What Pimster does

Pimster is a French SaaS company (legally Krafter App SAS, headquartered in Le Chesnay-Rocquencourt) that operates a shoppable video commerce platform for e-commerce brands. The platform enables brands to centralize, enrich, and distribute interactive video content across their websites, email campaigns, QR codes, and social channels, with native integrations to Instagram, TikTok, Google Merchant, Shopify, PrestaShop, and WooCommerce. Core products include Shoppable Web Stories, Video Carousel Shoppable, Video Feed Shoppable, MiniSites, Stories in-Mail, and Studio AI for one-click generative video creation, supported by a UGC rights management module and an analytics dashboard.

The platform serves over 200 brand customers spanning cosmetics (Shiseido, Babyliss, Aroma-Zone), premium audio (Focal, Naim, Octavio), home appliances (Groupe SEB, Beaba), fashion (MB, Gaya, myBlend), electronics (Daantech, Native Union), and mobility (Lapierre, Eovolt, Starlett). Pimster reports customer outcomes including +13% conversion rate, +61% session time, and -18% product returns, plus a Starlett case study showing 10+ hours per week saved in customer support via QR-code digital guides.

Pimster monetizes via quote-based SaaS subscriptions tiered by brand size and feature scope, distributed through a hybrid PLG/self-serve motion with enterprise demo-assisted sales and a 40+ agency/implementation partner channel. The company raised approximately €2M in seed funding (with an alternative source citing $2.35M in April 2021 from Frenchfounders and Kima Ventures) and was acquired in January 2026 by WOO, an influence and social media agency within the Olyn Group, integrating Pimster's technology into WOO's Yoo UGC platform.

Name

Pimster

Legal name

Krafter App

Website

https://pimster.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Pimster is a French SaaS platform that enables e-commerce brands to create, distribute, and analyze interactive shoppable video content across websites, email, QR codes, and social channels, serving 200+ brands in fashion, beauty, electronics, and mobility verticals.

Ownership category

akta.pro rank

Product category

E-commerce Video Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Shoppable video platform
• Video commerce SaaS
• Interactive web stories
• UGC video content
• E-commerce video player

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model providing access to the Pimster platform, video player, and analytics. Pricing is quote-based, varying by brand size and feature requirements. The platform offers different tiers including Shoppable Videos integration, MiniSites, and Stories in-Mail capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pimster is a SaaS platform that enables e-commerce brands to create, distribute, and analyze interactive shoppable video content (Web Stories) across websites, emails, and QR codes. It provides a unified video commerce player with built-in purchase buttons, social media integration with Instagram and TikTok, Google Merchant catalog sync, AI-powered video generation (Studio AI), MiniSites for campaigns, and Stories in-Mail for email marketing. The platform targets brands and retailers seeking to convert more visitors and reduce product returns through immersive video experiences.

Product overview

Pimster is a unified e-commerce video commerce platform that enables brands to create, distribute, and analyze interactive shoppable video content. The platform operates as a central hub connecting social media content (Instagram, TikTok) with e-commerce properties (websites, emails, QR codes) through multiple delivery formats. The core offering consists of Shoppable Web Stories as the primary product, supplemented by modular features including Video Carrousel Shoppable and Video Feed Shoppable for product page integration, MiniSites for campaign destinations, Stories in-Mail for email marketing, Studio AI for automated video creation, UGC Rights Management for content licensing, and Analytics Dashboard for performance tracking. The platform also offers a Google Merchant integration for seamless product catalog synchronization. Built within the Olyn Group ecosystem, Pimster serves over 200 brands including Shiseido, Babyliss, Groupe SEB, and Focal.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoppable Web Stories Interactive and shoppable video stories that can be distributed across websites, emails, and QR codes. Allows products to be featured with purchase buttons and opt-in features embedded directly in video content. Built for e-commerce brands seeking to engage visitors and drive conversion.
• MiniSites Mini-site creation tool for campaigns, product launches, and post-purchase experiences. Enables brands to create dedicated, engaging destinations with QR code integration for packaging and leaflets.
• Stories in-Mail Interactive story format integrated directly into email campaigns. Makes emails dynamic with animated, immersive shoppable content that captures attention from opening.
• Studio AI AI-powered video creation tool that generates shoppable videos in one click. Automates video production from product content using generative AI.
• Analytics Dashboard Performance tracking and analytics for interactive video content. Monitors user interactions, engagement metrics, and conversion data across all video touchpoints.

Quantifiable outcome

• +13% conversion rate increase for brands using Pimster shoppable videos
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature10 records

Partnerships

32 partnerships are on record, tiered core and minor.

• WOO (Influence & Social Media Agency)coreStrategic or Co-development Partner · 14 January 2026WOO, an influence and social media agency, announced full integration of Pimster's shoppable UGC technology into its platform. This strategic move strengthens WOO's Social Commerce offering, enabling brands to turn influencer content into conversion drivers directly within e-commerce environments. WOO's proprietary platform 'Yoo' now incorporates Pimster's video commerce technology.
• Olyn GroupcoreStrategic or Co-development Partner · 1 January 2022Olyn Group is the parent ecosystem combining 6 brands dedicated to transforming brands in the age of social, data, and performance. WOO (with Pimster) is a key Social Commerce player within the Olyn Group, combining creativity, technology, and performance.
• Yoo (UGC Platform)coreTechnology or Integration · 1 January 2022Yoo is the proprietary UGC content platform integrated with Pimster technology. The platform connects brands and creators, enabling high-performing UGC content creation and activation.
• BooximinorGTM or Marketing PartnerAppointment and event management solution for retailers, enabling personalized customer experiences at scale.
• DialogminorGTM or Marketing PartnerAI agent that guides customers through their purchasing journey with intuitive advice and recommendations.
• GorgiasminorGTM or Marketing PartnerCustomer service platform unifying all conversations (support, social network messages, calls) in a single stream for e-commerce.
• KilibaminorGTM or Marketing PartnerEmail marketing automation platform using AI for customer marketing, content creation, deliverability, segmentation and prediction.
• LoyolyminorGTM or Marketing PartnerLoyalty and sponsorship platform combined with UGC and reviews, enabling customer engagement in over 30 different ways.
• MoggominorGTM or Marketing PartnerPlatform for creating UGC content and setting up UGC advertising campaigns on social networks.
• SimiominorGTM or Marketing PartnerWhatsApp conversation platform for large-scale customer engagement, sales, marketing and after-sales service.
• WebynminorGTM or Marketing PartnerAI co-pilot for online conversion optimization, offering complete solutions for website performance.
• YoudjiminorGTM or Marketing PartnerUGC creator network with over 2,200 creators, commission-free for brands and agencies.
• 202 ecommerceminorImplementation/ SI/ Consulting PartnerSpecialized PrestaShop agency and partner creating online stores and PrestaShop modules.
• Agence CinqminorImplementation/ SI/ Consulting PartnerShopify development agency creating custom e-commerce experiences.
• AntadisminorImplementation/ SI/ Consulting PartnerWeb agency with 20 years' experience in B2C, B2B, pure players, retailers and omnichannel e-commerce sites.
• Avent MediaminorImplementation/ SI/ Consulting PartnerDigital marketing consulting experts providing omnichannel solutions with data at the heart of customer experience.
• AxomeminorImplementation/ SI/ Consulting PartnerWeb, eCommerce and marketing agency with over 25 years of digital expertise and 40 years in retail.
• BlackswanminorImplementation/ SI/ Consulting PartnerShopify-specialized agency with 25 years of cumulative experience, focused on sites that are easy to manage with high profitability.
• ColorzminorImplementation/ SI/ Consulting PartnerDigital agency shaping projects with passion to create global solutions tailored to customer needs.
• ConnexionminorImplementation/ SI/ Consulting PartnerAgency focused on creating captivating content that resonates with audiences and boosts digital performance.
• CosmyminorImplementation/ SI/ Consulting PartnerUGC agency enabling brands to divide acquisition costs, embody consumer uniqueness, and produce premium vertical content.
• EffinityminorImplementation/ SI/ Consulting PartnerDigital acquisition specialist for 24+ years, helping companies accelerate sales growth through affiliation, social ads, search ads, and influence.
• GradiWebminorImplementation/ SI/ Consulting PartnerShopify-focused agency founded in 2015 by former Price Minister and Rakuten employees, building high-end e-commerce platforms.
• Gust!minorImplementation/ SI/ Consulting PartnerAgency specializing in stop-scroller content to capture audiences and deliver brand messages.
• HoocqminorImplementation/ SI/ Consulting PartnerUGC Agency created by UGC creators, increasing creative volume from month one with converting UGC videos.
• L'Agence 123minorImplementation/ SI/ Consulting PartnerCertified web agency specializing in digital, CMS development, design, webmarketing, SEO and communication.
• LobstterminorImplementation/ SI/ Consulting PartnerShopify optimization agency ensuring sites are functional and optimized to maximize conversion rates.
• MozoominorImplementation/ SI/ Consulting PartnerSocial-first digital agency offering brand content, social media, TikTok, video production, Web3, social ads and display media.
• PimentminorImplementation/ SI/ Consulting PartnerE-commerce agency supporting growth through creation, redesign, migration, with Shopify experts.
• SymedianeminorImplementation/ SI/ Consulting PartnerDigital communications agency founded 20+ years ago providing long-term support for customer development.
• ViseominorImplementation/ SI/ Consulting PartnerTechnology-focused transformation and innovation agency accelerating business digitalization.
• StarlettminorStrategic or Co-development PartnerElectric scooter rental company for premium hotels, using Pimster's digital guide solution via QR codes. Case study customer demonstrating post-purchase support use case. Starlett saves 10+ hours per week using Pimster's white-label assistant.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Firework: Direct shoppable video and livestream commerce platform for enterprise retailers. Competes head-to-head with Pimster on Web Stories, in-page video players and CMS integrations for global brands.
• Videowise: Shoppable video and UGC platform focused on e-commerce conversion. Closely comparable to Pimster on video commerce, AI-powered content tools and Shopify/WooCommerce integrations.
• Tolstoy: Interactive and shoppable video platform for Shopify and headless commerce brands. Comparable in product scope (shoppable video, AI video, email) and target SMB/mid-market merchants.
• Curalate: Visual commerce and UGC platform enabling brands to convert social/UGC imagery and video into shoppable experiences — closely aligned with Pimster's UGC-to-commerce positioning.

Broad incumbents

• Yotpo: Larger UGC, reviews and visual marketing platform with shoppable video and galleries. Competes in adjacent fashion/beauty verticals and overlaps with Pimster's UGC rights management and conversion analytics.
• Emplifi: Broad CX and UGC commerce platform with shoppable video, ratings/reviews and social commerce. A larger incumbent competing with Pimster for the same enterprise e-commerce budgets.
• Nosto: Personalization platform for e-commerce with UGC and content modules. Comparable to Pimster on personalization-driven conversion lifts across Shopify and other commerce stacks.
• WooCommerce (Automattic): Open-source commerce platform that Pimster natively integrates with. Competes indirectly because WooCommerce itself ships blocks/extensions for video galleries and UGC, putting pricing pressure on add-ons like Pimster.
• Bazaarvoice: Enterprise UGC, ratings/reviews and influencer content platform with syndication to retailers. Comparable to Pimster on UGC rights management and multi-channel content distribution to brand sites.

Emerging players

• Octane AI: Shoppable quizzes, videos and personalization for Shopify brands. Overlaps with Pimster's Studio AI, Stories in-Mail and conversion-optimization messaging for D2C merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/pimster-app

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pimster