Frete Barato
Frete Barato is a Brazilian cloud-based logistics SaaS platform serving e-commerce businesses with centralized freight quoting, carrier integration, order management, tracking, and automated reconciliation across 60+ carriers and 31+ e-commerce platform integrations.
- Company typePrivate
- Founded-
- HeadquartersRio do Sul, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Frete Barato does
Frete Barato, operating under the legal entity FB TECNOLOGIA LOGÍSTICA LTDA, is a Brazilian cloud-based logistics management platform (TMS SaaS) headquartered in Rio do Sul, Santa Catarina. Founded in 2019, the company serves online retailers across Brazil, ranging from SMB e-commerce shops to mid-market operations, by centralizing freight management functions that are otherwise fragmented across multiple carrier relationships. The platform connects to 60+ transportadoras (Brazilian carriers) including Correios, Braspress, Loggi, J&T Express, Braspress, DHL, and FedEx, and integrates natively with 31+ e-commerce platforms, ERPs, and marketplaces (Shopify, Nuvemshop, Bling, Loja Integrada, VTEX, WooCommerce, Magento 2, Tray, etc.) via OAuth-based app store installations and a free public REST API.
The core offering comprises a freight quoting engine (real-time API or rate-table quoting), a centralized order management dashboard, automated freight reconciliation that verifies carrier charges against configured tables, real-time tracking with personalized branded pages, carrier SLA/incident management, multi-CNPJ dispatch, NF-e invoice transmission, and CT-e monitoring. The platform runs on the company's own data center infrastructure and exposes a Bearer Token-authenticated REST API enabling third-party integrations. Three subscription tiers (HUB up to 5 carriers at R$319/month, TMS up to 15 carriers at R$649/month, and TARGET unlimited carriers from R$1,699/month) are paired with per-order fees (R$1.50, R$1.00, and R$0.65 respectively), creating a hybrid subscription + usage-based revenue model.
Frete Barato operates as a self-serve product-led platform distributed via marketplace app stores, a public API, and a partnership/integration program, with WhatsApp-based human account management available as an add-on. The company has reached 1,200+ active customers processing 450,000+ monthly orders on a lean 10-person team. It is privately held with no disclosed external investors, and CEO Felippe Goebel Klauberg also serves as Data Protection Officer. The company has formalized LGPD/GDPR-aligned data protection, anti-corruption, and KYC/AML compliance frameworks, and is a member of the Founders Club Prime regional startup community.
Frete Barato firmographics
Firmographics- Name
- Frete Barato
- Legal name
- FB TECNOLOGIA LOGÍSTICA LTDA
- Website
- https://fretebarato.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frete Barato is a Brazilian cloud-based logistics SaaS platform serving e-commerce businesses with centralized freight quoting, carrier integration, order management, tracking, and automated reconciliation across 60+ carriers and 31+ e-commerce platform integrations.
- Ownership category
- akta.pro rank
Frete Barato industry classification
Industry- Product category
- Logistics Management Software
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- akta.pro primary industry
- Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)
- akta.pro secondary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
Keywords
Where Frete Barato is headquartered
LocationHeadquarters
- HQ city
- Rio do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Frete Barato business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Platform License): Monthly recurring subscription to the Frete Barato logistics platform, with three tiers (HUB, TMS, TARGET) offering escalating limits on number of carrier integrations. The subscription grants access to the web admin panel, freight quoting engine, order management, tracking, and reconciliation modules.
- Per-Order Transaction Fee: Additional per-order fee on top of the base subscription. Rate varies by plan: R$1.50/order for HUB, R$1.00/order for TMS, R$0.65/order for TARGET. The per-order fee incentivizes higher-tier plans and scales with customer volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HUB: Entry plan for up to 5 carrier integrations |
| Subscription | Monthly | TMS: Mid-tier plan for up to 15 carrier integrations — marked as most chosen |
| Subscription | Monthly | TARGET: Enterprise plan with unlimited carrier integrations and full automation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Frete Barato product offering
Product offeringCore offering
Frete Barato is a cloud-based freight and logistics management SaaS platform that centralizes freight quotation, carrier integration, order management, shipment tracking, automated freight reconciliation, and customer service for Brazilian e-commerce operations. The platform integrates with 60+ carriers (transportadoras) and 31+ e-commerce platforms/ERPs, offering tiered subscription plans (HUB, TMS, TARGET) supplemented by per-order usage fees. A free public REST API enables custom integrations for freight quotes, tracking, label generation, and electronic invoice (NF-e) transmission.
Product overview
Frete Barato is a cloud-based logistics management platform (TMS SaaS) for Brazilian e-commerce operations. The platform provides three subscription tiers: HUB (up to 5 carriers, R$319/month), TMS (up to 15 carriers, R$649/month), and TARGETO (unlimited carriers, R$1,699+/month). Core modules include freight quotation, carrier integration, order management, automated freight reconciliation (Conciliacao), customer service handling, and personalized tracking pages. The platform integrates with 31+ e-commerce/ERP platforms and 60+ carriers. A free public API enables freight quoting, tracking, label generation, and NF-e invoice transmission.
Differentiator
Problem solved
Functional benefit
Products and services
- Frete Barato Platform (Logistics Management SaaS) Cloud-based logistics management platform (TMS) that centralizes freight quotations, carrier integrations, order management, shipment tracking, customer service, and automated freight reconciliation for e-commerce operations in Brazil.
- HUB Plan Entry-level subscription plan offering integration with up to 5 carriers, unlimited freight quotations, freight rule configuration, shipment management, personalized tracking pages, automated freight reconciliation, and multi-CNPJ order submission. Priced at R$319/month plus R$1.50 per order.
- TMS Plan Mid-tier subscription plan offering integration with up to 15 carriers, full HUB features plus personalized tracking pages, automated freight reconciliation, order management, and occurrence handling. Priced at R$649/month plus R$1.00 per order.
- TARGET Plan Enterprise subscription plan offering unlimited carrier integrations, automated freight reconciliation, CT-e monitor, freight rules configuration, and dedicated account manager. Priced from R$1,699/month plus R$0.65 per order.
- Frete Barato Public API Free REST API enabling freight quoting, shipment tracking/occurrences monitoring, transport label generation in PDF Base64 format, and NF-e electronic invoice transmission in Base64. Authentication uses Bearer Token via Customer Token. Free to use with no fees or monthly charges.
Quantifiable outcome
- Reduced cart abandonment through competitive freight options
- +2 more outcomes
Companies that use Frete Barato
Customer profileSegments1 record
Ideal customer profiles2 records
Frete Barato technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration109 records
Feature9 records
Frete Barato partnerships and signals
Strategic signalPartnerships
106 partnerships are on record, tiered core.
- J&T ExpresscoreJ&T Express (Jet) is listed among the integrated transportadoras on the Frete Barato platform, providing coverage for e-commerce shipments across Brazil.
- MagalogcoreMagalog is integrated as a transportadora partner, offering freight quoting, dispatch and tracking capabilities through the Frete Barato platform.
- Smart2CcoreSmart2C is integrated as a transportadora partner on the Frete Barato platform, appearing in freight quoting results and shipment tracking.
- BuslogcoreBuslog is integrated with multiple service modalities including Coleta X Balcão, Balcão X Balcão, Balcão X Entrega, and Coleta X Entrega, providing diverse last-mile delivery options.
- Correios (Sedex, PAC, Mini Envios)coreBrazil's national postal service Correios is integrated with Sedex, PAC and Mini Envios modalities, providing universal national coverage including areas not served by private carriers.
- BraspresscoreBraspress is integrated as a national cargo transportadora partner, offering freight services across Brazil's main corridors.
- RodonavescoreRodonaves is integrated as a transportadora partner, providing freight services across Brazilian routes.
- DHLcoreDHL is integrated as an international-capable transportadora, offering global shipping services for Brazilian e-commerce.
- FedExcoreFedEx is integrated as a global transportadora partner, complementing domestic carriers with international shipping capabilities.
- Azul Cargo ExpresscoreAzul Cargo Express is integrated as a transportadora partner providing air freight and ground delivery services in Brazil.
- GollogcoreGollog is integrated as a transportadora partner leveraging LATAM Airlines' cargo network for freight services.
- Jadlog (.Package and .Com)coreJadlog is integrated with multiple service modalities (.Package and .Com) for different e-commerce delivery profiles.
- Flash CouriercoreFlash Courier is integrated as a courier-style transportadora for time-sensitive deliveries.
- Total ExpresscoreTotal Express is integrated as a transportadora partner offering freight services to Brazilian e-commerce.
- MovvicoreMovvi is integrated as a transportadora partner, providing logistics services through the Frete Barato platform.
- Rede SulcoreRede Sul is integrated as a regional transportadora partner, serving southern Brazil routes.
- CarvalimacoreCarvalima is integrated as a transportadora partner on the Frete Barato platform.
- Schreiber LogcoreSchreiber Log is integrated as a transportadora partner offering logistics services through the platform.
- Bauer ExpresscoreBauer Express is integrated as a transportadora partner on the Frete Barato platform.
- AgexcoreAgex is integrated as a transportadora partner on the Frete Barato platform.
- Ativa LogísticacoreAtiva Logística is integrated as a transportadora partner on the Frete Barato platform.
- LogancoreLogan is integrated as a transportadora partner on the Frete Barato platform.
- JamefcoreJamef is integrated as a transportadora partner on the Frete Barato platform.
- TrilogcoreTrilog is integrated as a transportadora partner on the Frete Barato platform.
- Expresso São MiguelcoreExpresso São Miguel is integrated as a transportadora partner on the Frete Barato platform.
- TranslovatocoreTranslovato is integrated as a transportadora partner on the Frete Barato platform.
- MMCargascoreMMCargas is integrated as a transportadora partner on the Frete Barato platform.
- LeomarcoreLeomar and Expresso Leomar are integrated as transportadora partners on the Frete Barato platform.
- TransoliveiracoreTransoliveira is integrated as a transportadora partner on the Frete Barato platform.
- Arlete TransportescoreArlete Transportes is integrated as a transportadora partner on the Frete Barato platform.
- TW TransportescoreTW Transportes is integrated as a transportadora partner on the Frete Barato platform.
- Dia这个机会 Express (Daytona Express)coreDaytona Express is integrated as a transportadora partner on the Frete Barato platform.
- Sete LagoscoreSete Lagos is integrated as a transportadora partner on the Frete Barato platform.
- MoovwaycoreMoovway is integrated as a transportadora partner on the Frete Barato platform.
- RodancoreRodan is integrated as a transportadora partner on the Frete Barato platform.
- SNM TransportescoreSNM Transportes is integrated as a transportadora partner on the Frete Barato platform.
- CNXLog (DBA Conexão)coreCNXLog (DBA Conexão) is integrated as a transportadora partner on the Frete Barato platform.
- PrimexcorePrimex is integrated as a transportadora partner on the Frete Barato platform.
- DiálogocoreDiálogo is integrated as a transportadora partner on the Frete Barato platform.
- TJBcoreTJB is integrated as a transportadora partner on the Frete Barato platform.
- AcevillecoreAceville is integrated as a transportadora partner on the Frete Barato platform.
- Premici EnvioscorePremici Envios is integrated as a transportadora partner on the Frete Barato platform.
- Azure LogcoreAzure Log is integrated as a transportadora partner on the Frete Barato platform.
- CarrierscoreCarriers is integrated as a transportadora partner on the Frete Barato platform.
- ObjetivacoreObjetiva is integrated as a transportadora partner on the Frete Barato platform.
- AstrologcoreAstrolog is integrated as a transportadora partner on the Frete Barato platform.
- Princesa Dos CamposcorePrincesa Dos Campos is integrated as a transportadora partner on the Frete Barato platform.
- JKM LogcoreJKM Log is integrated as a transportadora partner on the Frete Barato platform.
- Alfa TransportescoreAlfa Transportes is integrated as a transportadora partner on the Frete Barato platform.
- Atual CargascoreAtual Cargas is integrated as a transportadora partner on the Frete Barato platform.
- Mid TransportescoreMid Transportes is integrated as a transportadora partner on the Frete Barato platform.
- Mann TransportescoreMann Transportes is integrated as a transportadora partner on the Frete Barato platform.
- GallogcoreGallog is integrated as a transportadora partner on the Frete Barato platform.
- NativacoreNativa is integrated as a transportadora partner on the Frete Barato platform.
- MirincoreMirin is integrated as a transportadora partner on the Frete Barato platform.
- DestakcoreDestak is integrated as a transportadora partner on the Frete Barato platform.
- Andorinha TransportescoreAndorinha Transportes is integrated as a transportadora partner on the Frete Barato platform.
- Brasil ExpresscoreBrasil Express is integrated as a transportadora partner on the Frete Barato platform.
- BrasilwebcoreBrasilweb is integrated as a transportadora partner on the Frete Barato platform.
- CoopexcoreCoopex is integrated as a transportadora partner on the Frete Barato platform.
- DlogcoreDlog is integrated as a transportadora partner on the Frete Barato platform.
- TranscouriercoreTranscourier is integrated as a transportadora partner on the Frete Barato platform.
- VipexcoreVipex is integrated as a transportadora partner on the Frete Barato platform.
- FM TransportescoreFM Transportes is integrated as a transportadora partner on the Frete Barato platform.
- FarraposcoreFarrapos is integrated as a transportadora partner on the Frete Barato platform.
- Generoso TransportescoreGeneroso Transportes is integrated as a transportadora partner on the Frete Barato platform.
- Sigga LogísticacoreSigga Logística is integrated as a transportadora partner on the Frete Barato platform.
- RodomaxlogcoreRodomaxlog is integrated as a transportadora partner on the Frete Barato platform.
- Pannan TransportescorePannan Transportes is integrated as a transportadora partner on the Frete Barato platform.
- Camilo Dos SantoscoreCamilo Dos Santos is integrated as a transportadora partner on the Frete Barato platform.
- OcianicoreOciani is integrated as a transportadora partner on the Frete Barato platform.
- TranslemoscoreTranslemos is integrated as a transportadora partner on the Frete Barato platform.
- DisktenhacoreDisktenha is integrated as a transportadora partner on the Frete Barato platform.
- RPJ TransportescoreRPJ Transportes is integrated as a transportadora partner on the Frete Barato platform.
- KR TransportescoreKR Transportes is integrated as a transportadora partner on the Frete Barato platform.
- Shopee (Logística)coreShopee is integrated as a transportadora partner on the Frete Barato platform.
- ShopifycoreShopify is integrated as an e-commerce platform partner. Frete Barato offers a native app that can be installed via the Shopify App Store. Configuration requires creating a custom app in the Shopify developer dashboard and setting redirect URLs.
- NuvemshopcoreNuvemshop is integrated as an e-commerce platform partner. Frete Barato provides a native app that can be installed via OAuth authorization flow, combining the Nuvemshop admin URL with the Frete Barato installation path.
- Loja IntegradacoreLoja Integrada is listed as an e-commerce platform partner integrated with Frete Barato, enabling freight quoting, order management and tracking for stores on this platform.
- BlingcoreBling is integrated as an ERP platform partner. The connection is established via OAuth authorization through the Bling API v3 OAuth flow, with the Frete Barato app requiring customer authorization.
- TraycoreTray is integrated as an e-commerce platform partner with Frete Barato.
- VTEXcoreVTEX is integrated as an e-commerce and digital commerce platform partner with Frete Barato.
- TinycoreTiny is integrated as an ERP/e-commerce platform partner with Frete Barato.
- WooCommercecoreWooCommerce is integrated as an e-commerce platform partner with Frete Barato.
- Magento 2coreMagento 2 is integrated as an e-commerce platform partner with Frete Barato.
- Plugg.tocorePlugg.to is integrated as an e-commerce hub/connector platform with Frete Barato.
- Ecom PluscoreEcom Plus is integrated as an e-commerce platform partner with Frete Barato.
- MagazordcoreMagazord is integrated as an e-commerce platform partner with Frete Barato.
- Commerce PluscoreCommerce Plus is integrated as an e-commerce platform partner with Frete Barato.
- ClimbacoreClimba is integrated as an e-commerce platform partner with Frete Barato.
- Uoou SolutionscoreUoou Solutions is integrated as an e-commerce platform partner with Frete Barato.
- YampicoreYampi is integrated as an e-commerce platform partner with Frete Barato.
- WbuycoreWbuy is integrated as an e-commerce platform partner with Frete Barato.
- EccosyscoreEccosys is integrated as an e-commerce platform partner with Frete Barato.
- BagycoreBagy is integrated as an e-commerce platform partner with Frete Barato.
- BetalabscoreBetalabs is integrated as an e-commerce platform partner with Frete Barato.
- AdsomoscoreAdsomos is integrated as an e-commerce platform partner with Frete Barato.
- BraavocoreBraavo is integrated as an e-commerce platform partner with Frete Barato.
- AnymarketcoreAnymarket is integrated as a multi-channel marketplace hub partner with Frete Barato.
- ConvertrcoreConvertr is integrated as an e-commerce platform partner with Frete Barato.
- Top LojascoreTop Lojas is integrated as an e-commerce platform partner with Frete Barato.
- Simplo7coreSimplo7 is integrated as an e-commerce platform partner with Frete Barato.
- PanoramacorePanorama is integrated as an e-commerce platform partner with Frete Barato.
- AsaascoreAsaas is integrated as a payment platform partner with Frete Barato.
- SisplancoreSisplan is integrated as an ERP platform partner with Frete Barato.
- CertificadocoreCertificado is integrated as an e-commerce platform partner with Frete Barato.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Frete Barato competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Frete Barato social profiles
Digital presenceFrete Barato compliance and trust
Trust signalCompliance5 records
Frete Barato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frete Barato leadership team
Management profileNumber of profiles
Profiles1 record
Frete Barato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frete Barato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frete Barato
What does Frete Barato do?
Frete Barato is a cloud-based freight and logistics management SaaS platform that centralizes freight quotation, carrier integration, order management, shipment tracking, automated freight reconciliation, and customer service for Brazilian e-commerce operations. The platform integrates with 60+ carriers (transportadoras) and 31+ e-commerce platforms/ERPs, offering tiered subscription plans (HUB, TMS, TARGET) supplemented by per-order usage fees. A free public REST API enables custom integrations for freight quotes, tracking, label generation, and electronic invoice (NF-e) transmission.
Is Frete Barato a public or private company?
Frete Barato is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frete Barato founded?
Frete Barato was founded in -1. It employs 1 to 10 people.
Where is Frete Barato based?
Frete Barato is headquartered in Rio do Sul, Brazil, in the Latin America region.
How does Frete Barato make money?
Two revenue lines are on record. SaaS Subscription (Platform License) is the primary driver. The others are per-Order Transaction Fee.
Does Frete Barato have an API?
Yes. Frete Barato offers a REST API for integration with e-commerce platforms, marketplaces, ERPs, hubs, and carriers. The API enables freight quoting (cotacoes), tracking/occurrences monitoring (ocorrencias), transport label generation in PDF Base64 format, and electronic invoice (NF-e) transmission in Base64. Authentication uses Bearer Token via Customer Token. Endpoints follow the pattern: https://admin.fretebarato.com/{{plataforma}}/{{method}}/v1/json. The API is free to use with no fees or monthly charges for integration. Developer documentation is at docs.fretebarato.com.
What industry is Frete Barato in?
Frete Barato's product category is Logistics Management Software. Its primary akta.pro industry code is TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal, with a secondary code of CRAFAMAC, Order Management & Inventory Orchestration (OMS). Its NAICS code is 488510.