What Scalebay does

Scalebay is a mobile growth agency founded in 2020 and headquartered in Paris, with a secondary office in Madrid and a remote-friendly operating model. The company runs paid user acquisition across Meta, Google, TikTok, and Apple Search Ads, alongside App Store Optimization (ASO), cohort-based lifetime value (LTV) modeling, lifecycle CRM, creative strategy, and data/KPI analysis. Since inception it has managed over €1M in quarterly ad spend across 70+ mobile apps in subscription, gaming, fintech, health, and media verticals, serving clients including Poulpéo, Euronews, Le Point, YouPray, Heavn, Equito, Free2move, Trace, and Microids' Home Design 3D. The team operates in five languages (English, French, Spanish, Italian, Georgian) and brings 10+ years of mobile marketing experience.

The agency's underlying technology is a mobile measurement partner (MMP) infrastructure that preserves user-level data in the post-ATT environment, enabling SKAN-compliant measurement alongside incrementality testing. Its cohort-retention LTV modeling framework separates iOS and Android economics net of VAT and store commission, and is exposed publicly through a free LTV Calculator that also functions as a lead-generation tool. Scalebay operates an integrated tech-partner stack spanning MMPs (AppsFlyer, Adjust, Kochava), analytics (Amplitude, Mixpanel, Tableau), ASO (AppTweak, SearchAds.com), subscription/paywall (Purchasely, Adapty), and CRM (Braze, OneSignal, Customer.io, CleverTap). No proprietary AI/ML models or patents are disclosed.

The business model is sales-led and based on direct consultation, with three revenue streams: retainer/management fees for ongoing UA, ASO, CRM, and strategy services; performance-linked fees tied to ROAS and CPA targets; and an equity / co-investment arrangement for a select number of apps that aligns agency upside with client outcomes. Pricing is engagement-specific and not publicly disclosed, with multi-year contracts typical and a minimum meaningful ad-spend threshold of around $100/day per platform. The company is privately held and independent, with no disclosed funding rounds, parent company, or institutional investors.

Name

Scalebay

Legal name

Scalebay

Website

https://scalebay.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Scalebay is a mobile growth agency running paid user acquisition, ASO, LTV modeling, and CRM for iOS and Android apps. Founded 2020 in Paris, it manages over €1M in quarterly ad spend across 70+ subscription, gaming, fintech, health, and media apps.

Ownership category

akta.pro rank

Product category

Mobile App Marketing Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Mobile growth agency
• User acquisition services
• App store optimization
• Lifetime value modeling
• Mobile app marketing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Retainer / Management Fees: Fixed retainer fees for ongoing UA, ASO, CRM, and strategy services. Tailored to engagement scope and client stage.
2. Performance-Linked Fees: Fees tied to acquisition performance metrics (ROAS, CPA targets), aligning agency compensation with client growth outcomes.
3. Equity / Co-Investment: For a select number of apps, Scalebay invests alongside clients (equity or hybrid arrangements), tying agency upside directly to the apps they grow. Structures depend on stage and fit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Scalebay is a mobile growth agency that runs paid user acquisition across Meta, Google, TikTok, and Apple Search Ads, optimizes App Store and Google Play listings through ASO, and models cohort retention and lifetime value net of VAT and store commission. Every euro of spend is priced against real LTV so clients know true CAC, payback window, and LTV:CAC ratio before scaling. Services are bundled as a full-funnel stack including UA, ASO, CRM and retention, creative strategy, data and KPI analysis, and app launch strategy, supported by a proprietary post-ATT measurement infrastructure built around a Mobile Measurement Partner.

Product overview

Scalebay is a mobile-first growth agency offering a unified suite of services designed to drive profitable app scaling. The core offering combines User Acquisition (paid media buying across Meta, Google, TikTok, Apple Search Ads), ASO (App Store and Google Play optimization), and LTV & Monetization modeling (cohort-based lifetime value calculation after VAT and store commissions). These are integrated with CRM & Retention (lifecycle marketing via Customer.io and other platforms), Creative Strategy (ad creative production and testing), Data & KPI Analysis (custom dashboards and reporting), and App Launch Strategy (market planning and execution). A free LTV Calculator tool provides subscriber lifetime value modeling for both iOS and Android. The company manages over €1M in quarterly ad spend across 70+ mobile apps since 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition Profitable paid user acquisition service for mobile app operators on Meta, Google, TikTok, and Apple Search Ads, with every euro of spend priced against real cohort lifetime value. Includes full-funnel media buying, creative testing, bid and budget optimisation, and LTV-based scaling.
• ASO (App Store Optimization) App Store and Google Play optimization service for higher rankings and stronger download conversion through keyword research, metadata optimization, creative and screenshot optimization, store A/B testing, conversion-rate optimization, and ratings and reviews strategy.
• LTV & Monetization Lifetime value modeling and monetization analysis service that calculates net subscriber value accounting for VAT and store commissions. Includes cohort-based LTV modeling, iOS vs Android economics separation, pricing and paywall insight, and payback and margin analysis.
• CRM & Retention Lifecycle CRM and retention service that turns installs into retained users through segmentation, automation, push and CRM tool integration, and KPI reporting.
• App Launch Strategy Strategic planning and execution service for app launches, including market and competitor analysis, go-to-market and launch planning, channel and budget roadmap, and growth milestones and forecasting.
• Creative Strategy Creative production and optimization service including creative audits, market insights, production design (statics, playables, motion design, UGC), and A/B testing workflow for ad performance improvement.
• Data & KPI Analysis Business intelligence and analytics service providing custom dashboards, marketing effectiveness tracking, spend optimization, and omni-channel reporting.
• Free App LTV Calculator Proprietary cohort-retention framework calculator that estimates net LTV and ARPU per subscriber after VAT and store commission, separating iOS and Android economics with blended lifetime value calculations.

Quantifiable outcome

• 30% reduction in cost per install through continuous optimisation
• +13 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature3 records

Partnerships

31 partnerships are on record, tiered core and secondary.

• Meta AdscoreChannel Partner/ Reseller/ DistributorMeta ads provide targeted and retargeted placements on Facebook, Instagram, Messenger and WhatsApp, leveraging both display and search functionalities for scalable audience reach across Meta's ecosystem.
• Google AdscoreChannel Partner/ Reseller/ DistributorGoogle Ads facilitate precise targeting and retargeting utilizing Search, Display, and Video placements to reach extensive audiences through tailored ad campaigns.
• TikTok AdscoreChannel Partner/ Reseller/ DistributorTikTok Ads offer targeted placements including In-Feed, TopView, and Branded Hashtag Challenges, leveraging TikTok's user base and innovative ad formats for reach and impact.
• ironSourcecoreChannel Partner/ Reseller/ DistributorironSource enables precise targeting and retargeting through versatile in-app placements like rewarded videos and interstitials, serving a broad audience with comprehensive app monetization solutions.
• Apple Search AdscoreChannel Partner/ Reseller/ DistributorApple Search Ads enable precise targeting within App Store search results, targeting users actively searching for apps, ensuring visibility and potential app downloads.
• AdColonysecondaryChannel Partner/ Reseller/ DistributorAdColony provides high-definition video placements and interactive ad formats for targeted and retargeted campaigns within mobile apps.
• Snapchat AdssecondaryChannel Partner/ Reseller/ DistributorSnapchat Ads leverage Snap ads, Collection ads, and AR lenses for targeted campaigns engaging a diverse audience within a dynamic environment.
• LiftoffsecondaryChannel Partner/ Reseller/ DistributorLiftoff specializes in mobile user acquisition and retargeting, employing diverse placements and audience segmentation strategies to effectively engage users.
• Unity AdssecondaryChannel Partner/ Reseller/ DistributorUnity Ads offers targeted placements within mobile games providing opportunities to effectively target and retarget gaming audiences through rewarded video, interstitial, and banner ad formats.
• Microsoft AdvertisingsecondaryChannel Partner/ Reseller/ DistributorMicrosoft Advertising facilitates targeted placements across Search, Display, and in-app formats leveraging Bing's search network and affiliated platforms.
• LinkedIn AdssecondaryChannel Partner/ Reseller/ DistributorLinkedIn Ads provide precise targeting options across sponsored content, messaging, and text ads for engaging a business-focused audience.
• HUAWEI AdssecondaryChannel Partner/ Reseller/ DistributorHUAWEI Ads present exclusive placement opportunities within HUAWEI's device ecosystem reaching users across unique placements.
• AppsFlyercoreTechnology or IntegrationAppsFlyer is a Mobile Measurement Partner (MMP) specializing in attribution analytics, facilitating precise tracking and optimization of mobile ad campaigns across various platforms.
• AdjustcoreTechnology or IntegrationAdjust is a Mobile Measurement Partner (MMP) offering powerful attribution and analytics tools, aiding in campaign optimization and performance measurement.
• AmplitudecoreTechnology or IntegrationAmplitude is a Business Analytics platform offering advanced user behavior analysis, enabling data-driven insights for strategic decision making.
• MixpanelcoreTechnology or IntegrationMixpanel provides a product analytics and user engagement platform offering deep insights into user interactions and behavior within apps.
• SearchAds.comcoreTechnology or IntegrationSearchAds is specialized in optimizing Apple Search Ads, providing data-driven insights and automation for enhanced ad performance.
• PurchaselycoreTechnology or IntegrationPurchasely is an in-app purchase and subscription management platform enabling personalized and optimized monetization strategies.
• Twilio SegmentsecondaryTechnology or IntegrationSegment is a customer data platform providing streamlined data collection and audience segmentation for personalized and targeted campaigns.
• AppTweakcoreTechnology or IntegrationAppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize organic and paid performance in app stores.
• Data.aisecondaryTechnology or IntegrationData.ai is an AI-driven analytics company offering predictive insights and comprehensive data analysis for strategic and informed decisions.
• CleverTapsecondaryTechnology or IntegrationCleverTap is an engagement platform utilizing behavioral analytics and user segmentation to drive personalized and impactful engagement strategies.
• BranchsecondaryTechnology or IntegrationBranch specializes in deep linking technology enabling personalized user journeys and attribution across various platforms.
• ApptopiasecondaryTechnology or IntegrationApptopia provides competitive intelligence and insights into app performance aiding in market analysis and strategic decision-making.
• TableausecondaryTechnology or IntegrationTableau is a data visualization platform empowering users to create interactive and shareable dashboards for data-driven storytelling and insights.
• KochavasecondaryTechnology or IntegrationKochava is a mobile attribution and analytics platform offering precise measurement and optimization of mobile ad campaigns.
• OneSignalcoreTechnology or IntegrationOneSignal is a customer engagement solution for Push Notifications, Email, SMS, In-App Messaging, and Live Activities.
• Customer.iocoreTechnology or IntegrationCustomer.io is a messaging platform allowing marketers to create and execute powerful automated message campaigns.
• BrazecoreTechnology or IntegrationBraze is a customer engagement platform utilized by mobile apps for multichannel marketing.
• AdaptysecondaryTechnology or IntegrationAdapty is a revenue management platform for mobile apps increasing subscription revenue through A/B testing, paywalls, cross-platform analytics and easy integration of in-app purchases.
• AxeptiosecondaryTechnology or IntegrationAxeptio is a Consent Management Platform (CMP) with a direct and engaging tone, helping apps address users with honesty and transparency for GDPR compliance.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Others

• AppsFlyer: Mobile measurement partner (MMP) and attribution analytics platform — core technology partner for Scalebay's post-ATT measurement infrastructure; not a direct competitor but an enabler of the methodology Scalebay sells.
• Adjust: Mobile measurement partner (MMP) and attribution platform — a key technology integration partner for Scalebay's measurement infrastructure, adjacent rather than directly competitive since Adjust provides tools rather than agency services.

Direct peers

• Moburst: Global mobile marketing agency offering UA, ASO, and creative services for apps — comparable full-stack mobile growth offering with broader geographic reach, competing for the same enterprise app clients as Scalebay.
• App Masters: Mobile app marketing agency providing user acquisition, ASO, and growth strategy — directly comparable service mix and customer profile to Scalebay, focused on scaling app businesses profitably.
• PreApps: App marketing agency specializing in pre-launch and post-launch mobile growth, including ASO, UA, and analytics — directly comparable offering targeting app developers at similar lifecycle stages as Scalebay clients.
• Phiture: Berlin-based mobile growth consultancy offering ASO, user acquisition, retention, and CRM services — the closest direct competitor to Scalebay in the European mobile growth agency space, with similar full-stack methodology and subscription-app focus.
• Gummicube: ASO specialist agency providing app store optimization, keyword research, and creative testing — directly competes with Scalebay's ASO service line and shares the same app-store-algorithm-aware positioning.
• Yodel Mobile: UK-based mobile marketing agency specializing in ASO, paid UA, and analytics for app-first brands — directly comparable offering and customer base to Scalebay, with similar LTV-aware growth positioning.

Broad incumbents

• Liftoff: Larger mobile user acquisition and ad network providing media buying across in-app channels alongside creative optimization — broader incumbent in mobile UA with overlapping capabilities but operating its own ad network rather than pure agency model.

Emerging players

• Remerge: App retargeting and programmatic UA platform serving app advertisers globally — partial overlap with Scalebay's UA services, focused specifically on retargeting and re-engagement as a tech-enabled player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scalebay/?utm_source=web_home&utm_medium=website&utm_campaign=home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scalebay