anyhub
AnyHub is a Brazilian SaaS integration platform that connects e-commerce storefronts and ERP systems to 30+ Brazilian marketplaces, centralizing inventory, orders, catalog, and NF-e invoicing for SMB and mid-market retailers selling across multiple channels.
- Company typePrivate
- Founded2019
- HeadquartersJundiaí, Brazil
- Headcount—
- GTM typeB2B
- OfferingSoftware
What anyhub does
AnyHub is a Brazilian SaaS integration platform, operated by ANYHUB SOLUÇÕES EM SOFTWARE LTDA (CNPJ 48.901.098/0001-84, headquartered in Jundiaí, São Paulo), that connects ERP systems and e-commerce storefronts to more than 30 Brazilian marketplaces. Founded in 2019 and operating without external venture funding, the company targets SMB and mid-market Brazilian retailers selling across channels such as Mercado Livre, Shopee, Magalu, Americanas, Shein, TikTok Shop, and others. Its platform addresses the operational complexity of multichannel commerce through real-time inventory synchronization with reservation, centralized order management with automatic shipping label generation, single-catalog publishing with channel-specific attribute adaptation, dynamic pricing rules, NF-e invoice automation via ERP, and unified cross-channel analytics.
The underlying technology is a cloud-based middleware layer using OAuth 2.0 authorization (notably for Mercado Livre) and certified native API connectors (Bling API V3, VTEX, SAP, Oracle NetSuite, among others). The product portfolio is modular: catalog management, order management, inventory control, advanced reports, automation, logistics, and a webhook/public API layer available on mid-tier and Expert plans. AnyHub also offers "Aby," a website AI chatbot for pre-sales engagement, though AI does not extend into core platform functionality. Compliance with Brazil's LGPD data protection framework is documented.
AnyHub operates a direct, sales-led GTM with WhatsApp as the primary contact channel and a website-driven multi-step electronic contracting workflow. Revenue is generated through five monthly subscription tiers (Start at R$249.90 to Expert at R$3,186.90) plus usage-based overage fees for orders (R$0.35-R$0.55) and SKUs (R$0.10). The model includes zero setup fees, no contractual lock-in, unlimited users per account, and IPCA-indexed annual adjustments. The company claims 300+ customers, operates exclusively in Brazil, and reports a 99.5% uptime SLA and 5.0 Google Reviews rating.
anyhub firmographics
Firmographics- Name
- anyhub
- Legal name
- ANYHUB SOLUÇÕES EM SOFTWARE LTDA
- Website
- https://anyhub.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- AnyHub is a Brazilian SaaS integration platform that connects e-commerce storefronts and ERP systems to 30+ Brazilian marketplaces, centralizing inventory, orders, catalog, and NF-e invoicing for SMB and mid-market retailers selling across multiple channels.
- Ownership category
- akta.pro rank
anyhub industry classification
Industry- Product category
- E-commerce Integration Middleware
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where anyhub is headquartered
LocationHeadquarters
- HQ city
- Jundiaí
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
anyhub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Tiered Plans: Monthly fixed subscription model with tiered plans (Start, Basic, Essential, Advanced, Expert) that include predetermined packages of SKUs and orders. Excess usage is charged separately at per-unit rates.
- Usage-based Overage - Orders: Orders exceeding the monthly package allowance are charged at per-unit rates ranging from R$0.35 to R$0.55 depending on the plan tier.
- Usage-based Overage - SKUs: Active SKUs exceeding the plan limit are charged at R$0.10 per additional SKU per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start: R$249.90/month - 3,000 SKUs, 2 integrations, 250 orders |
| Subscription | Monthly | Basic: R$396.90/month - 7,500 SKUs, 4 integrations, 600 orders |
| Subscription | Monthly | Essential: R$796.90/month - 15,000 SKUs, 8 integrations, 1,500 orders |
| Subscription | Monthly | Advanced: R$1,596.90/month - 30,000 SKUs, 12 integrations, 3,500 orders |
| Subscription | Monthly | Expert: R$3,186.90/month - 50,000 SKUs, unlimited integrations, 7,000 orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
anyhub product offering
Product offeringCore offering
AnyHub is a SaaS integration hub that connects e-commerce platforms and ERP systems to 30+ Brazilian marketplaces, centralizing orders, inventory, catalog, pricing, NF-e invoicing, and shipping in a single dashboard. It enables Brazilian retailers to publish listings once and synchronize inventory and orders in real time across multiple marketplaces, eliminating overselling and operational fragmentation. The platform is sold on five tiered monthly subscription plans (Start, Basic, Essential, Advanced, Expert) with usage-based overage on orders and SKUs.
Product overview
AnyHub is a unified SaaS platform consisting of a core integration hub with integrated modules for catalog management, order management, inventory control, advanced reporting, automation, and logistics. The platform connects ERP systems (Bling, Tiny, Omie, SAP, Oracle NetSuite, Datasul, Linx) and e-commerce platforms (VTEX, Tray, WooCommerce, Shopify, Nuvemshop) to 30+ Brazilian marketplaces including Mercado Livre, Shopee, Magalu, Americanas, and others. The product portfolio includes tiered plans (Start, Básico, Essencial, Avançado, Expert) offering progressively more simultaneous integrations, included orders, and features such as webhook/API access and dedicated CSM support.
Differentiator
Problem solved
Functional benefit
Products and services
- AnyHub Platform
Quantifiable outcome
- Companies scaled from 3 to 15 sales channels in under 2 months with 3x revenue increase
- +2 more outcomes
Companies that use anyhub
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
anyhub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature6 records
anyhub partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core.
- Mercado LivrecorePrimary marketplace integration partner. AnyHub integrates with both standard Mercado Livre and Mercado Livre Fulfillment (MELI), enabling management of listings, inventory, and orders from both modalities via a unified panel. Uses OAuth 2.0 for secure authorization.
- ShopeecoreKey marketplace integration partner supporting listings, real-time inventory sync, and order management including Shopee Envios shipping labels.
- Magalu (Magazine Luiza)coreMajor Brazilian marketplace integration partner with full support for listings, inventory synchronization, and order management.
- Americanas (including Casas Bahia, Ponto Frio, Shoptime, Submarino)coreIntegration with Americanas.com ecosystem of marketplaces covering multiple Brazilian retail channels.
- SheincoreIntegration with Shein marketplace for Brazilian sellers, enabling multichannel presence on this fast-growing platform.
- Bling ERPcoreCertified native integration using Bling API V3. Supports bidirectional sync of orders, NF-e invoices, inventory, product catalog, pricing, and billing status. Installation via Bling Extensions Center.
- Tiny ERPcoreIntegration with Tiny ERP for bidirectional synchronization of orders, inventory, and product catalog.
- VTEXcoreNative certified integration with VTEX enabling bidirectional sync of catalog, prices, inventory, and orders between VTEX and all integrated marketplaces.
- OmiecoreIntegration with Omie ERP for bidirectional synchronization of orders, NF-e invoices, inventory, and product catalog.
- SAPcoreIntegration with SAP ERP systems for enterprise customers requiring synchronization of orders, inventory, and product catalog.
- Oracle NetSuitecoreIntegration with Oracle NetSuite for enterprise-level bidirectional synchronization of business data.
- TraycoreIntegration with Tray e-commerce platform for catalog synchronization and order management.
- WooCommercecoreIntegration with WooCommerce for catalog and order synchronization with marketplace channels.
- ShopifycoreIntegration with Shopify for catalog synchronization and order management across marketplace channels.
- NuvemshopcoreIntegration with Nuvemshop for catalog and order synchronization with marketplace channels.
- KaBumcoreIntegration with KaBum marketplace for technology and electronics sellers in Brazil.
- AliExpresscoreIntegration with AliExpress global marketplace enabling international sales reach.
- TikTok ShopcoreIntegration with TikTok Shop for social commerce capabilities in the Brazilian market.
- DafiticoreIntegration with Dafiti marketplace for fashion and lifestyle sellers in Brazil.
- Leroy MerlincoreIntegration with Leroy Merlin marketplace for home improvement and construction materials sellers.
- OlistcoreIntegration with Olist marketplace hub for Brazilian sellers seeking expanded channel distribution.
- NetshoescoreIntegration with Netshoes marketplace for sports and fitness sellers in Brazil.
- Ri HappycoreIntegration with Ri Happy marketplace for toys and entertainment products.
- Raia DrogasilcoreIntegration with Raia Drogasil marketplace for health and pharmacy sellers in Brazil.
- LinxcoreIntegration with Linx ERP systems for retail management and synchronization.
- DatasulcoreIntegration with Datasul ERP for enterprise synchronization of business data.
- RennercoreIntegration with Renner fashion marketplace for clothing and accessories sellers.
- RiachuelocoreIntegration with Riachuelo fashion marketplace for clothing and textile sellers.
- ZattinicoreIntegration with Zattini footwear and fashion marketplace.
- PrivaliacoreIntegration with Privalia flash sales marketplace for Brazilian sellers.
- PosthauscoreIntegration with Posthaus fashion marketplace for Brazilian retailers.
- KanuicoreIntegration with Kanui extreme sports and outdoor marketplace.
- TricaecoreIntegration with Tricae children's products marketplace.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
anyhub competitors and assessment
Company assessmentDirect peers
- Plugg.to: Brazilian SaaS integration hub connecting e-commerce platforms and ERPs to marketplaces (Mercado Livre, Shopee, Magalu, etc.). Closest direct competitor with overlapping marketplace coverage and SMB target customer in Brazil.
- Hub2b: Brazilian multichannel commerce and integration platform that connects brands and retailers to marketplaces and e-commerce platforms. Operates in the same integration-orchestration category targeting Brazilian retailers.
- Mercadapp: Brazilian SaaS focused on marketplace integration and ERP sync for Mercado Livre, Shopee, Magalu and others. Direct competitor for SMB and mid-market sellers adopting multichannel operations.
Emerging players
- E-Com Plus: Brazilian-born commerce platform and integration hub that publishes product catalogs across marketplaces and offers OMS-style features. Comparable architecture targeting SMB and mid-market retailers in Brazil and Latin America.
- ChannelEngine: Global marketplace integration platform offering ERP and PIM connectors across hundreds of channels. Comparable architecture and target use case (multichannel order/catalog orchestration) though focused more on enterprise and global brands versus AnyHub's Brazil SMB focus.
Broad incumbents
- VTEX: Brazilian-born, NYSE-listed digital commerce platform with native marketplace connectors and OMS functionality. Represents both a channel partner (AnyHub integrates with VTEX) and a potential competitive threat at the integration layer.
- Linx: Brazilian enterprise ERP and retail management software with omni-channel capabilities. AnyHub lists Linx as an integration partner but Linx also competes for the same operational stack at mid-market and enterprise tiers.
- Omie: Brazilian cloud ERP for SMBs that includes order management and integrations with major marketplaces. Comparable customer segment and overlapping feature set; AnyHub integrates with Omie but Omie's native OMS is competitive.
- Bling: Brazilian cloud ERP widely used by SMB e-commerce sellers. AnyHub lists Bling as a core integration partner; Bling also offers native marketplace integrations, representing both partnership and overlap.
- Linnworks: Established multichannel commerce platform with marketplace connectors, inventory sync, and OMS capabilities. Comparable product surface area to AnyHub though serving more global, English-speaking markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
anyhub social profiles
Digital presenceanyhub compliance and trust
Trust signalCompliance1 record
anyhub financial estimates
Financial estimateRevenue estimate
Valuation estimate
anyhub leadership team
Management profileNumber of profiles
anyhub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
anyhub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about anyhub
What does anyhub do?
AnyHub is a SaaS integration hub that connects e-commerce platforms and ERP systems to 30+ Brazilian marketplaces, centralizing orders, inventory, catalog, pricing, NF-e invoicing, and shipping in a single dashboard. It enables Brazilian retailers to publish listings once and synchronize inventory and orders in real time across multiple marketplaces, eliminating overselling and operational fragmentation. The platform is sold on five tiered monthly subscription plans (Start, Basic, Essential, Advanced, Expert) with usage-based overage on orders and SKUs.
Is anyhub a public or private company?
anyhub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was anyhub founded?
anyhub was founded in 2019.
Where is anyhub based?
anyhub is headquartered in Jundiaí, Brazil, in the Latin America region.
How does anyhub make money?
Three revenue lines are on record. Subscription - Tiered Plans are the primary driver. The others are usage-based Overage - Orders and usage-based Overage - SKUs.
Who are anyhub's main competitors?
Direct peers on record are Plugg.to, Hub2b and Mercadapp. Emerging players are E-Com Plus and ChannelEngine. Broad incumbents are VTEX, Linx, Omie, Bling and Linnworks.
Does anyhub have an API?
Yes. Public API available on Essencial, Avançado, and Expert plans, enabling webhook integrations and API export for advanced reporting. Integration with Bling uses API V3, authorized via Bling's Central de Extensões. OAuth 2.0 flow used for Mercado Livre authorization.
What industry is anyhub in?
anyhub's product category is E-commerce Integration Middleware. Its primary akta.pro industry code is CRAFAMAC, Order Management & Inventory Orchestration (OMS), with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 51821 and its SIC code is 7372.