Selectra España
Selectra España is a free advisor-led household bill comparison and contract management platform, serving over 1 million Spanish households and SMEs across energy, telecom, insurance, alarms, water and solar verticals, monetized through supplier commissions and SelectraPlus subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Selectra España does
Selectra España (legal entity PROFIELECTRA S.L., founded ~2010, headquartered at C/ Conde de Vilches 20, Madrid) operates a free, advisor-led household bill comparison and management platform serving residential consumers and small/medium businesses (pymes) across six verticals: energy (electricity, gas), telecommunications (fiber, mobile, TV), home alarms, insurance (via wholly-owned subsidiary SEGURSELECTRA, a DGSFP-registered tied insurance agency under key AJ0260), water, and personal finance. The technical platform combines a web-based comparator front-end with proprietary large-scale databases covering >90% of the Spanish market (300+ energy offers, 650+ telecom offers from 50+ providers, 50+ insurers with 138+ coverage items per health policy, updated daily), a proprietary multi-factor tariff ranking called Selectra Score (A–E), personalized savings calculators (electricity bill simulator, power calculator, solar ROI), and a mobile app (MySelectra) for consumption tracking. Premium services include SelectraPlus, a paid subscription that proactively monitors the market for better tariffs and billing anomalies, and Club Selectra, a collective purchasing initiative.
The company runs an inside-sales go-to-market with dedicated phone advisors across each vertical, supported by WhatsApp, web forms (Typeform), and a self-serve comparator path. Distribution is augmented by a channel-partner ecosystem that includes 83 supplier partners (Endesa, Naturgy, Repsol, TotalEnergies, Octopus, Vodafone, Orange, Másmóvil, ADT, Movistar Prosegur, MAPFRE, Sanitas, DKV, SegurCaixa Adeslas, FIATC, among others) plus referral partnerships with Revolut (exclusive negotiated rates in-app), Qonto, acierto.com, and the Jaén Bar Association. Customer acquisition combines an extensive SEO/content-marketing engine (operating dozens of vertical-specific domains), paid search and social (Google Ads, Facebook), and earned media.
Selectra earns revenue primarily through commissions paid by supplier partners for each contract switched or referred through the platform (affiliate/referral model); the consumer-facing service is free, with commissions baked into supplier pricing rather than passed to customers. Secondary revenue comes from exclusive negotiated offers, SelectraPlus subscriptions, and insurance mediation fees via SEGURSELECTRA. The company claims to serve over 1 million Spanish households (roughly 1 in 10 homes), with average customer savings of €530/year and a 4.8/5 satisfaction rating, and operates as part of the broader Selectra Group active in France, Italy, Portugal, UK, Ireland, Austria, Australia, Japan and Mexico.
Selectra España firmographics
Firmographics- Name
- Selectra España
- Legal name
- PROFIELECTRA S.L.
- Website
- https://selectra.es
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Selectra España is a free advisor-led household bill comparison and contract management platform, serving over 1 million Spanish households and SMEs across energy, telecom, insurance, alarms, water and solar verticals, monetized through supplier commissions and SelectraPlus subscriptions.
- Ownership category
- akta.pro rank
Selectra España industry classification
Industry- Product category
- Utility Comparison Services
- NAICS
- Marketing Consulting Services (541613), Telephone Call Centers (56142)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN), General Customer Service (Order/Account/Inquiries) (BPAAABAA)
Keywords
Where Selectra España is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Selectra España business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Supplier/Partner Commissions: Selectra's primary revenue stream comes from commissions paid by supplier partners (energy companies, telecom operators, insurers, alarm companies) for each contract registered or referred through the platform. The service is free for consumers. The commission is included in the standard pricing of products, not as an additional charge.
- Exclusive/Exclusive Offers and Discounts: Selectra negotiates special discounted rates or exclusive offers with supplier partners that are only available through Selectra. While customers pay the same or lower price, these exclusive arrangements generate differentiated commercial value and strengthen partner relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer Advisory Service - Free |
| Freemium | Pay-as-you-go | Business Advisory Service - Free |
| Subscription | Monthly | SelectraPlus Premium Service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Selectra España product offering
Product offeringCore offering
Selectra España is a free comparison and contract management platform that helps Spanish households and small businesses optimize their recurring household expenses across energy (electricity, gas, solar self-consumption), telecommunications (fiber, mobile, TV), home alarms, insurance (health, home, dental, life, pet, funeral), water, and personal finance. Customers reach Selectra through the website, WhatsApp, or dedicated inbound phone lines staffed by vertical-specific advisors who compare offers, identify billing errors, switch providers, and manage contracts on the customer's behalf. The service is free to end users; Selectra earns commissions from supplier partners for each contract registered through the platform, and offers a premium subscription service (SelectraPlus) for proactive ongoing monitoring.
Product overview
Selectra España is a free integral household bill management and comparison platform operating across six verticals: energy (electricity and gas), telecommunications (internet and mobile), home alarms, insurance (via Segurselectra, its authorized tied insurance agency), solar self-consumption, and personal finance. The core product is its network of comparator tools — for energy, telecom, alarms, and insurance — which are complemented by the premium SelectraPlus monitoring service, the MySelectra consumption-tracking app, the Club Selectra collective purchasing club, and proprietary scoring tools like Selectra Score. All core services are free to end users; Selectra generates revenue through commissions from partner suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- Selectra Score: Exclusive ranking indicator that classifies tariffs beyond price, evaluating quality of service, customer opinions, app availability, permanence clauses, renewable energy percentage, and billing flexibility.
- Selectra Plus
- MySelectra
- Club Selectra
Products and services
- Selectra Energy (Comparador de Luz y Gas) Free comparator and advisory service for electricity and gas tariffs, helping Spanish households and businesses identify the cheapest offers, switch suppliers, adjust contracted power, change meters, and manage energy contracts on their behalf.
- Selectra Telecom (Comparador de Internet y Móvil) Comparator for internet, fiber, mobile, and TV plans covering 650+ offers from 50+ providers, updated every Tuesday, with personalized recommendations based on user profile and contract switching handled on the customer's behalf.
- Selectra Alarmas Comparator and advisory service for home and business alarm systems, comparing prices, monthly fees, equipment, technology, and contract conditions of leading Spanish security companies (e.g., ADT, Movistar Prosegur, Sicor, Segurma).
- Selectra Seguros (SEGURSELECTRA) Insurance mediation service comparing health, home, dental, life, pet, and funeral insurance across multiple Spanish insurers with personalized quotes and post-contract support, delivered through Selectra's licensed tied insurance agency.
- Selectra Autoconsumo Comparator and advisory service for solar panel installation and self-consumption tariffs, covering subsidies, ROI calculators, and rankings of the best solar tariffs and installers in Spain.
- Selectra Finanzas Financial comparator and educational platform covering savings accounts, mortgages, salary calculators, and other financial products, ordered by objective criteria such as highest TAE.
- SelectraPlus Premium monthly subscription service that proactively monitors the Spanish utility market on the customer's behalf, alerting them to price increases, contract renewals, billing anomalies, and better offers throughout the year.
- MySelectra (App de control de consumo) Online platform and mobile app for tracking electricity consumption, monitoring bills, and accessing personalized savings analysis.
- Club Selectra Collective purchasing club offering exclusive negotiated deals on energy, telecom, and other services, with member benefits such as special discounts and referral rewards.
- Selectra Agua Water utility comparison and advisory service, allowing Spanish households to compare and optimize their water supply contracts.
Quantifiable outcome
- Average annual savings of €530 per household
- +3 more outcomes
Companies that use Selectra España
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Selectra España technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Selectra España partnerships and signals
Strategic signalPartnerships
50 partnerships are on record, tiered core and minor.
- FinetworkcoreFinetwork is a 100% Spanish telecom operator with 500K+ customers, collaborating with Selectra and Revolut to offer exclusive discounted telecom rates (5% extra bill discount on all tariffs) and convergent fiber+mobile packages to Revolut/Selectra customers.
- PodocorePodo is a 100% renewable electricity supplier certified by CNMC, offering exclusive electricity rates to Revolut customers through the Revolut-Selectra partnership, including a €25 Revolut account credit per referred friend and 12 months of free electricity maintenance for online contracts.
- EndesacoreEndesa is one of Selectra's key energy supply partners, offering electricity and gas contracts to Selectra's customer base. Selectra facilitates Endesa contract switching and management for residential and business customers. Also a partner in the solar panel (autoconsumo) vertical.
- NaturgycoreNaturgy is a key energy partner providing electricity and gas supply contracts to Selectra's referred customers. Also a partner in the solar autoconsumo vertical.
- RepsolcoreRepsol is an energy partner offering electricity and gas supply contracts. Also a partner in the solar installation (autoconsumo) vertical alongside Endesa, Naturgy, TotalEnergies, and Octopus.
- TotalEnergiescoreTotalEnergies is a key energy partner for both standard electricity/gas supply and solar autoconsumo offerings. Selectra directs customers seeking competitive energy pricing and solar installations to TotalEnergies.
- Octopus EnergycoreOctopus Energy is a partner exclusively for domestic (residential) energy customers, offering electricity contracts and solar tariffs through Selectra's referral channel.
- PlenitudeminorPlenitude is a partner exclusively for domestic (residential) energy customers seeking electricity contracts.
- PodocorePodo is an electricity and gas supplier with 100% renewable energy certification from CNMC, offering competitive pricing. Exclusive partner for domestic customers and participant in Revolut's exclusive offer program through Selectra.
- MásMóvil EnergíaminorMásMóvil Energía is a telecom-energy convergent brand partner exclusively for domestic customers, offered through Selectra's energy comparison channel.
- Yoigo LuzminorYoigo Luz is a partner exclusively for domestic energy customers, combining telecom and energy services.
- Contigo EnergíaminorContigo Energía is an energy supplier partner serving Selectra's residential and business customer base.
- MET EnergíaminorMET Energía is an energy supplier partner serving Selectra's business and residential customer base.
- ADX EnergíaminorADX Energía is an energy partner exclusively for business (B2B) customers seeking electricity and gas contracts through Selectra.
- Audax EnergíaminorAudax Energía is a business-focused energy partner exclusively serving Selectra's B2B customers.
- GasPymeminorGasPyme is a partner exclusively for small and medium businesses (pymes), offering gas supply contracts through Selectra.
- ODF EnergíaminorODF Energía is a business-focused energy partner exclusively for Selectra's B2B customers.
- AxpominorAxpo (Axpo Energía) is a business-focused energy partner exclusively for Selectra's B2B customers.
- VodafonecoreVodafone is a key telecom partner offering fiber, mobile, and TV packages through Selectra's telecommunications comparison and contracting service.
- OrangecoreOrange is a major telecom partner offering fiber, mobile, and convergent packages through Selectra's telecom comparison channel.
- MásmóvilcoreMásmóvil is a telecom partner offering competitive fiber and mobile packages through Selectra's comparison platform.
- LowiminorLowi (low-cost telecom brand) is a telecom partner offering mobile and fiber services through Selectra's comparison service.
- YoigominorYoigo is a telecom partner offering mobile and fiber services through Selectra's comparison service.
- SilbominorSilbo is a regional telecom partner offering mobile services through Selectra's comparison platform.
- FibritelminorFibritel is a regional telecom partner offering fiber services through Selectra's comparison platform.
- ADTcoreADT is a key alarm and home security partner offering monitored alarm systems through Selectra's security comparison service.
- Movistar Prosegur AlarmascoreMovistar Prosegur is a leading alarm and security system partner offering home and business alarm packages through Selectra's security comparison channel.
- Sicor (Grupo Sicor)minorSicor (Grupo Sicor / Celestica) is an alarm company partner offering security systems for homes and businesses through Selectra's comparison service.
- SegurmaminorSegurma is an alarm company partner offering home security systems through Selectra's comparison platform.
- FIATC Mutua de SeguroscoreFIATC is a key insurance partner offering health, home, and other insurance products through SEGURSELECTRA's mediation platform.
- SegurCaixa AdeslascoreSegurCaixa Adeslas is a major health and dental insurance partner available through SEGURSELECTRA's insurance comparison and mediation service.
- DKV SeguroscoreDKV is a health insurance partner offering medical and dental coverage plans through SEGURSELECTRA's insurance mediation service.
- SanitascoreSanitas is a health insurance partner offering medical coverage plans through SEGURSELECTRA's insurance comparison and mediation service.
- MAPFREcoreMAPFRE is a multi-line insurance partner offering life, home, health, and general insurance products through SEGURSELECTRA's mediation service (including MAPFRE Vida and MAPFRE España).
- Generali EspañaminorGenerali is a general insurance partner offering life, health, and property insurance through SEGURSELECTRA's mediation platform.
- ASISAminorASISA is a health insurance partner offering medical coverage through SEGURSELECTRA's insurance comparison service (includes ASISA Vida).
- iptiQ EMEA P&C S.A. (Swiss Re)minoriptiQ EMEA P&C S.A., branch in Spain, is an insurance partner offering selected coverage products through SEGURSELECTRA's platform.
- ERGO Vida SegurosminorERGO Vida is a life insurance partner offering coverage through SEGURSELECTRA's mediation service.
- GES SegurosminorGES Seguros is a general insurance partner available through SEGURSELECTRA's comparison and mediation service.
- CAJA DE SEGUROS REUNIDOS (CASER)minorCASER is a multi-line insurance partner offering health, life, and property coverage through SEGURSELECTRA's insurance mediation platform.
- AEGON EspañaminorAEGON España is a life and health insurance partner available through SEGURSELECTRA's insurance comparison service.
- Mutua de PropietariosminorMutua de Propietarios is a property insurance partner (homeowners insurance specialist) available through SEGURSELECTRA.
- Occident GCOminorOccident GCO is a multi-line insurance partner available through SEGURSELECTRA's mediation platform.
- Inter Partner Assistance SA (AXA Partners)minorInter Partner Assistance SA, Spanish branch, is an insurance partner offering assistance and travel insurance products through SEGURSELECTRA.
- AXA Aurora VidaminorAXA Aurora Vida is a life insurance partner available through SEGURSELECTRA's mediation service.
- MURIMAR VidaminorMURIMAR Vida is a marine and property insurance partner available through SEGURSELECTRA's platform (also listed as MURIMAR for maritime insurance).
- RevolutcoreRevolut, a leading digital bank with 690K+ clients in Spain, signed a collaboration agreement with Selectra to offer exclusive negotiated energy and telecom rates (from Finetwork and Podo) to Revolut customers through its mobile app's discount portal. Selectra acts as the savings expert partner, providing exclusive rates negotiated for the Revolut customer base.
- QontominorQonto, a business banking platform for SMEs and freelancers, has a commercial partnership with Selectra to refer business customers seeking to optimize their energy and telecom expenses.
- acierto.comminoracierto.com is a lead generation and comparison platform for insurance and energy products, collaborating with Selectra for mutual referral of customers across verticals.
- GAJ Jaén (Colegio de Abogados de Jaén)minorThe Jaén Bar Association (GAJ Jaén) signed a collaboration agreement with Selectra to refer its member lawyers and their clients for household expense optimization services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Selectra España competitors and assessment
Company assessmentEmerging players
- iAhorro: Spanish comparison platform for financial products (mortgages, loans, savings). Adjacent comparison/lead-gen model with partial vertical overlap into Selectra's emerging finance vertical.
Direct peers
- Hello Watt: French energy and telecom comparison platform with a strong focus on energy efficiency and solar. Operates the same lead-gen / advisory model as Selectra in a closely comparable regulatory market.
- Twenergy: Endesa-owned energy information and comparison platform. Competes directly with Selectra's energy comparator with the structural advantage of being operated by a major Spanish supplier.
- Rastreator: Spanish comparison platform (owned by Admiral Group) covering insurance, telecom, and energy. Closely overlaps with Selectra's multi-vertical comparison offering and competes for the same organic search traffic.
- Acierto.com: Spanish lead generation and comparison platform for insurance and energy products. Direct competitor across multiple Selectra verticals; also a commercial partner for cross-referrals.
- Kelisto: Spanish price comparison platform for energy, telecom, insurance, and financial services. Direct competitor to Selectra in the multi-vertical household expense comparison space in Spain.
- Selectra France: Sister company within the Selectra Group operating the same free comparison and switching model in France. Closest peer in business model, technology stack, and GTM motion.
Broad incumbents
- Iberdrola: Spain's largest electric utility with significant direct digital customer acquisition. A major supplier partner to Selectra and a structural threat if it routes more customers through proprietary channels.
- EDP Energía: Major Spanish/Portuguese utility with growing direct digital sales channels. Competes with Selectra at the supplier level by capturing end-customers directly, bypassing third-party comparators.
- Endesa: One of Spain's largest energy suppliers and a core Selectra partner (energy + solar). Operates Twenergy as its comparison arm, making it both a partner and a competitor for customer acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Selectra España social profiles
Digital presenceSelectra España compliance and trust
Trust signalCompliance2 records
Selectra España financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selectra España leadership team
Management profileNumber of profiles
Profiles1 record
Selectra España subsidiaries and ownership
Company hierarchySubsidiaries1 record
Selectra España funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selectra España M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selectra España
What does Selectra España do?
Selectra España is a free comparison and contract management platform that helps Spanish households and small businesses optimize their recurring household expenses across energy (electricity, gas, solar self-consumption), telecommunications (fiber, mobile, TV), home alarms, insurance (health, home, dental, life, pet, funeral), water, and personal finance. Customers reach Selectra through the website, WhatsApp, or dedicated inbound phone lines staffed by vertical-specific advisors who compare offers, identify billing errors, switch providers, and manage contracts on the customer's behalf. The service is free to end users; Selectra earns commissions from supplier partners for each contract registered through the platform, and offers a premium subscription service (SelectraPlus) for proactive ongoing monitoring.
Is Selectra España a public or private company?
Selectra España is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selectra España founded?
Selectra España was founded in 2010. It employs 251 to 500 people.
Where is Selectra España based?
Selectra España is headquartered in Madrid, Spain, in the Europe region.
How does Selectra España make money?
Two revenue lines are on record. Supplier/Partner Commissions are the primary driver. The others are exclusive/Exclusive Offers and Discounts.
Who are Selectra España's main competitors?
iAhorro is listed as an emerging player. Direct peers are Hello Watt, Twenergy, Rastreator, Acierto.com, Kelisto and Selectra France. Broad incumbents are Iberdrola, EDP Energía and Endesa.
Does Selectra España have an API?
No public API is recorded for Selectra España.
What industry is Selectra España in?
Selectra España's product category is Utility Comparison Services. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 541613 and its SIC code is 8742.