What Sanity Solutions does

Sanity Solutions, Inc. is a privately held US IT solutions provider headquartered in Denver, Colorado, founded in 2004 by Jason Cherveny. The company operates as a value-added reseller (VAR) augmented by professional services, positioning itself as a strategic advisor rather than a pure product reseller. Its primary customer base spans Federal Government, State/Local & Education (SLED), Healthcare, and a long tail of commercial/enterprise accounts (including Manufacturing, Oil & Gas, Retail, Tribal Nations, and others). Sanity sells and delivers through direct field sales, inside sales, federal contract vehicles (GSA, NASA SEWP, NASPO ValuePoint, EQUALIS, NCPA, OMNIA, PEPPM, The Quilt), and a self-service e-commerce platform called Sanity Shop. Reported characteristics include 11-50 employees, an NPS of 97, 200+ industry certifications, an Inc. 5000 honor for nine consecutive years, and CRN Triple Crown status for five consecutive years.

The core product is the "Data Solutions" portfolio covering AI, Client Devices, Cloud Computing, Compute, Cybersecurity, Data Protection, IT Modernization, Network Infrastructure, Physical Security, and Storage & HCI — assembled from more than 50 enterprise vendor partnerships including Dell Technologies (Platinum), HPE, Cisco, Nutanix, VMware/Broadcom, Microsoft, AWS, Pure Storage, Palo Alto Networks, Rubrik, SentinelOne, CrowdStrike, Wiz, Darktrace, Arctic Wolf, Verkada, and others. Adjacent offerings include SanityRx professional services (co-managed IT via a "bookend" methodology, IT projects, IT staffing), Sanity Capital (IT financing/rental/consumption models), and Operational IT Services (warehousing, just-in-time delivery, maintenance, international capabilities). Proprietary methodology assets include the five-step SanityRx Method and the 3-2-1-1-0 Data Protection framework.

The business model generates revenue from hardware and software resale with margin, professional services fees (project, recurring, or staff augmentation), managed/operational services, and IT financing economics. Pricing is quote-based and tailored per engagement, typically on multi-year contracts. The company has no public funding rounds, is not venture-backed, and is founder-led with a long-tenured C-suite (President & CEO Jason Cherveny; CTO Chris Gross; COO Sheila Gentile; VP of SanityRx & Specialties Craig Casey). The most recent corporate action is the 2024 acquisition of RAM Computer Supply.

Name

Sanity Solutions

Legal name

Sanity Solutions, Inc.

Website

https://sanitysolutions.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanity Solutions is a Denver-based, privately held US IT solutions provider and value-added reseller serving Federal, SLED, Healthcare, and commercial customers through enterprise hardware/software resale plus SanityRx professional services, Sanity Capital financing, and Sanity Shop e-commerce.

Ownership category

akta.pro rank

Product category

Enterprise IT Solutions & Services

NAICS

Computer Systems Design and Related Services (5415), Other Computer Related Services (541519), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lease, Warranty & Maintenance Management Services (BPAEAOAL)

akta.pro secondary industries

Application Maintenance & Support (AMS) (BPAEAFAC), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• IT solutions provider
• Value-added reseller
• Data center infrastructure
• Enterprise IT services
• Managed IT services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Hardware and Software Sales: As a value-added reseller (VAR) and solutions provider, Sanity Solutions resells enterprise hardware (servers, storage, networking equipment, client devices) and software from technology partners including Dell, HPE, Cisco, Nutanix, Pure Storage, and others. Revenue is generated through product sales with margin.
2. Professional IT Services (SanityRx): SanityRx provides professional services including co-managed IT, IT projects, and IT staffing. Services are delivered through certified technical experts who assess, migrate, and manage IT infrastructure for clients. Revenue is generated through service fees, either project-based, recurring, or staff augmentation.
3. IT Financing Services: Sanity Capital offers financing options including payment terms, renting, volume level pricing, and flexible consumption models to help clients bring IT projects within budgetary reach while maintaining cash positions.
4. Operational IT Services: Operational services including just-in-time delivery, warehousing, maintenance and renewals, international capabilities, staff augmentation, delivery, order processes, and customized services to capitalize on IT investment value.
5. Sanity Shop E-commerce: A centralized platform for purchasing IT devices, accessories, and essential technology solutions, enabling speed, visibility, and control for customer organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sanity Solutions is a value-added reseller and IT solutions provider that resells enterprise hardware and software from 50+ technology partners (Dell, HPE, Cisco, Nutanix, Microsoft, AWS, Pure Storage, etc.) and delivers professional IT services through its SanityRx division covering co-managed IT, IT projects, and IT staffing. The company goes beyond traditional VAR services by offering strategic advisory, assessment, and architectural design across AI, cloud computing, cybersecurity, data protection, storage/HCI, networking, compute, and physical security for federal, SLED, healthcare, and commercial enterprise customers.

Product overview

Sanity Solutions is an IT solutions provider that offers a portfolio of Data Solutions as its core product, encompassing AI, Client, Cloud Computing, Compute, Cybersecurity, Data Protection, IT Modernization, Network Infrastructure, Physical Security, and Storage & HCI. These are complemented by SanityRx Professional Services (co-managed IT, IT projects, IT staffing), Business Services (IT Financing/Sanity Capital, Operational IT Services), and the Sanity Shop e-commerce platform. The company positions itself as more than a VAR—providing strategic advisory, implementation, and managed services rather than just product resale.

Differentiator

Problem solved

Functional benefit

Brands

• SanityRx: Professional IT services brand providing co-managed IT, IT projects, and IT staffing services.

Products and services

• Data Solutions Resale and integration of industry-leading enterprise hardware and software (servers, storage, networking, client devices, security, cloud platforms) from partners such as Dell Technologies, HPE, Cisco, Nutanix, Microsoft, AWS, Pure Storage, Palo Alto Networks, and Rubrik, packaged with strategic advisory and implementation for enterprise customers.
• SanityRx Professional Services Managed and professional IT services brand encompassing co-managed IT, IT projects, and IT staffing delivered by certified technical experts to assess, migrate, and manage enterprise IT environments.
• Co-Managed IT Services Managed IT services that augment a client's in-house IT team with Sanity's certified experts, covering technical reviews, documentation, monitoring and alerting, vulnerability scanning, and platform lifecycle management.
• IT Projects Project-based IT execution services covering assessment, migration, deployment, upgrade, IT asset disposition, and secure data destruction delivered by certified engineers.
• IT Staffing IT staff augmentation services supplying certified professionals in compute, virtualization, hyperconverged, networking, and storage with flexible engagement models from short-term projects to long-term residency.
• IT Financing (Sanity Capital) Financial services offering payment terms, renting, volume-level pricing, and flexible consumption models so organizations can adopt IT innovations while preserving cash and ensuring predictable IT investments.
• Operational IT Services Operational support services including just-in-time delivery, warehousing, maintenance and renewals, international capabilities, staff augmentation, delivery management, and customized services to maximize IT investment value.
• Sanity Shop E-commerce Self-service e-commerce platform for purchasing IT devices, accessories, and essential technology solutions, providing centralized speed, visibility, and control for organizational IT procurement.

Quantifiable outcome

• NPS Score of 97
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

64 partnerships are on record, tiered core.

• Dell TechnologiescoreTechnology or IntegrationDell Technologies Platinum Partner. Provides enterprise hardware including servers, storage, networking, and client devices. Extensive partnership spanning data center solutions, PowerStore storage, and comprehensive IT infrastructure products.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationHPE partnership providing enterprise hardware and solutions. Partners include HPE and HPE Juniper Networking for networking infrastructure.
• CiscocoreTechnology or IntegrationCisco partnership for networking, security, and collaboration solutions including routers, switches, firewalls, and unified communications.
• NutanixcoreTechnology or IntegrationNutanix partnership for hyperconverged infrastructure (HCI), cloud computing, and enterprise cloud solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft partnership including Microsoft Azure cloud platform, Microsoft 365, and related enterprise solutions. Cloud Security Partners include Microsoft for CNAPP and security offerings.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS partnership for public cloud solutions, cloud migration, and cloud-native application development and deployment.
• Pure StoragecoreTechnology or IntegrationPure Storage partnership for enterprise flash storage solutions and modern data storage platforms.
• Palo Alto NetworkscoreTechnology or IntegrationPalo Alto Networks partnership for next-generation firewall, cloud security, and cybersecurity solutions. Cloud Security Partner.
• RubrikcoreTechnology or IntegrationRubrik partnership for data protection, backup, disaster recovery, and ransomware recovery solutions.
• SentinelOnecoreTechnology or IntegrationSentinelOne partnership for endpoint detection and response (EDR), endpoint protection, and autonomous endpoint security. Cloud Security Partner.
• VMware by BroadcomcoreTechnology or IntegrationVMware partnership for virtualization, cloud infrastructure, and enterprise mobility management solutions.
• Arctic WolfcoreTechnology or IntegrationArctic Wolf partnership for managed detection and response (MDR), security operations, and cybersecurity monitoring services.
• FortinetcoreTechnology or IntegrationFortinet partnership for network security, firewall, and unified threat management solutions.
• NetAppcoreTechnology or IntegrationNetApp partnership for enterprise storage, data management, and cloud-connected storage solutions.
• Red HatcoreTechnology or IntegrationRed Hat partnership for open-source enterprise solutions including Red Hat Enterprise Linux, OpenShift, and hybrid cloud infrastructure.
• OktacoreTechnology or IntegrationOkta partnership for identity management, single sign-on, and zero trust security solutions.
• DarktracecoreTechnology or IntegrationDarktrace partnership for AI-powered cybersecurity, threat detection, and autonomous response solutions.
• VerkadacoreTechnology or IntegrationVerkada partnership for physical security solutions including video surveillance, access control, and intrusion detection. Serves SLED sector with advanced physical security.
• SophoscoreTechnology or IntegrationSophos partnership for synchronized security, endpoint protection, and network security solutions.
• VeeamcoreTechnology or IntegrationVeeam partnership for backup, recovery, and data management solutions for virtual, physical, and cloud environments.
• 11:11 SystemscoreTechnology or Integration11:11 Systems partnership for cloud connectivity, infrastructure, and managed services.
• APC (Schneider Electric)coreTechnology or IntegrationAPC partnership for power protection, UPS systems, and data center infrastructure solutions.
• ApplecoreTechnology or IntegrationApple Authorized Reseller partnership providing Apple devices including Mac, iPad, and accessories for enterprise deployments.
• LenovocoreTechnology or IntegrationLenovo partnership for ThinkPad laptops, ThinkStation workstations, and enterprise computing solutions.
• F5 NetworkscoreTechnology or IntegrationF5 partnership for application delivery controller, security, and cloud solutions.
• CrowdStrikecoreTechnology or IntegrationCrowdStrike partnership for endpoint protection, threat intelligence, and cloud security. Cloud Security Partner.
• WizcoreTechnology or IntegrationWiz partnership for cloud security posture management (CSPM) and CNAPP solutions. Cloud Security Partner.
• FlexentialcoreTechnology or IntegrationFlexential partnership for data center colocation, connectivity, and managed services.
• VaroniscoreTechnology or IntegrationVaronis partnership for data security, insider threat detection, and data governance solutions.
• AristacoreTechnology or IntegrationArista partnership for cloud networking, data center switching, and enterprise network solutions.
• HP (Hewlett-Packard)coreTechnology or IntegrationHP partnership for personal computers, printers, and imaging solutions including HP factory authorized laser printer repair.
• NilecoreTechnology or IntegrationNile partnership for wired and wireless network access solutions and campus networking.
• WasabicoreTechnology or IntegrationWasabi partnership for hot cloud storage, backup, and disaster recovery solutions.
• ExaGridcoreTechnology or IntegrationExaGrid partnership for tiered backup storage and deduplication solutions.
• ElasticcoreTechnology or IntegrationElastic partnership for search, observability, and security solutions using the Elastic Stack.
• DatacorecoreTechnology or IntegrationDatacore partnership for storage virtualization, hyperconverged infrastructure, and SAN solutions.
• HYCUcoreTechnology or IntegrationHYCU partnership for backup and recovery, data protection, and multi-cloud data management.
• ForcepointcoreTechnology or IntegrationForcepoint partnership for data loss prevention, cloud security, and web security solutions.
• CyberArkcoreTechnology or IntegrationCyberArk partnership for identity security, privileged access management, and cyber security solutions.
• OmnissacoreTechnology or IntegrationOmnissa partnership for end-user computing, virtual desktop infrastructure (VDI), and digital workspace solutions.
• Logic MonitorcoreTechnology or IntegrationLogic Monitor partnership for SaaS-based hybrid IT infrastructure monitoring and observability.
• Cato NetworkscoreTechnology or IntegrationCato Networks partnership for SASE (Secure Access Service Edge), network security, and global backbone.
• NetskopecoreTechnology or IntegrationNetskope partnership for cloud access security broker (CASB), zero trust, and SASE solutions.
• Juniper NetworkscoreTechnology or IntegrationJuniper Networks partnership (through HPE Juniper) for enterprise networking, routing, switching, and wireless solutions.
• RUCKUS NetworkscoreTechnology or IntegrationRUCKUS Networks partnership for wireless networking, Wi-Fi solutions, and campus network infrastructure.
• AutomoxcoreTechnology or IntegrationAutomox partnership for patch management, endpoint hardening, and IT operations automation.
• KnowBe4coreTechnology or IntegrationKnowBe4 partnership for security awareness training, phishing simulation, and human risk management.
• Red CanarycoreTechnology or IntegrationRed Canary partnership (with Zscaler) for managed detection and response (MDR) and threat detection.
• InsentracoreTechnology or IntegrationInsentra partnership for channel-focused services, data protection, and professional services.
• Coquina SystemscoreTechnology or IntegrationCoquina Systems partnership for data protection and infrastructure solutions.
• HerafluxcoreTechnology or IntegrationHeraflux partnership for data platform modernization and database solutions.
• SiriscoreTechnology or IntegrationSiris partnership for business communications, cloud, and managed services.
• OneCloudcoreTechnology or IntegrationOneCloud partnership for cloud infrastructure and managed services.
• Point Solutions SecuritycoreTechnology or IntegrationPoint Solutions Security partnership for specialized security solutions and services.
• VationcoreTechnology or IntegrationVation partnership for IT procurement and technology lifecycle services.
• VerkadacoreTechnology or IntegrationPhysical security partnership with Verkada for SLED sector, providing video surveillance, access control, and intrusion detection systems.
• GSA (General Services Administration)coreChannel Partner/ Reseller/ DistributorFederal government contract vehicle enabling government agencies to procure IT solutions and services through pre-approved vendor schedules.
• NASA SEWPcoreChannel Partner/ Reseller/ DistributorNASA Solutions for Enterprise-Wide Procurement contract vehicle for government IT products and services.
• NASPO ValuePointcoreChannel Partner/ Reseller/ DistributorNational Association of State Procurement Officials contract vehicle for cooperative purchasing of IT solutions by state and local governments.
• EQUALIScoreChannel Partner/ Reseller/ DistributorEQUALIS cooperative purchasing organization for public sector procurement of IT and other goods and services.
• NCPA (National Cooperative Purchasing Alliance)coreChannel Partner/ Reseller/ DistributorNational Cooperative Purchasing Alliance contract vehicle for public sector technology procurement.
• OMNIA PartnerscoreChannel Partner/ Reseller/ DistributorOMNIA Partners public procurement alliance for government and education technology purchasing.
• PEPPMcoreChannel Partner/ Reseller/ DistributorPEPPM (People Engaged in Procurement Purchasing Movement) cooperative purchasing program for technology.
• The QuiltcoreChannel Partner/ Reseller/ DistributorThe Quilt network for research and education institutions providing advanced networking and IT services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Presidio: Presidio is a US-based IT solutions and services provider focused on digital transformation, cloud, security and infrastructure across commercial and public sector clients. Its combination of advisory, integration and managed services around multivendor stacks is highly analogous to Sanity's SanityRx and Co-Managed offerings.
• ePlus Technology: ePlus is an IT solutions provider delivering hardware, software and services across security, cloud, data center and AI to commercial and public sector customers. Its portfolio breadth, certifications base and SLED/federal practice are closely aligned with Sanity's vertical and product segmentation.
• Carahsoft Technology Corp. Carahsoft is the leading US government IT solutions aggregator, distributing hundreds of software and hardware vendors through federal, SLED and healthcare channels. Its GSA Schedule, NASA SEWP and partner contract posture, plus portfolio breadth across cybersecurity, cloud and data protection, are highly comparable to Sanity's contract-vehicle and federal-state-healthcare strategy.
• Connection (Public Sector Solutions Group): Connection is a US IT solutions provider with a strong public sector and SLED practice holding many of the same contract vehicles as Sanity (GSA, NASPO, PEPPM, EQUALIS). The company's blend of distribution, procurement services and lifecycle support closely matches Sanity's operational IT services + government vehicle strategy.

Broad incumbents

• SHI International: SHI is a large US IT solutions provider offering hardware, software, services and cloud across enterprise, public sector and education. Its OEM breadth, federal/state contract access and growing services attach directly mirror Sanity's go-to-market across Federal, SLED and commercial.
• CDW Corporation: CDW is the largest US value-added reseller of IT solutions, serving enterprise, government, education and healthcare buyers across hardware, software and services. It directly overlaps with Sanity's VAR-plus-services model, multi-vertical segmentation and bundled procurement, but at far greater scale.
• World Wide Technology (WWT): WWT is a large US technology solutions provider combining high-end integration, supply chain services and digital consulting across enterprise, public sector and service provider markets. Its full-stack data center, networking and AI capabilities represent what Sanity's VAR-plus-services model scales toward.
• Insight Enterprises: Insight is a global IT solutions integrator combining hardware/software resale with high-margin services across cloud, data center and cybersecurity. Its teardown of multi-OEM stacks for mid-market and enterprise customers is structurally comparable to Sanity's "more than a VAR" positioning.

Emerging players

• Optiv Security: Optiv is a US-focused cybersecurity solutions integrator and advisory firm delivering services and resale around top security vendors to enterprise and government clients. As Sanity builds out its cybersecurity practice with Palo Alto, CrowdStrike, SentinelOne and Wiz partners, Optiv is the closest pure-play specialty peer in that adjacent segment.

Regional players

• Computacenter: Computacenter is a UK-headquartered IT solutions provider with growing US presence focused on enterprise infrastructure, services and supply chain. While headquartered outside the US, its hybrid IT, workspace and managed service capabilities map directly to the same buyer needs Sanity serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sanity-solutions
• Xx.com/sanitysolutions
• Facebookfacebook.com/92009796453

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanity Solutions