What New Media Retailer does

New Media Retailer (NMR), operated by Socom Media, LLC from Norwich, New York, is a fully managed ecommerce and digital marketing provider exclusively serving independent retailers in the United States. Founded in 2009 and owned since 2019 by a three-person management team led by CEO Keegan Edwards, the company serves 1,500+ SMB accounts across six vertical segments: farm and feed stores, independent pet stores, garden centers, hardware stores, lumber yards, and rental centers. Its core product is the proprietary Samurai management platform, which connects Shopify-hosted ecommerce storefronts to 12+ retail POS systems (Lightspeed, Vend, TransActPOS, ECi, Epicor, Counterpoint, Comp-Ware, Integra, Merchant Ag, Paladin, Osprey) and a 200,000+ SKU industry product database, enabling UPC/SKU-matched catalog publishing, Google Shopping Local Inventory Ads, Facebook Shops, Astro loyalty integration, and turnkey curbside pickup and local delivery.

NMR monetizes through a bundled, monthly recurring managed-services subscription that pairs each account with a dedicated Marketing Specialist responsible for ecommerce site management, SEO, Google Ads, Facebook and Instagram Ads, email marketing, and social media. The Samurai platform itself is provided at no incremental cost to active customers, and pricing is quote-based and governed by individual service agreements rather than published tiers. Customer acquisition is overwhelmingly channel-driven, with formal referral and co-marketing relationships with 15+ distributors and manufacturers including True Value, Orgill, Cargill, Phillips Pet Food & Supplies, Southern States, Agway, LBM Advantage, and Home & Garden Showplace, plus an exclusive vendor role for Phillips' Endless Aisles dropship program. The company has received two True Value Rental Vendor of the Year awards (2013, 2018), is a Google Partner and Shopify Expert, and was named to Inc. Magazine's inaugural Power Partner Awards in 2022. Revenue, funding, and detailed headcount are not publicly disclosed; the firm is privately held with no external institutional investment evident in the source material.

Name

New Media Retailer

Legal name

Socom Media, LLC (dba New Media Retailer)

Website

https://newmediaretailer.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

New Media Retailer is a US-based managed ecommerce and digital marketing provider serving 1,500+ independent retailers across farm, pet, garden, hardware, lumber, and rental verticals via its proprietary Samurai platform and Shopify-built storefronts.

Ownership category

akta.pro rank

Product category

Managed Digital Marketing & Ecommerce Services for Independent Retailers

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Ecommerce website management
• Digital marketing services
• POS system integration
• Search engine optimization
• Managed marketing services

Headquarters

HQ city

Norwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Ecommerce & Marketing Services (Subscription): NMR provides fully managed ecommerce websites, digital marketing, and ongoing platform management as a recurring service. Payments for services are subject to agreements in the Sign Up Today form, Program Prospectus, and NMR Standard Service Agreement. Samurai is provided free of charge to current NMR customers as a value-added service.
2. POS Integration & Setup Services: Professional services for connecting client POS systems to the ecommerce platform, migrating content to new websites, and maintaining catalog accuracy through UPC/SKU matching.
3. Digital Advertising Management (Google Ads, Facebook Ads): NMR manages paid advertising campaigns on behalf of clients, including Google Search Ads, Local Inventory Ads, retargeting, and Facebook/Instagram ads. These services are bundled with the managed service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

New Media Retailer provides fully managed ecommerce websites built on the Shopify platform, paired with its proprietary Samurai content management system and ongoing digital marketing services (email, SEO, Google Ads, Facebook Ads, social media). Each client is assigned a dedicated Marketing Specialist who manages POS integrations (Lightspeed, Vend, Epicor, Counterpoint and 10+ others), product catalog publishing using a 200,000+ SKU proprietary database, local SEO, paid advertising, and email campaigns. Services are sold on a recurring subscription basis to independent retailers across six verticals: farm stores, pet stores, garden centers, hardware stores, lumber yards, and rental centers.

Product overview

New Media Retailer is a managed digital marketing platform built specifically for independent retailers. The core product is Samurai, a proprietary management platform that connects client websites (built on Shopify), email marketing, and social media accounts. Samurai integrates with over 12 POS systems (Lightspeed, Vend, Epicor, Counterpoint, and others) to automatically sync inventory and pricing to online catalogs. Around this core platform, NMR offers a suite of marketing service modules including Email Marketing, Social Media Management, SEO, Google Ads Management, and Facebook Ads. The company also provides industry-specific solutions (Farm Store, Pet Store, Garden Center, Hardware Store, Lumber Yard, and Rental Center variants) tailored to the vertical markets they serve. Additional capabilities include a Local Delivery app for route optimization with Apple Maps/Waze/Google Maps, an Astro loyalty integration, and accessibe accessibility compliance. The platform powers over 1,500 small business clients with dedicated marketing specialists managing all digital marketing activities on their behalf.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid: Ecommerce division launched in 2015 as a separate brand for mom and pop independents on the cutting edge of offering online ordering.

Products and services

• Ecommerce Websites Custom ecommerce websites built and hosted on the Shopify platform for independent retailers, showcasing products and providing online ordering with POS-integrated inventory and price updates.
• Samurai (Social Samurai) Platform Proprietary content management application that allows retailers to manage their profile, promotional data, and content across web, email, and social media channels. Provided free of charge to current NMR customers.
• POS Integration Service Professional service that connects client POS systems (Lightspeed, Vend, TransActPOS, ECi, Epicor, Counterpoint, Comp-Ware, Integra, Merchant Ag, Paladin, Osprey) to NMR's ecommerce websites, streaming inventory, price updates, and product data automatically using UPC/SKU matching against a 200,000+ item database.
• Email Marketing Service End-to-end managed email marketing service including campaign design, list growth, segmentation, execution, and ROI tracking through straightforward reporting and metrics.
• Social Media Management Service Ongoing social media content creation and management for Facebook and other channels, executed by NMR's Marketing Specialists on behalf of independent retailers.
• Search Engine Optimization (SEO) Service Local SEO services including Google My Business optimization, directory management across 50+ review sites (Yelp, YellowPages), product feeds to Google Merchant Center, and Local Inventory Ads management.
• Google Ads Management Service Fully managed Google Search Ads, Local Inventory Ads, and retargeting campaigns with transparent monthly reporting. NMR holds an official Google Partner badge.
• Facebook & Instagram Ads Management Service Facebook and Instagram advertising service with local demographic targeting, product catalog integration, and campaign management for independent retailers.
• Local Delivery App (Curbside Pickup & Local Delivery Program) Turnkey curbside pickup and local delivery website program with email/SMS order notifications and delivery route planning integrated with Apple Maps, Waze, and Google Maps.
• Farm Store Solutions Industry-specific ecommerce and marketing bundle for farm stores, including feed brands integration, delivery zone setup, and local delivery for products like chicks, bulk feed, and bird seed.
• Pet Store Solutions Industry-specific solution for pet stores featuring auto-ship functionality, Astro loyalty integration, dropship partnership with Phillips Pet Food & Supplies (10,000+ items), and Google Shopping Local Inventory Ads.
• Garden Center Solutions Industry-specific ecommerce and marketing solution for garden centers, including product catalog management and local marketing programs for seasonal plants, outdoor furniture, and garden supplies.
• Hardware Store Solutions Industry-specific solution for hardware stores with online ordering, rental fleet integration, and UPC/SKU product matching for specialty hardware items.
• Lumber Yard Solutions

Quantifiable outcome

• Firehouse Pet Shop increased online sales by 3,000% after transitioning from third-party drop-shipping to NMR's locally concentrated ecommerce approach.
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature8 records

Partnerships

24 partnerships are on record, tiered core, flagship and minor.

• AstrocoreTechnology or Integration · 1 January 2021Astro is a loyalty/frequency program provider. NMR integrated its platform with Astro so customers can earn loyalty points and frequency program credit whether they buy online or in-store, bridging digital and physical shopping experiences.
• Phillips Pet Food & SuppliesflagshipStrategic or Co-development Partner · 1 January 2017Following Phillips Pet Food & Supply's acquisition of PetFlow and creation of the Endless Aisles Dropship Ecommerce program for independent pet stores in 2017, NMR became the exclusive vendor for helping stores implement and manage this dropship ecommerce solution, enabling independent pet retailers to offer 10,000+ drop-shipped items.
• LightspeedcoreTechnology or IntegrationPOS integration partner enabling real-time inventory, pricing, and product data synchronization between Lightspeed POS systems and NMR's Shopify-based ecommerce websites for independent retailers.
• VendcoreTechnology or IntegrationPOS integration partner providing inventory and pricing connectivity for Vend POS users who sell through NMR-built Shopify websites.
• TransActPOScoreTechnology or IntegrationPOS integration partner enabling transaction and inventory data flow from TransActPOS systems to NMR's ecommerce platform.
• ECicoreTechnology or IntegrationPOS integration partner for ECi's software solutions used by independent retailers, connected to NMR's product database and Shopify websites.
• EpicorcoreTechnology or IntegrationPOS integration partner for Epicor's retail management solutions, enabling inventory and product data feeds to NMR ecommerce websites.
• CounterpointcoreTechnology or IntegrationPOS integration partner connecting Counterpoint POS data to NMR's Shopify ecommerce platform for independent retailers.
• IntegracoreTechnology or IntegrationPOS integration partner. Integra's POS system was specifically used to connect BCI Retail's store to NMR's product database and Shopify platform, enabling consistently up-to-date online product availability.
• True ValueflagshipGTM or Marketing PartnerTrue Value (both True Value Hardware and True Value Rental) is NMR's primary channel partner, recommending NMR's services to True Value retail members. NMR won True Value Rental Vendor of the Year twice (2013, 2018) and has helped numerous True Value stores with ecommerce websites, POS integration with True Value's catalog, and digital marketing.
• OrgillcoreGTM or Marketing PartnerOrgill is a major hardware and building materials distributor that partners with NMR to provide digital marketing services to its independent retail members.
• CargillcoreGTM or Marketing PartnerCargill, a major feed and agricultural products company, partners with NMR to provide ecommerce and digital marketing solutions to Cargill's independent retail accounts.
• Southern StatescoreGTM or Marketing PartnerSouthern States is an agricultural cooperative that partners with NMR to offer digital marketing services to its independent retail members.
• AgwaycoreGTM or Marketing PartnerAgway, a farm and pet supply cooperative brand, partners with NMR to provide ecommerce and marketing services to its independent retail network.
• LBM AdvantageminorGTM or Marketing PartnerLBM Advantage, a lumber and building materials buying group, partners with NMR to offer ecommerce services to its member lumber yards and building materials dealers.
• Home & Garden ShowplaceminorGTM or Marketing PartnerHome & Garden Showplace is a cooperative of independent garden centers that partners with NMR to provide website and digital marketing services to its members.
• PhillipscoreGTM or Marketing PartnerPhillips Pet Food & Supplies (distinct from the dropship program partnership) is a pet supply distributor that recommends NMR to its retail accounts as a preferred digital marketing and ecommerce partner.
• PurinaminorGTM or Marketing PartnerPurina (nestlé purina) is a major pet food manufacturer that partners with NMR to offer digital marketing and ecommerce services to independent pet retailers carrying Purina products.
• LMCminorGTM or Marketing PartnerLMC is a feed and farm supplies distributor/cooperative that partners with NMR for digital marketing services for its retail members.
• Stella & Chewy'sminorGTM or Marketing PartnerStella & Chewy's is a pet food brand that partners with NMR to offer digital marketing and ecommerce services to independent pet retailers.
• Blue SealminorGTM or Marketing PartnerBlue Seal is an animal feed and pet supply brand that partners with NMR for ecommerce and digital marketing support for independent retailers.
• Poulin GrainminorGTM or Marketing PartnerPoulin Grain is a livestock feed and farm supply brand that partners with NMR for digital marketing and ecommerce services for independent retailers.
• Dave's Pet FoodminorGTM or Marketing PartnerDave's Pet Food is a pet food brand that partners with NMR to offer digital marketing and ecommerce services to independent pet retailers.
• BCI (Bradley Caldwell)minorGTM or Marketing PartnerBradley Caldwell, Inc. is a wholesale distribution company for pet, bird, equine, and farm supplies that partnered with NMR to create a training center that was later converted to a public retail store (BCI Retail) using NMR's ecommerce platform.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• SmartSites: SmartSites is a digital marketing agency offering website design, SEO, PPC, and email marketing for SMBs. Its recurring, fully managed digital marketing offering and retail/SMB customer base parallels NMR's positioning.
• Single Grain: Single Grain is a digital marketing agency offering SEO, paid media, content, and CRO services to SaaS and ecommerce clients. Its recurring managed-services engagement model and focus on measurable ROI for SMB clients aligns with NMR's value proposition.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid search, paid social, SEO, and lifecycle marketing for ecommerce and retail clients. Its recurring managed-services model and retail/SMB focus is directly comparable to NMR.
• OuterBox: OuterBox is a digital marketing and ecommerce agency that builds and manages Shopify and Magento storefronts and runs Google/Facebook Ads for retail and DTC brands. Like NMR, it bundles site build, SEO, and paid media into a recurring managed engagement for SMB retailers.
• Coalition Technologies: Coalition Technologies is an ecommerce-focused digital agency offering SEO, PPC, web design, and CRO on Shopify and other platforms. Its bundle of managed ecommerce services for retailers closely mirrors NMR's service stack.
• Avenue Z: Avenue Z is a digital marketing and PR agency providing paid media, SEO, social, and content services with a focus on ecommerce and consumer brands. Its integrated managed-services approach is comparable to NMR's bundle.
• LYFE Marketing: LYFE Marketing is a full-service digital marketing agency providing social media management, SEO, PPC, and email marketing for SMBs across retail and other verticals. Like NMR, it sells managed recurring engagements rather than self-serve tools.
• Optimum7: Optimum7 is an ecommerce agency specializing in Shopify, BigCommerce, and custom storefront builds with SEO, CRO, and email marketing add-ons. It sells recurring managed engagements to retail SMBs, directly competing with NMR's offering.

Emerging players

• Feedonomics: Feedonomics provides product feed management and data syndication for Google Shopping, Facebook Shops, and other channels — overlapping with NMR's Local Inventory Ads and product catalog integrations. Both serve retailers needing optimized product feeds, though Feedonomics focuses on enterprise data infrastructure.

Broad incumbents

• BigCommerce Agency Partners: BigCommerce is a major Shopify competitor that runs its own partner agency program serving independent and mid-market retailers. While a platform rather than an agency, its partner agencies compete head-to-head with NMR for ecommerce + digital marketing budgets at independent retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newmediaretail
• YouTubeyoutube.com/channel/UC-qYndTi6s8vA7NHBOUjpSw/videos
• Facebookfacebook.com/newmediaretailer
• LinkedInlinkedin.com/company/new-media-retailer
• Instagraminstagram.com/newmediaretailer/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Media Retailer