represented by Repcor.
- SAFE-T-COVERminorBackflow enclosure products manufacturer represented by Repcor.
- SCHMIDLINminorEuropean bathroom products manufacturer represented by Repcor.
- SOURCE ONEminorTrenchless pipe repair products manufacturer represented by Repcor.
- SOVALminorValves products manufacturer represented by Repcor.
- STRASSER / SIMPLICITYminorBathroom vanities and louvers manufacturer represented by Repcor.
- STRONGBOXminorIrrigation products manufacturer represented by Repcor.
- SUPERIORminorSprinkler and irrigation products manufacturer represented by Repcor.
- SYMMONSminorPlumbing and shower products manufacturer represented by Repcor.
- TACO COMFORT SOLUTIONSminorHydronic heating and cooling products manufacturer represented by Repcor.
- TEKMARminorHVAC controls products manufacturer (Watts brand) represented by Repcor.
- TOROminorIrrigation products manufacturer represented by Repcor.
- TOTOminorPlumbing fixtures and toilets manufacturer represented by Repcor.
- UNDERHILLminorIrrigation products manufacturer represented by Repcor.
- UNIQUE LIGHTING SYSTEMSminorLandscape lighting products manufacturer represented by Repcor.
- VIESSMANNminorHVAC and water heating products manufacturer represented by Repcor.
- VPC (Valencia Pipe Company)minorPipe and tank products manufacturer represented by Repcor.
- WATERSTONEminorLuxury kitchen and bath fixtures manufacturer represented by Repcor.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Repcor competitors and assessment
Company assessmentBroad incumbents
- Ferguson Enterprises: Largest U.S. plumbing/HVAC/waterworks distributor; overlaps with Repcor's principal and customer base as a major wholesale channel in California and Nevada, but operates as a distributor rather than a rep agency.
- Winsupply: National plumbing/HVAC distributor with significant CA/NV presence; comparable customer set of contractors and trade professionals, though a direct distributor rather than a manufacturer rep.
- Hajoca Corporation: Large national plumbing/HVAC distributor with significant California presence; comparable in serving the same trade professionals and contractors, though operating as a distributor rather than a rep agency.
Others
- Reliance Worldwide Corporation: Plumbing product manufacturer (brands like SharkBite) that sells through rep agencies including those like Repcor; an upstream principal rather than a true peer, but representative of the manufacturer partner side of Repcor's model.
- Watts Water Technologies: Major manufacturer of plumbing, water quality, and waterworks products that uses manufacturer reps like Repcor; representative of the principal side and a direct indicator of the kind of brands Repcor represents.
- TOTO USA: Premium plumbing fixture manufacturer represented by Repcor; not a direct competitor but a key principal whose rep relationships shape the rep agency landscape Repcor competes within.
Regional players
- Olympic International Agency: Manufacturer's representative agency serving plumbing, HVAC, and industrial markets in the Western U.S.; a regional rep-firm peer competing for similar principals and wholesale customers.
- Vesta-SMC: Manufacturer's representative agency covering plumbing, HVAC, and industrial products in the Western U.S.; directly comparable agency model, geography, and product verticals to Repcor.
- Smith & Associates Sales Agency: Independent manufacturer's rep firm covering plumbing, HVAC, and mechanical products in regional U.S. territories; similar business model of representing principals to wholesale and contractor customers.
Direct peers
- Corey MacGregor & Associates: Manufacturer's representative agency focused on plumbing, waterworks, and irrigation products; closely comparable agency model, product verticals, and customer base to Repcor in the Western U.S. market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Repcor social profiles
Digital presenceRepcor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repcor leadership team
Management profileNumber of profiles
Profiles1 record
Repcor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repcor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repcor
What does Repcor do?
Repcor is a manufacturer's representative agency that sells and supports plumbing, HVAC, fire protection, waterworks, and turf irrigation products from multiple manufacturers to wholesale distributors and trade professionals in California, Nevada, and Hawaii. The company provides wholesale distribution sales, project management, showroom support, customer service, and warehousing from its Sacramento-area facility to support the manufacturers it represents.
Is Repcor a public or private company?
Repcor is a private company. It is classified as family owned and is currently operating.
When was Repcor founded?
Repcor was founded in 1973. It employs 11 to 50 people.
Where is Repcor based?
Repcor is headquartered in Rancho Cordova, United States, in the North America region.
How does Repcor make money?
One revenue line is on record: commission-based Sales Representation.
Who are Repcor's main competitors?
Broad incumbents on record are Ferguson Enterprises, Winsupply and Hajoca Corporation. Others are Reliance Worldwide Corporation, Watts Water Technologies and TOTO USA. Regional players are Olympic International Agency, Vesta-SMC and Smith & Associates Sales Agency. Corey MacGregor & Associates is listed as a direct peer.
Does Repcor have an API?
No public API is recorded for Repcor.
What industry is Repcor in?
Repcor's product category is Manufacturer's Representative Services. Its primary akta.pro industry code is IMAFAAAC, Construction Management (Agency/Owner’s Rep), with a secondary code of HSAOABAG, Sewer Line Replacement & Repiping.