Lōvu Health
Lōvu Health is a U.S.-based digital maternal health platform that combines a mobile app, AI-driven care navigation, remote patient monitoring, and a curated marketplace of specialty services to support mothers from pre-conception through two years post-partum, delivered via OB-GYN clinicians, payers, and employers.
- Company typePrivate
- Founded2023
- HeadquartersCupertino, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Lōvu Health does
Lōvu Health (legal entity e-Lōvu) is a U.S.-based digital maternal health company headquartered in Cupertino, California, founded in June 2023 by experienced femtech leaders. The company operates a B2B2C platform that partners with OB-GYN clinicians, insurance payers, and employers to deliver continuous maternal care from pre-conception through two years post-partum. Its core offering combines a consumer-facing mobile app (available on iOS App Store and Google Play), a clinician-facing workflow layer that requires no additional software or logins, remote patient monitoring hardware (blood pressure cuff, wireless scale, fetal heart rate monitor), and the Mom's Marketplace, a curated ecosystem of 20+ service and technology partners matched to patients by insurance coverage and need.
The platform's technology stack centers on remote patient monitoring and AI-driven care navigation, including a Patient Experience Navigator (PENpal) that communicates with mothers seven days per week and an Ema AI conversational layer trained on over 10 million women's health conversations and reviewed by OB clinical advisors. Ema manages front-line message volume with the company reporting zero client complaints about responsiveness since integration. The platform supports anomaly detection on vitals, predictive analytics for early identification of conditions such as preeclampsia, and a recommendation engine for service matching. Lōvu is SOC 2 Type II and HIPAA compliant.
The business model is subscription-recurring and insurance-reimbursed: clinicians bill for remote monitoring services using CPT codes (with the company stating up to 50% of visits can be conducted virtually), the platform itself is paid for by insurance, and B2B contracts with employers and payers are structured around reducing maternal ED admissions, NICU days, and readmissions. The company raised an $8 million Series A in September 2025 led by SJF Ventures with an 11-investor syndicate. Named customers to date are predominantly individual OB-GYN practices and clinicians, with no large enterprise payer or employer logos disclosed in the available data.
Lōvu Health firmographics
Firmographics- Name
- Lōvu Health
- Legal name
- e-Lōvu
- Website
- https://lovu.health
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lōvu Health is a U.S.-based digital maternal health platform that combines a mobile app, AI-driven care navigation, remote patient monitoring, and a curated marketplace of specialty services to support mothers from pre-conception through two years post-partum, delivered via OB-GYN clinicians, payers, and employers.
- Ownership category
- akta.pro rank
Lōvu Health industry classification
Industry- Product category
- Maternal Health Platform
- NAICS
- Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000), Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Kidney & Dialysis Remote Care (CKD/ESRD monitoring, home dialysis support) (HLALAFAC)
- akta.pro secondary industries
- Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG), Maternal & High-Risk Pregnancy Remote Monitoring (BP, glucose, fetal/uterine monitoring) (HLALAFAG), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
Keywords
Where Lōvu Health is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Markets served
Lōvu Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Insurance-Reimbursed Platform Services: The Lōvu platform is paid for with insurance including devices, education and navigation services. The platform enables clinicians to bill using remote monitoring codes (CPT codes), unlocking additional revenue beyond the global fee while providing enhanced care.
- Remote Patient Monitoring Reimbursement: Revenue generated through insurance reimbursement for remote monitoring services including blood pressure, weight, and heart rate monitoring. Clinicians can bill up to 50% of visits virtually using these monitoring codes.
- Employer and Payer Contracts: B2B contracts with employers and insurance payers for population health management, targeting reduction in maternal ED admissions, NICU days, and readmissions through continuous monitoring and early intervention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Others | Insurance-covered platform access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Lōvu Health product offering
Product offeringCore offering
Lōvu Health operates a digital maternal health platform that delivers continuous care from pre-pregnancy through two years post-pregnancy. The platform combines a consumer-facing mobile app, AI-powered patient navigation (PENpal and Ema AI), remote patient monitoring devices (blood pressure, weight, fetal heart rate), and a curated marketplace of maternal health service partners. It is sold through B2B contracts with payers, employers, and clinicians, with the underlying services reimbursed via health insurance including CPT billing codes for remote monitoring.
Product overview
Lōvu Health offers a unified maternal health platform consisting of the Lōvu Digital Maternal Health Platform (core), the Lōvu App for Moms (mobile application), the Patient Experience Navigator (PENpal) personal guide service, Remote Patient Monitoring hardware, and the Mom's Marketplace for curated service referrals. The platform integrates with OB/GYN practices to provide continuous monitoring from pre-pregnancy through two years post-pregnancy, combining AI-powered conversational support (Ema), real-time vital monitoring, clinical decision support, and connections to third-party maternal health services.
Differentiator
Problem solved
Functional benefit
Products and services
- Lōvu Digital Maternal Health Platform A next-generation digital operating system and platform that transforms maternal outcomes by partnering with healthcare providers, employers, and plans to offer continuous care from pre-pregnancy through two years post-pregnancy. Sold to enterprise customers (payers, employers, clinicians) and reimbursed via insurance.
- Lōvu App for Moms Mobile application providing pregnant women with remote vital monitoring (blood pressure, fetal heart rate, weight), real-time OB communication, 1:1 navigator support 7 days per week, care plan insights, and access to curated marketplace services.
- Remote Patient Monitoring Kit Hardware kit of precision monitoring devices (blood pressure cuff, wireless scale, fetal heart rate monitor) that transmit patient data in real-time to OB/GYN providers, enabling virtual visits and early detection of conditions such as preeclampsia and hypertension.
- Mom's Marketplace Curated digital marketplace that connects expectant and new mothers to vetted service and technology partners (Origin, Nest Collaborative, Brightside Health, Expect Fitness, Nourish, Natera, The Baby Academy, HerMD, Dancy Perinatal, New Mom School, eDoula, LunaJoy, Mend, PaidLeave.AI), matched based on insurance coverage and individual needs.
Quantifiable outcome
- Zero client complaints about responsiveness since Ema AI integration
- +5 more outcomes
Companies that use Lōvu Health
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Lōvu Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature4 records
Lōvu Health partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- EmacoreEma AI integration provides pregnant patients and new mothers with immediate, evidence-based support. Ema manages front-line message volume, trained on over 10 million women's health conversations and reviewed by OB clinical advisors. The partnership resulted in zero client complaints about responsiveness since integration. Both companies are women-led.
- TenovicoreTenovi and Lōvu Health launched a custom Remote Patient Monitoring Kit designed to improve maternal outcomes nationwide. The kit includes specialized monitoring devices for pregnant women.
- The Baby AcademycoreLōvu partnered with The Baby Academy to provide free perinatal education for families. The Baby Academy delivers evidence-based perinatal education classes taught by trusted healthcare professionals.
- RosyminorRosy partners with e-Lōvu to address women's wellness during pregnancy. Rosy is a women's wellness platform focusing on sexual health and wellbeing during pregnancy and postpartum.
- Caduceus Medical GroupcoreStrategic partnership with Caduceus Medical Group to provide end-to-end comprehensive maternal health services. This was a launch partnership for Lōvu's platform with a major women's health practice.
- AlbertsonsminorAlbertsons Companies, one of the largest food and drug retailers in the United States, partners with Lōvu to support maternal health initiatives.
- NateraminorNatera provides cell-free DNA tests that help inform more personalized healthcare decisions. Integrated as part of Lōvu's marketplace for genetic testing services.
- HerMDminorHerMD provides virtual care in gynecology, sexual health, perimenopause, menopause, and weight management. Offered through Lōvu's marketplace partners.
- Brightside HealthminorBrightside Health offers lasting, life-changing mental health care with therapy, medication, and 1:1 support. Integrated as mental health support option through Lōvu's platform.
- OriginminorOrigin is a leading provider of pelvic floor and whole-body physical therapy with focus on pregnancy, postpartum, menopause, and sexual health. Offered virtually and in-person through Lōvu marketplace.
- Nest CollaborativeminorNest Collaborative is a leading provider of tele-health lactation services with International Board-Certified Lactation Consultants. Integrated as lactation support through Lōvu's platform.
- Expect FitnessminorExpect is the only pre- and postnatal streaming fitness app approved by OB/GYNs. Content co-created with OB/GYNs for safety and variety, offered through Lōvu marketplace.
- Dancy PerinatalminorDancy Perinatal provides online counseling, groups, and classes to support new and expectant families with mental health during pregnancy and postpartum.
- NourishminorNourish provides nutrition counseling with a Registered Dietician, covered by insurance. Offered through Lōvu marketplace.
- MendminorMend is a whole-person, nutrition-based healing program endorsed by doctors, surgeons, and health systems. Available through Lōvu marketplace for recovery and healing support.
- Luna JoyminorLunaJoy provides 1:1 virtual therapy, counseling, and medication management designed for women's mental health across all ages and life phases.
- eDoulaminoreDoula is an evidence-based app revolutionizing how families learn about, prepare and plan for pregnancy, birth, and postpartum through education and daily practice.
- New Mom SchoolminorNew Mom School provides 8-week in-person, research-backed postpartum classes and community for new moms.
- PaidLeave.AIminorFree AI-powered resource to support paid leave navigation. Offered as a benefit through Lōvu's platform.
- Precision Health Equity InitiativeminorPartnership to gather thought leaders in honor of Maternal Health Month, focused on advancing health equity in maternal care.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Lōvu Health competitors and assessment
Company assessmentDirect peers
- Mahmee: Maternal and infant health platform providing in-person and virtual support, content and care navigation to expecting and new mothers — competes for the same patient and payer segments.
- Maven Clinic: Digital women's and family health platform serving employers and payers with virtual care, including maternity and postpartum support — overlaps Lōvu's B2B2C distribution into the same employer and payer RFPs.
- Babyscripts: Direct competitor offering a maternal remote patient monitoring platform with blood pressure monitoring, weight tracking and digital care plans for OB practices and payers — closely aligned product, customer base and CPT-code-driven revenue model.
- Pomelo Care: Virtual maternal care provider combining remote monitoring with 24/7 chat-based clinician support for pregnant members, sold to health plans — direct overlap on payer-sponsored maternal monitoring.
- Wildflower Health: Digital women's and family health platform connecting payers, providers and members through a mobile app — comparable B2B2C distribution model targeting the same payer population health RFPs.
- HeraMED: Maternal-fetal remote monitoring company providing connected pregnancy monitoring devices and clinical software to providers — directly comparable hardware-plus-platform approach to Lōvu's Tenovi-integrated kit.
- Ovia Health: Labcorp-owned women's and family health benefits platform used by employers and health plans for fertility, pregnancy and parenting support — one of the most entrenched incumbents in Lōvu's category.
Broad incumbents
- Carrot Fertility: Global fertility, pregnancy and postpartum benefits platform sold to employers and payers — competes in the same enterprise benefits category and is rapidly expanding maternal care capabilities.
- Progyny: Public fertility and family-building benefits provider serving employers and payers; pregnancy/postpartum support is an adjacent offering within a broader benefits portfolio — competing for the same payer wallet.
Emerging players
- Nuvo: Remote pregnancy monitoring company offering FDA-cleared connected devices for maternal and fetal monitoring, focused on OB providers — emerging direct competitor in the RPM hardware-and-software layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lōvu Health social profiles
Digital presenceLōvu Health compliance and trust
Trust signalCompliance2 records
Lōvu Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lōvu Health leadership team
Management profileNumber of profiles
Lōvu Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lōvu Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lōvu Health
What does Lōvu Health do?
Lōvu Health operates a digital maternal health platform that delivers continuous care from pre-pregnancy through two years post-pregnancy. The platform combines a consumer-facing mobile app, AI-powered patient navigation (PENpal and Ema AI), remote patient monitoring devices (blood pressure, weight, fetal heart rate), and a curated marketplace of maternal health service partners. It is sold through B2B contracts with payers, employers, and clinicians, with the underlying services reimbursed via health insurance including CPT billing codes for remote monitoring.
Is Lōvu Health a public or private company?
Lōvu Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lōvu Health founded?
Lōvu Health was founded in 2023. It employs 11 to 50 people.
Where is Lōvu Health based?
Lōvu Health is headquartered in Cupertino, United States, in the North America region.
How does Lōvu Health make money?
Three revenue lines are on record. Insurance-Reimbursed Platform Services are the primary driver. The others are remote Patient Monitoring Reimbursement and employer and Payer Contracts.
Who are Lōvu Health's main competitors?
Direct peers on record are Mahmee, Maven Clinic, Babyscripts, Pomelo Care, Wildflower Health, HeraMED and Ovia Health. Broad incumbents are Carrot Fertility and Progyny. Nuvo is listed as an emerging player.
Does Lōvu Health have an API?
No public API is recorded for Lōvu Health.
What industry is Lōvu Health in?
Lōvu Health's product category is Maternal Health Platform. Its primary akta.pro industry code is HLALAFAC, Kidney & Dialysis Remote Care (CKD/ESRD monitoring, home dialysis support), with a secondary code of HLACAPAG, Maternal, Neonatal & Pediatric Remote Monitoring. Its NAICS code is 621 and its SIC code is 8000.