LEAT TECHNOLOGIES UNITED KINGDOM LIMITED

What LEAT TECHNOLOGIES UNITED KINGDOM LIMITED does

Leat Technologies is a privately held software company that operates a no-code omni-channel loyalty platform targeted at retail, e-commerce, and hospitality brands. Founded in 2012 and headquartered in Maarssen, Netherlands, with regional offices in London and Stadtweide, Germany, the company serves over 15,000 brands globally through a unified loyalty engine. The platform enables merchants to deploy point-based, tier-based, stamp-based, and membership loyalty programs without technical expertise, addressing fragmented loyalty technology across online and offline touchpoints.

The underlying technology combines an API-first architecture (REST APIs with OAuth 2.0 authentication) with more than 80 pre-built integrations to POS systems (Toast, Lightspeed K/X-Series), e-commerce platforms (Shopify, WooCommerce, Shopware, Magento), and marketing tools (Zapier, Gorgias). The product suite includes digital wallet integration with Apple and Google Wallet, gift card and prepaid functionality, unified customer profile aggregation, automated marketing triggered by real-time customer behavior, digital vouchers, and referral rewards. Supporting assets include the Leat Academy (educational platform), a public REST API (v3), and a public status page reporting 99.997% uptime over a 60-day window.

Leat monetizes through a SaaS subscription model with a freemium entry tier — including free usage up to 200 orders on Shopify and a free Toast integration — alongside quote-based pricing for higher-volume merchants. Go-to-market combines product-led self-serve sign-up, sales-led direct engagement for enterprise brands, and a network of 23 certified agency partners who implement and grow customer loyalty programs on behalf of clients. The customer base is concentrated in small and medium-sized businesses across hospitality, food and beverage, e-commerce, and retail verticals, with no disclosed revenue, funding rounds, or institutional investor ownership in the available source materials.

Name

LEAT TECHNOLOGIES UNITED KINGDOM LIMITED

Legal name

LEAT TECHNOLOGIES UNITED KINGDOM LIMITED

Website

https://leat.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Leat is a no-code omni-channel loyalty platform serving 15,000+ retail, e-commerce, and hospitality brands globally, unifying 80+ POS and e-commerce integrations to deliver point, tier, stamp, and membership programs across online and offline touchpoints.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

Keywords

• Customer loyalty software
• Omnichannel loyalty platform
• Retention marketing tools
• No-code loyalty engine
• POS loyalty integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription-based pricing for loyalty platform access. Pricing tiers likely based on order volume or feature access.
2. Platform Usage: Free tier available up to certain order volumes (e.g., free up to 200 orders on Shopify), with paid tiers for higher volume merchants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Leat provides a no-code, API-first omnichannel customer loyalty platform that enables brands across hospitality, e-commerce, and retail to build, run, and automate loyalty programs (points, tiers, stamps, memberships, gift cards, referrals). The platform unifies customer data across more than 80 POS, e-commerce, and marketing integrations so merchants can deliver loyalty experiences consistently online and offline.

Product overview

Leat is a unified loyalty platform that builds connections between brands and customers. The core platform integrates multiple loyalty modules (Point Based Loyalty, Tier Based Loyalty, Stamp Based Loyalty, Member Based Loyalty) with key features including Gift Cards, Digital Wallet (Apple/Google), Loyalty Automation, Customer Profiles, Digital Vouchers, and Referral Rewards. The platform operates across hospitality, e-commerce, and retail industries and connects to 80+ third-party integrations including POS systems (Toast, Lightspeed), e-commerce platforms (Shopify, WooCommerce, Shopware, Magento), and marketing tools. A REST API (v3) enables developer integration, and the Leat Academy provides educational resources for users.

Differentiator

Problem solved

Functional benefit

Products and services

• Point Based Loyalty Reward-based loyalty program that tracks customer visits and purchases and awards points redeemable for rewards; designed for brands seeking a simple, scalable way to convert one-time buyers into repeat customers.
• Tier Based Loyalty Status-based loyalty program with milestones, exclusive perks, and VIP treatment that motivates repeat visits by framing loyalty as a status progression.
• Stamp Based Loyalty Digital stamp card loyalty program that rewards repeat visits by allowing customers to collect stamps and unlock rewards once a threshold is reached.
• Member Based Loyalty Membership program (paid or free) that converts customers into committed fans and drives predictable recurring revenue through subscription-style loyalty mechanics.
• Gift Cards On-brand digital and physical gift cards with zero transaction fees, integrated across every touchpoint and linked to Apple Wallet and Google Wallet.
• Leat API Public REST API (V3) with OAuth 2.0 authentication and webhook support that gives developers programmatic access to Leat's CRM, orders, bookings, loyalty, promotions, vouchers, and giftcard capabilities, with a Postman collection for testing.

Quantifiable outcome

• Double customer retention after sixth visit
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature10 records

Partnerships

42 partnerships are on record, tiered core, supporting and certified.

• ToastcoreTechnology or IntegrationPoint of Sale integration with Toasttab allowing transaction data sync, customer profile creation, automated loyalty points, engagement campaigns, and reward redemption directly through POS.
• ShopifycoreTechnology or IntegrationE-commerce integration with Shopify. Free up to 200 orders. Features include rewards, gamification, coupons, automations, and email marketing tools.
• WooCommercecoreTechnology or IntegrationE-commerce integration enabling automated loyalty points for online purchases, customer profile creation, and reward redemption through WooCommerce.
• ShopwarecoreTechnology or IntegrationE-commerce platform integration allowing customers to collect and redeem points within Shopware stores with automated customer engagement and advanced marketing tools.
• Lightspeed K-SeriescoreTechnology or IntegrationRestaurant-first POS integration for hospitality environments with unified guest profiles, automated marketing, flexible loyalty programs, and gift cards across locations.
• Lightspeed X-SeriescoreTechnology or IntegrationRetail-focused POS integration with centralized customer profiles, product-level loyalty, omnichannel gift cards, and targeted retail marketing.
• ZapiersupportingTechnology or IntegrationIntegration partner for workflow automation connecting Leat with thousands of applications.
• SmoothrsupportingTechnology or IntegrationPartner integration for marketing and customer engagement.
• me&usupportingTechnology or IntegrationPartner integration for hospitality operations.
• DeliverectsupportingTechnology or IntegrationFood delivery platform integration for order management and loyalty.
• OrderbillysupportingTechnology or IntegrationPOS integration partner for hospitality.
• Order MonkeysupportingTechnology or IntegrationOrder management integration partner.
• MplusKASSAsupportingTechnology or IntegrationHospitality POS integration for the Netherlands market.
• StorekitsupportingTechnology or IntegrationRestaurant management integration.
• MagentosupportingTechnology or IntegrationEnterprise e-commerce platform integration.
• JamezzsupportingTechnology or IntegrationHospitality integration partner.
• BizerbasupportingTechnology or IntegrationPOS hardware integration for retail.
• ZenchefsupportingTechnology or IntegrationRestaurant reservation and loyalty integration.
• GoTablesupportingTechnology or IntegrationRestaurant table management integration.
• GorgiassupportingTechnology or IntegrationCustomer support platform integration.
• Bold CommercecertifiedImplementation/ SI/ Consulting PartnerCertified growth partner agency specializing in loyalty implementation.
• BrandfirmcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner for brand loyalty programs.
• Email KongcertifiedImplementation/ SI/ Consulting PartnerEmail marketing focused agency partner.
• 8th GearcertifiedImplementation/ SI/ Consulting PartnerCertified growth partner.
• DoornvogelcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• Get BettercertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• GoeiezaakcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• Heroes OnlycertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• Kersvers DigitalcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• LimelocertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• Polaris GrowthcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• QStylezcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• Rebel AgencycertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• RedkiwicertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• SB DigitalcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• ShopmonkeycertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• The Fully BookerscertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• Tiger-mediacertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• WebelephantcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• YOCTOcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• ZAGO ABcertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.
• ZeocertifiedImplementation/ SI/ Consulting PartnerCertified agency partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thanx: Thanx is a digital guest engagement and loyalty platform purpose-built for restaurants, offering integrated ordering, payments and rewards. It competes with Leat in the hospitality vertical, particularly for chain accounts using Toast and Lightspeed.
• Smile.io: Smile.io is a leading loyalty and rewards platform tightly integrated with Shopify and BigCommerce, directly competing with Leat for SMB e-commerce merchants with points, referrals and VIP tiers on a similar freemium/SaaS model.
• LoyaltyLion: LoyaltyLion is a UK-based loyalty platform for Shopify, BigCommerce and Salesforce Commerce Cloud merchants, offering points, tiers and loyalty analytics. It competes head-on with Leat in the e-commerce vertical.
• Yotpo: Yotpo is a commerce marketing platform with a built-in loyalty and referrals product alongside reviews, SMS and UGC. It targets the same mid-market and enterprise merchants as Leat with a broader, bundled offering.
• Kangaroo Rewards: Kangaroo Rewards is an omni-channel loyalty platform for retail and restaurant SMBs, offering points, gift cards, digital coupons and POS integrations. It mirrors Leat's SMB-friendly, multi-vertical positioning.
• Antavo: Antavo is an enterprise loyalty cloud used by retail and fashion brands, offering points, tiers, gamification and API-first integrations. It is a direct competitor for larger multi-location retail and e-commerce accounts.
• Punchh: Punchh is a digital loyalty and engagement platform built for restaurant and hospitality chains, offering points, tiers and CRM. It is a direct competitor in hospitality, especially for multi-location brands Leat targets via Lightspeed and Toast.
• Zinrelo: Zinrelo is a SaaS loyalty rewards platform with points, tiers and gamification for e-commerce and retail brands, comparable to Leat in feature set and target customer profile.
• TapMango: TapMango provides a customer loyalty platform for SMB and mid-market retail, restaurant and ecommerce merchants with points, memberships and gift cards, overlapping directly with Leat's hospitality and retail verticals.

Broad incumbents

• Square (Block) Loyalty: Square Loyalty is a native loyalty offering bundled with Square's payments and POS ecosystem for SMB merchants. As a free or low-cost incumbent inside a broader commerce stack, it constrains Leat's pricing and acquisition in adjacent segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/leat-api
• LinkedInlinkedin.com/company/leat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEAT TECHNOLOGIES UNITED KINGDOM LIMITED