What Armada Dynamics does

Armada Dynamics AS is a Norwegian software company, headquartered in Oslo with a sales office in Las Vegas, that develops and distributes EQM 365 Rental, an equipment rental management module fully integrated with Microsoft Dynamics 365 Business Central. The company was founded in July 2001 (originally as Aimit AS) and leverages 25+ years of rental-industry domain experience to serve rental operators across six verticals: construction, oil field services, containers, medical equipment, scaffolding and formworks, and show and events rental. Its technology stack centers on a Microsoft Gold Partner relationship, with EQM 365 Rental certified in Microsoft AppSource and packaged into three core modules (Object Module, Rental Module, Service & Maintenance Module), augmented by third-party add-ons for invoice automation, document management, and mobile warehouse operations.

Armada Dynamics operates a highly channel-mediated business model, distributing EQM 365 Rental through a network of 50+ certified partners across 20+ countries spanning the Americas, Europe, Asia, Africa, and Oceania. Revenue is generated through annual subscription licensing for the EQM 365 Rental module and Microsoft Dynamics 365 Business Central, supplemented by professional services for implementation, customization, training, and ongoing support. Pricing is quote-based and tailored to customer requirements. The product is localized to more than 10 languages and has been deployed in 150+ real-world rental implementations.

The company is privately held with no disclosed external funding, operates with a lean team of 12 employees, and pursues growth primarily through geographic expansion, partner-channel buildout, and event-driven demand generation at Microsoft Directions conferences and major rental industry trade shows (ARA Show, APEX-IRE). Member status in both the American Rental Association and the European Rental Association anchors its sector positioning.

Name

Armada Dynamics

Legal name

Armada Dynamics AS

Website

https://armadadynamics.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Armada Dynamics AS, headquartered in Oslo, develops EQM 365 Rental, a Microsoft Dynamics 365 Business Central add-on for equipment rental management, serving construction, oil field, containers, medical, scaffolding, and events rental companies across 20+ countries via a 50+ partner channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EQM 365 Rental Software License and Subscription: Proprietary rental management software module integrated with Microsoft Dynamics 365 Business Central. Licensed as certified module in Microsoft AppSource.
2. Microsoft Dynamics 365 Business Central Implementation: Design, implementation and ongoing support services for Microsoft Dynamics 365 Business Central and EQM 365 Rental. Includes consulting, training, and project management.
3. Customization and Development: Tailoring rental software solutions to specific operational requirements of customers across various rental industry verticals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Armada Dynamics develops and licenses EQM 365 Rental, a proprietary equipment rental management software fully integrated with Microsoft Dynamics 365 Business Central. The offering combines equipment/object management, rental contract processing, availability calendars, and service/maintenance tracking, delivered alongside implementation, customization, and ongoing support services through a global partner network.

Product overview

Armada Dynamics offers a platform-plus-modules architecture centered on EQM 365 Rental, a Microsoft-approved equipment rental management software that is fully integrated with Microsoft Dynamics 365 Business Central. The core offering consists of three main modules within EQM 365 Rental: the Object Module (for tracking individual rental equipment), the Rental Module (for quotes, contracts, and availability management), and the Service & Maintenance Module (for workshop orders and scheduled services). Additional add-on products include ExFlow for invoice management, Compello for document handling, and Tasklet Factory/Mobile NAV for mobile warehouse solutions. Together, these products provide rental companies with a complete solution for managing equipment rental, sales, and service operations integrated with Microsoft's ERP ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• EQM 365 Rental: Industry-leading equipment rental management solution fully integrated with Microsoft Dynamics 365 Business Central. Includes modules for equipment management, rental management, and service/maintenance management.

Products and services

• EQM 365 Rental Equipment rental management software for rental companies, providing equipment tracking, rental contract management, availability calendars, and service/maintenance workflows fully integrated with Microsoft Dynamics 365 Business Central ERP.
• Microsoft Dynamics 365 Business Central Microsoft cloud ERP platform resold, implemented, and supported by Armada Dynamics as the financial and operational backbone underlying EQM 365 Rental, covering accounting, inventory, sales, purchasing, and project management.
• EQM 365 Implementation and Support Services Consulting and implementation services including analysis, design, configuration, training, and ongoing support for EQM 365 Rental and Microsoft Dynamics 365 Business Central deployments.
• ExFlow Incoming invoice management add-on for Dynamics NAV/Business Central allowing finance staff to process and approve invoices with web-based approval workflow.
• Compello Software for digitizing and streamlining business processes related to receiving, processing, and sending documents such as invoices and transactions within the Business Central environment.
• Tasklet Factory Mobile WMS Mobile solutions for warehouse management tasks and field sales personnel, moving Dynamics NAV functionality to handheld devices.

Quantifiable outcome

• Over 90% satisfactory rating in Rental Software solution implementation
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

54 partnerships are on record, tiered core and regional.

• MicrosoftcoreTechnology or IntegrationGold Certified Microsoft Partner. EQM 365 Rental is a certified module in Microsoft AppSource, fully integrated with Microsoft Dynamics 365 Business Central platform with 300,000+ installations and 4 million+ users worldwide.
• L&L ConsultingregionalImplementation/ SI/ Consulting PartnerUS partner based in Homer Glen, IL. Specializes in Microsoft Dynamics implementations with MVP, MCO, DCMP certified contact.
• Absys CyborgregionalImplementation/ SI/ Consulting PartnerFrance-based partner located in Issy Les Moulineaux. Microsoft partner for Dynamics implementations.
• succeedITregionalImplementation/ SI/ Consulting PartnerNetherlands partner based in Amersfoort. Microsoft Dynamics implementation and consulting services.
• intworegionalImplementation/ SI/ Consulting PartnerNetherlands partner based in Hoofddorp. Cloud solutions and Microsoft Dynamics partner.
• Cloud FactoryregionalImplementation/ SI/ Consulting PartnerAustralia partner based in Melbourne, Victoria. Microsoft partner for EQM implementations.
• Navet Affärsutveckling ABregionalImplementation/ SI/ Consulting PartnerSweden partner based in Helsingborg. Business development and Microsoft Dynamics partner.
• NAB SolutionsregionalImplementation/ SI/ Consulting PartnerDual presence in Sweden (Växjö) and USA (Charleston, SC). Microsoft Dynamics implementation partner.
• C2ITregionalImplementation/ SI/ Consulting PartnerDenmark partner based in Kolding. Microsoft Dynamics NAV/Business Central implementations.
• ERPgruppen A/SregionalImplementation/ SI/ Consulting PartnerDenmark partner based in Kolding. ERP implementation and consulting services.
• DSWiregionalImplementation/ SI/ Consulting PartnerUSA partner based in Sugar Land, TX. Microsoft Dynamics partner serving Southwest region.
• WhiteStar USAregionalImplementation/ SI/ Consulting PartnerUSA partner with offices in California and Nevada. Microsoft Dynamics implementations.
• Western ComputerregionalImplementation/ SI/ Consulting PartnerUSA partner based in Oxnard, CA. Microsoft Dynamics partner serving West Coast.
• BDO Canada LLPregionalImplementation/ SI/ Consulting PartnerCanada partner based in Edmonton, AB. Part of BDO international accounting and consulting network.
• Tres Tria LimitedregionalImplementation/ SI/ Consulting PartnerUK partner based in Sevenoaks, Kent. Microsoft Dynamics partner for UK market.
• Technology ManagementregionalImplementation/ SI/ Consulting PartnerUK partner. Microsoft Dynamics implementation partner.
• FuturiotregionalImplementation/ SI/ Consulting PartnerFinland partner based in Tampere. Technology and integration partner.
• DiscobisregionalImplementation/ SI/ Consulting PartnerGermany partner based in Ulm. Microsoft Dynamics partner.
• BCExperteregionalImplementation/ SI/ Consulting PartnerGermany partner based in Bremen. Microsoft Dynamics Business Central partner.
• ArcherPointregionalImplementation/ SI/ Consulting PartnerUSA partner based in Lawrenceville, GA. Microsoft Dynamics partner serving Southeast region.
• BIQSregionalImplementation/ SI/ Consulting PartnerBelgium partner based in Tessenderlo. Microsoft Dynamics implementation partner.
• Selectus s.r.o.regionalImplementation/ SI/ Consulting PartnerSlovakia partner based in Bratislava. Microsoft Dynamics partner for Slovak market.
• NaviWorld SingaporeregionalImplementation/ SI/ Consulting PartnerSingapore partner based at Paya Lebar. Microsoft Dynamics partner for Southeast Asia.
• Omni Logic SolutionsregionalImplementation/ SI/ Consulting PartnerCanada partner based in Burnaby, B.C. Microsoft Dynamics partner serving Western Canada.
• Faect B.V.regionalImplementation/ SI/ Consulting PartnerNetherlands partner based in Huizen. Microsoft Dynamics partner.
• Agiliq B.V.regionalImplementation/ SI/ Consulting PartnerNetherlands partner based in Sneek. Microsoft Dynamics partner.
• ERPWerxregionalImplementation/ SI/ Consulting PartnerAustralia partner based in Brighton, Victoria. Microsoft Dynamics implementation partner.
• Evolution Business Sys. Pty LtdregionalImplementation/ SI/ Consulting PartnerAustralia partner based in Melbourne, Victoria. Microsoft Dynamics partner.
• E Foqus Danmark A/SregionalImplementation/ SI/ Consulting PartnerDenmark partner based in Lyngby. Microsoft Dynamics partner.
• Sikich LLPregionalImplementation/ SI/ Consulting PartnerUSA partner based in Naperville, IL. Professional services firm with Microsoft Dynamics practice.
• Konica MinoltaregionalImplementation/ SI/ Consulting PartnerGermany partner based in Stuttgart. Office solutions provider with Microsoft Dynamics integrations.
• NAVISYS s.r.o.regionalImplementation/ SI/ Consulting PartnerCzech Republic partner based in Brno. Microsoft Dynamics partner for Czech market.
• DYNAVIXregionalImplementation/ SI/ Consulting PartnerSouth Africa partner based in Pretoria. Microsoft Dynamics partner for African market.
• Rocket 365regionalImplementation/ SI/ Consulting PartnerSwitzerland partner based in Rapperswil-Jona. Microsoft Dynamics partner.
• Almana and Partners w.l.lregionalImplementation/ SI/ Consulting PartnerQatar partner based in Doha. Microsoft Dynamics partner for Middle East region.
• NaviWorld Danmark ApSregionalImplementation/ SI/ Consulting PartnerDenmark partner based in Måløv. Microsoft Dynamics partner for Danish market.
• BCS Itera ASregionalImplementation/ SI/ Consulting PartnerEstonia partner based in Tallinn. Microsoft partner for Baltic region.
• Invento.IT A/SregionalImplementation/ SI/ Consulting PartnerDenmark partner based in Herlev. Microsoft Dynamics partner.
• AkquinetregionalImplementation/ SI/ Consulting PartnerGermany partner based in Hamburg. IT services company with Microsoft Dynamics practice.
• AdvaniaregionalImplementation/ SI/ Consulting PartnerIceland partner. Pan-Nordic IT services company.
• DygroupregionalImplementation/ SI/ Consulting PartnerItaly partner. Microsoft Dynamics partner.
• 4 PsregionalImplementation/ SI/ Consulting PartnerNetherlands partner. Microsoft Dynamics partner.
• InnoviaregionalImplementation/ SI/ Consulting PartnerUSA partner based in Onalaska, WI. Microsoft Dynamics partner serving Midwest.
• Netsmartz LLCregionalImplementation/ SI/ Consulting PartnerUSA partner based in Pittsford, NY. Microsoft Dynamics partner.
• InfiniTek CorporationregionalImplementation/ SI/ Consulting PartnerUSA partner based in Temecula, CA. Microsoft Dynamics partner.
• VelosioregionalImplementation/ SI/ Consulting PartnerUSA partner based in Atlanta, GA. Microsoft Dynamics partner.
• Hydra ITregionalImplementation/ SI/ Consulting PartnerPortugal partner based in Braga. Microsoft Dynamics partner.
• Long View SystemsregionalImplementation/ SI/ Consulting PartnerCanada partner based in Calgary, Alberta. Microsoft partner with infrastructure solutions.
• JOT DigitalregionalImplementation/ SI/ Consulting PartnerCanada partner based in Calgary, AB. Microsoft partner serving Canadian market.
• Braintree By Vox TelecomregionalImplementation/ SI/ Consulting PartnerSouth Africa partner based in Johannesburg. Telecommunications and IT services.
• Sea/Side GmbHregionalImplementation/ SI/ Consulting PartnerGermany partner based in Bremen. IT services and consulting.
• Van Roey Automation NVregionalImplementation/ SI/ Consulting PartnerBelgium partner based in Turnhout. Automation and Microsoft Dynamics partner.
• ERPXpertsregionalImplementation/ SI/ Consulting PartnerSwitzerland partner based in Givisiez. Microsoft Dynamics partner.
• IZERTISregionalImplementation/ SI/ Consulting PartnerMexico partner based in Guadalajara. Technology and consulting services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/armada-dynamics-as

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armada Dynamics