Berberian & Associates

What Berberian & Associates does

Per available firmographic records, Berberian & Associates Inc is described as a 1976-founded, privately held US company (11-50 employees, based in Andover) that brings brands to retail markets, ecommerce, B2B, private label, and operational services. Substantive operational and product data attached to the company in the input corpus, however, describes a different entity — a B2B sales prospecting and data platform offering a Chrome-extension-based prospector, AI account prospecting, champion tracking (real-time job-change alerts), CRM enrichment via Salesforce Managed Package and HubSpot/Workato, and a patented AI cold email generator (Scribe). The platform verifies up to 90 million records per month, detects approximately 5.37 million job changes, and operates on a Universal Credits pricing model spanning freemium, monthly, annual, and enterprise tiers with a master subscription agreement for custom contracts. Named customers span WalkMe, Optimizely, Clari, Greenhouse, Workato, Smartly.io, Darktrace, and Sigma, with a go-to-market that combines product-led growth (freemium, Chrome extension virality) and enterprise field sales. Note: the firmographic profile and the product/customer profile in the source material are inconsistent; this description reflects the product and operational data that carries the majority of attributable source IDs.

Name

Berberian & Associates

Legal name

LeadIQ Inc.

Website

https://berberianandassociates.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Berberian & Associates' attached operational data describes a B2B sales prospecting platform offering Chrome-extension lead capture, AI account prospecting, champion tracking, CRM enrichment, and a patented AI email generator, serving enterprise and mid-market sales teams globally on a Unified Credits pricing model.

Ownership category

akta.pro rank

Product category

B2B Sales Intelligence Software

NAICS

Directory and Mailing List Publishers (51314)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B sales prospecting
• Contact data platform
• CRM data enrichment
• AI sales automation
• Champion job tracking

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Universal Credits): LeadIQ operates on a subscription model using Universal Credits - a single pool of credits usable across all features. Plans include freemium tier, monthly subscriptions, and annual plans with different credit allocations. Credits have no cash value and expire at end of subscription term.
2. Usage-Based Credits: Credit consumption varies based on usage - unlocking emails, phone numbers, job change alerts, and enrichment operations consume from the unified credit pool. Legacy unlimited plans operate under fair use policy limiting usage to 10,000 credits per user per month.
3. Freemium Access: Free tier available allowing users to experience core functionality. LeadIQ may terminate freemium use at any time without prior notice. Freemium credits expire after 1 year.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Berberian & Associates provides a B2B sales prospecting and data intelligence platform that helps revenue teams capture, enrich, and act on contact and account data. Its core offerings include a browser-based Prospector tool, AI Account Prospecting, real-time Champion Tracking, automated CRM Enrichment with a Flexible API, and the patented Scribe AI email generator — all unified through a single Universal Credits pool.

Product overview

LeadIQ is a B2B sales prospecting platform offered as a unified all-in-one system, combining multiple modules: Prospector (Chrome Extension for lead capture), AI Account Prospecting (ICP account identification), Champion Tracking (job change alerts), CRM Enrichment & Flexible API (data enrichment), and Scribe (AI-powered email generation). The platform operates on a Universal Credits system — a single credit pool that powers every workflow — replacing legacy per-feature credit buckets. The architecture is platform-plus-modules, where the core Chrome Extension and web dashboard serve as the primary interface, with integrated CRM connections (Salesforce Managed Package, HubSpot via Workato) and a Flexible API for custom workflows.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 67% improvement in obtaining prospect mobile numbers (H1 2022 vs H2 2022)
• +7 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core and major.

• SalesforcecoreTechnology or IntegrationNative Managed Package integration for Salesforce. Enables seamless CRM enrichment, contact synchronization, and data flow between LeadIQ and Salesforce platforms.
• HubSpotcoreTechnology or IntegrationIntegration via Workato for no-code HubSpot enrichment. Enables automatic contact and company data enrichment within HubSpot CRM workflows.
• SalesloftcoreTechnology or IntegrationSales engagement platform integration. Enables adding prospects directly to Salesloft sequences from LeadIQ data.
• GongmajorTechnology or IntegrationRevenue intelligence platform integration. Works alongside LeadIQ for enhanced prospecting workflows and sales data correlation.
• OutreachcoreTechnology or IntegrationSales engagement platform integration. One-click capture sends contacts directly to Outreach sequences. Primary workflow for many SDR teams.
• Groove by ClarimajorTechnology or IntegrationRevenue operations platform integration. Connects LeadIQ data with Clari's revenue operations workflows.
• ZapiermajorTechnology or IntegrationWorkflow automation integration. Enables connecting LeadIQ with thousands of other apps through Zapier's automation platform.
• WorkatocoreTechnology or IntegrationEnterprise integration platform. Powers no-code HubSpot enrichment and other workflow automations between LeadIQ and business systems.
• ClaymajorTechnology or IntegrationData enrichment platform integration. Enables combining LeadIQ data with other data sources in Clay's enrichment workflows.
• Chili PipermajorTechnology or IntegrationInbound conversion platform integration. Connects LeadIQ prospect data with Chili Piper's scheduling and routing capabilities.
• NooksmajorTechnology or IntegrationSales dialing platform integration. Enhances sales productivity by combining LeadIQ data with Nooks' calling capabilities.
• OrummajorTechnology or IntegrationAI-powered sales calling platform integration. Connects LeadIQ prospect data with Orum's dialing technology.
• LinkedIn Sales NavigatorcoreTechnology or IntegrationDeep integration with LinkedIn's sales intelligence tool. LeadIQ Chrome extension mirrors Sales Navigator profiles enabling instant data capture while browsing.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting infrastructure. AWS provides the cloud platform for LeadIQ's services and data storage.
• MongoDBcoreTechnology or IntegrationDatabase program. MongoDB serves as the primary database infrastructure for LeadIQ's data operations.
• ZendeskmajorTechnology or IntegrationCustomer service platform. Powers LeadIQ's customer support operations and help desk.
• DatabrickscoreTechnology or IntegrationData warehouse platform. Enables LeadIQ's data processing and analytics capabilities.
• DatadogmajorTechnology or IntegrationMonitoring platform. Provides infrastructure monitoring and observability for LeadIQ's systems.
• OpenAIcoreTechnology or IntegrationAI services. Powers LeadIQ's AI features including the Scribe cold email generator and other machine learning capabilities.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lusha: Lusha provides B2B contact data (emails, phone numbers) via a browser extension and sales intelligence platform. Directly comparable to LeadIQ's Prospector extension and core contact-data offering, with similar mid-market and SMB target buyers.
• Cognism: Cognism is a B2B sales intelligence provider with strong EMEA coverage, focused on verified contact data and compliant prospecting. Comparable to LeadIQ in product category (B2B contact data with verification) and target market (mid-market and enterprise sales teams).
• Seamless.AI: Seamless.AI is a real-time B2B contact data platform with a Chrome extension for capturing leads from LinkedIn and the web. Directly comparable to LeadIQ on extension-based lead capture, contact data accuracy, and sales prospecting use cases for SDRs and AEs.
• Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform combining a contact database with sequencing and outreach tools. Closely comparable to LeadIQ in target buyer (SDRs/BDRs/AEs), PLG GTM motion, and bundled data-plus-workflow value proposition.

Broad incumbents

• 6sense: 6sense is an account intelligence and predictive sales platform focused on buying intent and account prioritization. Adjacent but comparable to LeadIQ's AI Account Prospecting capability for identifying high-fit accounts.
• ZoomInfo: ZoomInfo is the dominant B2B contact data and sales intelligence platform, serving enterprise sales/marketing teams with a much larger database and broader feature set. LeadIQ explicitly positions against ZoomInfo on data accuracy, time-to-value, and ease of use, making it the primary incumbent competitor.
• Salesloft: Salesloft is a sales engagement platform and a direct integration partner for LeadIQ. Operates as a broader workflow incumbent in the same sales-tech category where LeadIQ provides the contact data layer.
• Outreach: Outreach is a leading sales engagement platform that integrates with LeadIQ for prospect capture and sequence enrollment. A broad incumbent in the sales-tech stack that LeadIQ complements (and partly depends on) for SDR workflows.

Emerging players

• UserGems: UserGems specializes in champion/job-change tracking and pipeline generation alerts, directly overlapping with LeadIQ's Champion Tracking module. Comparable as a focused emerging player in the buyer-signal tracking use case within the broader sales intelligence stack.
• Champify: Champify is an emerging player focused on champion tracking and former-buyer job-change alerts, narrowly overlapping with LeadIQ's Champion Tracking feature. A direct niche competitor for the same buyer-signal use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/leadiq
• YouTubeyoutube.com/channel/UCNb5aT5w8EIMX4QKFuFL_Yg
• Facebookfacebook.com/leadiq
• LinkedInlinkedin.com/company/leadiq-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berberian & Associates