What OpenRoom does

OpenRoom Events Limited operates a portfolio of invitation-only, two-day B2B forum brands connecting senior decision-makers in healthcare and retail with paying vendors and sponsors. The company runs four distinct vertical event platforms — DentalForum (for dental groups and DSOs), VetForum (for veterinary groups), PharmacyForum (for pharmacy leaders), and ReFuel Forum (for fuel and convenience retailers) — across six or more geographic regions including the UK, USA, Europe, MENA, Africa, and APAC/ANZ. The core technology stack consists of an event management platform with pre-scheduled meeting coordination, delegate login systems, and dedicated event-specific websites per forum brand (built on the ASP Events CMS). The business model relies on a two-sided marketplace dynamic: buyers (DSOs, veterinary groups, pharmacy groups, fuel retailers) attend complimentary as guests, while vendors and suppliers pay for attendance and sponsorship packages spanning headline, gold, and supporting tiers. Multi-year contracts are typical for both vendor attendance and sponsorship, with exact pricing not publicly disclosed. Founded in 2004 and headquartered in London at The Foundry, Fulham Palace Road, OpenRoom operates as a subsidiary of CloserStill Media Limited, a UK-based diversified events and media group, and shares corporate infrastructure including data protection and accessibility compliance with the parent.

Name

OpenRoom

Legal name

OpenRoom Events Limited

Website

https://openroomevents.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

OpenRoom Events operates invitation-only, two-day B2B forums across four verticals (dental, veterinary, pharmacy, fuel/convenience retail), connecting senior buyer decision-makers with paying vendors and sponsors across UK, USA, Europe, MENA, Africa, and APAC. It is a London-based subsidiary of CloserStill Media Limited.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vendor/Supplier Paid Attendance: Vendors and suppliers pay to participate in events, gaining access to pre-scheduled meetings with senior buyer decision-makers. Participation is paid and selective, limited to vendors whose offerings align with audience priorities.
2. Event Sponsorship: Sponsorship packages ranging from headline sponsor to product demos and custom sponsor-led activities. Includes brand visibility across digital platforms, on-site signage, event materials, and speaking opportunities.
3. Tailored Sponsorship Packages: Custom sponsorship packages that can include keynote slots, panel participation, roundtable leadership, and interactive product demonstrations. Designed to deliver brand positioning and lead generation ROI.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OpenRoom operates a portfolio of small, invitation-only, two-day B2B events across four vertical brands (DentalForum, VetForum, PharmacyForum, and ReFuel Forum). Each event combines pre-scheduled speed-meetings, curated content sessions, and networking functions to connect senior decision-maker buyers with vetted vendors and sponsors within healthcare (dental, veterinary, pharmacy) and fuel/convenience retail sectors across global markets.

Product overview

OpenRoom Events operates a portfolio of invitation-only, two-day B2B event platforms serving healthcare and retail industries. The core offering consists of four distinct event brands: DentalForum (for dental groups and DSOs), VetForum (for veterinary groups), PharmacyForum (for pharmacy leaders), and ReFuel Forum (for fuel and convenience retailers). Each event features targeted speed-meetings, strategic networking, and industry content tailored to senior decision-makers seeking partnerships and business growth opportunities across global markets.

Differentiator

Problem solved

Functional benefit

Brands

• ReFuel Forum: B2B event platform for fuel and convenience retailers connecting with vendors and suppliers across global markets.
• DentalForum
• VetForum
• PharmacyForum

Products and services

• DentalForum Invitation-only two-day events for dental group leaders and DSO decision-makers, featuring targeted networking, speed meetings, and industry content sessions across UK, USA, and EMEA regions.
• VetForum Exclusive events for veterinary group leaders connecting decision-makers with solution providers, featuring collaborative sessions and partnership-building opportunities in USA and Europe.
• PharmacyForum Small, invitation-only gatherings for pharmacy leaders redefining community healthcare, connecting group decision-makers with partners and solutions transforming patient care.
• ReFuel Forum Exclusive events for fuel and convenience retailers providing content, strategic sourcing with select vendors, and networking across Africa, MENA, APAC, Europe, UK, and USA regions.

Quantifiable outcome

• Two days at VetForum equals 18 months of business development (CoVet Chief Veterinary Officer)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

51 partnerships are on record, tiered core, headline sponsor, supporting sponsor and gold sponsor.

• Lincoln InternationalcoreStrategic or Co-development PartnerLincoln International, a healthcare investment banking advisory firm, provides speakers to DentalForum EMEA. Matthew Lee, Co-Head of Healthcare Europe at Lincoln International, is listed as a speaker at DentalForum EMEA 2026. Lincoln International contributes thought leadership content to the forum's conference program.
• McKinsey & CompanycoreStrategic or Co-development PartnerMcKinsey & Company provides senior speakers to ReFuel Forum Europe. Alvaro Bau (Partner, Global Oil & Gas Marketing Service Line, Madrid) and Lauritz Fischer (Management Consultant, Stuttgart, Leader for e-mobility & EV Infrastructure at McKinsey's Center for Future Mobility) are listed as speakers at ReFuel Forum Europe 2026, delivering sessions on electrification and industry outlook.
• PriceEasy AIcoreStrategic or Co-development PartnerPriceEasy AI, a fuel pricing and market intelligence company, provides speakers and content leadership to ReFuel Forum Europe. Guy Bickerstaffe (VP of Commercial) and Salim Patel (Account Executive) deliver sessions on practical AI applications for fuel pricing and convenience retail optimization.
• Scribenoteheadline sponsorGTM or Marketing PartnerScribenote, a veterinary AI documentation company, has returned as Headline Sponsor at ReFuel Forums worldwide. The Co-Founder of Scribenote noted the event energy as 'unmatched' and values the forum for connecting with industry leaders and sharing innovations in veterinary technology.
• Straumann Groupheadline sponsorGTM or Marketing PartnerStraumann Group serves as Headline Sponsor of DentalForum EMEA 2026. Straumann is a global leader in dental implantology and restorative solutions. Their headline sponsorship positions them prominently across the EMEA dental leader event.
• Titan Cloudsupporting sponsorGTM or Marketing PartnerTitan Cloud, a c-store and fuel retail technology company, has participated as a sponsor at ReFuel Forums. Their Sales Director described the events as providing 'great meetings, insightful conversations, and reconnecting with familiar faces in a room full of industry leaders.'
• FollowApp.Caresupporting sponsorGTM or Marketing PartnerFollowApp.Care, a dental practice management solution, has grown from having no UK presence to becoming a leading product and headline sponsor at DentalForum within five years, demonstrating the forum's effectiveness as a market entry and growth platform for emerging dental suppliers.
• Agilio Softwaresupporting sponsorGTM or Marketing PartnerAgilio Software, a UK dental software company, sponsors OpenRoom Events forums including DentalForum. Listed among the sponsor logos on the main OpenRoom sponsorship page and DentalForum sponsor pages.
• Amazon Businesssupporting sponsorGTM or Marketing PartnerAmazon Business sponsors OpenRoom Events across multiple forums, listed on the main sponsorship page and DentalForum sponsor section. Amazon Business provides B2B procurement solutions for dental, veterinary, and retail organizations.
• Philipssupporting sponsorGTM or Marketing PartnerPhilips (oral healthcare and medical devices) sponsors OpenRoom Events forums including DentalForum. Listed on the main OpenRoom sponsorship page and DentalForum EMEA sponsor section.
• Henry Scheinsupporting sponsorGTM or Marketing PartnerHenry Schein, a major dental equipment and supplies distributor, sponsors DentalForum. Listed in the DentalForum past sponsorships section alongside other major dental industry suppliers.
• Dentsply Sironasupporting sponsorGTM or Marketing PartnerDentsply Sirona, a global dental equipment and technology manufacturer, sponsors DentalForum. Listed in the DentalForum past sponsorships and brand display sections.
• Gilbarco Veeder-Rootsupporting sponsorGTM or Marketing PartnerGilbarco Veeder-Root, a global fuel dispensing and retail automation company, sponsors ReFuel Forum events. Vishnu Govender, Key Account Director SEA, is listed as a speaker. Listed on the main ReFuel sponsorship page.
• PDI Technologiessupporting sponsorGTM or Marketing PartnerPDI Technologies, a fuel retail automation and convenience retail technology company, sponsors ReFuel Forum. Listed on the main OpenRoom and ReFuel Forum sponsorship pages across multiple regions.
• Electric Erasupporting sponsorGTM or Marketing PartnerElectric Era, an EV charging infrastructure company, sponsors ReFuel Forum events. Brittany Kaplan, Senior Manager Enterprise Sales, is listed as a speaker. Positioning at the intersection of EV charging and fuel/convenience retail.
• AHT Cooling Systemssupporting sponsorGTM or Marketing PartnerAHT Cooling Systems, a manufacturer of commercial refrigeration for retail, sponsors ReFuel Forum. Listed on the main ReFuel Forum sponsorship page as a partner in the fuel and convenience retail ecosystem.
• FuelTranssupporting sponsorGTM or Marketing PartnerFuelTrans, a fuel management and transportation technology company, sponsors ReFuel Forum events. Sreeja Nair, Senior Sales Manager, is listed as a speaker at ReFuel Forum APAC & ANZ.
• Technotrade LLCsupporting sponsorGTM or Marketing PartnerTechnotrade LLC, a fuel retail automation company, sponsors ReFuel Forum APAC & ANZ. Maryna Riznychenko, Chief Commercial Officer, delivers supplier power pitches at the event.
• Kalibratesupporting sponsorGTM or Marketing PartnerKalibrate, a fuel pricing and retail intelligence company, sponsors ReFuel Forum Europe. Beth Thompson, VP Global Customer Experience, and Rich Wilcox, VP EMEA & APAC, are listed as speakers delivering insights on customer experience and data-driven fuel retail perspectives.
• MobilityPlazasupporting sponsorGTM or Marketing PartnerMobilityPlaza, a media and intelligence platform for the fuel and mobility retail sector, sponsors ReFuel Forum Europe. Oscar Smith Diamante, Editor-in-Chief, is listed as a speaker.
• Galpsupporting sponsorGTM or Marketing PartnerGalp, a Portuguese energy company, is represented at ReFuel Forum Europe through multiple speakers including Carla Mendonça Tavares (Head of Renewables & Commercial Innovation) and Duarte Martins (Head of Technical Operations), and is listed as a forum supporter/sponsor.
• Petro Retailers Association (PRA)supporting sponsorGTM or Marketing PartnerThe UK Petro Retailers Association sponsors ReFuel Forum UK. Gordon Balmer, Executive Director of PRA, serves as a speaker and moderator at ReFuel Forum UK sessions.
• Vape Suppliersupporting sponsorGTM or Marketing PartnerVape Supplier sponsors ReFuel Forum UK. Philip Glyn is listed as a representative/speaker. Active in the convenience retail and vape products sector.
• OKETsupporting sponsorGTM or Marketing PartnerOKET, a fuel equipment and technology company, sponsors ReFuel Forum APAC & ANZ. Miao Zhao, Group Director, participates in supplier power pitches at the event.
• Blue Sky Energy Technologysupporting sponsorGTM or Marketing PartnerBlue Sky Energy Technology (Wenzhou) sponsors ReFuel Forum events. Jimmy Zhu, Region Manager, participates in supplier power pitches at ReFuel Forum APAC & ANZ.
• Pearlsupporting sponsorGTM or Marketing PartnerPearl, a dental AI company, sponsors DentalForum. Listed in the DentalForum past sponsorships section on the DentalForum partner page.
• Brasseler USAsupporting sponsorGTM or Marketing PartnerBrasseler USA, a dental rotary instruments and surgical products company, sponsors DentalForum. Listed in the DentalForum past sponsorships section.
• Hu-Friedy Groupsupporting sponsorGTM or Marketing PartnerHu-Friedy Group, a dental instrument manufacturer, sponsors DentalForum. Listed in the DentalForum past sponsorships section.
• Align Technologysupporting sponsorGTM or Marketing PartnerAlign Technology (Invisalign maker) sponsors DentalForum. Listed in the DentalForum past sponsorships section as a dental technology sponsor.
• Carestacksupporting sponsorGTM or Marketing PartnerCarestack, a dental practice management software, sponsors DentalForum UK. Adrian Dray, Director of Partnerships UK, is listed as a speaker delivering a session on AI purchasing decisions.
• PLANMECAsupporting sponsorGTM or Marketing PartnerPLANMECA, a dental equipment manufacturer (imaging, chairs, software), sponsors DentalForum. Listed in the DentalForum past sponsorships section.
• SupportDDSsupporting sponsorGTM or Marketing PartnerSupportDDS, a dental service organization support company, sponsors DentalForum. J.W. Oliver Jr., Visionary at SupportDDS, serves as Conference Chair at DentalForum UK. CEO of SupportDDS appeared as a speaker.
• Straumannsupporting sponsorGTM or Marketing PartnerStraumann, a dental implant and restorative solutions company, sponsors DentalForum. Listed in both the main OpenRoom sponsorship page and DentalForum past sponsorships.
• MEDITsupporting sponsorGTM or Marketing PartnerMEDIT, a dental intraoral scanner manufacturer, sponsors DentalForum and ReFuel Forum. Listed across multiple OpenRoom forum sponsorship pages. Benjamin Bilderback from Dandy and a Medit Sales Manager have spoken at events.
• Dental Elitesupporting sponsorGTM or Marketing PartnerDental Elite, a UK dental practice sales and acquisitions advisory, sponsors DentalForum UK. Luke Moore, Director, is listed as a speaker delivering the 'State of the Nation' M&A market overview.
• Dandygold sponsorGTM or Marketing PartnerDandy, a dental lab and practice management platform, sponsors DentalForum at Gold level for EMEA. Benjamin Bilderback (GTM Lead UK) and Kcy McCullough (DSO Lab Partnerships) are listed as speakers. Dandy has grown to leading sponsor status within five years of first attending DentalForum.
• Dental Monitoringsupporting sponsorGTM or Marketing PartnerDental Monitoring, a dental AI monitoring platform, sponsors DentalForum. Listed in the DentalForum past sponsorships section.
• Ivoclarsupporting sponsorGTM or Marketing PartnerIvoclar, a dental material and equipment manufacturer, sponsors DentalForum. Listed in the DentalForum past sponsorships section.
• bpsupporting sponsorGTM or Marketing Partnerbp (British Petroleum) participates at ReFuel Forum events through multiple representatives. Jose Luis Garcia Broch (Commercial Director, bp), Derek Gaskins (Head of Guest Experience), Domnick Nkhatu (BP South Africa), and Zinhle Khoza (Senior Manager Mobility Network Development, bp Southern Africa) are all listed as speakers across different ReFuel Forum regional events.
• Circle Ksupporting sponsorGTM or Marketing PartnerCircle K, a major global fuel convenience retailer, is represented at ReFuel Forum USA through Chris Edwards, Director of Global Retail Platforms, listed as a speaker.
• Shellsupporting sponsorGTM or Marketing PartnerShell participates at ReFuel Forum APAC & ANZ through Sze Lin Toh, Head of Contracts and Procurement Mobility Malaysia and Singapore, listed as a speaker on the Non-Fuel Retail panel.
• Moto Hospitalitysupporting sponsorGTM or Marketing PartnerMoto Hospitality, a major UK motorway fuel and convenience retailer, is represented at ReFuel Forum UK through Nikki Rogers, Trading Director Retail and Fuel, listed as a speaker.
• Morrisons Dailysupporting sponsorGTM or Marketing PartnerMorrisons Daily (part of the Morrisons grocery group) is represented at ReFuel Forum UK through Victoria Lockie, Head of Wholesale Acquisitions & Strategic Projects, listed as a speaker.
• Lupasupporting sponsorGTM or Marketing PartnerLupa, a veterinary practice management company, sponsors ReFuel Forum. A Co-Founder & COO of Lupa provided a testimonial about ROI and the value of direct access to decision-makers at OpenRoom events.
• Provetsupporting sponsorGTM or Marketing PartnerProvet, a veterinary products and services company, sponsors OpenRoom Events across multiple forum portfolios. Listed on the main OpenRoom sponsorship page.
• IRecallsupporting sponsorGTM or Marketing PartnerIRecall, a veterinary compliance and recall system company, sponsors OpenRoom Events. Listed on the main OpenRoom sponsorship page alongside other veterinary and pet care suppliers.
• Scribenotesupporting sponsorGTM or Marketing PartnerScribenote, a veterinary AI documentation startup, sponsors OpenRoom Events. A Co-Founder noted the forum as an unparalleled platform for connecting with veterinary industry leaders and showcasing innovations.
• Zoetissupporting sponsorGTM or Marketing PartnerZoetis, a global animal health company, sponsors OpenRoom Events. Listed on the main OpenRoom sponsorship page among industry-leading animal health and veterinary suppliers.
• Frankesupporting sponsorGTM or Marketing PartnerFranke, a commercial food service equipment manufacturer (including coffee machines for convenience retail), sponsors ReFuel Forum. Listed on the main ReFuel sponsorship page.
• Lavazza Coffeesupporting sponsorGTM or Marketing PartnerLavazza Coffee sponsors ReFuel Forum events, providing premium coffee offerings for the fuel and convenience retail sector. Listed on the main ReFuel sponsorship page.
• Cashinsupporting sponsorGTM or Marketing PartnerCashin, a payments and financial technology company for retail, sponsors ReFuel Forum. Listed on the main ReFuel sponsorship page as a fintech partner for fuel and convenience retailers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CloserStill Media: Parent company of OpenRoom and direct operating peer; operates a broader portfolio of B2B events across healthcare, technology, and retail verticals (including The Pharmacy Show and London Vet Show), sharing the same invitation-only and conference formats that OpenRoom employs.
• Questex: Operates niche B2B conferences, exhibitions, and digital communities across healthcare, technology, and retail verticals with a strong focus on senior decision-maker audiences, closely mirroring OpenRoom's vertical-specialized invitation-only model.
• NACS (National Association of Convenience Stores): Industry association that runs major B2B events for the fuel and convenience retail sector globally; directly comparable to OpenRoom's ReFuel Forum in serving the same buyer and vendor audience in fuel/c-store retail.
• Diversified Communications: Operates B2B conferences and exhibitions across healthcare, technology, and commercial marine verticals; runs events that follow similar invitation-based and paid-sponsorship models targeting senior decision-makers.

Broad incumbents

• Hyve Group: Global B2B exhibitions company running events across multiple verticals including healthcare and retail; comparable in running paid-vendor, free-buyer or sponsorship-funded trade events with similar GTM motion.
• Informa: Global B2B events and information group operating major healthcare and life-sciences conferences and exhibitions (including dental, pharma, and veterinary event brands). Comparable as a large incumbent running trade events serving similar senior-decision-maker audiences.
• Emerald X: Operates B2B trade shows, conferences, and digital events across healthcare, technology, and lifestyle verticals with comparable focus on vertical communities and senior professional audiences.
• RX Global (Reed Exhibitions): Operates a global portfolio of trade exhibitions including healthcare and retail verticals; comparable as a large-scale B2B exhibition operator serving vendor and sponsor audiences overlapping with OpenRoom's verticals.
• Comexposium: French-headquartered global B2B events group operating trade shows across healthcare, retail, and technology verticals; comparable in running paid-vendor and sponsorship-driven industry forums internationally.

Emerging players

• Viticus Group: Provides veterinary and human-health continuing education through events and conferences; overlaps with OpenRoom's VetForum in serving veterinary group decision-makers and suppliers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/openroomevents
• YouTubeyoutube.com/@OpenRoomEvents./featured
• LinkedInlinkedin.com/company/openroomevents

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenRoom