Shopware United
- Company typePrivate
- Founded2020
- HeadquartersGroningen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
Shopware United firmographics
Firmographics- Name
- Shopware United
- Legal name
- Shopware United
- Website
- https://shopwareunited.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Shopware United is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Shopware United business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Shopware United product offering
Product offeringCore offering
Shopware United is a not-for-profit community organization, registered as a Vereniging (Dutch association) in the Netherlands, that supports the Shopware e-commerce ecosystem through free community programs, events, conferences, meetups, and collaboration resources. It provides a Slack workspace, a monthly Community Digest newsletter, a Community Directory, and organizes local meetups and the Shopware United Connect Conference for merchants, developers, and agencies working with the Shopware platform.
Product overview
Shopware United is a not-for-profit community organization registered as a Vereniging in the Netherlands, dedicated to supporting and growing the global Shopware ecosystem. Rather than offering commercial software products, the organization provides community-focused services including the annual Shopware United Connect conference, workshops, monthly Community Digest publications, a Slack workspace for collaboration, and a community directory initiative. The organization does not develop or sell its own products or modules.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Shopware Community Day 2026 gathered over 1,500 people from the community in Cologne
Companies that use Shopware United
Customer profileSegments4 records
Ideal customer profiles3 records
Shopware United technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Shopware United partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered core and minor.
- HypernodecoreLeading eCommerce hosting provider, trusted by over 250 partners, offering full automation, 24/7 premium support, and developer tooling. Ranked best managed web hosting company in the Netherlands in Emerce100.
- YireocoreSpecialized training and consultancy firm focused on developers and agencies working with Shopware, Magento, and Joomla. Offers online courses, webinars, and workshops. Jisse Reitsma founded Yireo and authored official Shopware courses.
- ShopwarecoreShopware is a leading open commerce platform empowering businesses to create unique, customer-centric shopping experiences. As the platform creator, Shopware collaborates with community organizations.
- solution25coreCertified Shopware Silver Partner with over 50 developers and experience in more than 200 e-commerce projects. Offers custom development, data migration, and ERP/CRM integration. Offices in Bremen, Pristina, and New York.
- StrixcoreLeading digital commerce agency with offices in Krakow, Utrecht, and Frankfurt. Shopware Platinum partner and organizer of Hello Shopware conference. 15 years of omnichannel strategy and e-commerce implementation.
- DitegraminorCertified Shopware agency specializing in developing, designing, and migrating online shops to Shopware 6. Shopware Silver Partner offering custom plugin development, API integrations, and support.
- Friday Digital AgencyminorDutch full-service digital agency, certified Shopware Silver Partner with 24+ years of experience and 80+ digital professionals. Services include strategy, design, development, marketing, and data analysis.
- DevskminorSpecialized Shopware development services with custom solutions and optimizations for e-commerce stores. Over ten years of experience ensuring efficient and scalable Shopware implementations.
- 2 Hats LogicminorSpecialized Shopware agency offering e-commerce solutions including Shopware migration, custom development, and ERP integration. Over 10 years of experience with German and international clients.
- Above The FrayminorDigital commerce agency specializing in customized e-commerce solutions for businesses on the Shopware platform. Focus on scalable and efficient stores for B2B and B2C markets.
- basecomcoreGerman digital agency, certified Shopware Platinum Partner offering comprehensive services including consulting, design, development, and technical support for Shopware 5 and 6.
- SitioncoreDutch e-commerce agency, first Shopware Enterprise Partner in the Netherlands, winner of Best Partner Benelux Award. 20+ years experience in design, realization, integration, and management of e-commerce platforms.
- EXWEminorGerman IT service provider based in Dortmund and Düsseldorf. Certified Shopware partner offering development, migration, performance marketing, support, monitoring, and tailored training sessions.
- 8mylezminorSpecialized Shopware agency with nearly 40 experts delivering e-commerce solutions since 2015. 100% Made in Germany quality without freelancers.
- MothershipminorMunich-based digital agency established in 2013 specializing in e-commerce solutions with Shopware focus. Services include consulting, agile project management, software development, and digital transformation.
- H1 WebdevelopmentminorE-commerce agency offering bespoke design, development, and optimization for B2C and B2C platforms. 15+ years expertise with tailored web solutions, marketing strategies, and performance enhancement.
- Net InventorsminorHamburg-based digital agency specializing in web development and Shopware solutions. Certified Shopware partner with over 100 plugins and user-centric design approach.
- memo ictminorShopware specialist offering webshop development, custom plugins, and website maintenance. Official Shopware Business partner with expertise in Shopware 5 and 6.
- Take The LeadminorBelgian digital agency specializing in e-commerce and e-business solutions with strong Shopware focus. Certified Shopware partner offering design, development, integration, and optimization.
- Allquanto Digital S.L.minorDigital agency specializing in e-commerce solutions with Shopware focus. Offers platform migration, custom software development, and IT consulting.
- WEBversiertminorShopware-only agency specializing in complex B2B and B2C eCommerce solutions with SEO optimization. Founded by Edin Degadic who is also co-host of shopcast.fm podcast.
- NEON ONEminorDigital agency specializing in Shopware-based e-commerce solutions with end-to-end services including custom development, performance optimization, and seamless integration.
- Open CommerceminorE-commerce consultancy and project realization driving digital transformation. Trusted by brands like Flinders and Vrijbuiter with strong communication and technology-business bridging.
- Jacky RaimondminorIndependent ecommerce professional with over a decade of experience in building and optimizing online stores for SMBs. Shopware 6 specialist and part of Certification Panel for Solution Specialist exam.
- Ingo SteinkeminorBerlin-based web developer specializing in Shopware with plugin development, frontend customization, and optimization for performance, accessibility, and sustainability.
- EcomwiseminorOfficial Shopware partner in the Netherlands specializing in B2B e-commerce solutions with trained consultants for deploying Shopware as e-commerce platform.
- AventuxminorSpecialized Shopware agency with over 7 years of expertise in e-commerce sector. Offers custom theme and plugin development, seamless integrations, and SEO optimization.
- Allers TechnologyminorDigital agency specializing in Shopware solutions with custom e-commerce development and integration services. Known for expertise in building scalable, high-performing online stores.
- TanmarminorSpecializes in Shopware solutions with custom plugin development, theme customization, and migrations to Shopware 6. Known for Cost Transparency plugin.
- Goodday Daniel BohuszminorComplete Shopware support with configuration, updates, migrations, product imports, and template/plugin customization. Close-knit team building strong client relationships.
- ProudCommerceminor25 years offering eCommerce solutions on Shopware, OXID, Headless, Symfony, and ERP integration. Contributes to open source software, barcamps, meetups, and Nuremberg IT scene community.
- digital manufakturminorDigital agency for e-commerce in northern Germany since 2006 developing Shopware and Adobe Commerce solutions. Over 120 projects with B2B solution TradelinePro and middleware Hubble Commerce.
- VIOSYSminorAgency in Leipzig focusing on B2B e-commerce solutions for midmarket and public sector. Shopware Partner building or migrating to Shopware 6 Online-Shops with Google Partner certification.
- LIMESODAminorFull-service digital agency specializing in e-commerce solutions including Shopware development, custom online shop creation, digital marketing, SEO, and UX design.
- sfxonlineminorGerman digital agency specializing in e-commerce solutions with Shopware. Offers consulting, design, development, and support for Shopware-based online stores with ERP/CRM integration.
- DATA HORIZON Digital AgencyminorTrusted partner for complete Shopware 6 solutions offering online shop development, optimization, professional hosting, SEO strategies, and performance marketing.
- NFQminorGlobal technology solutions provider specializing in e-commerce platforms including Shopware. Certified Shopware Business Partner offering platform optimization and custom development.
- sitegeistminorDigitalization agency with over 70 experts offering strategy, consulting, design, and implementation. Creative concepts, cutting-edge technology, and future-proof solutions for B2B and B2C clients.
- FireMultimediaminorFull-service digital agency with over 15 years of e-commerce experience. Creates high-performance webshops with usability, conversion-focused design, and reliable technology.
- shopstudiominorE-commerce agency specializing in creating and optimizing Shopware-based online stores with development, theme customization, plugin creation, and system integration.
- wilde van rheeminorDevelops and optimizes Shopware shops with sustainable growth focus. Strategically advises and creates digital sales platforms combining design and technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Shopware United competitors and assessment
Company assessmentDirect peers
- Drupal Association: Independent non-profit that supports the Drupal open-source CMS community through events, training, and infrastructure. Same legal structure (community non-profit) and same mission (community support, events, advocacy) for an open-source technology ecosystem.
- WooCommerce Community: Open-source e-commerce ecosystem built on WordPress with a global community of developers, agencies, and merchants. Closely analogous structure to Shopware United: third-party community organizing events, documentation, and advocacy around an open commerce platform.
- WordPress Foundation / WordPress Community: Non-profit foundation supporting the WordPress open-source project through community events (WordCamps), training, and contributor coordination. Highly comparable as a global community organization for an open-source web platform.
- Magento Community / Adobe Commerce Community: The open-source commerce platform community that Shopware competes with. Highly comparable: both are vendor-neutral community efforts for an open-source e-commerce platform with global developer, merchant, and agency constituencies.
Emerging players
- Symfony Community: Community organization for the Symfony PHP framework, on which Shopware is technically built. Adjacent peer because Shopware developers overlap significantly with the Symfony community and both organize conferences and contributor programs.
- OroCommerce: Open-source B2B e-commerce platform with a partner/agency ecosystem. Comparable as another open-source commerce vendor with a partner-driven community model that competes for mindshare in the same ecosystem.
- PrestaShop Community: Open-source e-commerce platform with a global community and partner ecosystem. Comparable as a peer open-source commerce platform whose community structure (events, agencies, partner directory) parallels Shopware United's role.
- OpenCart Community: Open-source PHP e-commerce platform with an active community of merchants and developers. Comparable as a peer in the open-source commerce platform category targeting similar SMB and mid-market merchants.
Broad incumbents
- Shopify Community: While Shopify is closed-source, it runs extensive community programs (Shopify Meetups, Shopify Editions, partner ecosystem). Comparable in function as a platform-anchored community organization serving merchants and developers.
- Shopware AG: The commercial platform company whose ecosystem Shopware United serves. Closely related but distinct: Shopware AG is the for-profit software vendor, while Shopware United is the independent community organization. They collaborate but have different missions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shopware United social profiles
Digital presenceShopware United financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopware United leadership team
Management profileNumber of profiles
Profiles2 records
Shopware United funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopware United M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopware United
What does Shopware United do?
Shopware United is a not-for-profit community organization, registered as a Vereniging (Dutch association) in the Netherlands, that supports the Shopware e-commerce ecosystem through free community programs, events, conferences, meetups, and collaboration resources. It provides a Slack workspace, a monthly Community Digest newsletter, a Community Directory, and organizes local meetups and the Shopware United Connect Conference for merchants, developers, and agencies working with the Shopware platform.
Is Shopware United a public or private company?
Shopware United is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shopware United founded?
Shopware United was founded in 2020. It employs 1 to 10 people.
Where is Shopware United based?
Shopware United is headquartered in Groningen, Netherlands, in the Europe region.
Who are Shopware United's main competitors?
Direct peers on record are Drupal Association, WooCommerce Community, WordPress Foundation / WordPress Community and Magento Community / Adobe Commerce Community. Emerging players are Symfony Community, OroCommerce, PrestaShop Community and OpenCart Community. Broad incumbents are Shopify Community and Shopware AG.
Does Shopware United have an API?
No public API is recorded for Shopware United.