Rently

What Rently does

Rently is a Los Angeles-based proptech company that operates a resident lifecycle management platform serving single-family rental (SFR) operators, multifamily operators, build-to-rent developers, and student housing operators. Operating under the legal entity Consumer 2.0 Inc. and founded around 2011, the company unifies self-guided touring, AI-powered leasing automation, smart home IoT, and access control into a single integrated offering. Its customer base includes enterprise accounts such as Progress Residential, FirstKey Homes, Cushman & Wakefield, RangeWater Real Estate, and Willow Bridge Property Company, alongside a long tail of smaller operators served through self-service adoption, supported by 251-500 employees across Los Angeles headquarters and a Camarillo operations facility.

The platform combines proprietary hardware (smart locks, cameras, access panels, sensors, thermostats) with software (self-guided touring, lead nurturing, PMS integrations) managed through a unified dashboard. The Smart Hub supports Z-Wave Plus, Bluetooth, Wi-Fi, and 4G LTE connectivity with capacity for up to 232 connected devices per hub. Rently's AI leasing agent "Ria," launched in 2026 and built on the Rently Intelligence layer, automates 24/7 lead nurturing via SMS, email, and live chat with cross-channel persistent memory, while supporting natural language property search, automated tour scheduling, ID verification, and fraud detection. The company holds 25+ granted patents across the US, China, and EU covering self-guided touring and smart home technologies, and maintains ISO 27001 information security certification.

Rently generates revenue through monthly SaaS subscriptions (quote-based pricing tied to portfolio size and feature tier), hardware sales (Smart Bolt Elite, cameras, sensors, hubs, access panels), and bundled listing syndication fees across 20+ ILS platforms. Its go-to-market combines enterprise field sales targeting large multifamily and SFR operators with self-service adoption for smaller portfolios, supported by deep bidirectional integrations with PMS providers (AppFolio, Yardi, RealPage, ResMan, Buildium, Entrata, Propertyware, Rent Manager) and CRMs (Salesforce, Knock). The company operates across 12+ major US metros, runs an exclusive renter-facing ILS at homes.rently.com with 11.5M+ annual visitors, and has begun extending into adjacent verticals through its RentalMatics integration for car rental fleet management.

Name

Rently

Legal name

Consumer 2.0 Inc.

Website

https://rently.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Rently provides a resident lifecycle management platform combining self-guided touring, smart home IoT, access control, security cameras, and AI leasing automation for single-family rental, multifamily, build-to-rent, and student housing operators across the United States.

Ownership category

akta.pro rank

Product category

Property Technology (Resident Lifecycle Management)

NAICS

General Rental Centers (5323), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

akta.pro secondary industries

Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Family-friendly serviced apartments (THAMACAG)

Keywords

• Self-guided tours
• Smart home automation
• Access control systems
• AI leasing agent
• Resident lifecycle management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Platform/SaaS Subscription: Monthly subscription for access to Rently's platform including self-guided touring, AI leasing agent, smart home management, and access control features. Pricing varies by portfolio size and feature tier.
2. Hardware Sales: Sale of smart home devices including Smart Bolt Elite, Smart Hubs, security cameras, doorbell cameras, LPR cameras, access panels, leak sensors, smoke/CO detectors, and smart thermostats.
3. Listing Syndication Fees: Revenue from syndicating property listings across 20+ ILS platforms, bundled with platform subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Rently provides a resident lifecycle management platform combining self-guided touring, smart home automation, access control, and AI-powered leasing for single-family and multifamily rental operators. The platform integrates proprietary hardware (smart locks, hubs, cameras) with software (AI leasing agent Ria, ILS syndication, PMS integrations) to enable 24/7 automated leasing, smart home amenities, and unified property access from a single dashboard.

Product overview

Rently is a resident lifecycle management platform offering a unified suite of products for single-family and multifamily operators. The platform consists of core pillars: Self-Guided Tours (automated touring with ID verification, wayfinding, and lockbox/smart lock access), Smart Home Platform (IoT hub connecting locks, sensors, thermostats, and cameras), Access Control (smart locks, access panels, LPR cameras), Security Cameras (dome, doorbell, and LPR cameras), and the AI Leasing Agent Ria (automated 24/7 lead nurturing and follow-up). Supporting modules include ILS Syndication (listing distribution to 20+ sites), the exclusive homes.rently.com ILS, and various hardware products including Smart Hub, Smart Bolt Elite, and Access Panels. The platform integrates with major PMS systems (AppFolio, Yardi, Buildium, Entrata) and smart home device manufacturers (Kwikset, Yale, Honeywell).

Differentiator

Problem solved

Functional benefit

Brands

• Ria: AI leasing agent powered by Rently Intelligence that automates lead nurturing from first inquiry through tour booking and follow-up. Ria handles routine inquiries, scheduling, and follow-ups, saving up to 50 hours per agent per month.

Products and services

• Rently Platform Resident lifecycle management platform for single-family and multifamily operators providing self-guided touring, smart home, access control, AI leasing agent, and vacancy marketing solutions.
• Self-Guided Tours Automated self-guided touring solution enabling prospects to tour properties on their schedule with secure access via lockbox or smart lock, ID verification, wayfinding navigation, and tour analytics.
• Smart Home Platform Smart home IoT platform connecting locks, sensors, thermostats, and cameras for property operators to monitor, control, and automate unit access, security, energy management, and damage prevention from one dashboard.
• Access Control Unified access control system for gates, garages, amenity areas, and unit doors with smart locks, access panels, license plate recognition cameras, and keyless entry via app, PIN, or fob.
• Ria AI Leasing Agent AI-powered leasing agent that automates lead nurturing 24/7, engages prospects via SMS, email, and live chat, schedules tours, follows up with cold leads, and handles routine inquiries to increase tours and reduce agent workload.
• ILS Syndication Vacancy marketing service that syndicates property listings to 20+ listing sites including Zillow, Apartments.com, and Apartment Guide, with automatic pricing and availability updates and lead routing to CRM.
• homes.rently.com Exclusive ILS Rently's exclusive internet listing site with 11.5M+ annual visitors, ID-verified renters, and 88% same-day lead-to-tour conversion rate.
• Smart Bolt Elite Flagship smart lock with Z-Wave and Bluetooth connectivity, Kwikset SmartKey Security for instant re-keying, and hub-independent standalone operation. Gateway to full smart home deployment.
• Rently Smart Hub / Smart Hub Pro Central smart home hub connecting locks, sensors, thermostats, and cameras to the Rently platform. Smart Hub supports Z-Wave Plus, Bluetooth, Wi-Fi, and 4G LTE with up to 232 connected devices. Smart Hub Pro combines Z-Wave hub and smart thermostat in one device.
• Access Panel with Intercom Video intercom access panel with multi-credential entry (app, PIN, fob, or card) for secure community main entrances, gates, and garages.
• Access Panel Pro Access control panel for common area amenities (pools, gyms, mailrooms) with custom access schedules and self-serve amenity booking capabilities.
• Dome Camera Perimeter monitoring camera with up to 4K Ultra HD recording, smart intrusion detection, and built-in microphone for building entrances, parking lots, and amenity areas.
• Doorbell Camera Pro 5MP Ultra HD doorbell camera with motion-triggered alerts, two-way audio/video, and native integration with self-guided touring for monitoring vacant units and resident-facing doorstep security.
• LPR Camera License plate recognition camera for automated resident vehicle access and complete vehicle activity logging at parking garages and gated entrances.

Quantifiable outcome

• Reduces average time on market from 28 days to 7 days
• +14 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature10 records

Partnerships

30 partnerships are on record, tiered core.

• KwiksetcoreTechnology or IntegrationPartnership to launch Smart Bolt Elite smart lock combining Rently's leasing automation and self-guided touring technology with Kwikset's SmartKey Security re-key technology. The product is designed for the rental housing market with hub-independent operation, multiple access options, and instant re-keying for single-family and multifamily rental markets. Full launch scheduled for fall 2025.
• AppFoliocoreTechnology or IntegrationIntegration with AppFolio now available through AppFolio Stack Marketplace. Automatically pulls property listing data into Rently while pushing touring activity, guest cards, and lead information back into AppFolio. Eliminates manual data entry and keeps information consistent across platforms for both self-guided and agent-led tours.
• YardicoreTechnology or IntegrationPMS integration partner for automated data sync between Rently's platform and Yardi property management systems.
• RealPagecoreTechnology or IntegrationPMS integration partner for automated data sync between Rently's platform and RealPage property management systems.
• ResMancoreTechnology or IntegrationPMS integration partner for automated data sync between Rently's platform and ResMan property management systems.
• ZillowcoreChannel Partner/ Reseller/ DistributorMajor ILS platform where Rently syndicates property listings as part of its 20+ platform syndication network.
• Apartments.comcoreChannel Partner/ Reseller/ DistributorMajor ILS platform where Rently syndicates property listings as part of its 20+ platform syndication network.
• Apartment GuidecoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• ForRent.comcoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• TruliacoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• Rent.comcoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• ZumpercoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• HotPadscoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• PadMappercoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• CraigslistcoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• RentPathcoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• Walk ScorecoreChannel Partner/ Reseller/ DistributorILS platform included in Rently's 20+ platform syndication network.
• BuildiumcoreTechnology or IntegrationPMS integration partner for automated data sync between Rently's platform and Buildium property management systems.
• EntratacoreTechnology or IntegrationPMS integration partner for automated data sync between Rently's platform and Entrata property management systems.
• KnockcoreTechnology or IntegrationCRM integration partner for lead management and customer relationship synchronization.
• PropertywarecoreTechnology or IntegrationPMS integration partner for automated data sync between Rently's platform and Propertyware property management systems.
• Rent ManagercoreTechnology or IntegrationPMS integration partner for automated data sync between Rently's platform and Rent Manager property management systems.
• SalesforcecoreTechnology or IntegrationCRM integration partner for lead management and customer relationship synchronization.
• ButterflyMXcoreTechnology or IntegrationAccess control integration partner providing video intercom solutions integrated with Rently's ecosystem.
• YalecoreTechnology or IntegrationZ-Wave smart locks from Yale fully integrated into Rently's ecosystem and trusted by operators nationwide.
• HoneywellcoreTechnology or IntegrationSmart thermostats from Honeywell Home integrated with Rently's smart home platform for energy management.
• AeoteccoreTechnology or IntegrationSmart home device manufacturer providing Z-Wave hubs and sensors integrated with Rently's platform.
• First AlertcoreTechnology or IntegrationSmoke and CO detectors integrated with Rently's smart home platform for damage prevention.
• JascocoreTechnology or IntegrationSmart outlets and switches integrated with Rently's smart home platform for energy management.
• LevitoncoreTechnology or IntegrationSmart lighting and electrical devices integrated with Rently's smart home platform.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Tenant Turner: Self-showing and tenant screening platform for single-family and small-multifamily landlords. Direct peer in self-guided tours, particularly in the SFR segment Rently targets.
• Tour24: Self-guided apartment tour platform for multifamily operators with ID verification and smart-lock integration. Direct competitor in the self-guided touring category, explicitly listed on Rently's competitive comparison page.
• SmartRent: Public proptech company providing smart-home automation, access control, and self-guided touring for multifamily and SFR operators. Directly overlaps Rently across smart locks, hubs, and resident-engagement software, and is named in Rently's own competitive comparisons.
• ButterflyMX: Provider of video intercoms, access control panels, and keyless entry for apartments and multifamily. Overlaps directly with Rently's Access Control pillar and is both a competitor and a listed integration partner.
• RemoteLock: Universal smart-lock management platform for vacation rental, multifamily, and commercial properties. Overlaps with Rently on smart-lock control software and access management infrastructure.
• Latch: Smart-access and door-entry platform for multifamily buildings with full-building access control software. Directly overlaps Rently's smart lock and access control offerings in the multifamily segment.
• PointCentral: Enterprise smart-home and property automation platform from Alarm.com serving vacation rental, SFR, and multifamily. Overlaps with Rently on smart locks, sensors, and access control hardware-software bundles.
• ShowMojo: Self-showing scheduling and automation platform for residential property managers, including lockbox integration. Direct competitor in the self-guided tour and lead-routing workflow where Rently plays.
• ShowingHero: Self-guided home tour technology for single-family rental operators. Direct peer in the SFR self-tour category and named in Rently's competitive comparison content.

Others

• ResMan: Property management software platform for multifamily operators with which Rently has a core PMS integration. Functions as both a partner and an adjacent ecosystem player rather than a direct touring/access competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rentlyhomes
• Facebookfacebook.com/rentlysolutions
• LinkedInlinkedin.com/company/rently
• Instagraminstagram.com/rentlysolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rently