Lilo Social

What Lilo Social does

Lilo Social is a full-funnel eCommerce growth agency headquartered in Brooklyn, New York, operating as a privately held LLC founded in 2016. The firm serves direct-to-consumer (DTC) brands across verticals including beauty, sports and fitness, supplements, beverages, golf apparel, and household goods, with named clients such as Bauer Hockey, Cheribundi, True Botanicals, Humantra, SEEQ, Half Magic Beauty, NuFACE, Animal, and Newton Golf. Service delivery is built around two integrated pillars: Full-Funnel Growth (acquisition, covering paid social, paid search, creative, UGC content, landing page development, and CRO) and Retention Marketing (email, SMS, list growth, subscription and loyalty programs, upsells, and direct mail). The agency's core technical stack is a curated set of third-party platforms rather than proprietary software, anchored by Klaviyo (Master Elite status, top 0.2% of partners), Meta, Google Ads, TikTok, Shopify Plus, Recharge, Skio, and analytics tools such as Triple Whale, Northbeam, and Motion, all surfaced through a proprietary Blended Reporting Dashboard that combines financial performance, creative impact, P&L, and breakeven analysis in a unified view. Internally, the agency also operates a structured Iterative Campaign Discovery Cycle (research, hypothesis, creative testing, retrospective) and a Data-Backed Creative Testing Framework designed for ongoing A/B testing across ad creative.

Lilo Social monetizes through professional services retainers, with pricing not publicly disclosed but scoped to client media-spend tiers ranging from $10k-$20k per month at the low end to $250k+ per month at the enterprise level. The go-to-market is consultative direct sales: prospects engage through the website contact form, are qualified by media-spend tier and service scope, and are then assigned a dedicated growth team spanning 10+ specialist roles including Growth Lead, Paid Search Buyer, Paid Social Buyer, Creative Strategist, UGC Content Lead, Motion Designer, CRO Strategist, and Web Developer. Distribution is exclusively direct, supplemented by partner referrals from a broad technology ecosystem that includes Klaviyo, Meta, Google, Shopify Plus, Attentive, PostScript, Recharge, Skio, and PostPilot, among roughly 30 platform partners in total. Customer outcomes emphasized publicly include a 90% client retention rate, 230% average yearly growth across the client base, and a 90% increase in ROAS versus prior results.

The company is bootstrapped with no disclosed external funding or institutional shareholders. It has been recognized on the Inc. 5000 list of fastest-growing private companies for three consecutive years (2023, 2024, 2025) and holds Klaviyo Master Elite Agency status. Leadership is anchored by CEO Bobby Palmieri. While the firm describes its GTM as global via direct sales, its current website terms restrict use to persons located in the United States, indicating that international expansion remains a forward opportunity rather than an established footprint.

Name

Lilo Social

Legal name

Lilo Social LLC

Website

https://lilosocial.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lilo Social is a Brooklyn-based full-funnel eCommerce growth agency serving direct-to-consumer brands with paid media, creative production, and retention marketing services across email, SMS, and lifecycle automation.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Ecommerce growth agency
• Paid media management
• DTC marketing services
• Retention marketing agency
• Full-funnel marketing

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Agency Services: Full-service eCommerce growth agency offering paid media, creative, email/SMS marketing, and landing page/CRO services on retainer basis for DTC brands

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lilo Social is a full-funnel eCommerce growth agency that provides two integrated service pillars: Full-Funnel Growth (acquisition through paid social, paid search, creative, UGC, and landing page/CRO) and Retention Marketing (email, SMS, list growth, subscription/loyalty programs, upsells, and direct mail) for direct-to-consumer brands on a retainer basis.

Product overview

Lilo Social is a full-funnel eCommerce growth agency that operates as a unified service offering rather than a software platform. The company provides two integrated core service pillars: Full-Funnel Growth (acquisition) and Retention Marketing. Full-Funnel Growth encompasses paid social advertising (Meta, TikTok, Snapchat, Pinterest), paid search (Google, Microsoft, Criteo), creative services, UGC content production, and landing page optimization with CRO. Retention Marketing covers email marketing, SMS marketing, list growth, subscription and loyalty programs, upsells, and direct mail—all delivered through integrated platforms like Klaviyo, Attentive, Postscript, Recharge, and Skio. The two pillars work together across the entire customer lifecycle, with the blended reporting dashboard providing unified measurement of financial performance across both acquisition and retention channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Funnel Growth

Quantifiable outcome

• 230% average yearly growth rate across clients
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature3 records

Partnerships

29 partnerships are on record, tiered core, major and supporting.

• MetacoreTechnology or IntegrationKey advertising partner for paid social campaigns across Facebook and Instagram. Lilo Social leverages Meta's advertising platform for client campaigns with consolidated campaign structures and strategic budgeting.
• Google AdscoreTechnology or IntegrationPlatform partner for paid search campaigns including search, shopping, and Performance Max. Lilo Social utilizes Google Ads for capturing demand through keyword research and ad copy development.
• TikTokcoreTechnology or IntegrationSocial platform partner for paid social campaigns, particularly important for Gen Z audiences and brand awareness for clients like Half Magic Beauty.
• Shopify PluscoreTechnology or IntegrationeCommerce platform partnership for DTC brand clients. Provides integration infrastructure for tracking, attribution, and campaign management.
• KlaviyocoreTechnology or IntegrationMaster Elite Agency partner (top 0.2% of 6,500+ partners). Full email marketing and SMS platform with lifecycle automation, segmentation, and analytics. Entire email team is Klaviyo-qualified and certified.
• AttentivemajorTechnology or IntegrationSMS marketing platform partnership for targeted text message campaigns with segmentation and automation capabilities.
• PostScriptmajorTechnology or IntegrationSMS marketing platform partner providing additional channel for customer engagement and retention campaigns.
• PinterestsupportingTechnology or IntegrationAdditional paid social platform for visual discovery and brand awareness campaigns for appropriate client segments.
• SnapchatsupportingTechnology or IntegrationPaid social platform partner for reaching younger demographics with ephemeral content advertising.
• RechargecoreTechnology or IntegrationSubscription management platform for building and optimizing subscription programs, replenishment flows, and subscription upsell strategies.
• SkiomajorTechnology or IntegrationSubscription commerce platform partner for managing subscription lifecycles and reducing churn.
• PostPilotmajorTechnology or IntegrationDirect mail platform integrated with Klaviyo for combining digital targeting with physical mail campaigns to drive conversions and loyalty.
• NorthbeammajorTechnology or IntegrationAttribution and analytics platform for cross-channel performance tracking and customer journey analysis.
• Triple WhalemajorTechnology or IntegrationAnalytics and attribution platform for eCommerce brands to track performance across paid media, email, and other channels.
• MotionmajorTechnology or IntegrationCreative analytics platform providing deep insights into which assets drive conversions and customer engagement for creative optimization.
• ForeplaysupportingTechnology or IntegrationCreative collaboration and asset management platform for organizing and sharing creative work across client accounts.
• LifetimelymajorTechnology or IntegrationCustomer lifetime value and retention analytics platform for tracking subscription metrics and LTV improvements.
• DataFeedWatchsupportingTechnology or IntegrationProduct feed management tool for optimizing Google Shopping and other feed-based advertising campaigns.
• SemrushsupportingTechnology or IntegrationSEO and keyword research platform supporting paid search strategy and competitive analysis.
• RebuymajorTechnology or IntegrationUpsell and post-purchase optimization platform for increasing average order value and customer lifetime value.
• Smile.iomajorTechnology or IntegrationLoyalty and rewards platform for building customer loyalty programs and driving repeat purchases.
• Rise AIsupportingTechnology or IntegrationProduct review and UGC platform for collecting and displaying customer reviews to build social proof.
• RivosupportingTechnology or IntegrationPost-purchase and loyalty platform for subscription and retention marketing automation.
• OkendosupportingTechnology or IntegrationCustomer reviews and ratings platform for building trust and social proof for DTC brands.
• LooxsupportingTechnology or IntegrationPhoto reviews platform for generating social proof through customer-submitted product photos.
• StyaisupportingTechnology or IntegrationRetention marketing platform for customer engagement and loyalty solutions.
• KnosupportingTechnology or IntegrationSubscription analytics and intelligence platform for understanding subscriber behavior and optimizing retention.
• ZaymosupportingTechnology or IntegrationPost-purchase and retention marketing automation tools.
• AftersellsupportingTechnology or IntegrationPost-purchase experience and upsell platform for increasing revenue per customer.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartSites: Digital marketing agency offering paid media, SEO, and web design with strong eCommerce client base. Comparable in service breadth and target customer, though more generalist than Lilo Social's DTC focus.
• Hawke Media: Full-service digital marketing agency serving eCommerce and DTC brands across paid media, retention, and creative. Comparable breadth of services and customer segment, with similar retainer-based engagement model.
• Disruptive Advertising: Performance marketing agency focused on paid media and lifecycle for DTC and eCommerce brands. Overlapping paid social, paid search, and creative testing capabilities with comparable mid-market and enterprise client profile.
• Rise Interactive: Performance marketing agency with media planning, paid media, and analytics services for mid-market and enterprise brands. Comparable paid-media-led offering with strong eCommerce and DTC vertical exposure.
• Common Thread Collective: eCommerce growth agency serving DTC brands with a similar full-funnel model spanning paid acquisition, lifecycle, and creative. Comparable client base and service offering, including subscription-economy expertise.
• Power Digital Marketing: Full-service digital marketing agency specializing in DTC and eCommerce growth across paid media, creative, retention, and CRO. Closely comparable service stack, target customer, and full-funnel positioning to Lilo Social.

Emerging players

• Channel Bakers: Specialized Amazon advertising and eCommerce growth agency. Partial overlap with Lilo Social on paid media and DTC, with a more concentrated focus on retail media and Amazon-specific services.
• Pencil: AI-native creative generation platform for eCommerce advertising. Represents an emerging category of AI-enabled tools that competes with parts of Lilo Social's creative and paid social offering by automating ad production and testing.

Broad incumbents

• AMP Agency: Full-service digital agency with paid media, creative, and commerce offerings for consumer brands. Overlaps with Lilo Social on paid social and creative, but serves a broader mix of enterprise and B2B clients.
• Tinuiti: Large independent performance marketing agency with deep paid media and retention capabilities across Amazon, paid social, and lifecycle. Comparable services but at significantly larger scale and broader vertical coverage than Lilo Social.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lilosocial
• Instagraminstagram.com/lilosocial
• Xx.com/lilosocial
• Facebookfacebook.com/lilosocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lilo Social